Yonghui Yunchuang

What Yonghui Yunchuang does

Yonghui Yunchuang (永辉云创科技有限公司) is a Shanghai-headquartered, privately held fresh-food new-retail company that operates three integrated retail formats under a dual 'supply chain + technology' engine. The company runs Super Species (~80+ stores), a premium fresh-food dining-plus-retail experience format anchored by three signature workshops (Salmon, Boston Lobster, and Box-Steak); Yonghui Life (~500 stores), a community fresh-food market targeting daily household grocery needs; and Yonghui Life Home Delivery (~40+ satellite warehouses), providing 30-minute home delivery within a 3-km radius. Omnichannel integration is delivered through the Yonghui Life APP, WeChat mini-programs, WeChat Pay, and WeChat-community group engagement managed by warehouse supervisors, with ~17M registered digital members.

The technology stack is anchored by four proprietary systems: the YH BIST blockchain-plus-IoT traceability system enabling 'one product, one code' farm-to-fork tracking; the Hui Chuang warehouse battle-screen dispatching system; the Fresh-Lock Water Tank for live seafood delivery (13-hour oxygenated battery); and a smart retail mid-platform built in collaboration with Tencent for data-driven operations. Underpinning this is a global direct-procurement network of ~30 overseas bases across 10+ countries (Norway, Canada, Australia, Chile, New Zealand, France) and 70+ regional suppliers in Fuzhou, including partnerships with Norway Seafood Council, Leroy, and MSC for certified seafood.

The company monetizes through transaction fees across its retail formats (in-store dining, retail sales, and per-order delivery), while also building toward a B-end S2B2C platform revenue stream that licenses supply chain, technology, and operational infrastructure to third-party retailers. Its primary customer segments are urban 80/90-generation new-middle-class consumers and family households in Tier 1/2 Chinese cities. Ownership post the December 2018 restructuring is anchored by parent Yonghui Supermarket (SSE: 601933, ~52%), Tencent (15%), co-founder Zhang Xuanning (20%), with additional backing from Today's Capital and Sinovation Ventures; the parent underwent its fourth and largest restructuring to date to ring-fence innovation spending from the core retail business.

Name

Yonghui Yunchuang

Legal name

永辉云创科技有限公司

Website

https://yonghuivip.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Yonghui Yunchuang operates a multi-format fresh-food new-retail business in China — Super Species premium experiential stores, Yonghui Life community markets, and satellite-warehouse 30-minute home delivery — serving urban new-middle-class consumers across 13+ cities with proprietary blockchain traceability and a Tencent-backed digital platform.

Ownership category

akta.pro rank

Product category

Fresh Food Retail

NAICS

Specialty Food Retailers (4452), Other Specialty Food Retailers (44529)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Online Fresh Food Specialists (Produce/Meat/Seafood) (CRAHAIAF)

akta.pro secondary industries

Grocery & Food Omnichannel (CRAFAEAE), Specialty & Local Food Delivery (Butcher/Bakery/Farm-to-Home) (TLAAAHAK)

Keywords

• Fresh food retail
• Community grocery stores
• Grocery delivery services
• Omnichannel retail
• Supply chain management

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Super Species (Premium Fresh Food Dining+Retail): Premium fresh food食材体验店 combining food ingredient retail with in-store dining. Generates revenue from in-store dining transactions, retail sales of fresh produce, and per-order delivery fees for 3km radius到家到家到家服务. Multi-format combination of鮭鱼工坊, 波龙工坊, 盒牛工坊 core workshops plus seasonal/specialty vendor pods.
2. Yonghui Life (Community Fresh Food Market): 社区生鲜菜市 format targeting urban residents' everyday fresh food needs. Operates ~500 stores nationwide, revenue from retail sales of fresh produce and daily necessities with community-based deep operation.
3. Yonghui Life Home (Satellite Warehouse Home Delivery): 30-minute delivery of quality fresh food and global products from satellite warehouses within 3km radius. Revenue from transaction fees on online orders placed via APP/mini-program, covering live seafood, fresh produce, and daily necessities. Mature warehouses achieve ~2000 orders/day with 15-20% monthly order compound growth and 70% user repurchase rate.
4. S2B2C Smart Retail Platform Services: Building a smart retail mid-platform to output supply chain, technology, products, and services to front-end retail operators, positioning the company as a To B innovative technology retail services company. Revenue from B-end platform services, technology solutions, and infrastructure provision.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Yonghui Yunchuang operates an integrated fresh food new retail business through three core formats: Super Species (premium fresh food dining+retail experience stores with three core workshops — Salmon Workshop, Boston Lobster Workshop, Box Steak Workshop — plus 3km radius delivery), Yonghui Life (community fresh food markets serving neighborhood daily needs with ~500 stores), and Yonghui Life Home Delivery (satellite warehouse-based 30-minute home delivery within a 3km radius, with proprietary live seafood lock-fresh water tanks). The company runs an omnichannel model combining offline stores, the Yonghui Life mobile APP, and WeChat mini-programs, backed by nearly 30 global direct procurement bases and proprietary blockchain food traceability (YH BIST).

