Don't Tell My Wife Stables
Don't Tell My Wife Stables is a Fort Worth, TX-based private LLC that pools partner capital to acquire, race, and breed thoroughbred racehorses at elite auctions and tracks, serving affluent investors through a referral-only partnership model with $5,000 minimum investments.
- Company typePrivate
- Founded2010
- HeadquartersFort Worth, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Don't Tell My Wife Stables does
Don't Tell My Wife Stables is a privately-held Texas-based horse racing partnership company that pools individual investor capital to acquire, race, and breed thoroughbred racehorses. Founded in 2010 by eight partners who each contributed $800 to claim their first horse, the firm transitioned from the claiming game to yearling and 2-year-old purchases at elite auctions (Keeneland, Fasig-Tipton) starting in 2011. The company is structured as a referral-only LLC partnership model: new members enter exclusively through existing partner referrals, with minimum investments of $5,000 and per-cycle total capitalization typically ranging from $400,000 to $600,000. The stable has introduced 200+ new owners to thoroughbred racing over its operating history.
The business generates economic outcomes for partners through three channels: (1) purses and winnings from racing horses at the highest levels, with documented qualifications for the Kentucky Derby (My Boy Jack 2018, Confidence Game 2023), the Kentucky Oaks (Candy Raid 2022), and multiple Grade 1 races; (2) sales proceeds at public auction, exemplified by Decked Out ($75,000 purchase, $900,000 sale) and Danette ($45,000 purchase, $260,000 sale); and (3) ancillary experiential services including stable tours ($50), horse grooming sessions ($70), race day experiences, and branded merchandise via Shopify. Capital formation occurs through SEC-exempt securities offerings filed periodically (most recently $500K total in 2024, with follow-on 2025 rounds of $887.5K and $437.5K).
Operational footprint is anchored in Fort Worth, TX, with race-day and breeding activities extending across North America (Keeneland KY, Hidden Lake Farm NY from 2026) and South America (Chile breeding season for Confidence Game). The founding team — Kirk Godby (30+ years thoroughbred experience), Jake Shockley (Co-Managing Partner, Partner Advisory Board lead), and the late Rob Slack — brings 70+ years of combined racing industry expertise. The firm operates with a minimal 1-10 employee structure and a referral-driven, gated growth model rather than traditional venture or institutional funding.
Don't Tell My Wife Stables firmographics
Firmographics- Name
- Don't Tell My Wife Stables
- Legal name
- Don't Tell My Wife Stables LLC
- Website
- https://dtmws.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Don't Tell My Wife Stables is a Fort Worth, TX-based private LLC that pools partner capital to acquire, race, and breed thoroughbred racehorses at elite auctions and tracks, serving affluent investors through a referral-only partnership model with $5,000 minimum investments.
- Ownership category
- akta.pro rank
Don't Tell My Wife Stables industry classification
Industry- Product category
- Thoroughbred Horse Racing Partnerships
- NAICS
- Horses and Other Equine Production (11292), Horses and Other Equine Production (112920), Other Animal Production (1129)
- SIC
- Services-Racing, Including Track Operation (7948), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Racehorse Ownership, Syndication & Investment Platforms (MPAEADAG)
- akta.pro secondary industries
- Horse Boarding, Livery & Stable Operations (AFAEAGAG), Sport/Show Horse Training & Performance Programs (AFAEAGAF), Yearling/Weanling Raising & Sales Prep (AFAEAGAD)
Keywords
Where Don't Tell My Wife Stables is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Don't Tell My Wife Stables business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- LLC Partnership Investments: Private partnership investments in thoroughbred racehorses. Partners invest minimum $5,000 to co-own horses purchased at auction. Total capitalization typically $400,000-$600,000 per partnership cycle.
- Racing Services: Paid services including stable tours ($50), horse grooming ($70), and race day experiences. These experiential services provide additional revenue and partner engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stable Tour - Meet Our Champions Up Close |
| Unit Pricing | Pay-as-you-go | Horse Grooming - Handle Like a Pro |
| One time/ perpetual license | Multi-year contract | LLC Partnership - Minimum Investment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Don't Tell My Wife Stables product offering
Product offeringCore offering
Don't Tell My Wife Stables operates as a private thoroughbred horse racing stable that pools capital from individual partners to co-own racehorses purchased at yearling and 2-year-old auctions. The stable acquires 3-4 horses annually with typical capitalization of $400,000-$600,000 and a $5,000 minimum investment per partner, with profits and racing winnings distributed among co-owners. Complementary offerings include paid on-site experiences (stable tours, horse grooming, race day access) and branded merchandise.
Product overview
Don't Tell My Wife Stables operates as a private horse racing partnership company that offers co-ownership opportunities in thoroughbred race horses. The core offering is the Horse Racing Partnerships program, where members pool funds to purchase and race yearlings and 2-year-olds. Supporting services include Stable Tours ($50), Horse Grooming sessions ($70), and Race Day Experiences. The company also sells branded merchandise through a Shopify store. The business was founded in 2010 by eight partners and has introduced over 200 new owners to thoroughbred racing.
