WinStar Farm
WinStar Farm is a privately held Kentucky thoroughbred breeding operation that stands 16 stallions and covers 2,500+ mares annually, serving commercial and private thoroughbred breeders through stud fees, auction sales, rehabilitation services, and farm tours.
- Company typePrivate
- Founded2000
- HeadquartersVersailles, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What WinStar Farm does
WinStar Farm, LLC is a privately held, Versailles, Kentucky-based thoroughbred breeding and racing operation founded in 2000 by Kenny Troutt. Its core business is commercial stallion services: a roster of 16 thoroughbred stallions, led by Constitution at $110,000 S&N and Life Is Good at $60,000 S&N, collectively covers more than 2,500 mares per year at a state-of-the-art breeding shed. Supporting operations include mare management, yearling preparation, breaking and rehabilitation services at a private training center with hyperbaric, aquatred, saltwater spa, and theraplate facilities, direct participation in premier U.S. auctions (Keeneland September, Fasig-Tipton, OBS) where WinStar-bred yearlings have sold for up to $1.3 million, and a tourism channel booked through Horse Country Inc.
The farm's revenue mechanics span four streams: stud fees (the dominant source), horse sales at auction, ancillary boarding and rehabilitation services, and consumer-facing merchandise and tours. GTM is primarily direct-to-breeder via phone, email, and on-farm open houses, supplemented by event-driven participation in major sales and seasonal breeder open houses at the stallion complex. Customers are commercial and private thoroughbred breeders and racing stables across the U.S. thoroughbred industry.
WinStar has been twice named Eclipse Award Outstanding Breeder (2016 and 2020), bred Triple Crown winner Justify in 2018, and produced 11 Grade 1 winners with 23 Grade 1 wins since 2013 under General Manager David Hanley. The firm is a co-founding team owner of the Horse Racing League (HRL) launching February 2027, and its active expansion includes a refreshed 2026 stallion roster, a planned leadership transition to Gerry Duffy, and continued partnerships with Godolphin and CHC Inc.
WinStar Farm firmographics
Firmographics- Name
- WinStar Farm
- Legal name
- WinStar Farm, LLC
- Website
- https://winstarfarm.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WinStar Farm is a privately held Kentucky thoroughbred breeding operation that stands 16 stallions and covers 2,500+ mares annually, serving commercial and private thoroughbred breeders through stud fees, auction sales, rehabilitation services, and farm tours.
- Ownership category
- akta.pro rank
WinStar Farm industry classification
Industry- Product category
- Thoroughbred Horse Breeding and Racing
- NAICS
- Horses and Other Equine Production (112920), Horses and Other Equine Production (11292)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)
- akta.pro primary industry
- Horse Breeding & Stud Farms (AFAEAGAA)
- akta.pro secondary industries
- Stallion Services & Semen Collection/Distribution (AFAEAGAB), Yearling/Weanling Raising & Sales Prep (AFAEAGAD)
Keywords
Where WinStar Farm is headquartered
LocationHeadquarters
- HQ city
- Versailles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
WinStar Farm business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others
Revenue model
- Stud Fees / Stallion Seasons: WinStar generates primary revenue through breeding stallion seasons, charging fees ranging from $2,500 to $110,000 S&N (stud and nursing). The farm collectively breeds 2,500+ mares annually across its stallion roster.
- Horse Sales: WinStar sells horses they have bred at major auctions including Keeneland September, Fasig-Tipton, and OBS. Their bred yearlings command premium prices, including a $1.3 million Gun Runner filly at Keeneland September.