Product overview

Yonghui Yunchuang is a fresh food new retail company driven by dual engines of supply chain and technology. The company operates three core business formats: Super Species (premium fresh food experience stores), Yonghui Life (community fresh food markets), and Yonghui Life @Home (30-minute home delivery service). These three formats interconnect offline stores and online App/Mini Program platforms through multi-scenario integration, forming an O2O new retail ecosystem. The company has established nearly 80 Super Species stores, approximately 500 Yonghui Life community stores, and over 40 Yonghui Life @Home satellite warehouses, serving urban new middle-class consumers and family users seeking quality fresh food.

Differentiator

Problem solved

Functional benefit

Brands

• 超级物种 (Super Species): Premium fresh food experiential store combining生鲜retail, dining, and 3-km delivery. Features core workshops: 鲑鱼工坊 (Salmon Workshop), 盒牛工坊 (Beef Box Workshop), 波龙工坊 (Lobster Workshop), plus rotating partner 'new species' brands. Operates ~80+ stores in 10+ first/second-tier cities. Tencent-inked digital payment and app ordering supported.
• 永辉生活·到家 (Yonghui Life Home Delivery)

Products and services

• Super Species (超级物种) Premium fresh food dining-plus-retail experience stores of approximately 500 sqm featuring three core workshops (Salmon Workshop, Boston Lobster Workshop, Box Steak Workshop) plus seasonal and specialty vendor pods and 3-km radius home delivery. Designed for urban new middle-class consumers and family users seeking upgraded fresh food consumption with quality, value-for-money, and enhanced experience. 80+ stores across 10+ first/second-tier cities including Beijing, Shanghai, Shenzhen, Xiamen, Chengdu, Chongqing, Nanjing, Hangzhou.
• Yonghui Life (永辉生活) Community fresh food market format targeting urban residents' everyday fresh food needs through approximately 500 stores nationwide, with deep community-based operations including WeChat group engagement managed by store personnel who provide daily discount information, cooking technique videos, recipe sharing, and coupon distribution. Serves household daily meal ingredient needs.
• Yonghui Life Home Delivery (永辉生活·到家) Satellite warehouse-based 30-minute home delivery service (500-600 sqm warehouses, 3,000-4,000 SKUs) within a 3-km radius covering live seafood, fresh produce, fruits, and daily goods. Uses proprietary Fresh-Lock Water Tank (12.8-liter pressurized rechargeable oxygen pump, 13-hour battery, 20-hour insulation) for live seafood delivery, the Hui Chuang warehouse command screen system, and dedicated delivery personnel. 40+ satellite warehouses nationwide as of 2019; mature warehouses achieve ~2,000 orders/day with 70% user repurchase rate and 15-20% monthly order compound growth.

