BBVA

What BBVA does

BBVA (Banco Bilbao Vizcaya Argentaria, S.A.) is a Spanish multinational banking group formed in 1999 through the merger of Banco Bilbao Vizcaya and Argentaria, headquartered in Madrid and Bilbao and listed on the Madrid Stock Exchange (IBEX 35) and the NYSE. The bank operates across 25 countries with approximately 120,000 employees, serving retail consumers, SMEs, corporations, and institutional clients through four primary business units: Retail Banking, Corporate Banking, Investment Banking, and SME Banking. As of FY 2024, BBVA reported €10.5 billion in net attributable profit on a balance sheet of approximately €700 billion in total assets.

The bank's core technology stack centers on an AI-powered digital banking platform. BBVA deploys ChatGPT Enterprise across its ~100,000 employees and is a founding shareholder in OpenAI's Deployment Company (DeployCo), with more than $4 billion invested collectively by participating firms. The proprietary ADA (Analytics, Data & AI) platform, built on AWS SageMaker with an MLOps framework, serves 6,500+ users including 1,000 data scientists. Customer-facing AI includes the Blue virtual assistant (live in Spain and Mexico), a conversational banking app within ChatGPT (Germany and Italy), and the Aqua contactless debit card. BBVA participates in multiple emerging digital-asset and payments ecosystems, including the Qivalis euro stablecoin consortium (12 banks, H2 2026 launch), SWIFT's blockchain-based shared ledger, Visa's Tokenized Asset Platform, Ripple's digital asset infrastructure, and BIS Project Agora, alongside the FrauDfense fraud-prevention joint venture with Santander and CaixaBank.

BBVA's revenue model is a hybrid of net interest income from lending activities (retail mortgages, corporate lending, consumer credit), fee and commission income (payment services, wealth management, corporate banking), and transaction-based investment banking fees (advisory, underwriting, capital markets). Distribution combines a traditional physical branch network with digital and mobile banking channels, supported by dedicated Corporate & Investment Banking field sales teams for enterprise clients. Sustainable finance activity reached €134 billion in 2025 (44% year-over-year growth) against a new €700 billion target for 2025-2029, and the bank holds leadership positions recognized as Best Investment Bank in Spain, Mexico, Peru, and Türkiye by Global Finance in 2026.

Name

BBVA

Legal name

Banco Bilbao Vizcaya Argentaria, S.A.

Website

https://bbva.csod.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

BBVA is a Spanish multinational universal bank serving retail, SME, corporate, and institutional clients across 25 countries with ~120,000 employees. It delivers traditional banking alongside AI-powered products including the Blue virtual assistant, ChatGPT Enterprise deployment, and a €700 billion sustainable finance target for 2025-2029.

Ownership category

akta.pro rank

Headquarters

HQ city

Bilbao

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Net Interest Income: Interest income from lending activities minus interest paid on deposits, representing core banking revenue from mortgage, corporate, and consumer lending
2. Fee and Commission Income: Fees from payment services, wealth management, corporate banking, and investment banking advisory services
3. Investment Banking Fees: Revenue from advisory, underwriting, and execution services for corporate and institutional clients

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

BBVA is a global universal bank that provides retail banking, corporate and investment banking, asset management, and insurance products to individual consumers, SMEs, and large corporate clients. The bank delivers these services through an extensive physical branch network complemented by a digital banking platform that incorporates proprietary AI capabilities (such as the Blue virtual assistant and AI Factory). BBVA also pursues sustainability-linked finance, open banking APIs, and technology-driven customer experiences across its core markets in Spain, Mexico, Turkey, South America, and the United States.

Product overview

BBVA is a global banking group operating across Spain, Mexico, Turkey, and South America, organized around an integrated Corporate & Investment Banking model combined with retail and commercial banking. Its product portfolio centers on AI-powered digital banking through its Blue virtual assistant (conversational AI for transactions in Spain and Mexico), ChatGPT Enterprise deployment across 100,000+ employees, and the ADA platform for analytics, data and AI built on AWS SageMaker. The bank offers traditional banking products including the BBVA Aqua debit card, open banking APIs for developers in Spain, and participates in the Qivalis euro stablecoin consortium. Fraud prevention is served through FrauDfense Check (joint venture with Santander and CaixaBank). BBVA's investment banking operations are recognized as best-in-class across Spain, Mexico, Peru, and Türkiye, while its sustainable finance activity totaled €134 billion in 2025 with a new €700 billion target for 2025–2029.

