Amal Alliance
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Amal Alliance firmographics
Firmographics- Name
- Amal Alliance
- Legal name
- Amal Alliance, Inc.
- Website
- https://amalalliance.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Amal Alliance is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Amal Alliance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Donations and Philanthropic Contributions: Individual and corporate donations through PayPal and direct giving programs. Three giving tiers: Skills on the Move ($25 monthly), Healing Classrooms ($100), and Hope in a Suitcase ($500 one-time).
- Government and Foundation Grants: Funding from government bodies (Massachusetts Governor's Executive Office of Education, Department of Early Education and Care), foundations (LEGO Foundation, Qatar Foundation, Charles Antetokounmpo Family Foundation), and institutional funders including Morgan Stanley.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Skills on the Move - Monthly giving program |
| One time/ perpetual license | Pay-as-you-go | Healing Classrooms - Program support |
| One time/ perpetual license | Pay-as-you-go | Hope in a Suitcase - Equipment and materials |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Amal Alliance product offering
Product offeringCore offering
Amal Alliance delivers social emotional learning, early childhood development, psychosocial support, and peacebuilding programs to displaced and disenfranchised children worldwide. Its offerings combine EdTech content (digital workbook with podcast, internet-free resource bank, multilingual podcast series) with in-person teacher training and mobile learning programs, sold/adopted by NGOs, governments, and UN agencies and supported through individual donations and institutional grants.
Product overview
Amal Alliance offers a portfolio of social emotional learning (SEL) programs delivered through both digital and physical formats. The core offerings include Colors of Kindness (multi-award winning EdTech solution with podcast and digital workbook), Superhero Academy (internet-free home-based learning), We Are in This Together (multilingual podcast series), Rainbow of Education (teacher training and curriculum toolkit), and COLORI Express (mobile learning initiative for displaced children in Massachusetts). Programs focus on psychosocial support, early childhood development, and peacebuilding, with evidence-based outcomes demonstrated across Bangladesh, Greece, Lebanon, Turkey, Uganda, and the United States.
Differentiator
Problem solved
Functional benefit
Brands
- Colors of Kindness: Multi-award winning EdTech solution that aims to improve children's social and emotional skills, increase overall wellbeing of children and caregivers, and support equitable access to holistic education. A ten-week early childhood curriculum for ages 3-5 using colors of the rainbow to teach various skills.
- We Are in This Together
- Rainbow of Education
- Superhero Academy
- COLORI Express
Products and services
- Colors of Kindness Multi-award winning social emotional learning (SEL) EdTech solution that delivers trauma-informed, play-based lessons via a podcast within a digital workbook, designed for education in emergencies. Features 10, 16, and 18 week modules adapted for different regions including Bangladesh, Greece, and Uganda, targeting children ages 3-5. Recognized by LEGO Foundation and HundrED as one of the most innovative and scalable SEL methodologies globally.
- Superhero Academy Social emotional home-based learning project designed in collaboration with Education Above All's Innovation Directorate and available via an Internet-Free Education Resource Bank. Targets ages 4-7, 8-10, and 11-14, and has been downloaded by 110,000 users worldwide.
- We Are in This Together Podcast series produced through a COVID-19 Emergency Response Consortium that supports caregiver and child wellbeing through practical activities and coping mechanisms. Available in English, Arabic, French, and Spanish, distributed across 17 global platforms reaching an estimated 160,000 beneficiaries across 543 organizations.
- Rainbow of Education Teacher training manuals and curriculum toolkit supporting childhood development for ages 7-12 (six-month curriculum) and ages 3-6 (14-week version). Uses colors of the rainbow to address socio-emotional themes including emotions, compassion, expression, gratitude, resilience, connection, inclusion, and empathy, with methods such as play, games, kids yoga, mindfulness, music, dance, art therapy, and creative writing.
- COLORI Express Mobile learning initiative in Massachusetts providing developmentally appropriate and trauma-informed care to migrant and displaced children living in motel shelters. Uses a hub and spoke model with one staffed playspace combined with two mobile learning buses, offering Colors of Kindness programming for ages 3-5 and coordination of services for children and families.
Companies that use Amal Alliance
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles3 records
Amal Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Amal Alliance partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered core and strategic.
- Education Above AllcorePartnership with Education Above All's Innovation Directorate resulted in Superhero Academy internet-free education resources and global content distribution. Content downloaded in 175 countries through their platform.
