Apricus Australia
Apricus Australia Pty Ltd is an Australian-owned manufacturer of evacuated tube solar hot water systems, heat pumps, and storage tanks, serving residential and commercial customers across Australia and New Zealand via 1,500+ resellers and 150+ service agents.
- Company typePrivate
- Founded2005
- HeadquartersSilverwater, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Apricus Australia does
Apricus Australia Pty Ltd is an Australian-owned private company founded in 2005 by Chris Taylor, headquartered in Byron Bay, New South Wales, that designs and manufactures solar hot water and heat pump systems for the Australian and New Zealand markets. Its core technology is a vertically integrated evacuated tube solar collector using borosilicate glass tubes with vacuum insulation, copper heat pipes containing purified water, and proprietary absorber coatings reported to retain 95-97% of thermal energy, paired with split-system storage tanks, Resol German controllers, and cyclone-rated mounting frames designed for harsh Australian conditions. Apricus is the only Australian supplier that manufactures its own evacuated tube products in-house rather than OEM-sourcing, and holds AS2712:2002, SolarKeymark, SRCC, ISO9001:2008, and Clean Energy Council certifications.
Apricus Australia firmographics
Firmographics- Name
- Apricus Australia
- Legal name
- Apricus Australia Pty Ltd
- Website
- https://apricus.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Apricus Australia Pty Ltd is an Australian-owned manufacturer of evacuated tube solar hot water systems, heat pumps, and storage tanks, serving residential and commercial customers across Australia and New Zealand via 1,500+ resellers and 150+ service agents.
- Ownership category
- akta.pro rank
Apricus Australia industry classification
Industry- Product category
- Solar Hot Water Systems / Solar Thermal Equipment
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Power Boiler and Heat Exchanger Manufacturing (33241)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK)
- akta.pro secondary industries
- Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC), Tank Water Heater Installation & Replacement (HSAOACAA), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where Apricus Australia is headquartered
LocationHeadquarters
- HQ city
- Silverwater
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Apricus Australia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Solar Hot Water Systems Sales: Revenue generated from the sale of solar hot water systems including evacuated tube collectors, storage tanks, heat pumps, and accessories through a network of 1500+ resellers across Australia.
- Commercial Solar Hot Water Systems: Custom commercial solar hot water solutions for apartments, farms, commercial buildings, dairy farms, chemical treatment plants, hospitals, wineries, and other business applications.
- Spare Parts and Replacement Components: Revenue from replacement parts including evacuated tubes, heat pipes, controllers, pumps, and other components through the trades shop portal.
- Government Rebate Facilitation: Company assists customers in claiming Small-Scale Technology Certificates (STCs), Victorian Energy Efficiency Certificates (VEECs), and NSW Energy Savings Certificates (ESCs) which offset system costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential Solar Hot Water Systems - Sized based on household needs |
| Unit Pricing | Pay-as-you-go | All-In-One Heat Pump System |
| Unit Pricing | Pay-as-you-go | Commercial Solar Hot Water Systems - Custom configurations |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Apricus Australia product offering
Product offeringCore offering
Apricus Australia manufactures and distributes solar hot water systems and heat pump hot water systems for residential and commercial customers across Australia. Their core offering centers on split-system evacuated tube solar collectors paired with storage tanks, complemented by the All-In-One Heat Pump with smart app control. Products are sold through a national network of 1,500+ plumbing and hardware wholesalers and resellers, with installation and after-sales support provided by 150+ service agents.
Product overview
Apricus Australia offers a portfolio of solar hot water and heat pump systems designed specifically for Australian conditions. The core product line centers on evacuated tube solar hot water technology with multiple collector sizes (15, 20, 30, 40, and 44 tubes) paired with storage tanks. The main offerings include the All-In-One Heat Pump (an integrated heat pump unit with smart app control), Home Solar Hot Water Systems for residential use, Commercial Solar Hot Water Systems for industrial applications, and Solar Ready Hot Water Tanks that support future solar upgrades. Supporting components include the AP6 Solar Gas Booster, Pump Station Kit, and Solar Retrofit Kit. All systems are split-system designs with the tank on the ground and collectors on the roof, featuring cyclone-rated mounting, frost protection without glycol, and compatibility with government rebate programs.
Differentiator
Problem solved
Functional benefit
Products and services
- All-In-One Heat Pump A split-system heat pump hot water unit featuring a smart touch screen controller with a free mobile app for remote temperature and usage monitoring, designed to save up to 3 times more energy than conventional hot water systems. Backed by a market-leading 6-year parts and labour warranty.
- Home Solar Hot Water Systems Residential evacuated tube solar hot water systems designed to save up to 80% on water heating bills. Features include passive sun tracking, frost protection to -15°C without glycol, and cyclone-rated mounting frames for Australian conditions. Paired with storage tanks of 250L, 315L, or 400L capacity and gas or electric boosters.
- Commercial Solar Hot Water Systems Custom large-scale solar hot water solutions for commercial applications including dairy farms, chemical treatment plants, hospitals, apartment buildings, wineries, timber mills, and military facilities. Utilizes titanium heat exchangers and heavy-duty tanks for harsh commercial applications.
- Solar Ready Hot Water Tanks Storage tanks designed for solar compatibility with thicker walls and additional flow/return ports, backed by a 10-year warranty. Usable as standalone electric tanks with the option to upgrade to solar collectors later.
