Life House

What Life House does

Life House is a New York-based, vertically integrated hotel operations platform founded in 2017 that combines a cloud-based property management system with white-label hotel management services for independent boutique lodging owners. The platform delivers property management, revenue optimization, and guest-facing services, allowing independent hotel operators to access enterprise-grade operational infrastructure without building it in-house. Revenue historically derived from two streams: managed-services fees on operating contracts (typically 3-5% of property revenue) and, until September 2024, recurring SaaS revenue from the Diamo revenue management and digital marketing product, which was spun out as an independent company.

Following the September 2024 Diamo spin-off and the December 2024 joint venture with Lark Hotels (operating as Lark Hospitality LLC), Life House is now positioned primarily as both a brand and a management platform within a combined portfolio of nearly 100 properties across the United States, Hawaii, and Mexico. The Lark ecosystem spans multiple guest-segment brands — Lark, Bluebird, AWOL, Blind Tiger, Lark Independent, and Life House — supported by Lark Hospitality's shared services, marketing infrastructure (72% direct bookings in 2022 per Lark's own reporting), and operating playbook. The go-to-market is direct enterprise sales to hotel property owners, with a flagship distribution relationship to KAYAK (a Series C lead investor) linking the platform to the broader travel search and metasearch ecosystem.

Name

Life House

Legal name

Life House

Website

https://life-house.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Life House is a New York-based cloud hotel management platform and white-label operator serving independent boutique lodging owners. Following its December 2024 joint venture with Lark Hotels, it now operates as a brand and management layer within Lark Hospitality's nearly 100-property North American portfolio.

Ownership category

akta.pro rank

Product category

Hotel Management Software

NAICS

Real Estate Property Managers (53131), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industries

Tech-Forward / Smart Lifestyle Hotels (THAGADAK), Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

Keywords

• Hotel management software
• Cloud-based hospitality platform
• White-label hotel management
• Boutique hotel operations
• Independent hotel services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Management Services: Life House provides hotel management services to property owners, operating hotels under white-label arrangements. Revenue is generated through management fees and operational contracts with hotel properties.
2. Software Licensing (via Spin-out): Following the September 2024 spin-out of Diamo, Life House's software business unit operates as an independent company focused on revenue management and digital marketing solutions for independent lodging properties.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Life House provides a cloud-based hotel management platform that delivers white-label management services to independent and boutique hotel owners. The platform supports property operations, guest management, and revenue optimization, and is paired with operational services that allow hotel owners to leverage enterprise-grade infrastructure without building in-house capabilities.

Product overview

Life House is a hotel operations platform provider that offers a cloud-based hotel management platform with white-label management services. The company originally operated as a unified platform but later spun out its revenue management software business unit (Diamo) into an independent company in September 2024, allowing each entity to focus on its core mission. Life House also partners with Lark Hotels under the Lark Hospitality LLC joint venture, which manages nearly 100 properties across the United States, Hawaii, and Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Life House Hotel Management Platform

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered flagship and minor.

• Lark HotelsflagshipStrategic or Co-development Partner · 19 December 2024Lark Hotels and Life House formed a joint venture operating under Lark Hospitality LLC. The partnership combines Lark's portfolio of boutique hotel properties with Life House's hotel management platform, creating a combined entity managing nearly 100 properties across the United States, Hawaii, and Mexico. The partnership significantly expands both companies' footprint and capabilities.
• DiamominorStrategic or Co-development Partner · 4 September 2024Diamo was spun out from Life House in September 2024 as an independent company focused on revenue management software and digital marketing solutions for independent lodging properties. The spin-out allows both entities to focus on their core missions - Life House on hotel management services and Diamo on revenue management technology.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Cloudbeds: Cloudbeds provides a cloud-based hotel management platform (PMS, booking engine, channel manager) targeting independent hotels and hostels globally — the closest pure-play SaaS analog to Life House's technology layer.
• Mews: Mews offers a cloud-native hospitality operations platform for hotels, hostels, and serviced apartments, combining PMS, POS, and guest experience tools. Comparable to Life House on the software side serving independent and boutique operators.
• Duetto: Duetto provides revenue management software specifically for hotels and resorts, including independent and boutique operators. Directly comparable to the Diamo product Life House spun out, and addresses the same independent-lodging customer.

Broad incumbents

• Aimbridge Hospitality: Aimbridge is one of the largest third-party hotel management companies in North America, managing franchised and independent full-service properties. Competes with Life House for third-party management contracts but at much larger scale across all chain scales.
• Highgate Hotels: Highgate is a major hotel management, investment, and development firm operating luxury, lifestyle, and resort properties. Overlaps with Life House in independent/lifestyle hotel operations but as a much larger, diversified platform.
• Sage Hospitality Group: Sage Hospitality manages and develops lifestyle, boutique, and independent hotels across the US. Directly comparable to Life House on boutique management but with more mature brand and operating infrastructure.
• Shiji Group: Shiji provides enterprise hospitality technology (PMS, POS, RMS, guest experience) to hotels and chains globally. Comparable to Life House's technology layer at the broader, more enterprise end of the market.

Others

• Pebblebrook Hotel Trust (Lark-affiliated peers): Pebblebrook is a lodging REIT focused on urban and resort lifestyle hotels, often partnering with independent operators. Adjacent to Life House as a capital partner or owner counterpart for boutique-hotel management relationships.
• Cvent (hospitality/event SaaS): Cvent provides event management and hospitality sourcing technology used by hotels to capture group and meeting demand. Adjacent enabling technology for the same independent-hotel customer Life House targets.

Emerging players

• StayNTouch (SHR Group): StayNTouch offers a cloud-based PMS focused on independent and boutique hotels. Comparable to Life House on the PMS and operations software layer for the same target customer segment.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/life-house-hotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life House