Moovance

What Moovance does

Moovance solutions SAS is a Paris-based mobility-technology company that operates a consumer mobile application (iOS and Android) which automatically detects users' transportation modes using GPS, accelerometers, and motion sensors, then calculates the resulting carbon footprint in real time using the official Ademe (French Environment and Energy Management Agency) Base Carbone emission factors. The app gamifies low-carbon mobility by awarding Mooves points (capped at 100 per week) for walking, cycling, public transit, eco-driving, and short-distance carpooling, with points redeemable for partner discounts, charitable donations, or, since November 2024, cashback via a Helios ethical-bank account; the prior direct cash-out system was discontinued on November 2, 2025. An eco-driving score (requiring 7.5/10 or higher to earn Mooves for car trips) is generated from acceleration and braking events captured via a telematics partner, and a carpooling matching algorithm pairs drivers and passengers for trips under 80 km, integrated with the French CEE (Certificats d'\u00c9conomie d'\u00c9nergie) scheme where TotalEnergies acts as the obligated financing partner for the \u20ac100 first-carpooleur bonus.

Beyond the consumer app, Moovance packages its data and engagement mechanics into three B2B/B2G offerings: Moovance for Enterprises (corporate mobility management, Scope 3 employee-commuting measurement, and CSR/RSE reporting dashboards), Moovance for Brands (sponsored challenges and engagement marketing to its 1M+ user community), and Moovance for Collectivit\u00e9s (mobility data analytics and citizen engagement tools for municipalities, with named deployments at Carpentras, M\u00e9tropole de Lyon, Grand Poitiers, and a Paris 2024 Olympic Games partnership through La Fabrique des Mobilit\u00e9s and ADEME that produced the M\u00e9t\u00e9o des Mobilit\u00e9s platform). Revenue mechanics are diversified but modest: enterprise and local-authority subscriptions (annual, pricing not publicly disclosed), brand advertising and sponsored challenges, and professional-services fees for administering CEE carpooling bonuses. The company is privately held, founded in 2021-2022, employs 11-50 people (with ~15-16 named staff including CEO Anas Mbasso and CTO Rodrigue Langronier), and has raised approximately $3.4 million in disclosed funding, self-describing as operating with 'small means'. All services are hosted on Google Cloud in Frankfurt under GDPR-compliant data handling.

Name

Moovance

Legal name

Moovance solutions SAS

Website

https://moovance.fr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Moovance is a Paris-based mobility-tech company offering a mobile app that automatically detects transport modes, calculates carbon footprints via the Ademe database, and rewards sustainable travel with Mooves points. It serves individual citizens, enterprises, brands, and French local authorities seeking to reduce mobility emissions.

Ownership category

akta.pro rank

akta.pro primary industry

E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM)

Keywords

• Carbon footprint tracking
• Sustainable mobility rewards
• Corporate CSR solutions
• Carpooling incentive platform
• Mobility data analytics

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. B2B Enterprise Solutions: Revenue from enterprises subscribing to Moovance's corporate mobility management solutions to engage employees in sustainable commuting, measure CSR impact, and achieve net zero carbon goals.
2. B2B Local Authority Solutions: Revenue from public institutions and local governments using Moovance's platform for citizen engagement in sustainable mobility, data analytics, and environmental reporting.
3. Brand Partnerships and Marketing: Revenue from brands seeking to engage Moovance's community of eco-conscious consumers through sustainable initiatives, challenges, and brand visibility within the app.
4. Transaction Fee (Historical - Cash-out): Historical revenue from processing cash withdrawal requests. The cash-out system was stopped definitively on November 2, 2025. Moovance earned transaction fees on conversions. Currently transitioning to a reward-based model with Helios partnership.
5. Carpooling CEE Incentive Administration: Moovance serves as a carpooling facilitator under the French Energy Savings Certificates (CEE/Certificats d'Économie d'Énergie) scheme. TotalEnergies is the obligated partner financing the 'Short-distance car-sharing' bonus. Moovance earns fees for administering the carpooling bonus program (€25 for first trip + €75 after 10th trip per eligible driver).

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Moovance provides a mobile application (iOS/Android) that automatically tracks users' transportation journeys via GPS and sensors, calculates their real-time CO2 emissions, and rewards sustainable mobility (walking, cycling, public transit, eco-driving, carpooling) with Mooves points redeemable for cash, donations, or partner discounts. The company also sells B2B and B2G subscriptions for corporate mobility management, local authority citizen engagement, and brand partnership marketing on its community of 1M+ eco-conscious users.

