Cashify
Cashify is an Indian omnichannel recommerce marketplace, founded in 2013, that buys, refurbishes, and resells used smartphones, laptops, and consumer electronics through 250+ retail stores and an online platform, serving over 18.5 million users across 95+ Indian cities.
- Company typePrivate
- Founded2013
- HeadquartersGurugram, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Cashify does
Cashify is an Indian omnichannel recommerce marketplace, founded in 2013 and headquartered in Gurgaon, that operates a platform for buying, selling, refurbishing, repairing, and recycling consumer electronics. The company's core offering pairs a doorstep and in-store device trade-in service (Cashify Sell) with a certified refurbished device marketplace (Cashify Buy) covering smartphones, laptops, tablets, smartwatches, gaming consoles, and cameras. All refurbished inventory passes through a proprietary 32-point quality inspection and is sold with a 6-month warranty and 15-day replacement guarantee; the operating entity, Manak Waste Management Private Limited, holds ISO 27001, ISO 27701, and R2v3 certifications supporting data sanitization and downstream vendor management. Adjacent services include phone and laptop repair, e-waste recycling (Cashify Recycle), and a new-phone discovery tool, while the recently launched Cashify Select tier extends the proposition into MacBooks, gaming consoles, wearables, and premium smartphones.
Cashify's revenue model combines one-time device buybacks, hardware resale of refurbished devices at 30-60% discounts versus new equivalents, professional repair services, and OEM-authorized refurbished programs with Google (Authorised Refurbished Pixel and Pixel Upgrade Program) and Samsung (Certified Re-Newed). The platform claims over 18.5 million users and 2.4 million devices sold in 2025, with average selling prices of approximately Rs 23,000 and revenue of Rs 1,096 crore in FY25, up 17% from Rs 935.07 crore in FY24; net losses narrowed 80% to Rs 10.5 crore. Distribution is omnichannel: a website and mobile app, doorstep pickup, and over 250 branded retail outlets across 95 Indian cities, with a stated target of 400 stores by end-2026 skewed toward tier-2 cities and mall kiosks.
The platform primarily serves individual Indian consumers seeking to monetize old devices or purchase affordable certified electronics, alongside a growing premium cohort of young professionals, gamers, and startup employees targeted by Cashify Select. Cashify is backed by Bessemer Venture Partners, Olympus Capital Asia, Blume Ventures, NewQuest Capital, Prosus, and Amazon, having raised over USD 130 million cumulatively including a USD 90 million Series E in June 2022 and a Rs 53 crore Amazon investment in August 2022. The company has appointed ICICI Securities, JM Financial, and Nomura as bankers for a planned IPO in early 2027 targeting a Rs 1,500-1,800 crore valuation.
Cashify firmographics
Firmographics- Name
- Cashify
- Legal name
- Manak Waste Management Pvt Ltd
- Website
- https://cashify.in
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Cashify is an Indian omnichannel recommerce marketplace, founded in 2013, that buys, refurbishes, and resells used smartphones, laptops, and consumer electronics through 250+ retail stores and an online platform, serving over 18.5 million users across 95+ Indian cities.
- Ownership category
- akta.pro rank
Cashify industry classification
Industry- Product category
- Refurbished Consumer Electronics
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Trade-in, Buyback & Instant Cashout Recommerce (CRAFAGAL)
Keywords
Where Cashify is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Cashify business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Device Buyback/Trade-in: Cashify purchases used smartphones, laptops, and other electronic devices from consumers, providing instant cash payment. The company grades, refurbishes, and resells these devices to secondary buyers.
- Refurbished Device Sales: Sale of certified refurbished devices including smartphones, laptops, smartwatches, tablets, gaming consoles, and cameras through online and offline channels. Devices are sold at 30-60% discounts compared to new retail prices.
- Device Repair Services: Phone and laptop repair services covering screen replacement, battery, mic, back panel, proximity sensor, charging jack, and aux jack repairs.
