Eat Offbeat
Eat Offbeat is a New York-based specialty food company that sells hand-crafted provisions, curated gift collections, a cookbook, and apparel made by refugee and immigrant chefs via e-commerce, Chelsea Market pickup, and corporate catering in the United States.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Eat Offbeat does
Eat Offbeat is a New York City-based specialty food and merchandise company founded in 2015 that produces and sells hand-crafted provisions, curated gift collections, a published cookbook, and mission-driven apparel. Its core offerings are snacks, sweets, spices, teas, dried fruits, cocoa, and beverages made by refugee and immigrant chefs working out of a commercial kitchen at Chelsea Market, following authentic recipes from their home countries, including Syria, Iraq, Nepal, Sri Lanka, Venezuela, Senegal, Turkey, Morocco, Afghanistan, Iran, Eritrea, and Lebanon. The product portfolio is organized around three primary 'Taste of Home' gift bundles ($89.99, $109.99, and $129.99), individual artisan provisions priced $7.49-$24.99, the $24.99 'Kitchen Without Borders' cookbook, and an 'At Home in NY' apparel line at $19.90-$29.90.
The business runs a direct-to-consumer e-commerce storefront at shop.eatoffbeat.com with flat-rate US-wide shipping of $5.00-$17.49, supplemented by free next-day pickup at Chelsea Market, and a corporate catering channel for office lunches, team events, and formal dinner parties. Pricing is uniformly unit-based with pay-as-you-go billing, and there are no subscription tiers, enterprise contracts, or recurring revenue mechanisms evident. Distribution is exclusively domestic within the United States. Marketing relies on e-commerce content, an email newsletter, and organic social on Facebook, Twitter, and LinkedIn.
The company is organized as Eat Offbeat, LLC, a private, founder-led entity (co-founder and CEO Manal Kahi) operating in New York with no disclosed parent company, subsidiaries, or institutional investors. External capital is limited to two early rounds totaling $205,000 — $25,000 from the Tamer Fund for Social Ventures (December 2015) and $180,000 from the WeWork Creator Fund (November 2017). The model combines commercial revenue with a stated social mission of providing quality employment to refugees and immigrants in the United States, anchored by a strategic partnership with Workman Publishing and the International Rescue Committee on the cookbook initiative.
Eat Offbeat firmographics
Firmographics- Name
- Eat Offbeat
- Legal name
- Eat Offbeat, LLC
- Website
- https://eatoffbeat.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eat Offbeat is a New York-based specialty food company that sells hand-crafted provisions, curated gift collections, a cookbook, and apparel made by refugee and immigrant chefs via e-commerce, Chelsea Market pickup, and corporate catering in the United States.
- Ownership category
- akta.pro rank
Eat Offbeat industry classification
Industry- Product category
- Specialty Ethnic Food and Corporate Catering
- NAICS
- Cookie and Cracker Manufacturing (311821), Other Specialty Food Retailers (44529), Caterers (722320), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK)
- akta.pro secondary industries
- Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Meal Kits & Recipe Box Subscriptions (AFAIANAA)
Keywords
Where Eat Offbeat is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Eat Offbeat business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Food Products Sales: Direct-to-consumer sales of hand-crafted snacks, sweets, spices, teas, and provisions made by refugee and immigrant chefs following authentic recipes from their home countries.
- Cookbook Sales: Sale of The Kitchen Without Borders cookbook published by Workman Publishing, featuring recipes and stories from refugee and immigrant chefs. Workman Publishing donates 2% of cover price to the International Rescue Committee.
- Merchandise Sales: Sale of mission-driven apparel including t-shirts and racerback tops featuring the At Home in NY campaign messaging.
