What Purity Brewing Co does

Purity Brewing Co is a UK-based craft brewery founded in 2005 by Jim Minkin and Paul Halsey at Spernal Farm in Great Alne, Warwickshire. The company produces a portfolio of award-winning ales, lagers, IPAs, and gluten-free beers — including Mad Goose pale ale, Pure UBU amber ale, Pure Gold golden ale, Longhorn IPA, Bunny Hop hazy pale, Session IPA, Lawless Lager, Pure Helles Lager, and Pure Pilsner — packaged in bottles, cans, mini-casks, and keg formats. Production is anchored by a £1.8 million state-of-the-art brewhouse commissioned in 2012, with an annual capacity of 90,000 hectolitres and proprietary sustainability infrastructure including a passive 4.5-acre wetland wastewater treatment system, 95%-efficient water heating via heat exchange and steam recapture, and a 2.8-pints-of-water-per-pint-brewed ratio that materially outperforms the ~8-pint industry average. The Brewer's Clarex enzyme process enables gluten-free production from glutenous cereals without taste compromise.

The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce (with mainland UK delivery, subscription offering 10% savings, gift cards, and click-and-collect), trade/wholesale distribution to pubs and restaurants across the UK with strong West Midlands positioning, the company-owned Purecraft Bar & Kitchen taproom in Birmingham city centre (8 cask lines, 16 keg lines, approximately 14 styles), brewery tours at the farm facility, and festival/event partnerships including Moseley Folk, Mostly Jazz Funk & Soul, Camper Calling, and Liverpool Celebrates. The 'Grain to Glass' training programme supports trade customer quality outcomes, while the Pure Eco sustainability pillar and Pure Community engagement pillar anchor the brand positioning.

The company was acquired by the BREAL Group in December 2023, joining Black Sheep Brewery, Brew by Numbers, and Brick Brewery in BREAL's brewing and hospitality portfolio. Operating as an independent brand under BREAL ownership, Purity continues to pursue B Corp certification and has raised over £10,000 for the Pancreatic Research Fund since 2020 through the JIMBO Best Bitter charitable partnership. Revenue is not publicly disclosed.

Name

Purity Brewing Co

Legal name

Purity Brewing Co

Website

https://puritybrewing.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Purity Brewing Co is a Warwickshire-based UK craft brewery producing award-winning ales, lagers, IPAs, and gluten-free beers on a 90,000-hectolitre sustainable brewhouse, selling direct-to-consumer online, through its Birmingham taproom, and via trade wholesale to UK pubs and festivals.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Craft Brewing (AFAFAAAA)

Keywords

• Craft brewery products
• Sustainable brewing
• Craft beer portfolio
• Gluten-free beer
• Brewery tours

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Beer Sales: Direct-to-consumer sales of bottled and canned beers through the company's e-commerce webstore, including one-time purchases and subscription options with 10% savings. Products shipped to mainland UK addresses.
2. Hospitality - Purecraft Bar & Kitchen: Operating a bar and kitchen venue in Birmingham city centre, serving draught beers directly to consumers alongside food. Features extensive cask and keg line-up.
3. Brewery Tours: Paid brewery tour experiences at the Warwickshire farm location, including Saturday daytime tours and private evening tours. Revenue from tour fees and on-site merchandise.
4. Gift Cards: Digital gift cards sold in denominations of £15, £30, £40, and £50, delivered by email with redemption instructions for online store purchases.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Purity Brewing Co is a craft brewery producing a portfolio of award-winning bottled and canned beers including ales, IPAs, lagers, and gluten-free options, brewed at a Warwickshire farm facility with 90,000 hectolitres of annual capacity. The company sells its beers through an e-commerce webstore with subscription options, an onsite brewery shop, trade/wholesale distribution to UK pubs, and through its owned Purecraft Bar & Kitchen taproom in Birmingham. It also offers paid brewery tours and operates the English Heritage Collection collaboration range.

Product overview

Purity Brewing Co is a craft brewery established in 2005 in Warwickshire countryside, acquired by the BREAL Group in December 2023. The company operates a portfolio of award-winning beers centered around three core pillars: Pure Quality, Pure Eco, and Pure Community. The product line includes flagship ales such as Mad Goose (zesty pale ale), Pure UBU (amber ale), Pure Gold (golden ale), and Bunny Hop (gluten-free hazy pale), alongside lagers including Lawless Lager, Pure Helles, and Pure Pilsner. The company also produces seasonal and limited offerings like Longhorn IPA (available Jan-Mar), Double Bunny (Double IPA), Pure Stout, and New England IPA. Beyond packaged beers, Purity operates Purecraft Bar & Kitchen in Birmingham, offers brewery tours at its farm-based facility, and maintains partnerships including the English Heritage Collection. The company is pursuing B Corp certification and operates with strong sustainability commitments including water recycling and reduced packaging emissions.

