Goldbelly
Goldbelly is a New York-based online marketplace that ships iconic, perishable American regional foods from over 1,000 legendary restaurants nationwide via proprietary cold-chain logistics, serving individual consumers, gift buyers, and corporate gifting clients across the US and Canada.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Goldbelly does
Goldbelly, Inc. is a New York-based online marketplace founded in 2013 by Joe Ariel that connects consumers with iconic regional foods from more than 1,000 legendary restaurants, chefs, bakeries, and food artisans across all 50 US states, plus Canada. The platform enables nationwide delivery of perishable, artisanal items — including fresh seafood, BBQ, deep-dish pizza, cheesecakes, and curated chef experiences — through a proprietary cold-chain logistics system branded SafeShip, operated in partnership with UPS for temperature-controlled, trackable fulfillment.
Goldbelly firmographics
Firmographics- Name
- Goldbelly
- Legal name
- Goldbelly, Inc.
- Website
- https://goldbelly.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Goldbelly is a New York-based online marketplace that ships iconic, perishable American regional foods from over 1,000 legendary restaurants nationwide via proprietary cold-chain logistics, serving individual consumers, gift buyers, and corporate gifting clients across the US and Canada.
- Ownership category
- akta.pro rank
Goldbelly industry classification
Industry- Product category
- Online Food Marketplace
- NAICS
- Other Specialty Food Retailers (44529), Specialty Food Retailers (4452)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Specialty Food & Beverage Delivery (organic, gourmet, dietary) (CRAFAFAG)
- akta.pro secondary industry
- Gift Basket & Curated Hamper Assembly (HSACANAD)
Keywords
Where Goldbelly is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Goldbelly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Marketplace Transaction Revenue: Goldbelly acts as a marketplace connecting consumers with legendary restaurants and food makers. The company takes a commission or transaction fee on sales made through its platform. Restaurants and food makers list their products on Goldbelly and pay a fee to reach nationwide consumers they could not otherwise serve.
- Subscription Boxes: Recurring subscription products including Chef of the Month Subscription ($159.95/month with free shipping) and other recurring food subscription boxes. These provide predictable recurring revenue from food enthusiast customers.
- Corporate Gifting: Enterprise B2B sales of gourmet food gifts and gift cards at scale. Services include self-service multi-recipient gifting and full-service concierge support with customization, branding, and curated recommendations for corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | First-time customer promotion: $40 off first two orders |
| Subscription | Monthly | Chef of the Month Subscription |
| Unit Pricing | Pay-as-you-go | Individual product pricing varies by item |
| Unit Pricing | Pay-as-you-go | Teremana Tequila collaboration boxes |
| Transaction based/ take rate | Pay-as-you-go | Corporate gift cards - self-service |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Goldbelly product offering
Product offeringCore offering
Goldbelly is an online food e-commerce marketplace that connects consumers across the United States with iconic American restaurants, chefs, pitmasters, bakeries, and regional food artisans, enabling nationwide delivery of perishable and temperature-sensitive dishes. The platform features curated products and gift boxes from over 1,000 partner establishments across all 50 states, supported by its proprietary SafeShip logistics system in partnership with UPS.
Product overview
Goldbelly operates as a unified food e-commerce platform that functions as both a marketplace and logistics solution for iconic American regional foods. The core Goldbelly Platform connects consumers with over 1,000 legendary restaurants, pitmasters, bakeries, and regional artisans across all 50 states, enabling nationwide delivery of perishable items through proprietary SafeShip logistics. The product portfolio includes Goldbelly Subscriptions (monthly recurring food boxes), Corporate Gifting (B2B bulk gifting with self-service and concierge options), Gift Cards (physical and digital), the America250 Collection (official marketplace for America's 250th anniversary featuring Taste of America250 program with state dish registry and National Restaurant Month), Top 100 Most Beautiful Gifts (annual curated collection), and Chef Collections featuring Michelin-starred and James Beard Award-winning chefs. The platform emphasizes human-curated selection over algorithmic recommendations, positioning itself as a trusted marketplace for iconic regional American cuisine.