Quantifiable outcome

• 30-minute delivery to doorstep for orders within 3km radius
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Norway Seafood Council (挪威海鲜局)coreStrategic or Co-development PartnerThe Norway Seafood Council (NSC) is a key strategic partner for Super Species' global fresh food procurement. As part of the global direct procurement network, Super Species works with NSC to source high-quality Norwegian seafood including salmon, providing access to premium Norwegian aquatic products for the Chinese market.
• Leroy (莱瑞)coreStrategic or Co-development PartnerLeroy (Norwegian seafood group) is a core strategic partner for Super Species' overseas direct procurement. Super Species partners with Leroy alongside the Norway Seafood Council to access premium Norwegian seafood supply for its鮭鱼工坊 and other fresh food offerings.
• Marine Stewardship Council (MSC)coreStrategic or Co-development PartnerThe Marine Stewardship Council (MSC) is an international partner providing certification and sourcing oversight for Super Species' sustainable seafood supply chain. MSC certification ensures traceability and sustainability of sourced marine products, supporting the company's commitment to food safety and responsible sourcing.
• Guolian Aquatic (国联水产)coreStrategic or Co-development PartnerGuolian Aquatic is one of over 70 source suppliers partnering with Yonghui Life Home satellite warehouses in Fuzhou. As a quality aquatic breeding base, Guolian provides direct-sourced live seafood products, supporting the company's direct procurement strategy and ensuring product freshness and quality for home delivery services.
• WeChat/Tencent Ecosystem (微信/腾讯生态)coreTechnology or IntegrationTencent's WeChat ecosystem provides the foundational platform for Yonghui Yunchuang's digital operations: WeChat Pay for transactions, WeChat mini-programs for ordering (Yonghui Life and Yonghui Life Home), and WeChat community groups for customer engagement. Tencent's smart retail digital tools are integrated across all business formats.

Scale indicators16 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Hema Fresh (盒马鲜生): Alibaba-backed omnichannel fresh food dining+retail+delivery concept store. Closest direct competitor to Super Species, with a similar premium fresh food workshop format (seafood, butcher) and 3km 30-minute delivery model; widely cited as the benchmark Yonghui Yunchuang measures itself against.
• Dingdong Maicai (叮咚买菜): Pure-play fresh food delivery startup operating satellite-warehouse 30-minute delivery across major Chinese cities. Directly competes with Yonghui Life Home on the at-home fresh delivery proposition, with comparable per-warehouse order density and SKU breadth.
• JD Daojia (京东到家): JD.com's on-demand grocery and fresh food delivery platform aggregating supermarkets and specialty retailers. Competes head-on with Yonghui Life Home for the same 30-minute urban fresh delivery demand and shares the omnichannel marketplace dynamic.
• Meituan Maicai (美团买菜): Meituan's fresh food e-commerce and satellite-warehouse delivery service. Operates the same 30-min fresh delivery model with massive traffic from Meituan's super-app, making it a direct competitor for both demand and delivery rider capacity.

Broad incumbents

• Yonghui Supermarket (永辉超市): The publicly-listed parent company (~52% stake) and broader Yonghui group ecosystem (1000+ stores including Yonghui Supermarket, Yonghui Mini, Bravo Green Label). Provides shared procurement and logistics backbone to Yonghui Yunchuang while also being a same-industry incumbent in traditional grocery retail.
• Ole' (华润万家旗下 Ole'): CR Vanguard's premium supermarket banner operating experiential fresh food stores in Tier 1 Chinese cities. Competes in the same premium fresh food experiential retail segment as Super Species but with a broader retail portfolio.
• Sam's Club China (山姆会员店): Walmart's premium membership warehouse club in China with strong imported fresh food assortment. Competes for the same premium urban middle-class consumer wallet share with global direct-procurement fresh and seafood offerings.
• Metro China (麦德龙): German cash-and-carry wholesaler with strong fresh food, seafood, and imported goods assortment. Targets the same B2B/HoReCa and premium retail segments with direct global sourcing, comparable to Yonghui Yunchuang's procurement-led model.

Emerging players

• Missfresh (每日优鲜): Earlier-stage fresh food e-commerce player that pioneered the 'distributed mini-warehouse' pre-stocked delivery model in China. Conceptually comparable to Yonghui Life Home's satellite warehouse approach, though now operating at smaller scale and focused on convenience goods.
• Freshippo X Member Stores (盒马 X 会员店): Alibaba's premium membership warehouse format leveraging Hema supply chain. Represents the next evolution of the new-retail fresh food model and a strategic move upmarket that could pressure Super Species's premium positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yonghui Yunchuang