- UNHCRcoreInitial pilot of Colors of Kindness through UNHCR's Humanitarian Education Accelerator COVID-19 Challenge. Partnership continues for implementation in refugee settings worldwide.
- Harvard EASEL LabcoreHarvard Graduate School of Education's EASEL Lab conducted quasi-experimental study on Colors of Kindness in Greece, demonstrating effect size of 0.80. Report launched with Institute for Educational Policy of Greece and Porticus.
- USAIDcoreUSAID featured Colors of Kindness in thematic case study exploring promising practices in providing psychosocial support, SEL, and access to protection services during and after COVID-19 response.
- MIT SolvecoreMIT Solve featured Amal Alliance in LEAP Case Study as part of Re-Engaging Learners Challenge, supporting organizations bridging learning gaps for underserved children ages 2-12.
- Qatar Foundation InternationalcoreQatar Foundation International joined COVID-19 Consortium effort to produce 'We Are in This Together' podcast series for families and caregivers in vulnerable communities.
- Boston University School of Social WorkstrategicEndorsing organization for Pledge to Prioritize PSS. Boston University Pardee School launched Capstone Course resulting in Amal's first White Paper on Early Childhood Development.
- KarangacoreCOVID-19 Emergency Response Consortium partner that combined strengths and expertise to produce 'We Are in This Together' podcast series supporting well-being of caregivers and children.
- Salzburg Global SeminarcoreCOVID-19 Consortium partner that helped launch podcast series addressing needs of children in vulnerable communities through practical activities and coping mechanisms.
- HundrEDcoreHundrED voted Colors of Kindness as one of the most innovative and scalable methodologies for social and emotional learning. Endorsing organization for Pledge to Prioritize PSS.
- Learning EqualitycorePartnered with Greek Ministry of Education and 6 NGOs for Colors of Kindness implementation in Greece using Learning Equality's Kolibri platform for content distribution.
- Friendship NGO (Bangladesh)coreImplementation partner for Colors of Kindness pilot in 4 locations in Bangladesh including the Rohingya camp during UNHCR HEA COVID-19 Challenge.
- Humanity for All Foundation UgandacoreImplementation partner for Colors of Kindness pilot in Nakivale Settlement in Uganda, working with Office of the Prime Minister Uganda.
- EdTech HubstrategicPartnered with UNHCR, mEducation Alliance, Global Innovation Exchange, and Education Cannot Wait for HEA COVID-19 Challenge refugee sub-window.
- Massachusetts Governor's Executive Office of EducationcoreGovernment partner supporting COLORI Express initiative through joint initiative with Department of Early Education and Care to provide developmentally appropriate and trauma-informed care to migrant children in motel shelters.
- Massachusetts Department of Early Education and CarecoreEEC supports COLORI Express initiative combining social and emotional programming with developmentally appropriate curriculum for displaced children in Massachusetts.
- Horizons for Homeless ChildrencoreConsortium partner in COLORI Express, the leading Massachusetts organization providing trauma-informed play-based programming in the family shelter system.
- Neighborhood VillagescoreConsortium partner in COLORI Express, designing, evaluating, and scaling innovative solutions for early childhood education system in Massachusetts.
- Bioiatriki Nutrition & Charles Antetokounmpo Family FoundationstrategicPartnership to provide holistic health and wellbeing care through nutrition assessments and personalized nutrition guidelines to 500 families from vulnerable backgrounds and young refugees in Athens, Greece.
- Learning in Times of CrisisstrategicCOVID-19 Consortium partner and endorsing organization for Pledge to Prioritize PSS, bringing expertise in crisis education response.
- The FAWCO FoundationstrategicEndorsing organization for Pledge to Prioritize PSS supporting mental health and psychosocial wellbeing of refugee and host community children.
- World Organisation for Early Childhood Education (OMEP)strategicEndorsing organization for Pledge to Prioritize PSS supporting early childhood education and psychosocial wellbeing.
- Dråpen i HavetstrategicEndorsing organization for Pledge to Prioritize PSS supporting mental health and psychosocial wellbeing of displaced children.
- ArtolutionstrategicSignatory to Multistakeholder Pledge on MHPSS with joint commitment to community-based arts and culture for mental health and psychosocial support approach.
- Consortium for Street ChildrenstrategicCoalition member working to protect and support street children globally.
- Inter-Agency Network for Education in Emergencies (INEE)strategicCoalition member and partner that distributed 'We Are in This Together' podcast through COVID-19 Resource Database.