- Corporate Catering: Corporate catering services for office lunches, team events, and formal dinner parties, positioning the company as a unique option for corporate food needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Taste of Home Collection - $89.99 |
| Unit Pricing | Pay-as-you-go | Taste of Home Holiday Collection - $109.99 |
| Unit Pricing | Pay-as-you-go | Taste of Home Deluxe Collection - $129.99 |
| Unit Pricing | Pay-as-you-go | The Kitchen Without Borders Cookbook - $24.99 |
| Unit Pricing | Pay-as-you-go | At Home in NY: The Chefs' Tee - $29.90 |
| Unit Pricing | Pay-as-you-go | At Home in NY: The Welcomer's Tee - $29.90 |
| Unit Pricing | Pay-as-you-go | At Home in NY: The Storyteller's Tee - $24.90 |
| Unit Pricing | Pay-as-you-go | At Home in NY: The Racerback Top - $19.90 |
| Unit Pricing | Pay-as-you-go | Zaatar Blend - $8.49 |
| Unit Pricing | Pay-as-you-go | Venezuelan Hot Cocoa Mix - $13.99 |
| Unit Pricing | Pay-as-you-go | Zhourat Herbal Tea - $10.49 |
| Unit Pricing | Pay-as-you-go | Iraqi Walnut Tahini Dates - $13.49 |
| Unit Pricing | Pay-as-you-go | Sri Lankan Coconut Sweets - $10.49 |
| Unit Pricing | Pay-as-you-go | Syrian Maamoul Cookies - $13.49 |
| Unit Pricing | Pay-as-you-go | Turkish Dried Apricots - $10.49 |
| Unit Pricing | Pay-as-you-go | Syrian Barazek Sesame Cookies - $11.49 |
| Unit Pricing | Pay-as-you-go | Senegalese Spiced Candied Peanuts - $7.49 |
| Unit Pricing | Pay-as-you-go | Shipping - Flat rate $5.00-$17.49 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Eat Offbeat product offering
Product offeringCore offering
Eat Offbeat produces and sells globally-inspired provisions—sweets, cookies, dates, spices, teas, and cocoa mixes—hand-crafted by refugee and immigrant chefs using authentic recipes from their home countries. It packages these artisan foods into curated Taste of Home gift box bundles and individual SKUs sold through its shop.eatoffbeat.com direct-to-consumer storefront, with corporate catering services for office events and a Chelsea Market pickup point in NYC. The company also publishes The Kitchen Without Borders Cookbook and sells mission-driven apparel under the At Home in NY campaign.
Product overview
Eat Offbeat is a specialty food and merchandise company operating an e-commerce platform selling globally-inspired provisions, snacks, and gift collections crafted by refugee and immigrant chefs. The product portfolio consists of three main gift box bundles (TASTE OF HOME COLLECTION at $89.99, TASTE OF HOME HOLIDAY COLLECTION at $109.99, and TASTE OF HOME DELUXE COLLECTION at $129.99), individual artisan food provisions (cookies, sweets, teas, spices, dried fruits, and beverages from countries including Iraq, Sri Lanka, Syria, Senegal, Turkey, Venezuela, Morocco, Nepal, and Afghanistan), a published cookbook titled 'The Kitchen Without Borders Cookbook' featuring 70+ recipes from 14 refugee chefs, and an apparel/merchandise line under the 'At Home in NY' campaign featuring t-shirts and racerback tops. The company sources products from multiple country origins and provides quality employment to refugees and immigrants living in the US.
Differentiator
Problem solved
Functional benefit
Brands
- Taste of Home Collection: A curated collection of global sweets and signature Eat Offbeat goodies, thoughtfully crafted, beautifully packaged, and perfect for gifting.
Products and services
- Taste of Home Collection (Sweet Indulgence Gift Box)
- Taste of Home Holiday Collection
- Taste of Home Deluxe Collection
- The Kitchen Without Borders Cookbook
- Zaatar Blend
- Venezuelan Hot Cocoa Mix
- Zhourat Herbal Tea
- Iraqi Walnut Tahini Dates
- Sri Lankan Coconut Sweets
- Syrian Maamoul Cookies
- Turkish Dried Apricots
- Syrian Barazek Sesame Cookies
- Senegalese Spiced Candied Peanuts
- At Home in NY: The Chefs' Tee
- At Home in NY: The Welcomer's Tee
- At Home in NY: The Storyteller's Tee
- At Home in NY: The Racerback Top
- Gift Card
- Corporate Catering
Companies that use Eat Offbeat
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Eat Offbeat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eat Offbeat partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Workman PublishingcoreWorkman Publishing is the publisher of The Kitchen Without Borders cookbook, Eat Offbeat's first cookbook. From March 2021 to March 2022, Workman donated 2% of cover price to the International Rescue Committee with a minimum contribution of $25,000 USD. The cookbook is also available through Workman's distribution network including Amazon, Barnes & Noble, Books-A-Million, Bookshop, and IndieBound.
- International Rescue Committee (IRC)coreThe International Rescue Committee partnered with Eat Offbeat and Workman Publishing for the Kitchen Without Borders cookbook initiative. The IRC is a not-for-profit organization dedicated to providing humanitarian aid, relief, and resettlement to refugees and other victims of oppression or violent conflict. Workman Publishing donates 2% of cookbook sales to the IRC.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Eat Offbeat competitors and assessment
Company assessmentDirect peers
- Goldbelly: Direct-to-consumer marketplace curating iconic American and international foods for gifting nationwide. Highly comparable to Eat Offbeat's premium DTC food-gift positioning, curated bundles, and story-driven product storytelling, though Goldbelly is a multi-seller aggregator scaled significantly larger.
