Novo Fogo

Name

Novo Fogo

Legal name

Novo Fogo

Website

https://novofogo.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Premium Organic Cachaça and Brazilian Spirits

NAICS

Distilleries (312140), Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

akta.pro secondary industries

Spirits Distilling & Brands (CRADAIAC), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Fermented Tea & Botanical Beverage Production (Jun, Kvass, etc.) (AFAFAHAD), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Organic cachaça spirits
• Ready-to-drink cocktails
• Non-alcoholic mate tea
• Barrel-aged Brazilian spirits
• Zero-waste distillery beverages

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Organic Cachaça Sales: Direct-to-consumer and distributor sales of premium organic cachaça spirits. Products include Silver, Barrel-Aged, Chameleon, Colibri, Graciosa, Tanager expressions. Prices range from $29.99-$39.99 per 750ml bottle.
2. Ready-to-Drink Canned Cocktails: USDA-certified organic canned cocktails in Lime, Mango, Passion Fruit, and Açaí Berry flavors. 4% or 9% ABV options. Sold as 4-packs at $11.99.
3. Non-Alcoholic Sparkling Mate Teas: Sparkling organic mate teas in Original, Mango, Passion Fruit, and Açaí Berry flavors. Available nationwide on Amazon. Contains 40-70mg caffeine per can.
4. Single Barrel Cachaça Program: Custom single barrel selections for bars and stores. Offers customization including neck booklets, engraved corks, and original barrel heads. Each barrel holds ~240 bottles at 46% ABV.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Novo Fogo produces and sells USDA-certified organic cachaça spirits (eight expressions), ready-to-drink organic canned cocktails (four flavors), and non-alcoholic sparkling mate teas (four flavors plus ENERGIA line) with adaptogens. All products are manufactured at a gravity-fed zero-waste distillery in Brazil's Atlantic Rainforest, leveraging proprietary two-woods barrel aging using American oak and Brazilian hardwoods. Distribution occurs through a US-wide wholesaler network, the company's own e-commerce site, and Amazon for non-alcoholic SKUs.

Product overview

Novo Fogo is an organic drinks company producing three product lines: (1) Organic Cachaças—eight distinct spirits including Silver, Barrel-Aged, Bar Strength, Chameleon, Colibri, Graciosa, Tanager, and Passion Fruit expressions, ranging from unaged clear to barrel-aged in American oak and Brazilian woods; (2) Ready-to-Drink Organic Cocktails—four canned cocktail flavors (Lime, Mango, Passion Fruit, Açaí Berry) at 4-9% ABV; and (3) Non-Alcoholic Sparkling Mate Teas—four flavors (Original, Mango, Passion Fruit, Açaí Berry) with adaptogens (reishi and lion's mane). The company operates its own distillery and sugarcane farm in Brazil's Atlantic Forest and maintains headquarters in Seattle, WA. The band SOFI TUKKER is an equity partner.

Differentiator

Problem solved

Functional benefit

Brands

• ENERGIA: Sparkling organic mate teas developed with SOFI TUKKER, available in Original and Passion Fruit flavors. Non-alcoholic, 12oz cans with 42-71mg caffeine from tea.
• DRINKEE