Differentiator

Problem solved

Functional benefit

Brands

• Purecraft Bar & Kitchen: Taproom and kitchen located at 30 Waterloo Street, Birmingham, B2 5TJ, opened in 2014
• Pure Eco
• Pure Quality

Products and services

• Mad Goose Pale Ale

Quantifiable outcome

• Water usage reduced to 2.8 pints per pint brewed, compared to industry average of 8 pints
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• Pancreatic Research FundminorOthers · 1 January 2020Since 2020, Purity has raised over £10,000 for the Pancreatic Research Fund through sales of JIMBO Best Bitter.
• English HeritageminorStrategic or Co-development PartnerCollaboration producing the English Heritage Collection - beers with unique label designs combining brewing ingredients (hops, malted barley, pure water) with medieval battle-worn helmets. Partnership initiated through shared desire for Quality, Sustainability and Authenticity.
• Coventry Rugby (Sports Partner)minorGTM or Marketing PartnerSports partnership connecting with community through British sporting culture. Watching sport with a beer is positioned as a key community connection opportunity.
• Festival PartnersminorGTM or Marketing PartnerLongstanding relationships with live music events and festivals across the country including Moseley Folk & Arts Festival, Mostly Jazz Funk & Soul Festival, Camper Calling, and Liverpool Celebrates. Purity serves as official drinks partner at some events.
• Brewing PartnersminorStrategic or Co-development PartnerLike-minded brewing partners sharing the same values. Includes artisan cideries and East London breweries. Partner brands are a big part of the Pure Community.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Greene King: Major UK brewer and pub operator (owned by CK Asset Holdings) producing ales and lagers including well-known heritage brands distributed nationally through its managed and tenanted pub estates; comparable as a UK beer manufacturer and pub-channel operator, but operating at substantially greater scale.
• Marston's PLC: Large UK brewer and pub operator producing a wide range of ales and lagers across multiple owned breweries for the national on-trade and off-trade; comparable at the broad product and channel level, but at much larger scale and with a more diversified pub-estate model.

Direct peers

• BrewDog: UK-headquartered independent craft brewery with a broad portfolio of ales, lagers, IPAs, and gluten-free lines sold through on-trade, retail, and DTC channels; comparable on craft positioning, multi-channel distribution, and bar/taproom operations, though at significantly larger scale.
• Beavertown Brewery: London-based craft brewery (owned by Heineken) producing IPAs, lagers, and sessionable beers for the UK on-trade, off-trade, and a flagship taproom; comparable in craft style mix, taproom model, and emphasis on branded flagship SKUs.
• Brew By Numbers: London-based craft brewery also owned by BREAL Group, producing a comparable range of ales, lagers, and specialty beers for the UK on-trade and off-trade; directly comparable in scale, multi-channel model, and corporate parent to Purity.
• The Kernel Brewery: Bermondsey-based independent craft brewery known for IPAs, pale ales, and barrel-aged beers sold primarily through its own taproom, webstore, and selected UK independents; comparable on craft positioning and direct-to-consumer emphasis, though with a more niche, hop-forward portfolio.
• Thornbridge Brewery: Derbyshire-based independent craft brewery producing a broad range of ales, lagers, and seasonal beers distributed across UK pubs, bottle shops, and festivals; comparable in scale, multi-channel craft model, and festival/event GTM.
• Brick Brewery: South London craft brewery acquired by BREAL Group in the same portfolio as Purity, focused on flagship and seasonal beers for the UK pub and bottle-shop channel; directly comparable on craft positioning, distribution model, and ownership structure.
• Camden Town Brewery: London-based craft lager and ale producer (owned by AB InBev) operating a taproom alongside UK-wide on-trade and retail distribution; directly comparable in craft positioning, lager-ale portfolio breadth, and taproom-led brand experience.
• Black Sheep Brewery: Yorkshire-based brewer also owned by BREAL Group, producing ales and lagers across cask, keg, and bottle formats for UK hospitality; relevant as a sister-brand peer under common ownership with a larger but still independent-style craft and traditional ale portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/purityale
• Facebookfacebook.com/puritybrewingco
• LinkedInlinkedin.com/company/purity-brewing-co
• Instagraminstagram.com/puritybrewingco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purity Brewing Co