- Mouth: Curated DTC platform selling small-batch, artisanal American food and drink gifts in tiered bundles similar to Eat Offbeat's Taste of Home collections. Now part of Food52, but historically the most direct comparable in premium DTC food gifting.
- Diaspora Co. A mission-driven, direct-to-consumer single-origin spice brand founded to empower South Asian farming communities. Matches Eat Offbeat on DTC model, premium pricing, social-impact narrative, and storytelling around provenance and cultural heritage of food products.
- Burlap & Barrel: Direct-to-consumer single-origin spice company working directly with small farms to bring never-before-exported varietals to US consumers. Comparable to Eat Offbeat's provisions product line (spices, teas, cocoa) in DTC format and premium gifting positioning.
- Wildgrain: Direct-to-consumer subscription brand delivering small-batch artisan breads, pastries, and baked goods from independent bakeries to home customers nationwide. Comparable to Eat Offbeat on artisanal baked-goods DTC, giftability, and premium pricing for chef-crafted products.
Emerging players
- Hot Bread Kitchen: NYC-based nonprofit social enterprise that trains and employs women of color, immigrants, and refugees in commercial baking, producing artisanal products for retail and foodservice. Closest peer to Eat Offbeat on the refugee/immigrant culinary-employment mission in a New York context.
- Cureate: Mission-driven food and beverage platform focused on sourcing from immigrant, refugee, and BIPOC producers, with curated wholesale and B2B channels. Comparable to Eat Offbeat in championing refugee/immigrant culinary talent through commercial distribution.
Broad incumbents
- Food52: Larger DTC food and home brand combining editorial content, cookbook publishing partnerships, and a curated marketplace of artisanal goods. Overlaps with Eat Offbeat on cookbook publishing, gift curation, and story-driven artisanal food commerce, but at much greater scale.
- King Arthur Baking Company: Long-established US baking brand spanning retail flour, baking mixes, cookbooks, and DTC. Touches Eat Offbeat's baked-goods category and cookbook/publishing model, but operates at vastly larger scale as a broad incumbent.
- Ten Speed Press: Major cookbook publisher (Penguin Random House imprint) with an extensive catalog of chef-driven cookbooks, the publishing partner equivalent to Workman for Eat Offbeat's Kitchen Without Borders cookbook. Overlaps on culinary publishing and brand-extension strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Eat Offbeat social profiles
Digital presenceEat Offbeat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eat Offbeat leadership team
Management profileNumber of profiles
Profiles1 record
Eat Offbeat funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eat Offbeat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eat Offbeat
What does Eat Offbeat do?
Eat Offbeat produces and sells globally-inspired provisions—sweets, cookies, dates, spices, teas, and cocoa mixes—hand-crafted by refugee and immigrant chefs using authentic recipes from their home countries. It packages these artisan foods into curated Taste of Home gift box bundles and individual SKUs sold through its shop.eatoffbeat.com direct-to-consumer storefront, with corporate catering services for office events and a Chelsea Market pickup point in NYC. The company also publishes The Kitchen Without Borders Cookbook and sells mission-driven apparel under the At Home in NY campaign.
Is Eat Offbeat a public or private company?
Eat Offbeat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eat Offbeat founded?
Eat Offbeat was founded in 2015. It employs 11 to 50 people.
Where is Eat Offbeat based?
Eat Offbeat is headquartered in New York, United States, in the North America region.
How does Eat Offbeat make money?
Four revenue lines are on record. Food Products Sales are the primary driver. The others are cookbook Sales, merchandise Sales and corporate Catering.
Who are Eat Offbeat's main competitors?
Direct peers on record are Goldbelly, Mouth, Diaspora Co., Burlap & Barrel and Wildgrain. Emerging players are Hot Bread Kitchen and Cureate. Broad incumbents are Food52, King Arthur Baking Company and Ten Speed Press.
Does Eat Offbeat have an API?
No public API is recorded for Eat Offbeat.
What industry is Eat Offbeat in?
Eat Offbeat's product category is Specialty Ethnic Food and Corporate Catering. Its primary akta.pro industry code is CRAHAJAK, Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals, with a secondary code of HSACAGAH, Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly). Its NAICS code is 311821 and its SIC code is 2050.