Products and services

• Silver Cachaça Organic silver cachaça pot-distilled from estate sugarcane and rested for one year in stainless steel tanks; features notes of banana, passion fruit, lime blossom, and sea salt; for retail consumers and bartenders.
• Barrel-Aged Cachaça Organic cachaça aged two years in ex-bourbon American oak barrels; flavors of banana bread, chocolate, cinnamon bark, coffee, and black pepper; for retail consumers and on-premise accounts.
• Silver Bar Strength Cachaça 43% ABV Silver Cachaça in a 1-liter ergonomic bottle redesigned for bartender/bar use; intensified banana, passion fruit, lime blossom, sweet red pepper, and sea salt notes.
• Chameleon Cachaça Organic cachaça aged one year in repurposed ex-bourbon American oak barrels; hazelnut nose, sweet and spicy herbs, lively citrus finish.
• Colibri Cachaça Organic cachaça matured in repurposed oak barrels alternating with amburana (Brazilian teak) barrels; vanilla, toffee, cinnamon, chestnut, banana, passion fruit, snickerdoodle finish.
• Graciosa Cachaça Organic cachaça aged 2 years in repurposed oak and finished 18 months in castanheira do Pará (Brazil nut) barrels; pecan and orchids on the nose, cherry custard palate, soft clove and anise finish.
• Tanager Cachaça First two-woods cachaça broadly available in the USA, aged in repurposed oak and finished in araribá (zebrawood); natural red color with tropical fruit, grass, cinnamon bark, and holiday spices.
• Passion Fruit Cachaça (DRINKEE) Collaboration with SOFI TUKKER; silver cachaça infused with passion fruit, orange peel, vanilla, pure cane sugar, and oak barrel flavors; 750ml, 40% ABV.
• Lime Cocktail (RTD) USDA-certified organic canned cocktail with organic cachaça and fresh lime; 9% ABV, 120 calories, 12g carbs per serving, 1.8 servings per 12oz can.
• Mango Cocktail (RTD) USDA-certified organic canned cocktail with organic cachaça and ripe mango; 9% ABV, 150 calories, 12g carbs per serving.
• Passion Fruit Cocktail (RTD) USDA-certified organic canned cocktail with organic cachaça and lively passion fruit; tropical flavor with passion fruit and lime at 9% ABV.
• Açaí Berry Cocktail (RTD) USDA-certified organic canned cocktail inspired by Brazil's açaí bowl; bright berry character with tropical fruit and hint of cocoa; co-created with Karen Tartt of Clear Spirit & Mind; 4% ABV, 120 calories, 12g carbs per serving.
• Original Mate Tea Sparkling organic mate tea with crisp clean flavor lightly sweetened with vanilla; 40-70mg natural caffeine, 20 calories, 4g natural cane sugar per can; blended with 150mg reishi and 150mg lion's mane adaptogens; sold nationwide on Amazon.
• Mango Mate Tea Sparkling organic mate tea with floral mango and bright lime; 35 calories, 6g natural cane sugar, 40-70mg natural caffeine per can; contains reishi and lion's mane adaptogens; sold nationwide on Amazon.
• Passion Fruit Mate Tea Sparkling organic mate tea with vibrant passion fruit and ginger; 30 calories, 6g natural cane sugar, 40-70mg natural caffeine per can; contains reishi and lion's mane adaptogens; sold nationwide on Amazon.
• Açaí Berry Mate Tea Sparkling organic mate tea with tropical açaí and juicy blueberry; 35 calories, 6g natural cane sugar, 40-70mg natural caffeine per can; contains reishi and lion's mane adaptogens; sold nationwide on Amazon.
• ENERGIA Mate Tea (with SOFI TUKKER) Sparkling organic mate tea line co-created with SOFI TUKKER; ENERGIA Original features Brazilian mate, vanilla, and cane sugar (15 calories, 4g carbs); ENERGIA Passion Fruit features Brazilian mate, passion fruit, ginger, and cane sugar (30 calories, 7g carbs); 0% ABV, 42-71mg naturally-occurring caffeine per can.
• Single Barrel Cachaça Program Custom single barrel selection program for bars and retailers; approximately 240 bottles at 46% ABV per barrel; customization options include neck booklets, engraved corks, and original barrel head.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, minor and major.

