Peekapak
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Peekapak firmographics
Firmographics- Name
- Peekapak
- Legal name
- Peekapak Inc.
- Website
- https://peekapak.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Peekapak industry classification
Industry- Product category
- K-12 Social-Emotional Learning (SEL) Platform
- NAICS
- Educational Services (611), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum (EDAFACAM)
Keywords
Where Peekapak is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Peekapak business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- School/District Subscription: Subscription-based licensing model for K-12 schools and districts to access the full Peekapak wellbeing curriculum, including lessons, interactive resources, real-time dashboards, and family engagement tools.
- Free Access Initiative: During school disruptions, Peekapak opened free access to full K-12 wellbeing programme for schools across GCC countries. This serves as a customer acquisition and community engagement mechanism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise school/district subscription - pricing varies by district size and scope |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Peekapak product offering
Product offeringCore offering
Peekapak provides a K-12 social-emotional learning (SEL) and wellbeing platform sold to schools and districts, featuring immersive storytelling, interactive activities, real-time emotion tracking, and curriculum aligned to CASEL competencies. Core deliverables include the myPeekaville gamified digital learning game (built on Unity Engine), ready-to-teach lessons and units for elementary and secondary grades, real-time Mood Board dashboards, family wellbeing resources, and professional development for educators. The platform is offered via annual subscription licensing with enterprise quote-based pricing.
Product overview
Peekapak is a unified K-12 wellbeing education platform combining a core social-emotional learning curriculum with supplementary modules and tools. The platform consists of the main Peekapak Platform for SEL instruction, the myPeekaville digital game for elementary students, Peekapals Storybooks for literacy-aligned reading, the Teacher-Led Check-In Tool and Emotions Check-In for real-time wellbeing monitoring, the Mood Board dashboard for insights, the Certified Peakapak Expert PD Program for educator training, and Family Wellbeing Resources for home engagement. All components are aligned to CASEL's five competencies and educational standards, serving elementary (PreK-Gr. 5) and secondary (Gr. 6-12) students through ready-to-use lessons, interactive activities, and real-time reporting.
Differentiator
Problem solved
Functional benefit
Brands
- myPeekaville: Elementary digital learning game where students experience SEL concepts in an interactive story-world filled with quests, games, and extrinsic rewards to motivate learning.
Products and services
- Peekapak Platform Research-backed K-12 social-emotional learning (SEL) and wellbeing platform that blends immersive storytelling, interactive activities, and real-time data to support mental health, social-emotional growth, and academic success, aligned with CASEL standards. Sold to schools, districts, and individual educators.
- myPeekaville
Quantifiable outcome
- More than ¾ of teachers saw social-emotional improvement in their students
- +3 more outcomes
Companies that use Peekapak
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles2 records
Peekapak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Peekapak partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Abu Dhabi Early Childhood Authority (ECA)flagshipECA has partnered with 10 global startups under its Anjal Z programme to provide tools and services supporting early childhood development across the UAE. Peekapak is part of this initiative offering a mix of free and discounted services including parenting apps, learning platforms, and mindfulness tools for children aged 0 to 12. Over the past five years, the programme has helped identify and scale startups providing practical solutions for families with young children.
- Nelson EducationcoreNelson Education serves as a distribution partner for Peekapak, helping scale reach and impact around the world through their established education publishing and distribution network.
- ClassLinkcoreIntegration partner providing single sign-on and seamless rostering capabilities for schools using ClassLink as their identity provider.
- ClevercoreIntegration partner providing single sign-on and seamless rostering capabilities for schools using Clever as their education technology platform.
- Google ClassroomcoreIntegration partner enabling seamless rostering and single sign-on capabilities for schools using Google Workspace for Education.
- Utah State Board of EducationflagshipGroundbreaking partnership between the Utah State Board of Education (USBE) and Peekapak supporting over 30 Utah elementary schools in building stronger, more resilient learning communities for K-3 students. Partnership has been active over two years.