- Device Recycling: E-waste recycling services for old devices that cannot be refurbished, promoting environmental sustainability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Device Buyback Pricing |
| Unit Pricing | Pay-as-you-go | Refurbished Device Sales |
| Unit Pricing | Pay-as-you-go | Cashify Select Premium Tier |
| Subscription | Monthly | Pixel Upgrade Program EMI |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Cashify product offering
Product offeringCore offering
Cashify operates an omnichannel recommerce platform that purchases used smartphones, laptops, tablets, smartwatches, gaming consoles, and other electronics from consumers for instant cash via doorstep pickup or 250+ retail stores. The company then grades, refurbishes (using a 32-point quality inspection), and resells certified pre-owned devices with 6-month warranties through its online marketplace and physical retail network, complemented by device repair and e-waste recycling services.
Product overview
Cashify is an Indian omnichannel recommerce marketplace that operates a multi-service platform for used and refurbished consumer electronics. The core offering combines a device trade-in service (Cashify Sell) — where consumers sell used gadgets for instant cash via doorstep pickup or 200+ physical stores — with a certified refurbished device marketplace (Cashify Buy), offering smartphones, laptops, smartwatches, tablets, gaming consoles, cameras, and audio products under a 6-month warranty and 32-point quality inspection standard. Adjacent services include repair (screen, battery, charging jack, and more), eco-friendly recycling (Cashify Recycle), and a new-phone discovery tool (Find New Phone). The platform has expanded beyond smartphones into broader consumer electronics, most notably launching Cashify Select (a premium refurbished tier) and acquiring PhoneShop (formerly UniShop, an omnichannel retail solution for neighbourhood retailers). Cashify's offline presence spans 200+ branded experience centres across Indian cities, with a stated plan to grow to 400 stores by end of 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Cashify Select: Premium tier for refurbished devices including smartphones, laptops, MacBooks, gaming consoles, smartwatches, and cameras, launched in May 2026
- PhoneShop
Products and services
- Cashify Sell (Device Trade-In Service) A trade-in service that allows consumers to sell used mobile phones, laptops, tablets, smartwatches, gaming consoles, smart speakers, TVs, DSLR cameras, earbuds, iMacs, and air conditioners for instant cash payment through doorstep pickup or in-store visits across 250+ locations in India.
- Cashify Buy (Refurbished Device Marketplace) Online and offline marketplace for certified refurbished smartphones, laptops, smartwatches, tablets, gaming consoles, DSLR cameras, and audio devices, all subject to 32-point quality inspection and carrying a 6-month warranty with 15-day replacement policy.
- Cashify Repair Phone and laptop repair services covering screen replacement, battery replacement, microphone, back panel, proximity sensor, charging jack, and aux jack repairs, available at retail stores and via doorstep service across India.
- Cashify Recycle Eco-disposal service for old mobile phones and electronics, ensuring environmentally responsible recycling of devices that cannot be refurbished or resold, with R2v3 certified processes for downstream vendor management and data sanitization.
- Cashify Select (Premium Refurbished Tier) Premium tier of Cashify's refurbished portfolio offering higher-end refurbished smartphones, MacBooks, gaming consoles, and wearables through dedicated branded retail stores, targeting young professionals, gamers, and startup employees seeking flagship devices at more accessible prices with enhanced certification standards.
Quantifiable outcome
- 69% of Indian smartphone users hesitant to sell due to data concerns - Cashify addresses this with certified data deletion services
- +2 more outcomes
Companies that use Cashify
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Cashify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cashify partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered key, core and minor.
- Cashify Select (Internal Expansion)keyLaunched Cashify Select as a premium tier for refurbished portfolio including smartphones, MacBooks, gaming consoles, and wearables, marking expansion beyond smartphones into broader consumer electronics segment.
- SamsungcoreSamsung launched its Certified Re-Newed program in India, joining the organized recommerce ecosystem alongside Cashify. The program offers refurbished Galaxy phones with comprehensive refurbishment, genuine components, and one-year warranty.
- Google Pixel Upgrade ProgramcoreCashify is a key partner in Google's Pixel Upgrade Program in India, providing device exchange bonuses up to Rs 7,000 and buyback guarantees for customers upgrading their Pixel devices annually.
- Bajaj FinancekeyBajaj Finance partnered with Cashify for the Google Pixel Upgrade Program, providing financing infrastructure for 24-month no-cost EMI plans enabling annual phone upgrades.
- HDFC BankkeyHDFC Bank partnered with Cashify for the Google Pixel Upgrade Program, offering no-cost EMI financing options for Pixel smartphone purchases with assured buyback.
