What NewJaisa does

NewJaisa is an India-based refurbished electronics retailer headquartered in Bangalore that procures, refurbishes, and resells enterprise-grade computing hardware — primarily laptops, desktops, mini PCs, monitors, MacBooks, Chromebooks, and mobile workstations — at price points 30–70% below equivalent new products. The company sources business-class hardware from corporate refresh cycles via partnerships with Dell, HP, Lenovo, IBM, ASUS, and Cytel, then runs each device through a 72-point inspection process covering screens, keyboards, processors, batteries, internal cleaning, OS reinstallation, and cosmetic grading, all bundled under its proprietary HexaTrust quality and warranty sub-brand with a 6-month standard warranty (extendable to 6+6 months), a 14-day replacement guarantee, and bundled free QuickHeal antivirus on selected SKUs. The platform holds R2 Standard v3 (Responsible Recycling) certification awarded by Amtivo.

The revenue model is transactional one-time hardware sales executed across four parallel channels: direct-to-consumer e-commerce via a Shopify storefront delivering to 20,000+ Indian PIN codes, company-operated physical retail stores, B2B enterprise sales through a dedicated sales team and dedicated phone/email lines ([email protected]), and student/educational-institution programs including a Campus Ambassador initiative. Pricing spans entry-level refurbished desktops starting around ₹8,999 (e.g., HP Compaq Elite 8300) to premium workstations above ₹50,000 (e.g., MacBook Pro 2019 at ₹49,999), with EMI financing from ₹1,050/month and a Trade-In buy-back program that converts old laptops into credit toward refurbished purchases.

The customer base spans students (preschool to university), working professionals, SMBs and startups, developers and data scientists, traders, and creative professionals, with primary focus on students, professionals, and SMBs. NewJaisa operates 350+ service centers across India, employs 101–250 staff, lists roughly 862 products on its catalog, maintains a 4.4 Google rating across 4.2K reviews, and is recognized on NSE under the symbol NEWJAISA. Recent recognition includes 2024 Economic Times Top Performing Listed Indian MSME, 2024 HSBC-CNBC TV18 Retail & E-commerce SME of the Year, and 2025 R2v3 certification. Ownership and control rest with founder Vishesh Handa (CEO/COO) and co-founder Sharad Somani (CMO), both IIT/IIM alumni; no venture funding rounds are disclosed in the available data.

Name

NewJaisa

Legal name

Newjaisa

Website

https://newjaisa.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Indian refurbished electronics retailer NewJaisa procures, refurbishes, and resells enterprise-grade laptops, desktops, monitors, mini PCs, and workstations at 30–70% below new prices via Shopify D2C e-commerce, physical retail, and B2B bulk channels, serving students, professionals, SMBs, and developers across India.

Ownership category

akta.pro rank

Product category

Refurbished Electronics Retail

NAICS

Electronics and Appliance Retailers (44921), Used Merchandise Retailers (459510), Electronic and Precision Equipment Repair and Maintenance (81121), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Certified Refurbished Electronics Retail (CRACAJAD)

akta.pro secondary industries

Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE), Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC), Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA), Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD)

Keywords

• Refurbished laptops
• Refurbished electronics
• Used desktops resale
• Second-hand computers
• Refurbished IT hardware

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales (One-Time): Primary revenue from one-time sale of refurbished electronics including laptops, desktops, mini PCs, monitors, and accessories. Products are sold at 30-70% discount compared to new equivalents. Revenue is transactional with no recurring component from individual sales.
2. Bulk/Corporate Sales: B2B sales channel for businesses purchasing multiple refurbished units for employee equipment, with dedicated support and bulk enquiry handling.
3. Trade-In Program: Customers can trade in their old MacBook or laptop to receive credit toward a refurbished purchase, enabling device upgrades while generating inventory.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

NewJaisa refurbishes enterprise-grade used electronics (laptops, desktops, mini PCs, monitors, Chromebooks, gaming/workstation laptops, and all-in-one desktop sets) sourced from corporate environments and resells them to Indian consumers and businesses at 30-70% discounts versus new equivalents. Every device passes through a 72-point quality inspection under the HexaTrust program, backed by a 6-month standard (extendable to 6+6 month) warranty, 14-day replacement guarantee, EMI financing, and trade-in credit.

Product overview

NewJaisa is a refurbished electronics marketplace and platform in India operating as a Shopify-based e-commerce store with physical store presence. The company sells professionally refurbished consumer electronics across five core product categories: Windows laptops (including business-class ThinkPad, Latitude, EliteBook, and gaming/workstation models), Apple MacBooks (Air and Pro), desktop computers (tower and SFF form factors), mini PCs (including Chromebox and Intel NUC), and computer monitors. All products fall under the HexaTrust quality assurance program, which encompasses 72-point quality checks, standard 6-month warranties, 14-day replacement policies, and free QuickHeal antivirus bundled with select laptops. The platform organizes inventory by use case (students, business/professionals, gaming, coding/data analytics, trading) and by brand (Dell, HP, Lenovo, Acer, ASUS, Apple). The total catalog spans approximately 862 products across all categories.

Differentiator

Problem solved

Functional benefit

Brands

• HexaTrust: Quality assurance and warranty program offered by NewJaisa, encompassing 72-point quality checks, transparent product grading, consistent quality standards, and after-sales support.