- Save the ChildrenstrategicFeatured as key example in outcome paper by Save the Children, World Bank, Al Ghurair Foundation for Education, and Education Cannot Wait. Signatory to Multistakeholder Pledge on MHPSS.
- UNICEFcoreSignatory to Multistakeholder Pledge on MHPSS committing to accelerating MHPSS interventions for children on the move globally.
- World Health Organization (WHO)coreSignatory to Multistakeholder Pledge on MHPSS with commitment to integrating MHPSS in humanitarian responses and building capacity across sectors.
- Catholic Relief Services (CRS)strategicSignatory to Multistakeholder Pledge on MHPSS supporting mental health and psychosocial wellbeing of displaced populations.
- International Organization for Migration (IOM)coreSignatory to Multistakeholder Pledge on MHPSS with commitments to scaling up MHPSS support and hosting rapid deployment mechanism experts.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Amal Alliance competitors and assessment
Company assessmentDirect peers
- War Child: INGO delivering education and psychosocial support to children affected by armed conflict through structured programs and trained local facilitators; directly comparable to Amal's trauma-informed SEL/ECD model for displaced children.
- Sesame Workshop (Sesame Street in Communities): Produces trauma-informed educational media for vulnerable children, including refugees and displaced populations, with content distributed via digital platforms and local partners - a near-direct analog to Colors of Kindness and Superhero Academy.
- Jesuit Refugee Service: Catholic INGO providing education and psychosocial services to refugees in camps and urban settings, with a strong teacher-training and accompaniment model that parallels Amal's train-the-trainer and curriculum approach.
Broad incumbents
- International Rescue Committee (IRC): Large humanitarian organization running education-in-emergencies and MHPSS programs for refugees across many of the same geographies (Bangladesh, Greece, Uganda); competes for the same institutional grant pool but at substantially greater scale.
- Save the Children: Global INGO with established programming in child protection, education in emergencies, and psychosocial support for refugee and displaced children - overlaps with Amal's mission across multiple Amal operating countries.
- Mercy Corps: Humanitarian and development NGO with significant education and youth psychosocial support programming in conflict-affected and displacement contexts, including digital and curriculum-based SEL delivery in some programs.
- Catholic Relief Services (CRS): Major humanitarian agency delivering education, child protection, and psychosocial programming in conflict and refugee settings; a fellow signatory to the Multistakeholder Pledge on MHPSS and an overlapping donor/partner pool with Amal.
Emerging players
- Peekapak: EdTech startup delivering social-emotional learning curriculum and teacher materials for K-5; comparable on the SEL/EdTech product layer though focused on mainstream U.S. schools rather than refugee/in-emergency contexts.
Others
- Education Above All Foundation: Qatar-based foundation focused on education in emergencies and displacement contexts; Amal's distribution partner for Superhero Academy and a key ecosystem counterpart in the same policy/grant space.
- Inter-Agency Network for Education in Emergencies (INEE): Open coalition of UN agencies, NGOs, and donors setting standards and resources for education in emergencies; an ecosystem partner that legitimizes and amplifies members like Amal across the humanitarian education field.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Amal Alliance social profiles
Digital presenceAmal Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amal Alliance leadership team
Management profileNumber of profiles
Profiles9 records
Amal Alliance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amal Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amal Alliance
What does Amal Alliance do?
Amal Alliance delivers social emotional learning, early childhood development, psychosocial support, and peacebuilding programs to displaced and disenfranchised children worldwide. Its offerings combine EdTech content (digital workbook with podcast, internet-free resource bank, multilingual podcast series) with in-person teacher training and mobile learning programs, sold/adopted by NGOs, governments, and UN agencies and supported through individual donations and institutional grants.
Is Amal Alliance a public or private company?
Amal Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Amal Alliance founded?
Amal Alliance was founded in 2017. It employs 1 to 10 people.
Where is Amal Alliance based?
Amal Alliance is headquartered in New York, United States, in the North America region.
How does Amal Alliance make money?
Two revenue lines are on record. Donations and Philanthropic Contributions are the primary driver. The others are government and Foundation Grants.
Who are Amal Alliance's main competitors?
Direct peers on record are War Child, Sesame Workshop (Sesame Street in Communities) and Jesuit Refugee Service. Broad incumbents are International Rescue Committee (IRC), Save the Children, Mercy Corps and Catholic Relief Services (CRS). Peekapak is listed as an emerging player. Others are Education Above All Foundation and Inter-Agency Network for Education in Emergencies (INEE).
Does Amal Alliance have an API?
No public API is recorded for Amal Alliance.