- Evacuated Tube Solar Hot Water Systems Split-system evacuated tube collectors using borosilicate glass tubes with vacuum insulation, copper heat pipes, and absorber coating that retains up to 97% of thermal energy. Operates effectively in cold climates down to -15°C without antifreeze. Available in 15, 20, 30, 40, and 44 tube configurations.
- AP6 Solar Gas Booster Gas-powered booster unit that supplements solar hot water heating when solar contribution is insufficient or during periods of high hot water demand.
- Pump Station Kit Circulation pump and controller assembly that transfers cold water from the tank to the solar collectors for heating, featuring Resol controllers made in Germany.
- Solar Retrofit Kit Kit for adding Apricus evacuated tube collectors to existing hot water systems, enabling solar integration without complete system replacement.
Quantifiable outcome
- Save up to 80% on water heating bills compared to electric hot water systems
- +4 more outcomes
Companies that use Apricus Australia
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Apricus Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Apricus Australia partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Australia's Leading Plumbing and Hardware WholesalerscoreApricus Australia has partnered with Australia's leading plumbing and hardware wholesalers nationally. These partners resell Apricus products through their distribution networks across Australia.
- Solar Energy Experts (Local Technical Advisors)coreA network of solar energy experts engaged to provide local technical advice to existing and potential customers nationally. Part of the 1500+ reseller network.
- Green Energy TradingcoreRecommended approved Accredited Certificate Provider (ACP) for NSW Energy Savings Scheme (ESS) rebates. Customers work with Green Energy Trading to claim Energy Savings Certificates (ESCs) on installations.
- Consolidated Energy NZcoreNew Zealand distribution partner. Apricus exhibited with Consolidated Energy NZ at the Canterbury Home Show to help Kiwi households transition to smarter, cleaner hot water solutions.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Apricus Australia competitors and assessment
Company assessmentEmerging players
- Reclaim Energy: Australian-made CO2 hot water heat pump specialist targeting residential and commercial segments. Emerging direct competitor to Apricus's All-In-One Heat Pump with strong sustainability positioning.
- Envirosun: Niche Australian solar hot water installer and supplier. Smaller scale than Apricus but operates in the same residential retrofit solar hot water segment with comparable technology.
- Sanden Eco Hot Water: Australian distributor of Sanden (Japan) hot water heat pumps. Competes directly with Apricus's heat pump line and targets similar eco-conscious residential and commercial buyers.
Direct peers
- Solahart: Heritage Australian solar hot water brand (now part of Rheem) with national dealer network. Directly comparable solar thermal product offering and distribution model.
- Rinnai Australia: Major Australian hot water and heating brand focused on continuous-flow gas and heat pump systems. Competes head-to-head with Apricus in residential hot water and increasingly in heat pump.
- Rheem Australia: Australia's largest hot water systems manufacturer offering gas, electric, solar, and heat pump products. Direct competitor across Apricus's full residential and commercial portfolio, with stronger brand and broader product range.
- Dux (A.O. Smith): Leading Australian electric and gas storage water heater manufacturer, part of A.O. Smith. Competes in residential and commercial tank-based hot water where Apricus also sells tanks.
Broad incumbents
- Bosch Thermotechnology Australia: Subsidiary of Bosch selling heat pumps, solar thermal, and HVAC products in Australia. Overlaps with Apricus in residential and commercial hot water with much broader product portfolio.
- Stiebel Eltron Australia: German-headquartered manufacturer of heat pumps, hot water, and renewable heating products. Competes with Apricus in heat pump and solar hot water with global scale and brand.
Regional players
- Chromagen Australia: Israel-founded solar hot water and pool heating specialist with Australian operations. Comparable evacuated tube and solar thermal offerings targeting residential and pool heating applications.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Apricus Australia social profiles
Digital presenceApricus Australia compliance and trust
Trust signalCompliance4 records
Apricus Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apricus Australia leadership team
Management profileNumber of profiles
Profiles1 record
Apricus Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apricus Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apricus Australia
What does Apricus Australia do?
Apricus Australia manufactures and distributes solar hot water systems and heat pump hot water systems for residential and commercial customers across Australia. Their core offering centers on split-system evacuated tube solar collectors paired with storage tanks, complemented by the All-In-One Heat Pump with smart app control. Products are sold through a national network of 1,500+ plumbing and hardware wholesalers and resellers, with installation and after-sales support provided by 150+ service agents.
Is Apricus Australia a public or private company?
Apricus Australia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apricus Australia founded?
Apricus Australia was founded in 2005. It employs 101 to 250 people.
Where is Apricus Australia based?
Apricus Australia is headquartered in Silverwater, Australia, in the Oceania region.
How does Apricus Australia make money?
Four revenue lines are on record. Solar Hot Water Systems Sales are the primary driver. The others are commercial Solar Hot Water Systems, spare Parts and Replacement Components and government Rebate Facilitation.
Who are Apricus Australia's main competitors?
Emerging players on record are Reclaim Energy, Envirosun and Sanden Eco Hot Water. Direct peers are Solahart, Rinnai Australia, Rheem Australia and Dux (A.O. Smith). Broad incumbents are Bosch Thermotechnology Australia and Stiebel Eltron Australia. Chromagen Australia is listed as a regional player.
Does Apricus Australia have an API?
No public API is recorded for Apricus Australia.
What industry is Apricus Australia in?
Apricus Australia's product category is Solar Hot Water Systems / Solar Thermal Equipment. Its primary akta.pro industry code is IMAIABAK, Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration), with a secondary code of IMAHAKAC, Heat Exchangers & Thermal Transfer Equipment. Its NAICS code is 333415 and its SIC code is 3430.