Differentiator
Problem solved
Functional benefit
Products and services
- Goldbelly Platform An online food e-commerce marketplace that connects consumers with iconic regional foods from legendary restaurants, chefs, pitmasters, bakeries, and artisans across the United States, enabling nationwide delivery of perishable and temperature-sensitive dishes through proprietary SafeShip logistics.
- Goldbelly Subscriptions Monthly and recurring food subscription boxes delivering hand-selected dishes from legendary restaurants, chefs, butchers, and bakeries to subscribers' doors on a regular schedule.
- Corporate Gifting B2B gifting solution enabling companies to send gourmet food gifts and gift cards at scale, with self-service options for multi-recipient orders and full-service concierge support for customized branded experiences for enterprise clients.
- Gift Cards Physical and digital gift cards available in various denominations that allow recipients to choose from hundreds of restaurants, chefs, and food makers on the platform for nationwide shipping.
- Taste of America250 Program / America250 Collection Official food marketplace program for America's 250th anniversary (Semiquincentennial) featuring curated dishes, party kits, gift boxes, commemorative gift cards, and America's Official 250th Birthday Cake as part of the Taste of America250 initiative.
- Top 100 Most Beautiful Gifts Annual curated collection of Goldbelly's 100 most flawlessly beautiful and delicious gift boxes, hand-selected by the founders, featuring premium food gifts from iconic restaurants and artisans.
- Chef Collections Signature dishes and meal kits from Michelin-starred chefs and James Beard Award winners including Ina Garten, Daniel Boulud, Thomas Keller, José Andrés, Nancy Silverton, and David Chang.
Quantifiable outcome
- Named Official Marketplace and Food Curator for America's 250th anniversary (2026)
- +1 more outcomes
Companies that use Goldbelly
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Goldbelly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Goldbelly partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- America250flagshipAmerica250 (congressionally-established organization) and Goldbelly launched Taste of America250, the official food program for the nation's 250th anniversary. Goldbelly serves as Official Marketplace and founder Joe Ariel as Official Food Curator. The program includes '250 Dishes That Made America' storytelling project, first-ever National Restaurant Month, Official State Dish Registry across all 50 states, and online food storefront featuring America's Official 250th Birthday Cake.
- Teremana Tequila (Dwayne Johnson)coreTeremana Tequila, founded by Dwayne Johnson, collaborated with Goldbelly to create holiday food and drink boxes featuring tequila, recipes, and dishes, available nationwide. The collection includes three themed boxes ranging from $129.95 to $169.95, each with a bottle of Teremana and recipes tailored by celebrity chefs.
- NFLcoreGoldbelly partnered with the NFL to launch officially licensed Super Bowl LIX Tailgate Kits ahead of the February 9 game between the Philadelphia Eagles and Kansas City Chiefs in New Orleans. Seven kits priced at $99 serving six to eight people featured iconic New Orleans dishes from restaurants like Cafe Du Monde, Willie's, and Dooky Chase.
- UPScoreGoldbelly partnered with UPS for end-to-end logistics to ship perishable dishes nationwide including fish from Seattle, deep-dish pizza from Chicago, and cheesecake from New York City. UPS provides reliable on-time delivery, real-time tracking visibility, and scalable solutions that adapt as Goldbelly's restaurant partner network grows. Following the success of Taste of Masters box collaboration, the companies are expanding efforts to deliver iconic flavors from major sporting events.
- JPMorgan Chase (America250 coalition)flagshipGoldbelly joins an existing coalition of America250 partners including JPMorgan Chase, Walmart, Coca-Cola, Kraft Heinz, Cracker Barrel, American Airlines, and Stellantis for the nation's 250th anniversary celebration.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Goldbelly competitors and assessment
Company assessmentDirect peers
- Harry & David: Harry & David is a long-standing direct-to-consumer gourmet food gift retailer famous for mail-order fruit baskets, cheeses, and specialty foods. Like Goldbelly, it sells curated perishable and giftable foods to consumers nationwide and competes directly in the gourmet gift and corporate gifting category.
