Marmot

What Marmot does

Marmot Mountain, LLC is a US-based outdoor apparel and equipment company founded in 1971, operating as a wholly-owned subsidiary of Newell Brands (NYSE: NWL) since 2016. The company designs and sells performance outdoor apparel, sleeping bags, tents, and accessories for men, women, and children, distributed through its owned e-commerce platform (marmot.com), outdoor specialty retailers including REI Co-op, and international distributors. Its product portfolio is anchored by proprietary fabric technologies including PreCip waterproof breathable membranes, NanoPro technology in the PreCip Evo rainwear line, AirFleece active insulation, WarmCube extreme cold protection, Featherless synthetic down alternative, and AirExchange UPF sun protection fabrics, often integrated with third-party performance materials such as GORE-TEX, Pertex, and PrimaLoft.

The company generates revenue primarily through one-time direct product sales via DTC and wholesale channels, supplemented by the Marmot Rewards loyalty program that issues points convertible to store credit. Pricing spans from budget-friendly entry SKUs around $32 to premium GORE-TEX shells at $295–$485, with frequent promotional discounts of 25–35% and Afterpay installment options. Marmot targets outdoor enthusiasts, snow sports participants, casual lifestyle consumers, and families, and maintains 101–250 employees. Recent strategic activity includes the 2025 Supreme collaboration, the 2026 Wraptor zipperless sleeping bag launch (Silver winner at the European Outdoor Awards), and the Spring 2026 collection rollout emphasizing sustainability and versatility.

Name

Marmot

Legal name

Marmot Mountain, LLC

Website

https://marmot.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Marmot is a 50+ year old US outdoor apparel and equipment brand (founded 1971), now a subsidiary of Newell Brands, selling technical jackets, sleeping bags, tents, and gear via DTC, REI, and international distributors to outdoor enthusiasts, snow sports, lifestyle, and family segments.

Ownership category

akta.pro rank

Product category

Outdoor Apparel & Equipment

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI), Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)

Keywords

• Outdoor apparel
• Technical outerwear
• Sleeping bags
• Backpacking tents
• Hiking gear

Headquarters

HQ city

Rohnert Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated through direct-to-consumer sales of outdoor apparel, footwear, and equipment including jackets, pants, shirts, sleeping bags, tents, and accessories through marmot.com e-commerce platform
2. Retail Distribution: Wholesale distribution through outdoor specialty retailers and major sporting goods stores including REI Co-op
3. Marmot Rewards Program: Loyalty program generating customer retention revenue with points-based system where 100 points equals $5 credit for future purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Marmot designs, manufactures, and sells performance-driven outdoor apparel, sleeping bags, and tents for men, women, and children. The product range uses proprietary fabric technologies such as PreCip, NanoPro, AirFleece, and WarmCube, combined with third-party performance materials including GORE-TEX, Pertex, and PrimaLoft. Products are sold directly to consumers through marmot.com, wholesale through outdoor specialty retailers such as REI Co-op, and via international distributors.

Product overview

Marmot is an outdoor apparel and equipment company offering a diverse portfolio of performance-driven products for men, women, and children. The core offerings include PreCip Evo rain jackets with NanoPro technology, AirExchange UPF sun-protective clothing, and AirFleece active insulation midlayers. Equipment includes the innovative Wraptor sleeping bag collection featuring magnetic closure technology (award-winning), traditional down sleeping bags (Mad River series), and synthetic options (Trestles Elite Eco). The tent lineup spans backpacking, camping, and family car camping categories. Marmot also offers a loyalty rewards program. Products emphasize technical performance, sustainability with recycled materials, and weather versatility for outdoor activities including hiking, camping, trail running, skiing, and snowboarding.