- ADEK (Abu Dhabi Department of Education and Knowledge)flagshipPeekapak's platform has been aligned with the ADEK Wellbeing Policy to support UAE schools in meeting regulatory standards for student mental health, social-emotional learning, and holistic development. Available across private, charter, and public schools throughout Abu Dhabi, Dubai, and other Emirates.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Peekapak competitors and assessment
Company assessmentBroad incumbents
- Nearpod: Nearpod is a much larger K-12 instructional platform that has added SEL and wellbeing content alongside its core engagement tools. Comparable as an enterprise K-12 content vendor, though Peekapak is more SEL-specialized.
- Navigate360: Navigate360 provides a broad suite of K-12 safety, wellbeing, and SEL products (including Vector Training and PBIS tools). Overlaps with Peekapak on wellbeing and behavioral support, but as a much broader platform incumbent.
Direct peers
- Second Step (Committee for Children): Second Step is one of the most widely adopted K-12 SEL curricula in North America, sold district-wide with aligned lessons. Comparable to Peekapak's CASEL-aligned, research-backed curriculum approach for elementary and middle school classrooms.
- Rethink Ed: Rethink Ed offers SEL, behavior management, and MTSS tools for K-12 districts. Comparable to Peekapak on wellbeing dashboards, Tier-based interventions, and educator professional development offerings.
- Panorama Education: Panorama is a leading K-12 SEL and student-success platform combining surveys, curriculum, and data dashboards for districts — directly competing with Peekapak on SEL curriculum + real-time wellbeing analytics sold to school administrators.
- BASE Education: BASE Education provides online SEL curriculum and intervention content for K-12, including Tier 2/3 supports aligned to MTSS. Directly comparable to Peekapak's Tier 1/2/3 counselor workflow and ASCA-aligned content.
- Character Strong: Character Strong provides K-12 character education and SEL curriculum with aligned lessons and professional development. Directly comparable to Peekapak's CASEL-aligned lessons and educator PD program.
- Move This World: Move This World delivers video-based SEL curriculum and educator resources to K-12 schools and districts. Comparable on social-emotional curriculum GTM, though differentiated by video-first delivery versus Peekapak's storytelling + game format.
- EVERFI: EVERFI delivers digital SEL, financial literacy, and career-readiness curriculum to K-12 districts via enterprise licensing. Overlaps with Peekapak on Future-Ready Skills, digital wellbeing, and district subscription GTM.
Emerging players
- Choose Love Foundation: Choose Love Movement offers a free and paid SEL curriculum rooted in neuroscience for PreK-12. Comparable in standards-aligned SEL curriculum category, though smaller scale and more nonprofit-driven than Peekapak.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Peekapak social profiles
Digital presencePeekapak compliance and trust
Trust signalCompliance1 record
Peekapak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peekapak leadership team
Management profileNumber of profiles
Profiles12 records
Peekapak funding detail
Funding detailFunding overview
Funding rounds7 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peekapak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peekapak
What does Peekapak do?
Peekapak provides a K-12 social-emotional learning (SEL) and wellbeing platform sold to schools and districts, featuring immersive storytelling, interactive activities, real-time emotion tracking, and curriculum aligned to CASEL competencies. Core deliverables include the myPeekaville gamified digital learning game (built on Unity Engine), ready-to-teach lessons and units for elementary and secondary grades, real-time Mood Board dashboards, family wellbeing resources, and professional development for educators. The platform is offered via annual subscription licensing with enterprise quote-based pricing.
Is Peekapak a public or private company?
Peekapak is a private company. It is classified as venture growth investor backed and is currently operating.
When was Peekapak founded?
Peekapak was founded in 2015. It employs 11 to 50 people.
Where is Peekapak based?
Peekapak is headquartered in Toronto, Canada, in the North America region.
How does Peekapak make money?
Two revenue lines are on record. School/District Subscription is the primary driver. The others are free Access Initiative.
Who are Peekapak's main competitors?
Broad incumbents on record are Nearpod and Navigate360. Direct peers are Second Step (Committee for Children), Rethink Ed, Panorama Education, BASE Education, Character Strong, Move This World and EVERFI. Choose Love Foundation is listed as an emerging player.
Does Peekapak have an API?
No public API is recorded for Peekapak.
What industry is Peekapak in?
Peekapak's product category is K-12 Social-Emotional Learning (SEL) Platform. Its primary akta.pro industry code is EDAFACAM, Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum. Its NAICS code is 611 and its SIC code is 8200.