Kitche

Name

Kitche

Legal name

Kitche Limited

Website

https://kitche.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Kitche is a UK-based company that offers a free mobile app helping households reduce food waste and save money through inventory tracking, expiry alerts, and recipe suggestions, monetising via B2B data and behaviour-change partnerships with local authorities and retailers.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Consumer App (Freemium): Free app for consumers with core features. Revenue generated through partnership services to local authorities and retailers who pay for data insights and behaviour change campaigns.
2. Local Authority Partnerships: Partnerships with councils (Essex, Buckinghamshire, Kent, Bexley, Jersey, Co-op Channel Islands) who pay for unique data dashboards, behaviour change campaigns, and ROI measurement. Services include surveys, home food waste market data, bespoke content, PR & events.
3. Retailer/Brand Partnerships: Partnerships with retailers and brands to help meet their targets, measure customer behavior impact and emissions at home, receive valuable data to improve products (e.g., package sizes and price), and drive consumer loyalty.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Kitche provides a free mobile application (iOS and Android) that helps UK households track their food inventory through typing, voice, barcode scanning, and receipt scanning. The app recommends recipes based on available ingredients, sends expiry notifications, and tracks environmental impact (CO2, water, money, and food saved). Revenue is generated through B2B partnerships with local authorities and retailers who pay for data dashboards, behavior change campaigns, and consumer insights.

Product overview

Kitche offers a suite of interconnected products centred on a free mobile application, supplemented by educational programmes, behavioural campaigns, and content services. The core product is the Kitche App, a food waste management tool enabling users to track food inventory, receive expiry alerts, and discover recipes based on available ingredients. This core app is extended by the Mini Food Waste Warriors programme for children, the Think Step Zero campaign addressing frozen meat waste, the Kitche Up monthly newsletter, and a Food Hacks content library — all unified by the company's mission to reduce household food waste in the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitche App A free iOS and Android mobile application that helps UK households track food inventory (via typing, voice, barcode, or receipt scanning), receive expiration notifications, discover recipes based on available ingredients, and reduce household food waste and associated costs.
• Kitche App (Relaunched Version) Updated version of the Kitche App with speech recognition, barcode scanning, Explore section, Community area, and Impact tracking for environmental and cost savings.
• Mini Food Waste Warriors Educational programme for children aged 4-8 and their parents, providing fun facts, recipes, games, and activity packs that teach meal planning, food storage, cooking, and portion control to reduce food waste.
• Think Step Zero Campaign Behaviour-change campaign encouraging UK consumers to defrost frozen meat before buying more groceries, reducing the 300,000 tonnes of meat wasted annually by households.
• Local Authority Partnership Service B2B service for UK councils (e.g., Essex, Buckinghamshire, Kent, Bexley, Jersey) providing food waste data dashboards, behaviour change campaigns, citizen engagement materials, surveys, bespoke content, PR, and ROI measurement to reduce household food waste.
• Retailer and Brand Data Partnership B2B service for supermarkets and food brands (e.g., Co-operative Channel Islands) providing customer behaviour data, in-home emissions tracking, product-level waste insights to inform packaging and pricing, and consumer loyalty programmes.

Quantifiable outcome

• Average UK family saves £730+ annually by reducing food waste
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• WRAPcoreStrategic or Co-development PartnerWorked with WRAP on Resource Action Fund project administered by Defra and Step Zero program. WRAP recognizes Kitche as a highly motivated business in food waste reduction, providing data on household food waste behaviours.
• ReLondoncoreStrategic or Co-development PartnerPartnership through Food Flagship Initiatives to accelerate transition to circular economy. Partnership with OLIO described as innovative tech solution to food waste reduction.
• Ellen MacArthur Foundation (Circle)coreStrategic or Co-development PartnerPartner in circular economy initiatives, supporting Kitche's mission to reduce food waste through systemic solutions.
• Essex County CouncilcoreGTM or Marketing PartnerPartnership to engage residents on food waste reduction. Kitche team provided data insights and reports. Council found working with Kitche a brilliant experience.
• Buckinghamshire CouncilcoreGTM or Marketing PartnerPartnership to engage residents on food waste. Trialled new engagement methods including adverts on waste trucks and wheelie bins. Kitche provided reports with valuable data.
• Kent CouncilcoreGTM or Marketing PartnerPartnership to identify and address food waste behaviour in the community. Conducted qualitative study revealing shopping behaviour, food waste reduction motives, and resident values.
• London Borough of BexleycoreGTM or Marketing PartnerPartnership funded by ReLondon as Food Flagship Initiative to support residents in food waste reduction and cost saving.
• Co-operative Channel IslandscoreGTM or Marketing PartnerOver 9 months, significant citizen engagement with Kitche app and actionable insights into food waste patterns including cooked meat products being wasted more than expected.
• Jersey GovernmentcoreGTM or Marketing PartnerPartnership to reduce food waste in the community with summary report available documenting findings and impact.
• OLIOminorStrategic or Co-development PartnerInnovative tech partnership with food sharing app OLIO. Complementary app approaches increased awareness of urgent need to tackle food waste and captured valuable information for future waste management strategies.
• DefracoreStrategic or Co-development PartnerUK Government Department for Environment, Food & Rural Affairs. WRAP administered Resource Action Fund project on behalf of Defra.
• London Mayor/GovernmentminorGTM or Marketing PartnerMentioned in partner logo section as supporting organization for food waste reduction initiatives in London.
• VegPatchminorStrategic or Co-development PartnerPartner organization working on food waste reduction initiatives.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Too Good To Go: Surplus food marketplace active across Europe tackling food waste at the consumer end. Direct competitor for the same 'household food waste' behavioural change opportunity and for UK council and retailer sustainability partnerships.
• OLIO: UK food-sharing app for neighbours to share surplus food. Direct peer in household food waste reduction; Kitche explicitly partners with OLIO in some initiatives, but both compete for the same UK household user and council partnership wallets.
• NoWaste: Food inventory and expiry-tracking app that helps households track groceries and reduce waste. Closest direct product competitor to Kitche's core inventory/expiry/recipe functionality.
• Fridge Pal: Mobile app focused on tracking fridge and pantry inventory with expiry alerts and recipe suggestions. Overlaps with Kitche on inventory management and waste reduction use case.

Broad incumbents

• Whisk (Samsung Food): Recipe and meal-planning platform (acquired by Samsung) with food utility features. Incumbent in the food utility space with resources to bundle food waste tooling into broader consumer platforms.
• Yuka: Consumer food scanning app that helps users make healthier/sustainable food choices. Adjacent incumbent in the food behaviour utility category with significant scale in Europe.
• Winnow Solutions: B2B food waste analytics platform for commercial kitchens. Comparable in the food waste data and sustainability insights space but serves hospitality, not households; could expand downstream into Kitche's territory.
• Leanpath: Food waste prevention technology for foodservice operators with measurement and analytics. Adjacent B2B food waste data business; signals where a consumer-focused player like Kitche could evolve.

Emerging players

• Karma: App that lets restaurants and stores sell surplus food at a discount. Partial overlap with Kitche's household food waste mission via the consumer-facing end of the surplus food value chain.
• Lilo: French food waste app funding social/environmental projects via search and shopping. Comparable in mission and consumer engagement model; regional European player expanding into the same category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KitcheApp
• Facebookfacebook.com/kitcheapplication
• Instagraminstagram.com/kitche

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kitche