- FreshDirect: FreshDirect is an online grocer specializing in fresh, perishable food delivery to consumer households in select US markets. It is comparable to Goldbelly as a DTC e-commerce platform built around perishable food logistics and specialty/premium product curation.
- Wine.com: Wine.com is the largest online wine retailer in the US, specializing in shipping regulated/premium products directly to consumers nationwide with sophisticated logistics. It mirrors Goldbelly's model of curating premium, hard-to-ship specialty food/beverage categories and shipping them DTC with provenance storytelling.
- HelloFresh: HelloFresh is a leading direct-to-consumer meal kit company delivering pre-portioned ingredients and recipes on a subscription basis. It overlaps with Goldbelly's subscription and meal-kit categories and competes for the same food-enthusiast consumer wallet.
- Blue Apron: Blue Apron is a DTC meal-kit and prepared-food subscription company. It is comparable to Goldbelly in subscription-based specialty food delivery and competes for premium home-cooking consumer spend.
- 1-800-Flowers.com: 1-800-Flowers.com operates a portfolio of gifting brands (Harry & David, Wine.com, Cheryl's Cookies, Fannie May) selling curated gifts directly to consumers and via corporate gifting channels. It is directly comparable to Goldbelly in premium food gifting and B2B corporate gifting motions.
- Olive & Cocoa: Olive & Cocoa is a DTC gourmet gift retailer specializing in curated gift baskets, baked goods, and premium foods for personal and corporate gifting. It is a direct peer to Goldbelly in the curated perishable gift basket and corporate gifting category.
Broad incumbents
- Williams Sonoma: Williams Sonoma is a large omni-channel premium kitchen, gourmet food, and home retailer with strong DTC and corporate gifting operations. It overlaps with Goldbelly's gourmet food and corporate gifting categories but as part of a much broader retail portfolio rather than a curated artisan-food marketplace.
- Amazon Fresh / Amazon: Amazon operates Amazon Fresh, Prime Now, and a vast third-party food marketplace, including curated regional and giftable food. As a broad e-commerce incumbent, it competes with Goldbelly for premium and specialty food purchases, especially during gifting seasons.
- Instacart: Instacart is the largest US online grocery delivery platform, connecting consumers with a broad assortment of specialty and everyday foods. It competes with Goldbelly in specialty food delivery and has been expanding curated local and small-batch offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Goldbelly social profiles
Digital presenceGoldbelly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goldbelly leadership team
Management profileNumber of profiles
Profiles5 records
Goldbelly funding detail
Funding detailFunding overview
Funding rounds7 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goldbelly M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goldbelly
What does Goldbelly do?
Goldbelly is an online food e-commerce marketplace that connects consumers across the United States with iconic American restaurants, chefs, pitmasters, bakeries, and regional food artisans, enabling nationwide delivery of perishable and temperature-sensitive dishes. The platform features curated products and gift boxes from over 1,000 partner establishments across all 50 states, supported by its proprietary SafeShip logistics system in partnership with UPS.
Is Goldbelly a public or private company?
Goldbelly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Goldbelly founded?
Goldbelly was founded in 2013. It employs 101 to 250 people.
Where is Goldbelly based?
Goldbelly is headquartered in New York, United States, in the North America region.
How does Goldbelly make money?
Three revenue lines are on record. Marketplace Transaction Revenue is the primary driver. The others are subscription Boxes and corporate Gifting.
Who are Goldbelly's main competitors?
Direct peers on record are Harry & David, FreshDirect, Wine.com, HelloFresh, Blue Apron, 1-800-Flowers.com and Olive & Cocoa. Broad incumbents are Williams Sonoma, Amazon Fresh / Amazon and Instacart.
Does Goldbelly have an API?
No public API is recorded for Goldbelly.
What industry is Goldbelly in?
Goldbelly's product category is Online Food Marketplace. Its primary akta.pro industry code is CRAFAFAG, Specialty Food & Beverage Delivery (organic, gourmet, dietary), with a secondary code of HSACANAD, Gift Basket & Curated Hamper Assembly. Its NAICS code is 44529 and its SIC code is 5141.