Circles.Life

What Circles.Life does

Circles.Life is a Singapore-based digital-first mobile virtual network operator (MVNO) and telco-technology platform, founded in 2014 and operating as the largest MVNO in Singapore under parent Liberty Wireless. The company delivers no-contract SIM-only mobile plans (Circles Plus, Pro, Core, 4G Core) priced from S$10.80 to S$12.99 per month, bundled with frontier AI model access, roaming, and the Zerofy cashback program that allows bill offset to S$0. A monthly platform fee (S$0.70 from February 2026) funds the digital platform and AI feature layer.

The core technology stack is an AI-native telco platform comprising CareX (a multi-agent customer support system achieving 95% resolution rate and 85% no-human-touch queries) and Circles Xplore IQ (a monetization engine delivering 22% ARPU uplift and 9% churn reduction). The CirclesAI layer integrates leading AI models from OpenAI, Google, Perplexity, Anthropic, DeepSeek, and Qwen. The company co-developed this stack under a multi-year OpenAI collaboration and is extending it into autonomous network operations via the TM Forum Catalyst Program with HCLTech, GreySkies, and Tier-1 operators KDDI, Orange, and TELUS.

Commercially, Circles.Life operates a dual GTM: a product-led growth, self-serve consumer channel in Singapore with instant eSIM activation, and an enterprise SaaS channel via the CirclesX platform, which licenses embedded finance (in partnership with Airwallex across 70+ countries) and AI capabilities to telecom operators globally. Revenue is derived from recurring mobile subscriptions, platform fees, Zerofy cashback economics, and CirclesX SaaS licensing. The company is backed by Peak XV Partners, Warburg Pincus, Founders Fund, and EDBI, and employs 501-1,000 staff.

Name

Circles.Life

Legal name

Circles.Life

Website

https://circles.life

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Circles.Life is Singapore's largest digital-first MVNO offering AI-bundled no-contract mobile plans to consumers, and licenses its CirclesX SaaS platform (embedded finance and AI) to telecom operators globally.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Mobile Virtual Network Enablers & Full MVNO Operators (HDAIAAAC)

akta.pro secondary industries

Enterprise & B2B Mobile Network Operators (HDAIAAAB), Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)

Keywords

• Mobile virtual network operator
• Digital telco services
• AI-native telecom platform
• Embedded finance SaaS
• No-contract SIM plans

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Mobile Service Subscriptions: Monthly subscription fees from SIM-only mobile plans with various data bundles and roaming features. Core B2C revenue stream with tiered pricing from S$10.80 to S$12.99 per month.
2. Platform Fee: Monthly platform fee charged to customers for access to digital platform features including AI tools, cashback programs, and new services. Increased from S$0.30 to S$0.70 in February 2026.
3. B2B SaaS Platform (CirclesX): Licensing and SaaS revenue from telecom operators using CirclesX platform for embedded finance and AI capabilities. Global partnership with Airwallex enables digital banking services across 70+ countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Circles.Life is Singapore's largest mobile virtual network operator (MVNO), delivering no-contract SIM-only mobile plans bundled with AI services, cashback rewards, and global roaming. Through its wholly-owned CirclesX subsidiary, the company also licenses a B2B SaaS platform to telecom operators worldwide, embedding digital financial services and AI-native network operations.

Product overview

Circles.Life is a digital-first mobile operator (Singapore's largest MVNO) offering a unified product portfolio centered on the CirclesAI platform. The core offering comprises mobile plans (Circles Plus 5G/300GB, Circles Pro 5G/600GB, Circles Core 5G/200GB, and 4G Core/350GB) that bundle AI access, roaming, and the Zerofy cashback program. The AI layer includes CareX multi-agent customer support (95% resolution rate) and Circles Xplore IQ monetization engine (22% ARPU uplift). For telecom operators, CirclesX is a SaaS platform enabling embedded financial services. All plans include access to multiple frontier AI models (OpenAI, Google, Anthropic, Perplexity, DeepSeek, Qwen) through the CirclesAI assistant.

Differentiator

Problem solved

Functional benefit

Brands

• CirclesAI: AI platform integrating leading AI models from OpenAI, Google, and Perplexity for customer service and monetization
• Zerofy
• CirclesX
• CareX
• Circles Xplore IQ

Products and services

• SIM-Only Mobile Plans (Circles Plus, Circles Pro, Circles Core, 4G Core)

Quantifiable outcome

• 95% customer query resolution rate with CareX AI support system
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• HCLTechflagshipStrategic or Co-development Partner · 23 June 2026Collaboration in TM Forum Catalyst Program to develop AI-powered multi-agent framework for autonomous network operations. Integrates Circles' AI-native platform, GreySkies' AIOps capabilities, and HCLTech's automation expertise within Open Digital Architecture. Projects to be showcased at DTW Ignite event in Copenhagen.
• GreySkiescoreTechnology or Integration · 23 June 2026Collaboration in TM Forum Catalyst Program providing AI-enabled network operations capabilities. Part of multi-agent framework to unify customer experience, network operations, and business processes into real-time operational ecosystem.
• TM ForumcoreStrategic or Co-development Partner · 23 June 2026Catalyst Program participant enabling collaboration with major telecom operators to develop AI-powered multi-agent framework using TM Forum Open APIs within Open Digital Architecture framework.
• OpenAIcoreTechnology or Integration · 30 April 2026Multi-year collaboration to build world's first AI-native telco stack. Launched AI concierge with CareX multi-agent support (95% resolution rate, 85% queries without human intervention) and Circles Xplore IQ monetization engine (22% ARPU uplift, 9% churn reduction). Companies plan to continue AI roadmap over next two years toward fully autonomous telco model.
• AirwallexcoreStrategic or Co-development Partner · 23 March 2026Global partnership to incorporate embedded financial services into CirclesX SaaS platform. Enables telecom operators to provide digital banking services across more than 70 countries. Aims to increase customer engagement, retention, and revenue through digital financial capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CirclesLifeSG

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circles.Life