What Rheem Australia does

Rheem Australia Pty Ltd is an Australian water heating manufacturer and distributor, privately held and headquartered in Rydalmere, NSW, operating as the Australian subsidiary of US-based Rheem Manufacturing Company. Founded in 1939, it manufactures and sells a comprehensive portfolio spanning residential and commercial heat pumps (Ambiheat HDc-270, AmbiPower MDc-180, AmbiPower 280e, and the YF Series A2W 30kW commercial unit), gas continuous flow and storage systems, electric storage water heaters, solar hot water, and pool heating systems. Commercial-grade offerings extend into heat exchangers, storage tanks, pump sets, Lazer boiling water units, RediSet circulation systems, and the proprietary Rheem Connect building management and remote monitoring platform.

The underlying technology is differentiated through microchannel heat exchangers that improve heat transfer and tank coverage, Ultranamel commercial-grade vitreous enamel cylinder coatings for corrosion resistance, and ultra-low global warming potential refrigerants including R1234yf (GWP less than 1) and R-513a (GWP less than 700). Across the residential heat pump range, coefficient of performance is documented between 4.28 and 5.2, with claimed energy savings of 65-75% versus electric water heaters. Products are also engineered for Australian conditions, including marine-grade aluminium casings and dipped evaporator coils for coastal and corrosive environments, with operating envelopes reaching -5°C to 43°C.

The business model operates on three revenue streams: hardware sales through a licensed plumber, service agent, and solar specialist channel; installation and warranty service through a national trained service network; and government incentive processing (STCs, VEECs, ESS) automated via the Rheem Rapid platform. Commercial sales are pushed through a dedicated direct sales team engaging engineers, facility managers, and developers, while the consumer-facing Rheem brand also supports a direct website and store-finder experience and a trade loyalty program (Rheem Rewards). Customer segments span residential homeowners, commercial and industrial facility operators, and licensed trade professionals. Support programs include a digital Plumbers' Handbook, sizing tools, Revit BIM files, the Aussie Plumbers' Hidden Talent competition, and the Apprentice Plumber Grants program which has supported over 240 apprentices since 2012.

Name

Rheem Australia

Legal name

Rheem Australia Pty Ltd

Website

https://rheem.com.au

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rheem Australia manufactures and distributes residential and commercial water heating products, including heat pumps, gas, electric, solar, and pool heating systems, serving homeowners, commercial operators, and licensed trade professionals across Australia since 1939.

Ownership category

akta.pro rank

Product category

Water Heating Systems

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Power Boiler and Heat Exchanger Manufacturing (33241), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Heat Pumps (Air/Water/Ground Source) (IMAHAKAF)

akta.pro secondary industries

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB), Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC), Industrial Heat Pumps & Mechanical Vapor Recompression (Low–Mid Temp Heat) (EUABAJAB), Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF), Commercial Water Heater & Boiler Service (HSAOACAJ), Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)

Keywords

• Water heaters
• Hot water systems
• Solar water heating
• Heat pump systems
• HVAC products

Headquarters

HQ city

Rydalmere

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Water Heater Sales: Sale of residential and commercial water heating products including heat pumps, solar systems, gas storage, gas continuous flow, and electric water heaters. Products sold through plumbers and directly to consumers.
2. Installation Services: Installation and service of water heaters through Rheem's trained service network. Services include warranty repairs, chargeable repairs, and preventative maintenance.
3. Government Incentive Processing: Processing of Small-scale Technology Certificates (STCs), Victorian Energy Efficiency Certificates (VEECs), and Energy Savings Scheme (ESS) certificates for customers. Rheem Rapid automates rebate claim processing.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Rheem Australia manufactures and supplies water heating products — including gas, electric, solar, heat pump, and continuous flow water heaters — for residential and commercial customers across Australia and New Zealand. The company also distributes air conditioning units and HVAC products, supported by a national service and dealer network.