- Breeding Services: Additional breeding shed services including mare boarding, foaling, and yearling preparation services offered to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Constitution - Top sire at $110,000 |
| Subscription | Multi-year contract | Life Is Good - Grade 1 winner at $60,000 |
| Subscription | Multi-year contract | Patch Adams - New G1 winner at $30,000 |
| Subscription | Multi-year contract | Cogburn - Record setter at $25,000 |
| Subscription | Multi-year contract | Timberlake - Champagne winner at $15,000 |
| Subscription | Multi-year contract | Nashville - Track record holder at $12,500 |
| Subscription | Multi-year contract | Straight No Chaser - Eclipse Champion at $10,000 |
| Subscription | Multi-year contract | Heartland - Justify son at $10,000 |
| Subscription | Multi-year contract | Independence Hall - Top freshman sire at $10,000 |
| Subscription | Multi-year contract | Audible - G1 winner at $7,500 |
| Subscription | Multi-year contract | Take Charge Indy - Florida Derby winner at $7,500 |
| Subscription | Multi-year contract | Two Phil's - Derby runner-up at $7,500 |
| Subscription | Multi-year contract | Country Grammer - $14.9M earner at $5,000 |
| Subscription | Multi-year contract | Promises Fulfilled - G2 winner at $2,500 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
WinStar Farm product offering
Product offeringCore offering
WinStar Farm stands a roster of 16 thoroughbred stallions and sells breeding seasons (stud and nursing fees) to commercial and private breeders, with its stallions collectively breeding 2,500+ mares per year. The farm also breeds, raises, races, and sells its own thoroughbred horses at major auctions, while offering mare management, breaking, and rehabilitation services supported by advanced equine therapy facilities.
Product overview
WinStar Farm operates as a comprehensive thoroughbred breeding and horse farm operation. The farm's core offerings center on its stallion breeding services, maintaining a roster of 16 proven stallions including Constitution, Life is Good, Audible, and others. Supporting services include the sale of thoroughbred race horses (yearlings, weanlings, and racing age horses), breaking and rehabilitation facilities, and mare management services. The farm also operates WinStar Racing for its owned horses and offers public tours of its stallion complex and facilities. WinStar participates in industry partnerships such as the Horse Racing League (HRL). The Constellation magazine serves as the farm's publication for industry updates.
Differentiator
Problem solved
Functional benefit
Products and services
- Stallion Breeding Services Commercial thoroughbred stallion breeding services covering mares with stallions from WinStar's roster of proven sires at a state-of-the-art breeding shed that handles 2,500+ mares per year. Targeted at commercial and private thoroughbred breeders.
- Stallion Roster (16 stallions)
Quantifiable outcome
- 23 Grade 1 wins achieved since 2013 under David Hanley's management
- +3 more outcomes
Companies that use WinStar Farm
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
WinStar Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
WinStar Farm partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Horse Racing League (HRL)coreWinStar Farm is a founding team owner in the Horse Racing League (HRL), a new team-based thoroughbred racing league debuting February 2027. The league features 10 teams competing across US venues including Santa Anita Park, Gulfstream Park, and Keeneland, with over $10 million in annual purses.
- GodolphincoreGodolphin is a co-founding team owner of the Horse Racing League alongside WinStar Farm. Both are major thoroughbred horse racing organizations serving as founding team owners in the new HRL league.
- CHC Inc.coreCHC Inc. partnered with WinStar Farm on multiple Grade 1 winner Patch Adams, retiring him to WinStar Farm for the 2026 breeding season. CHC Inc. was co-owner of Life Is Good during his racing career.
- Horse Country Inc.coreHorse Country Inc. is WinStar Farm's exclusive tour booking partner, handling all farm tour reservations through visithorsecountry.com and 859-963-1004. They offer various tour packages including stallion complex tours, shuttle tours, and private experiences.
- Denali StudminorDenali Stud consigned WinStar's $1.3 million Gun Runner filly at Keeneland September Sale. Consignment partner for WinStar-bred yearlings at major sales.
- More Than ReadycoreMore Than Ready was a world-renowned stallion at WinStar Farm who was euthanized in August (year not specified in source). He was Champion Sire in both Northern and Southern Hemispheres and No. 1 Sire of Breeders' Cup winners with 7 wins. His legacy continues through his offspring.