• Dr. Sílvia Ziller / Horus InstitutecoreStrategic or Co-development Partner · 1 January 2018World-renowned forestry specialist provides scientific guidance for The Un-Endangered Forest project. Dr. Ziller leads technical aspects from species selection to planting strategy, tracks mother trees in the wild, gathers seeds, and trains landowners who plant the saplings.
• SOFI TUKKERcoreStrategic or Co-development PartnerMulti-Grammy nominated dance music superstars as equity partners in Novo Fogo. Co-created ENERGIA mate teas (named after their hit song) and DRINKEE Passion Fruit Cachaça. SOFI TUKKER supports the brand and The Un-Endangered Forest reforestation project; featured in SOUNDWAVE program for cultural events.
• EKÔA ParkcoreStrategic or Co-development Partner6,000-acre ecological oasis deep in the Atlantic Forest near Novo Fogo's distillery. Nursery partner where every seed of threatened species becomes a plant. Led by Tatiana Perim; hosts annual Un-Endangered Forest planter community gathering.
• Clear Spirit & Mind (Karen Tartt)minorStrategic or Co-development PartnerSan Francisco cocktail consultancy founded by Karen Tartt that focuses on clean ingredients. Co-created the Açaí Berry RTD cocktail in partnership with Novo Fogo.
• Native (Carbon Offset Provider)minorOthersCarbon offset partner through which Novo Fogo purchases offsets supporting a project providing water filters for 2,000 coffee-growing families in Honduras, eliminating need to cut/burn trees for boiling water.
• LibDibmajorChannel Partner/ Reseller/ DistributorPrimary distributor for Novo Fogo products in California, Colorado, Connecticut, Florida, Maryland, New Jersey, New York, Washington DC, and multiple other states.
• Southern Glazer's Wine & SpiritsmajorChannel Partner/ Reseller/ DistributorMajor distributor covering Alabama, Mississippi, New Mexico, Pennsylvania, Texas, Washington DC, and South Carolina.
• Reyes Beverage GroupmajorChannel Partner/ Reseller/ DistributorMajor distributor covering Arizona, Louisiana, South Carolina, Texas, Washington DC, and Virginia (low ABV).
• RNDCmajorChannel Partner/ Reseller/ DistributorNational distribution partner covering Michigan, North Carolina, Virginia (high ABV).
• Breakthru Beverage GroupmajorChannel Partner/ Reseller/ DistributorDistribution partner covering Illinois and Minnesota.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Leblon Cachaça: Premium Brazilian cachaça brand targeting the US on-premise and cocktail market. Most direct US cachaça competitor to Novo Fogo, competing for bartender adoption, distributor shelf space, and the cachaça category narrative.
• Avuá Cachaça: Small-batch artisanal cachaça producer with single-estate expressions and aged variants. Comparable craft positioning, premium price points, and on-premise/bartender focus to Novo Fogo's portfolio.
• Cutwater Spirits: Premium spirits brand with an extensive RTD canned cocktail line, sold through broad US distribution. Directly comparable on the RTD side and competes for the same on-premise bartender and off-premise retail placements as Novo Fogo's canned cocktails.
• High Noon: Vodka-based RTD canned cocktails with broad US retail distribution. Competes with Novo Fogo's canned cocktail line for shelf space, velocity, and the same sessionable, low-ABV cocktail occasion.

Emerging players

• Selvagem Cachaça: Small-batch, single-estate cachaça producer with sustainability and craft credentials. Comparable artisanal positioning and US on-premise/retail distribution approach to Novo Fogo.
• Empress 1908 Gin: Premium craft spirit with a distinctive visual identity and strong on-premise/cocktail positioning. Comparable craft premium spirits brand-building playbook — including bartender activation and limited-edition expressions — to Novo Fogo.
• Kin Euphorics: Functional non-alcoholic beverage brand positioned around adaptogens and moderation. Directly comparable to Novo Fogo's sparkling mate tea line in target consumer (sober-curious, functional beverage), channel strategy, and brand identity.
• Recess: Sparkling functional beverage with adaptogens and nootropics, distributed nationally including on Amazon. Comparable to Novo Fogo's mate tea line on functional positioning, Amazon marketplace channel, and non-alcoholic occasion.

Broad incumbents

• Patrón Tequila: Premium agave spirits brand occupying a similar premium-positioning, on-premise bartender-led, sustainability-messaging lane as Novo Fogo, but at vastly larger scale and with broader category reach.
• Casa Dragones: Ultra-premium sipping tequila targeting connoisseurs, mixologists, and luxury on-premise accounts. Comparable ultra-premium positioning, gift/sipping use case, and limited-edition expression strategy to Novo Fogo's barrel-aged cachaças.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NovoFogo
• Facebookfacebook.com/novofogo
• Instagraminstagram.com/novofogo
• Xx.com/novofogo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novo Fogo