Differentiator

Problem solved

Functional benefit

Brands

• Blue: AI-powered virtual assistant enabling customers to complete banking transactions using natural language, live in Spain and Mexico
• ADA
• AI Factory
• Garanti BBVA Partners

Products and services

• Retail Banking Accounts
• Consumer Lending and Mortgages
• Credit and Debit Cards
• Corporate and Investment Banking (CIB)
• Asset Management
• Insurance and Pension Products
• Sustainable Finance
• Open Banking and API Platform

Quantifiable outcome

• €134 billion sustainable finance activity in 2025
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability13 records

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• OpenAIflagshipTechnology or Integration · 1 January 2024Multi-year strategic agreement for deployment of ChatGPT Enterprise (DeployCo), enabling BBVA to leverage advanced AI capabilities for internal operations and customer service enhancement across the organization.
• XTransfercoreStrategic or Co-development PartnerMemorandum of Understanding for cross-border payment services, enhancing international payment capabilities for BBVA's corporate and SME clients.
• AWScoreTechnology or IntegrationMLOps framework partnership utilizing AWS SageMaker for AI model development, training, and deployment, forming the backbone of BBVA's AI Factory infrastructure.
• Qivalis ConsortiumcoreStrategic or Co-development PartnerEuro stablecoin development consortium focused on exploring blockchain-based financial instruments and digital currency innovations for the European market.
• FrauDfensecoreStrategic or Co-development PartnerJoint venture with Santander and CaixaBank for fraud prevention, combining resources to develop advanced fraud detection and prevention systems.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Banco Santander: Spain's largest bank and BBVA's primary domestic competitor. Santander operates a similar global retail and corporate banking franchise, jointly owns FrauDfense fraud JV with BBVA, and competes head-to-head across Spanish retail, Latin America, and European corporate banking.
• CaixaBank: Spain's third-largest bank with a dominant retail and SME franchise in Spain. Direct competitor to BBVA in Spanish mortgages, retail banking, and corporate banking, and co-owner of the FrauDfense fraud prevention JV.
• BNP Paribas: France's largest bank and fellow member of the Qivalis euro stablecoin consortium with BBVA. Operates comparable retail, corporate, and investment banking franchises across Europe with similar sustainable finance commitments.
• ING Group: European retail and wholesale bank, fellow Qivalis consortium member, and a comparable digital banking leader. Both banks have prioritized AI-led retail transformation and sustainable finance commitments.
• Banco Sabadell: Mid-sized Spanish universal bank that competes directly with BBVA in Spanish retail banking, mortgages, and SME lending. Also subject to the CNMC mortgage market investigation alongside BBVA.
• UniCredit: Pan-European universal bank and fellow Qivalis stablecoin consortium member. Competes with BBVA in European corporate banking and cross-border transaction banking, with comparable digital transformation initiatives.

Broad incumbents

• HSBC: Global universal bank with significant overlap to BBVA in cross-border payments, corporate banking, and emerging market exposure (notably Latin America and Asia). Participates alongside BBVA in SWIFT, BIS Project Agora, and stablecoin initiatives.
• Citigroup: Global universal bank with significant emerging markets and transaction banking franchises. Competes with BBVA in cross-border payments, treasury services, and Latin American corporate banking; fellow Project Agora participant.
• JPMorgan Chase: Global investment banking and transaction banking leader competing with BBVA's CIB franchise. Fellow Project Agora participant, and leads the industry in AI deployment in banking (a benchmark BBVA explicitly aims to match).

Regional players

• Itaú Unibanco: Largest private-sector bank in Latin America. Operates in Brazil, Chile, Colombia, and Argentina — geographies where BBVA also has a significant Latin American franchise — making it a direct regional competitor for corporate and investment banking mandates.

Market position

Weaknesses4 records

Competitive moat7 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bbva

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BBVA