Product overview

Moovance is a French mobility tech company offering a unified mobile application platform (iOS/Android) with multiple segment-specific solutions. The core Moovance Mobile Application tracks user travel via GPS and sensors, automatically detects transport modes, calculates carbon footprint, and rewards eco-friendly choices with Mooves points. The platform comprises four main offerings: Moovance for Citizens (individual consumers), Moovance for Enterprises (B2B corporate mobility with RSE tracking), Moovance for Brands (engagement marketing), and Moovance for Collectivités (local authority tools). Key features include Short-Distance Carpooling with automatic matching and CEE bonus integration, WeekMoov weekly challenges, the Météo des Mobilités data platform, and the Mooves reward system redeemable for partner discounts, lotteries, or charitable donations. The platform uses GPS, accelerometer, and telematics data to detect journeys, calculate eco-scores, and match carpooling partners.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Users emit 46% less CO2 (19kg/week vs 35kg/week average)
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• La Fabrique des MobilitéscoreStrategic or Co-development PartnerStrategic partnership with La Fabrique des Mobilités to co-develop and launch the 'Météo des Mobilités' platform for the Paris 2024 Olympic Games. This pioneering initiative provides daily mobility information to citizens during the Games. The platform was officially launched on July 26, 2024.
• ADEMEflagshipStrategic or Co-development PartnerADEME (French Environment and Energy Management Agency) supports the Météo des Mobilités platform as a key institutional partner. Moovance's CO2 calculations use ADEME's official Base Carbone database for emission factors.
• Google CloudcoreTechnology or IntegrationMoovance's services and data storage are hosted on Google Cloud infrastructure in Frankfurt, Germany. All data remains within the European Union as per privacy policy commitments.
• France ConnectcoreTechnology or IntegrationIntegration with France Connect government digital identity service allows users to access Mon Compte Mobilité (moB) for carpooling bonus registration and validation.
• Mon Compte Mobilité (moB)coreTechnology or IntegrationIntegration with government Mon Compte Mobilité platform for carpooling proof validation and CEE scheme compliance. Moovance transmits required data to PNCEE within 7 days of first carpooling trip.
• CarpentrasminorGTM or Marketing PartnerLocal authority partnership for citizen engagement in sustainable mobility through Moovance's platform solutions.
• Métropole de LyonminorGTM or Marketing PartnerMetropolitan government partnership for mobility data and citizen engagement programs using Moovance solutions.
• Grand PoitiersminorGTM or Marketing PartnerLocal authority partnership for sustainable mobility initiatives and citizen engagement campaigns.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BlaBlaCar: France-based leader in long-distance carpooling and broader intercity bus/ride services. Operates the BlaBlaCar Daily (ex-Klaxit) commuter carpooling product that directly competes with Moovance's short-distance carpooling bonus monetisation under the same French CEE scheme.
• EcoAct (now part of Accenture): Established French/international carbon strategy and reporting consultancy using ADEME- and GHG-Protocol-aligned methodologies. Comparable as a broader incumbent competing for the same corporate net-zero/CSR mandates, particularly the B2B service layer behind sustainability reporting.

Direct peers

• Karos: French SaaS for short-distance corporate and home-to-work carpooling, also a registered CEE carpooling facilitator. Competes directly with Moovance for both the B2B employer mobility budget and CEE-fee-eligible trip volumes.
• Greenly: Paris-based B2B carbon-accounting SaaS targeting the same French enterprise CSRD/Scope 3 wallet. Highly relevant for Moovance's B2B enterprise motion, where both firms sell sustainability measurement to companies — and Greenly is increasingly active in employee commuting use cases.
• Curb6: French short-distance carpooling operator and registered CEE bonus distributor. Directly comparable on the carpooling-monetisation side of Moovance's business model.
• Klima: Consumer climate-action app focused on carbon footprint tracking, offsets and engagement. Closely comparable on the B2C citizen value proposition (gamified carbon reductions) and increasingly extended into SME/brand channels similar to Moovance's four-sided model.
• BlaBlaCar Daily (formerly Klaxit): Short-distance carpooling platform for commuting, integrated with the same French CEE bonus mechanism Moovance administers via TotalEnergies. Direct head-to-head competitor for the same driver/passenger volumes and CEE-fee revenue line.
• Sweep: France-headquartered ESG/CSRD data management platform. Targets the same corporate sustainability buyer as Moovance for Enterprises — competing for budget earmarked for emissions reporting and net-zero programme tooling.

Emerging players

• Too Good To Go: European anti-waste/consumption sustainability app with a multi-sided consumer, merchant and enterprise platform. Comparable as a B2C sustainability engagement and brand-partnership platform, but focused on food waste rather than mobility.
• Ecov: SME-focused carbon accounting platform that, like Moovance for Enterprises, bundles a consumer-facing component with corporate reporting. Adjacent peer for the citizen + enterprise side of the offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@moovance9618
• Facebookfacebook.com/moovance.france
• LinkedInlinkedin.com/company/moovance-corp
• Instagraminstagram.com/moovance_
• Xx.com/moovance_

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moovance