Products and services

• Refurbished Laptops (Windows) Professionally refurbished Windows laptops from Dell, HP, Lenovo, Acer, and Microsoft, ranging from entry-level business models to high-performance workstations like Lenovo ThinkPad P-series and Dell Precision workstations, sold to students, professionals, and SMBs in India.
• Refurbished MacBooks Refurbished Apple MacBook Air and MacBook Pro laptops, including models like MacBook Pro A2141 (16-inch with Touch Bar) and MacBook Air A1466, offered at 30-70% savings versus new equivalents for Indian consumers and businesses.
• Refurbished Desktops Refurbished desktop computers in tower, small form factor (SFF), and all-in-one configurations from Dell (OptiPlex, Vostro, Precision), HP (EliteDesk, ProDesk, Compaq), Lenovo (ThinkCentre, IdeaCentre), and Acer (Veriton), sold to Indian consumers and SMBs.
• Refurbished Mini PCs Compact refurbished mini desktop computers from HP (ProDesk, Chromebox), Dell (OptiPlex Tiny, Wyse), Lenovo, ASUS (Chromebox), and Intel (NUC) targeted at space-constrained office or home setups.
• Refurbished Monitors Refurbished computer monitors from Dell, HP, Lenovo, and Lapcare, ranging from 19-inch to 22-inch displays with HD, Full HD, and 1920x1200 resolutions, sold for office, home, and multi-monitor trading or trading setups.
• Refurbished Chromebooks Chrome OS-based refurbished laptops including Acer Chromebook Spin 713, HP Chromebook C640, and HP Dragonfly Chromebook, offering lightweight computing at 40-60% savings versus new for students and education buyers.
• Gaming Laptops & Workstations High-performance refurbished gaming laptops and mobile workstations including Lenovo ThinkPad P-series (P50, P51s, P52, P52s), HP ZBook (15, 17), and Dell Precision series with dedicated graphics cards, targeted at gamers, developers, and creative professionals.
• All-in-One Desktop Sets Refurbished all-in-one desktop packages bundling desktop unit, monitor, keyboard, mouse, speakers, and Wi-Fi from Acer, ASUS, Lenovo, HP, and Dell, intended as turnkey home or office computing solutions.
• HexaTrust Warranty Services Quality assurance and after-sales warranty program offered under the HexaTrust sub-brand, providing 6-month standard warranty (extendable to 6+6 months on select products), 72-point quality checks, and a 14-day replacement guarantee on refurbished devices.

Quantifiable outcome

• Up to 70% cost savings vs new equivalent products
• +3 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Dell TechnologiescoreOthersDell is listed as a key supply partner for refurbished business laptops and desktops. NewJaisa sources enterprise-grade Dell hardware including Latitude, OptiPlex, Precision, and Vostro series for refurbishment and resale.
• HP (Hewlett-Packard)coreOthersHP is a major brand partner supplying EliteBook, ProBook, ZBook, ProDesk, and Chromebox products for the refurbished inventory. Wide range of HP laptops and desktops available.
• LenovocoreOthersLenovo business partner status mentioned on website. ThinkPad, ThinkCentre, IdeaCentre, and V series products are part of the inventory, representing one of the largest brand portfolios.
• IBMminorOthersIBM logo appears in 'Partners in Green Crime' section suggesting IT equipment sourcing relationship for enterprise hardware refurbishment.
• ASUSminorOthersASUS listed as a supply partner for Chromebox and other ASUS devices available in the refurbished catalog.
• CytelminorOthersCytel appears in the green partners section, indicating a corporate equipment sourcing relationship for refurbishment inventory.
• AmtivocoreOthersAmtivo provides the R2v3 (Responsible Recycling) Standard certification to NewJaisa, validating their electronics refurbishment and recycling practices meet international standards.
• Quick HealminorGTM or Marketing PartnerQuick Heal security software offered free (1-year license) with select products during promotional periods as a value-added benefit to customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Back Market: Global recommerce platform for refurbished electronics (smartphones, laptops, tablets). Operates a marketplace model with certified refurbishers and quality guarantees — directly comparable to NewJaisa's certified refurbished electronics GTM.
• Cashify: India's largest recommerce marketplace for smartphones and electronics, with trade-in, refurbished resale, and repair services. Most directly comparable Indian peer given overlapping product mix, trade-in model, and price-conscious customer base.
• EazyPC: India-based refurbished laptops and desktops e-tailer with warranty-backed products. Closely matches NewJaisa's product focus (refurbished laptops/desktops), target customers (students, professionals, SMBs), and warranty-led value proposition.
• Gazelle: US-based recommerce platform specializing in refurbished smartphones, laptops, and tablets with warranty. Comparable business model — certified pre-owned electronics with quality guarantees — though operating in the US rather than India.
• Decluttr: UK-based recommerce platform for refurbished electronics, media, and tech. Comparable certified-refurbished electronics marketplace model with quality checks and warranty.
• Swappa: US marketplace for refurbished and used consumer electronics with quality verification and buyer protection. Comparable recommerce marketplace model with trust/verification as core value proposition.

Broad incumbents

• Croma: India's largest big-box consumer electronics and appliances retailer (Tata-owned). Comparable as a multi-channel electronics retailer targeting Indian consumers, but sells new rather than refurbished products at scale.
• Reliance Digital: India's second-largest consumer electronics retail chain, part of Reliance Retail. Overlaps with NewJaisa on customer segments and EMI-driven affordability, though focused on new electronics.

Emerging players

• Attero Recycling: India's leading e-waste and lithium-ion battery recycler with formal R2v3-affiliated operations. Adjacent in the electronics reuse lifecycle and a potential partner/competitor for upstream IT asset disposition supply to refurbishers like NewJaisa.
• Reboot Systems: India-based refurbished electronics reseller focused on laptops and desktops for students and SMBs. Directly comparable refurbished electronics GTM at smaller scale, serving overlapping budget-conscious segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewJaisa