Shiji Group
Shiji Group is a Beijing-headquartered hospitality technology company providing cloud-native PMS, POS, distribution, payments, and AI-powered guest engagement software to 91,000+ hotels across 36 countries, serving global chains, regional operators, and independent properties via subscription SaaS.
- Company typePrivate
- Founded1998
- HeadquartersBeijing, China
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What Shiji Group does
Shiji Group is a Beijing-headquartered, Shenzhen Stock Exchange-listed (szse:002153) hospitality technology company founded in 1998, providing integrated software solutions to hotels, food and beverage operators, and resort properties across 36 countries and 449 cities. Its core platform, Daylight PMS, is a cloud-native property management system deployed across 91,000+ hotels globally, surrounded by a modular ecosystem including Infrasys POS, Reviewpro Reputation, Meridian Experiences, Iceportal Content (65,000+ properties, 100% retention in 2025), Horizon Distribution, Astral Payments, Stellaris Digital (including the Booking Studio direct booking engine), and Twilight Data + AI. The Shiji AI•R framework, introduced in April 2026, embeds AI as a horizontal layer across the stack, with documented use cases in guest communications (handling up to 80% of routine interactions), AI-powered review response (82% response rate at HM Hotels), AI-driven revenue management via FLYR integration, and AI-discovery through Kismet partnerships.
The company monetizes primarily through quote-based annual SaaS subscriptions for software modules (PMS, POS, distribution, guest experience), supplemented by hardware sales (POS terminals, tablets), ongoing support and maintenance contracts, training, and professional services including multi-year Master Services Agreements with enterprise hotel groups. Go-to-market combines enterprise field sales for global chains (Marriott, IHG/Crowne Plaza, Minor Hotels, Okura Nikko, TIME Hotels), inside sales for regional/mid-market operators, and channel partners for distribution in Latin America, Japan, and other regions. Strategic acquisitions since 2015 (ReviewPro, hetras, StayNTouch, SnapShot, Pegasus, ICE Portal, Concept Software, Touchpeak, MyCheck, e-Future) have built the current product portfolio, and Alibaba Group has invested approximately $942M cumulatively across 2014 and 2018 funding rounds.
Shiji Group firmographics
Firmographics- Name
- Shiji Group
- Legal name
- Shiji Group
- Website
- https://shijigroup.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Shiji Group is a Beijing-headquartered hospitality technology company providing cloud-native PMS, POS, distribution, payments, and AI-powered guest engagement software to 91,000+ hotels across 36 countries, serving global chains, regional operators, and independent properties via subscription SaaS.
- Ownership category
- akta.pro rank
Shiji Group industry classification
Industry- Product category
- Hospitality Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
- akta.pro secondary industries
- Payments, Billing & Invoicing (THALACAJ), Security, Identity, Privacy & Compliance (incl. PCI, KYC where applicable) (THALACAO)
Keywords
Where Shiji Group is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
Shiji Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Subscription SaaS: Cloud-based software subscriptions for Property Management Systems (Daylight PMS), POS (Infrasys), Distribution, and guest experience solutions. Subscription revenue from software licenses and platform access.
- Hardware Sales: Sale of hardware including POS terminals, tablets, and other physical equipment required for system deployment in hotels and F&B operations.
- Support and Maintenance: Ongoing technical support, software maintenance, and updates for deployed systems.
- Training Services: Training programs for hotel staff on Shiji technology platforms and solutions.
- Professional Services: Implementation, configuration, and consulting services for enterprise deployments including Master Services Agreements with major hotel groups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier for large hotel chains and operators requiring full technology suite |
| Subscription | Annual | Mid-market tier for regional operators and boutique hotels |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Shiji Group product offering
Product offeringCore offering
Shiji Group develops and sells a cloud-native, integrated hospitality technology platform comprising Daylight PMS (property management), Infrasys POS (food and beverage point-of-sale), Reviewpro Reputation (guest feedback), Meridian Experiences (guest experience), Iceportal Content (visual content distribution), Horizon Distribution (channel management), Astral Payments (payment processing), Stellaris Digital (digital guest engagement suite), Twilight Data + AI (analytics), and the Move mobile framework, all connected through the Shiji Platform hub. The suite is sold to global hotel chains, regional operators, independent hotels, and resorts under enterprise subscription agreements with associated hardware, support, and professional services.
Product overview
Shiji Group offers an integrated portfolio of hospitality technology products organized as a platform-plus-modules architecture. The Shiji Platform serves as the central hub connecting all products, with Daylight PMS as the cloud-native core property management system powering over 91,000 hotels globally. Supporting modules include Infrasys POS for food and beverage operations, Reviewpro Reputation for guest feedback management, Meridian Experiences for activity management, Iceportal Content for visual content distribution, Horizon Distribution for channel management and AI-powered discovery, Astral Payments for integrated payments, and Stellaris Digital for guest-facing digital experiences including the Booking Studio booking engine. The AI layer is enabled through Shiji AI•R framework and Twilight Data + AI analytics. All products share a unified data architecture enabling real-time synchronization across properties and integration with ecosystem partners including revenue management systems (IDeaS, Duetto, FLYR), customer data platforms (dailypoint), and payment providers (Elavon, FreedomPay).
Differentiator
Problem solved
Functional benefit
Brands
- Daylight PMS: Next-generation cloud-native property management system for hotels
- Reviewpro Reputation
- Meridian Experiences
- Iceportal Content
- Horizon Distribution
- Infrasys POS
- Astral Payments
- Stellaris Digital
- Twilight Data + AI
- Shiji Platform
Products and services
- Daylight PMS Cloud-native Property Management System serving as the central platform for hotel operations including front office, housekeeping, and guest management. Powers over 91,000 hotels globally across 449 cities and 36 countries with full fiscal compliance. Designed for global hotel chains, regional operators, and independent properties.
- Infrasys POS Enterprise point-of-sale solution for global hotel groups managing food and beverage operations including orders, payments, and guest preferences across multiple outlets. Awarded 2026 Best Customer Support badge by Software Advice with over 400 installations at Hyatt properties.
- Reviewpro Reputation Guest feedback management solution providing next-generation guest surveys, reputation tracking, and AI-powered response automation. Manages feedback from over 140 sources, enabling real-time service recovery across multi-property portfolios.
- Meridian Experiences
Quantifiable outcome
- Complete customer retention in 2025 for Iceportal Content platform
- +1 more outcomes
Companies that use Shiji Group
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Shiji Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability11 records
Feature12 records
Shiji Group partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, strategic, regional, flagship and minor.
- ElavoncoreTechnology partnership for All-In-One payments platform integration. Elavon provides payment processing capabilities integrated into Shiji's hospitality technology ecosystem.
- OmniboostcoreStrategic partnership connecting Daylight PMS with POS and accounting systems. Omniboost enables seamless data flow between Shiji's property management system and accounting platforms.
- KismetstrategicAI platform partnership for hotel discovery and direct bookings. Kismet's AI capabilities enhance Shiji's distribution and direct booking solutions.
- JR Systems (Railway Information Systems Co., Ltd.)regionalPartnership for Japanese hotel distribution, enabling Shiji's technology to integrate with Japanese railway and transportation-related hospitality properties.
- dailypointcoreReal-time integration for guest data management. dailypoint's guest data capabilities are integrated with Shiji's platforms for enhanced guest profiles.
- FLYR HospitalitycoreIntegration for revenue management solutions. FLYR's revenue management technology integrates with Shiji's PMS and distribution platforms.
- Origon InterfacturaregionalFiscal compliance partnership for Mexico. Origon Interfactura provides fiscal documentation and compliance solutions integrated with Shiji's systems for Mexican operations.
- FreedomPaycorePayments strategy partnership providing payment processing integration across Shiji's hospitality technology platforms.
- MarriottflagshipPOS systems partnership for Marriott hotel properties. Shiji provides point-of-sale technology for Marriott's food and beverage operations.
- TIME HotelsstrategicTechnology partnership providing Shiji's hospitality technology suite for TIME Hotels' property operations.
- Okura Nikko Hotel ManagementflagshipMaster Services Agreement for comprehensive technology deployment across Okura Nikko's global hotel portfolio.
- 3C HotelsstrategicFull Stack technology implementation for 3C Hotels properties, deploying comprehensive Shiji hospitality solutions.
- PC HospitalitystrategicStrategic partnership in Asia Pacific region for hospitality technology deployment.
- CendynminorShiji Insights Podcast collaboration with Cendyn for hospitality industry thought leadership content.
- AmadeuscoreVarious technology partnerships between Amadeus and Shiji for hospitality distribution and operations solutions.
- AdyencorePayments partnership providing payment processing capabilities across Shiji's hospitality technology ecosystem.
- AWScoreCloud infrastructure partnership using Amazon Web Services for Shiji's cloud-native hospitality platforms.
- Ubicua SolucionesregionalMexico-based channel partner and distributor for Shiji hospitality technology solutions.
- Minor HotelsflagshipAI-First strategy partnership for Minor Hotels' global portfolio, implementing Shiji's AI•R framework and comprehensive technology suite.
- SojerncoreGuest feedback integration connecting Sojern's traveler engagement platform with Shiji's guest experience solutions.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
Shiji Group competitors and assessment
Company assessmentDirect peers
- Oracle OPERA Cloud: Oracle OPERA Cloud is the dominant PMS for global hotel chains, directly competing with Daylight PMS in the enterprise hotel technology market. Both target large multi-property hotel groups requiring comprehensive PMS, distribution, and integrations.
- Mews: Mews is a cloud-native PMS for hotels directly competing with Daylight PMS, particularly among boutique, design-led, and modern hotel operators. Both target hospitality customers seeking integrated, API-first platforms.
- Cloudbeds: Cloudbeds provides a cloud-based hospitality platform including PMS, booking engine, and channel manager, directly competing with Shiji's Daylight PMS and Horizon Distribution among independent hotels and small chains globally.
- SiteMinder: SiteMinder is a hotel distribution and channel management platform directly competing with Shiji's Horizon Distribution. Both connect hotels to global OTAs and demand channels with revenue management and guest acquisition tools.
- Agilysys: Agilysys provides hospitality POS, inventory, and property management solutions directly competing with Infrasys POS and parts of the Daylight PMS suite, particularly for hotel F&B operations and large resort properties.
- Infor Hospitality: Infor HMS (Hospitality Management Solution) is a comprehensive hotel management suite competing with Daylight PMS in the enterprise segment. Both target large hotel chains requiring multi-property deployment and integration with finance/back-office systems.
- Hotelogix: Hotelogix is a cloud-based PMS competing with Daylight PMS primarily among small and mid-size hotels, boutique properties, and groups across multiple geographies, particularly strong in Asia and emerging markets.
Emerging players
- Revinate: Revinate provides guest experience, CRM, and direct booking platforms for hotels, overlapping with Shiji's Reviewpro Reputation and Stellaris Digital offerings. It focuses on direct booking and guest communication rather than full PMS scope.
- TrustYou: TrustYou is a guest feedback, reputation management, and survey platform directly overlapping with Shiji's Reviewpro Reputation product. Both serve hotels with review aggregation, sentiment analysis, and service recovery workflows.
Others
- IDeaS Revenue Solutions: IDeaS is a leading hotel revenue management system that integrates with Daylight PMS and competes adjacently in the broader hotel tech stack. While Shiji partners with IDeaS, both pursue overlapping hotel revenue and commercial optimization use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Shiji Group social profiles
Digital presenceShiji Group compliance and trust
Trust signalCompliance4 records
Shiji Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shiji Group leadership team
Management profileNumber of profiles
Profiles9 records
Shiji Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Shiji Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shiji Group M&A and investment
M&A and investmentM&A10 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shiji Group
What does Shiji Group do?
Shiji Group develops and sells a cloud-native, integrated hospitality technology platform comprising Daylight PMS (property management), Infrasys POS (food and beverage point-of-sale), Reviewpro Reputation (guest feedback), Meridian Experiences (guest experience), Iceportal Content (visual content distribution), Horizon Distribution (channel management), Astral Payments (payment processing), Stellaris Digital (digital guest engagement suite), Twilight Data + AI (analytics), and the Move mobile framework, all connected through the Shiji Platform hub. The suite is sold to global hotel chains, regional operators, independent hotels, and resorts under enterprise subscription agreements with associated hardware, support, and professional services.
Is Shiji Group a public or private company?
Shiji Group is a private company. It is classified as public and is currently operating.
When was Shiji Group founded?
Shiji Group was founded in 1998. It employs 5,001 to 10,000 people.
Where is Shiji Group based?
Shiji Group is headquartered in Beijing, China, in the Asia region.
How does Shiji Group make money?
Five revenue lines are on record. Subscription SaaS are the primary driver. The others are hardware Sales, support and Maintenance, training Services and professional Services.
Who are Shiji Group's main competitors?
Direct peers on record are Oracle OPERA Cloud, Mews, Cloudbeds, SiteMinder, Agilysys, Infor Hospitality and Hotelogix. Emerging players are Revinate and TrustYou. IDeaS Revenue Solutions is listed as an others.
Does Shiji Group have an API?
Yes. Shiji provides a public API enabling third-party access to its platform. The SITA terms document states that clients wishing to engage a third party with API access must contact Shiji's authorized team to enter the relevant process and requirements. The Doc Center at https://docs.shijigroup.com/ serves as the primary documentation hub for developers. Developer documentation is at docs.shijigroup.com.
What industry is Shiji Group in?
Shiji Group's product category is Hospitality Software. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty), with a secondary code of THALACAJ, Payments, Billing & Invoicing. Its NAICS code is 541512 and its SIC code is 7000.