Differentiator

Problem solved

Functional benefit

Products and services

• PreCip Evo Rainwear Collection Rain jacket collection featuring Marmot's NanoPro waterproof and breathable membrane technology, offered in PreCip Evo, PreCip Evo Flex, and PreCip Evo Pro variants with increasing weather protection for outdoor enthusiasts.
• AirExchange UPF Sun-Protective Collection Sun-protective clothing line using AirExchange UPF 40-50+ fabrics for warm-weather outdoor activities, including short-sleeve crews, long-sleeve shirts, hoodies, tanks, and perforated ventilated styles for men and women.
• AirFleece Active Insulation Collection Active-insulation midlayer collection featuring breathable AirFleece fabrics for temperature regulation during movement, including full-zip jackets and performance hoodies designed for layering versatility.
• Wraptor Sleeping Bag Collection Innovative sleeping bag line using magnetic-closure technology instead of traditional zippers, available in Down (15°F and 30°F ratings) and Synthetic (20°F and 30°F ratings) insulation with various size configurations, overlapping dual-flap opening, and envelope-style footbox; 100% recycled polyester shell with Responsible Down Standard-certified fill.
• Mad River Down Sleeping Bag Collection Premium down sleeping bag series with temperature ratings from 0°F to 40°F+ for varied conditions, offered in short, regular, and long sizes plus extra-wide configurations.
• Trestles Elite Eco Synthetic Sleeping Bag Collection Synthetic sleeping bag collection designed for camping and backpacking with eco-friendly materials, including extra-wide long configuration for user comfort.
• Marmot Tents (Backpacking, Camping, and Family/Car Camping) Shelter systems spanning backpacking tents engineered for lightweight travel, camping tents for general outdoor use, and family/car camping tents with added interior space, including the Trailfin tent model.
• Men's Rainwear & Hardshells (GORE-TEX Seeker, Waypoint; Pertex; PreCip lines) Waterproof and breathable men's rain jackets and hardshells including GORE-TEX Seeker and Waypoint models, Pertex minimalist designs, and PreCip variants with seam-taped construction across multiple protection levels.
• Men's Fleece & Light Layers Men's midlayer collection including the Upward fleece series, Rockbound half-zip hoodie, and various fleece weights in full-zip jackets, half-zip pullovers, and quarter-zip styles for temperature regulation during movement.
• Women's Rainwear & Hardshells (GORE-TEX Seeker, Waypoint; Pertex; PreCip Evo lines) Waterproof and breathable women's rain jackets including GORE-TEX Seeker and Waypoint models, Pertex minimalist designs, and PreCip Evo variants with seam-taped construction and ventilation options.
• Women's Fleece & Midlayers Women's midlayer collection featuring AirFleece performance jackets and various fleece weights for warmth during outdoor activity, in full-zip jackets and pullover styles.
• Kids' Outdoor Gear Collection Children's outdoor clothing and gear including Onward insulated jackets, snow pants, snow bibs, winter coats, down jackets, kids' sleeping bags, and backpacks sized for family camping and youth hiking.
• Marmot Rewards Loyalty Program Free customer loyalty program on marmot.com where members earn 1 point per $1 spent, 100 points convert to $5 store credit, with 2X points during birthday month, 3X points on promotional periods, free shipping on orders $49+, and early access to sales.
• Sale & Clearance Selection Clearance and promotional items spanning discounted jackets, tops, bottoms, and equipment with savings from 25% to 50-60% off original pricing, currently featuring 4th of July seasonal sales and Winter jacket promotions up to 35% off.

Quantifiable outcome

• Wraptor sleeping bag awarded Silver in Camping & Travel category of 2026 European Outdoor Awards
• +1 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Patagonia: Patagonia is a premium outdoor apparel brand with overlapping categories (jackets, fleeces, packs) and strong sustainability credentials, directly competing with Marmot in technical and lifestyle outdoor segments while typically commanding higher price points.
• Mountain Hardwear: Mountain Hardwear is a direct competitor in technical outdoor apparel and equipment (jackets, sleeping bags, tents, packs) with similar premium positioning, distribution channels, and target customer base of serious outdoor enthusiasts.
• Columbia Sportswear: Columbia is a mass-market outdoor apparel and footwear brand with overlapping product lines (rainwear, insulation, fleece, performance apparel) and similar distribution through outdoor specialty retailers and DTC channels.
• The North Face: The North Face is a leading outdoor apparel and equipment brand offering jackets, sleeping bags, tents, and footwear with comparable product categories, premium positioning, and similar wholesale (REI, specialty retail) plus DTC distribution channels.
• Rab: Rab is a UK-based technical outdoor brand specializing in sleeping bags, insulated jackets, and mountaineering apparel with comparable temperature-rated sleeping bag categories and similar innovation focus (e.g., alternative insulation technologies).
• Helly Hansen: Helly Hansen is a Scandinavian outdoor and workwear brand offering jackets, base layers, and sailing/outdoor apparel with similar performance fabric technologies (Helly Tech, proprietary membranes) and international wholesale distribution.
• Eddie Bauer: Eddie Bauer is an outdoor and casual apparel brand with overlapping product categories (insulated jackets, fleeces, outdoor gear) competing in similar mid-market price tiers and channels including DTC, REI, and department stores.
• Arc'teryx: Arc'teryx is a premium technical outdoor apparel and equipment brand focused on Gore-Tex shells, insulation, and packs; competes with Marmot's higher-end offerings and has set industry benchmarks for technical performance and pricing.

Emerging players

• Black Diamond Equipment: Black Diamond is an outdoor equipment brand focused on climbing, skiing, and mountain sports with adjacent categories (apparel, headlamps, packs); partial overlap with Marmot's mountaineering and ski apparel lines and shared specialty retail distribution.

Broad incumbents

• REI Co-op: REI Co-op is the largest US outdoor specialty retailer and a key Marmot wholesale partner; REI's expanding private-label brand (REI Co-op) competes directly across multiple Marmot categories including apparel, sleeping bags, and tents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marmot
• Facebookfacebook.com/marmot

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marmot