- GooglecoreGoogle partnered with Cashify to launch an Authorised Refurbished Phone Sale program in India, offering certified refurbished Pixel 7 and Pixel 8 Pro devices at reduced prices with warranties through Cashify's omnichannel network.
- ControlZminorCompetitor and peer in the organized refurbished smartphone market. Both Cashify and ControlZ are building standardized 32-point inspection and certification processes to address trust deficits in the secondary market.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Cashify competitors and assessment
Company assessmentDirect peers
- Back Market: Global leader in refurbished electronics recommerce operating across Europe and the US. Back Market uses the same certified refurbishment model with warranties, addressing the same trust-deficit problem in the secondary device market that Cashify solves in India.
- ControlZ: Indian direct competitor in the refurbished smartphone space, mentioned in Cashify's data as a peer. ControlZ also employs a 32-point inspection and certification process and competes for the same Indian consumer trade-in and refurbished purchase demand.
- Gazelle: US-based recommerce platform that buys used smartphones, tablets, and laptops from consumers and resells certified refurbished devices. Gazelle's trade-in and refurbishment model is closely aligned with Cashify's core buyback-and-resell engine.
- Amazon Renewed: Amazon's certified refurbished electronics program, which directly competes with Cashify in India for online refurbished device sales. Note that Amazon also holds a 2.12% stake in Cashify, creating a complex investor-competitor dynamic.
- Swappa: US-based marketplace for buying and selling used smartphones, tablets, laptops, and wearables. Swappa's peer-to-peer model targets the same consumer trade-in market that Cashify serves, with a focus on device condition transparency.
- Refurbed: European recommerce platform specializing in certified refurbished smartphones, laptops, and consumer electronics. Refurbed's full-stack buyback-refurbish-resell model with warranty is highly comparable to Cashify's operating model.
- 2GUD: Flipkart-owned recommerce brand in India offering refurbished smartphones, laptops, and electronics. 2GUD directly competes with Cashify in the Indian market and benefits from Flipkart's e-commerce traffic and customer base.
- Rebuy: German recommerce platform that buys, refurbishes, and resells used electronics including smartphones, laptops, and consumer devices. Rebuy's circular economy model and certified refurbishment process are closely aligned with Cashify's operations.
- Decluttr: UK-based recommerce company that buys used tech, CDs, books, and games from consumers and resells refurbished inventory. Decluttr's consumer trade-in and resale model overlaps significantly with Cashify's buyback and refurbishment business.
Broad incumbents
- eBay: Global e-commerce marketplace that operates a significant refurbished and used electronics category. eBay's broader marketplace model differs from Cashify's vertically integrated refurbishment, but it competes for the same consumer demand in the secondary device market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Cashify social profiles
Digital presenceCashify compliance and trust
Trust signalCompliance3 records
Cashify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cashify leadership team
Management profileNumber of profiles
Profiles7 records
Cashify subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cashify funding detail
Funding detailFunding overview
Funding rounds8 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cashify M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cashify
What does Cashify do?
Cashify operates an omnichannel recommerce platform that purchases used smartphones, laptops, tablets, smartwatches, gaming consoles, and other electronics from consumers for instant cash via doorstep pickup or 250+ retail stores. The company then grades, refurbishes (using a 32-point quality inspection), and resells certified pre-owned devices with 6-month warranties through its online marketplace and physical retail network, complemented by device repair and e-waste recycling services.
Is Cashify a public or private company?
Cashify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cashify founded?
Cashify was founded in 2013. It employs 1,001 to 5,000 people.
Where is Cashify based?
Cashify is headquartered in Gurugram, India, in the Asia region.
How does Cashify make money?
Four revenue lines are on record. Device Buyback/Trade-in is the primary driver. The others are refurbished Device Sales, device Repair Services and device Recycling.
Who are Cashify's main competitors?
Direct peers on record are Back Market, ControlZ, Gazelle, Amazon Renewed, Swappa, Refurbed, 2GUD, Rebuy and Decluttr. eBay is listed as a broad incumbent.
Does Cashify have an API?
No public API is recorded for Cashify.
What industry is Cashify in?
Cashify's product category is Refurbished Consumer Electronics. Its primary akta.pro industry code is CRAFAGAL, Trade-in, Buyback & Instant Cashout Recommerce. Its NAICS code is 44921 and its SIC code is 5734.