Differentiator
Problem solved
Functional benefit
Products and services
- Horse Racing Partnerships
Quantifiable outcome
- Qualified horses for Kentucky Derby, Breeders' Cup Juvenile Fillies, and multiple Grade 1 races
- +1 more outcomes
Companies that use Don't Tell My Wife Stables
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Don't Tell My Wife Stables technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Don't Tell My Wife Stables partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Hidden Lake Farm (NY)coreConfidence Game relocated to Hidden Lake Farm in Stillwater, NY for his first North America breeding season in 2026 after a successful first season in Chile covering over 120 mares.
- Keeneland (Yearling Sales)coreAnnual participant in Keeneland Yearling Sales. In 2025, acquired five promising yearlings from sires Curlin, Bolt D'Oro, Blame, Maxfield, and Authentic.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Don't Tell My Wife Stables competitors and assessment
Company assessmentDirect peers
- Team Valor International: Syndicated thoroughbred ownership operation that pools investor capital to buy and race horses internationally, including major U.S. races. Comparable partnership model and emphasis on graded-stakes competition.
- Top Notch Racing: Syndicated thoroughbred racing partnerships marketed to individual investors, with a Kentucky Derby appearance. Closely comparable in referral/partnership mechanics and elite-race positioning.
- Pebble Beach Racing: Private racing partnership offering shares in thoroughbreds to individual investors. Comparable in LLC-based ownership, yearling auction strategy, and experiential race-day focus.
- West Point Thoroughbreds: One of the largest syndicated thoroughbred ownership companies in the U.S., pooling individual investor capital to purchase yearlings and race at major tracks. Closely comparable to DTMWS in referral-driven LLC partnership model, yearling acquisition strategy, and Grade 1 racing ambitions.
- Starlight Racing: Starlight offers partnership shares in thoroughbred racehorses purchased at premier auctions, with a track record including Kentucky Derby and Breeders' Cup winners. Direct peer in syndicated ownership, auction-based acquisition, and partner experience focus.
- Let's Go Stable: Private partnership-based thoroughbred racing stable pooling investor funds to compete at top levels. Similar structure to DTMWS in LLC syndication and yearling-buying strategy.
Broad incumbents
- WinStar Farm: Large commercial thoroughbred operation standing multiple elite stallions, racing, and selling at auction. Broader incumbent that overlaps with DTMWS in racing and breeding, but operates at vastly larger scale with a stallion-station focus.
- Three Chimneys Farm: Major Kentucky stallion station and sales operation standing elite sires. Comparable as a thoroughbred breeding and racing participant but operates at industrial scale as a broad incumbent rather than a small partnership syndicate.
- Lane's End Farm: Historic Kentucky thoroughbred farm standing top stallions and selling yearlings. Overlaps with DTMWS's yearling acquisition strategy (e.g., Curlin) but functions as a large-scale breeder/seller rather than a partnership operator.
- Siena Farm: Kentucky-based thoroughbred breeding and racing operation with stallion and mare care services. Comparable equine production activities but at a larger commercial-farm scale vs. DTMWS's partnership-racing focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Don't Tell My Wife Stables social profiles
Digital presenceDon't Tell My Wife Stables financial estimates
Financial estimateRevenue estimate
Valuation estimate
Don't Tell My Wife Stables leadership team
Management profileNumber of profiles
Profiles2 records
Don't Tell My Wife Stables funding detail
Funding detailFunding overview
Funding rounds6 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Don't Tell My Wife Stables M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Don't Tell My Wife Stables
What does Don't Tell My Wife Stables do?
Don't Tell My Wife Stables operates as a private thoroughbred horse racing stable that pools capital from individual partners to co-own racehorses purchased at yearling and 2-year-old auctions. The stable acquires 3-4 horses annually with typical capitalization of $400,000-$600,000 and a $5,000 minimum investment per partner, with profits and racing winnings distributed among co-owners. Complementary offerings include paid on-site experiences (stable tours, horse grooming, race day access) and branded merchandise.
Is Don't Tell My Wife Stables a public or private company?
Don't Tell My Wife Stables is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Don't Tell My Wife Stables founded?
Don't Tell My Wife Stables was founded in 2010. It employs 1 to 10 people.
Where is Don't Tell My Wife Stables based?
Don't Tell My Wife Stables is headquartered in Fort Worth, United States, in the North America region.
How does Don't Tell My Wife Stables make money?
Two revenue lines are on record. LLC Partnership Investments are the primary driver. The others are racing Services.
Who are Don't Tell My Wife Stables's main competitors?
Direct peers on record are Team Valor International, Top Notch Racing, Pebble Beach Racing, West Point Thoroughbreds, Starlight Racing and Let's Go Stable. Broad incumbents are WinStar Farm, Three Chimneys Farm, Lane's End Farm and Siena Farm.
Does Don't Tell My Wife Stables have an API?
No public API is recorded for Don't Tell My Wife Stables.
What industry is Don't Tell My Wife Stables in?
Don't Tell My Wife Stables's product category is Thoroughbred Horse Racing Partnerships. Its primary akta.pro industry code is MPAEADAG, Racehorse Ownership, Syndication & Investment Platforms, with a secondary code of AFAEAGAG, Horse Boarding, Livery & Stable Operations. Its NAICS code is 11292 and its SIC code is 7948.