- SpeightstowncoreSpeightstown was a perennial leading stallion at WinStar Farm, sire of 25 Grade 1 winners worldwide. He stood for $80,000 S&N in 2023. Now relocated (not currently on WinStar roster).
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
WinStar Farm competitors and assessment
Company assessmentDirect peers
- Spendthrift Farm: Direct competitor operating a major thoroughbred stallion station in Lexington, Kentucky with a similar roster-based revenue model and participation in the same Keeneland/Fasig-Tipton auction venues.
- Lane's End Farm: Historic Kentucky thoroughbred farm standing premier stallions and selling yearlings at major auctions; competes head-to-head with WinStar for premium breeders and racing owners.
- Hill 'n' Dale Farms: Thoroughbred stallion station in Kentucky with comparable stud fee tiering and access to elite breeding clients; serves as a direct substitute for WinStar's stallion roster.
- Taylor Made Farm: Major Kentucky thoroughbred sales agency and stallion operation; competes with WinStar both as a stallion station and consignment partner at premier auctions.
- Airdrie Stud: Mid-size Kentucky thoroughbred farm standing commercial stallions; competes for the same breeder customers and is mentioned as a former employer of WinStar sales staff, indicating industry overlap.
- Claiborne Farm: One of the oldest continuously operating thoroughbred breeding farms in Kentucky, standing elite stallions and serving a similar commercial breeder customer base.
- Denali Stud: Kentucky-based thoroughbred sales consignment and stallion management operation; acts as WinStar's consignment partner at Keeneland and operates competing stallion and sales services.
- Three Chimneys Farm: Kentucky-based thoroughbred stallion and breeding operation with comparable stud fee roster model and sales agency participation at Keeneland and Fasig-Tipton.
- Coolmore Stud / Ashford Stud: Global thoroughbred breeding powerhouse operating Ashford Stud in Versailles, Kentucky, directly competing for top-tier stallion seasons and elite mare clientele alongside WinStar.
Broad incumbents
- Darley / Godolphin: Global thoroughbred breeding operation owned by the Maktoum family; operates Darley America as a stallion station in Kentucky alongside WinStar and is a co-founding partner in the HRL league.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
WinStar Farm social profiles
Digital presenceWinStar Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
WinStar Farm leadership team
Management profileNumber of profiles
Profiles4 records
WinStar Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WinStar Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WinStar Farm
What does WinStar Farm do?
WinStar Farm stands a roster of 16 thoroughbred stallions and sells breeding seasons (stud and nursing fees) to commercial and private breeders, with its stallions collectively breeding 2,500+ mares per year. The farm also breeds, raises, races, and sells its own thoroughbred horses at major auctions, while offering mare management, breaking, and rehabilitation services supported by advanced equine therapy facilities.
Is WinStar Farm a public or private company?
WinStar Farm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WinStar Farm founded?
WinStar Farm was founded in 2000. It employs 101 to 250 people.
Where is WinStar Farm based?
WinStar Farm is headquartered in Versailles, United States, in the North America region.
How does WinStar Farm make money?
Three revenue lines are on record. Stud Fees / Stallion Seasons are the primary driver. The others are horse Sales and breeding Services.
Who are WinStar Farm's main competitors?
Direct peers on record are Spendthrift Farm, Lane's End Farm, Hill 'n' Dale Farms, Taylor Made Farm, Airdrie Stud, Claiborne Farm, Denali Stud, Three Chimneys Farm and Coolmore Stud / Ashford Stud. Darley / Godolphin is listed as a broad incumbent.
Does WinStar Farm have an API?
No public API is recorded for WinStar Farm.
What industry is WinStar Farm in?
WinStar Farm's product category is Thoroughbred Horse Breeding and Racing. Its primary akta.pro industry code is AFAEAGAA, Horse Breeding & Stud Farms, with a secondary code of AFAEAGAB, Stallion Services & Semen Collection/Distribution. Its NAICS code is 112920 and its SIC code is 200.