Product overview

Rheem Australia manufactures and sells a comprehensive portfolio of water heating solutions for residential and commercial applications. The product range spans multiple technology categories: heat pumps (Ambiheat, AmbiPower, and YF Series commercial), gas systems (continuous flow and storage), solar hot water, electric storage, pool heating, and commercial specialised equipment (boiling water units, heat exchangers, storage tanks). The portfolio is organized into residential (gas, electric, solar, heat pumps, pool heating) and commercial (electric, solar, gas, heat pumps, BMS/remote monitoring via Rheem Connect, storage tanks, pump sets, warm water, pool heating) segments. Rheem also offers supporting platforms including Rheem Rapid (rebate processing automation), Rheem Connect (commercial BMS), Rheem Rewards (trade loyalty), Rheem Apprentice Plumber Grants (industry support), and engineering tools (sizing guide, Revit files). Products are complemented by government incentive programs (STCs, VEECs, ESS, REPS) and warranty terms of up to 12 years on cylinders.

Differentiator

Problem solved

Functional benefit

Brands

• Ambiheat: Heat pump water heater brand featuring products like the Ambiheat HDc-270 with COP of 4.5
• AmbiPower
• Rheem Rapid
• Rheem Rewards
• Rheem Thermal
• Rheem Lazer
• Rheem Connect
• Rheem Tankpak
• Rheem Raypak
• Rheem Commpak
• Rheem EZ Link

Products and services

• Gas water heaters Gas-powered water heaters for residential and commercial use across Australia and New Zealand.
• Electric water heaters Electric storage water heaters for residential and light commercial customers.
• Continuous flow water heaters Tankless/on-demand continuous flow water heaters providing hot water on demand for residential and commercial use.
• Heat pump water heaters Hot water heat pump systems that use electricity more efficiently for residential and commercial hot water production.
• Solahart solar water heaters Solar thermal water heating systems marketed under the Solahart brand for residential customers.
• Air conditioning systems Air conditioning units distributed in Australia alongside the hot water product range.
• National service and repair network Australia-wide service network providing installation support, warranty service, and repairs for Rheem and Solahart products.

Quantifiable outcome

• Up to 73% energy savings when replacing electric water heater with Ambiheat HDc-270 Heat Pump
• +9 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

One partnership is on record.

• Shell V-Power Racing TeamflagshipGTM or Marketing Partner · 13 February 202610-year partnership renewal marking a decade of collaboration between two iconic Australian brands. Rheem branding features across Shell V-Power Mustang, team apparel, and digital platforms. Partnership delivers fan activations, digital content, and B2B engagement opportunities. Shared values of performance, reliability, innovation, and Australian manufacturing heritage.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rinnai Australia: Rinnai is a major Japanese-backed competitor in Australian gas continuous flow, gas storage, and increasingly heat pump water heaters, directly overlapping Rheem's residential portfolio and plumber channel.
• Dux (by Noritz): Dux is one of Australia's longest-established electric and gas storage water heater brands, owned by Japanese boiler maker Noritz, competing head-to-head with Rheem across residential storage.
• Solahart Industries: Solahart is a related body corporate of Rheem Australia under Rheem Manufacturing, specializing in solar hot water — directly comparable residential and commercial solar thermal offering.
• Thermann: Thermann is a dedicated hot water brand sold through Reece plumbing branches, competing with Rheem in gas, electric, and heat pump water heaters across the Australian residential market.
• Apricus Solar Hot Water: Apricus specializes in solar thermal and evacuated tube hot water systems in Australia and New Zealand, competing in Rheem's solar hot water product category.

Broad incumbents

• Vulcan (by Rheem Manufacturing): Vulcan is a heritage Australian water heater brand owned by Rheem Manufacturing, operating in the same category but positioned as a value-tier alternative to the Rheem premium brand.
• Bosch Thermotechnology: Bosch's heating and hot water division sells heat pumps and gas water heaters in Australia, offering a global-incumbent alternative to Rheem's residential and commercial portfolio.

Emerging players

• Stiebel Eltron Australia: Stiebel Eltron is a German heat pump specialist increasingly active in Australia, directly competing in the residential and commercial heat pump water heater segment where Rheem is investing heavily.
• Sanden International: Sanden is a Japanese heat pump technology supplier with growing presence in Australian commercial and residential hot water applications, targeting similar CO₂ refrigerant efficiency to Rheem's ultra-low GWP range.
• Quantum Heat Pumps: Quantum is an Australian-based heat pump water heater specialist targeting residential and light commercial, directly overlapping Rheem's Ambiheat and AmbiPower residential lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rheem.australia
• Facebookfacebook.com/rheemaustralia
• LinkedInau.linkedin.com/company/rheem_australia
• Instagraminstagram.com/rheemaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rheem Australia