Habitat for Humanity of Michigan

What Habitat for Humanity of Michigan does

Habitat for Humanity of Michigan (HFHM) is a nonprofit state support organization headquartered in Lansing, Michigan, that coordinates a network of 43 local Habitat affiliates serving nearly every county in the state. Founded as a nonprofit entity and a NeighborWorks America member since 2012, HFHM delivers its mission through leadership, advocacy, training, and resource coordination rather than direct service delivery. The organization supports affiliate programs in new home construction, critical and priority home repairs, homebuyer counseling and financial coaching (as a HUD-approved agency), veterans housing services, and downpayment assistance. Its 2025 impact includes 83 new home builds funded, 57 houses repaired, and 37 downpayment assistance households served.

HFHM's business model is donation- and grant-driven, with no products or services sold to customers. Revenue streams include annual fundraising campaigns (the Power of Home campaign has raised over $3.6 million since 2013 through corporate matching partnerships with Consumers Energy, SEMCO Energy, and UPPCO), foundation grants from utility-affiliated foundations (DTE Energy Foundation, Consumers Energy Foundation, Rocket Community Fund), federal HUD grants, and ReStore retail revenue from donated building materials. Services are provided free or subsidized to qualifying low-income families who partner through sweat equity participation. The organization operates a basic online client portal for housing counseling appointments and an affiliate resource portal, but has no proprietary technology platforms or AI capabilities.

The organization is governed by a board chaired by Carolyn Bloodworth, with Don Wilkinson serving as Interim President and CEO since October 2024 following John Williams' departure. HFHM is undergoing affiliate consolidation (a May 2025 merger between Northwest Michigan and Cheboygan County Habitat affiliates) and continues to expand its corporate partnership base, signaling measured organizational growth within the broader Habitat for Humanity international network.

Name

Habitat for Humanity of Michigan

Legal name

Habitat for Humanity of Michigan

Website

https://habitatmichigan.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Habitat for Humanity of Michigan is a nonprofit state support organization coordinating 43 local Habitat affiliates across Michigan, providing homebuyer counseling, home repair programs, veterans housing services, and ReStore retail operations funded through donations, foundation grants, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro primary industry

Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA)

akta.pro secondary industry

Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

Keywords

• Affordable housing services
• Home repair programs
• Housing counseling services
• Veteran housing assistance
• Nonprofit housing development

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising Campaigns: The organization raises funds through annual Power of Home fundraising campaigns with corporate matching partners. Donors contribute directly to support affordable housing efforts statewide, with funds distributed to local Habitat affiliates.
2. Foundation Grants: Habitat for Humanity of Michigan receives grants from corporate foundations (DTE Energy Foundation, Consumers Energy Foundation, Rocket Community Fund) to support specific programs like Critical Home Repair and property tax exemption outreach.
3. Affiliate Network Support: As a state support organization, HFHM supports local Habitat affiliates through partnership grants, training, and resource coordination rather than directly generating revenue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Habitat for Humanity of Michigan operates as a state support organization coordinating 43 local affiliates that deliver affordable housing services across Michigan. Its programs include HUD-approved homebuyer counseling and financial education, home repair assistance (including priority and critical repair programs), veterans housing through Homes of the Brave, lending programs connecting clients to mortgage products, and ReStore home goods retail operations. All services are provided free of charge to eligible low-income families and veterans.

Product overview

Habitat for Humanity of Michigan is a nonprofit state support organization for 43 Habitat affiliates across Michigan, offering housing programs and services rather than a traditional product. The organization provides a coordinated portfolio of services including homebuyer counseling and financial coaching, home repair programs, veterans housing services, and lending programs. Key operational programs include the Priority Home Repair Program, Critical Home Repair Program, and ReStore retail operations. The organization also runs annual programs including the Power of Home fundraising campaign and the Affiliates in Motion (AIM) Conference. A client portal (hfhm.my.site.com) provides digital access to housing counseling services.

Differentiator

Problem solved

Functional benefit

Brands

• ReStore: Retail operations selling donated building materials, furniture, and home goods to generate revenue for affordable housing construction
• Power of Home Campaign
• AIM Conference

Products and services

• Homebuyer Counseling & Financial Coaching HUD-approved pre-purchase housing counseling, financial education, and coaching program for prospective low-income homebuyers in Michigan. Delivered through statewide affiliates and an online Housing Counseling Client Portal.
• Home Repair Programs Affordable home repair services for low-income Michigan homeowners, including the Priority Home Repair Program (exterior maintenance and weatherization) and the Critical Home Repair Program (urgent safety and habitability repairs). Delivered free of charge to eligible households through local affiliates.
• Veterans Housing Programs (Homes of the Brave) Housing assistance program for low-income veterans and their families in Michigan, providing home construction, repair, and counseling tailored to veteran households. Delivered through local affiliates across the state.
• Lending Programs Lending programs connecting eligible Michigan families to affordable mortgage products and providing working capital loans to local Habitat affiliates for land acquisition and infrastructure development.
• Habitat ReStore Discounted retail stores operated by local Habitat affiliates across Michigan, selling donated furniture, appliances, home goods, and building materials to the general public. Revenue supports Habitat's affordable housing mission.

Quantifiable outcome

• 2025 Impact: 83 new home builds funded, 57 houses repaired, 37 downpayment assistance households served
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Business Professionals of America (BPA) - Michigan ChapterminorStrategic or Co-development Partner · 2 October 2025Student-led partnership where BPA members volunteer on Habitat build sites, organize fundraising events, and engage communities in support of affordable housing. BPA selects a nonprofit partner annually; Habitat was selected for 2025 school year.
• LISD TECH CenterminorStrategic or Co-development Partner · 19 September 2025Partnership with Habitat for Humanity of Lenawee County providing students hands-on building experience through Residential Construction Program. Partnership dates back to 1995, was paused in 2020 due to COVID, and was relaunched in 2025 with groundbreaking at 815 Howell Street, Adrian.
• Michigan Department of Labor & Economic Opportunity (LEO)minorStrategic or Co-development Partner · 11 September 2025State employees partnered with Habitat affiliates for 9/11 Day of Service statewide volunteer effort.
• Michigan State Housing Development Authority (MSHDA)minorStrategic or Co-development Partner · 11 September 2025State housing authority partnered with Habitat affiliates for 9/11 Day of Service. CEO Amy Hovey participated in media event at Habitat Capital Region.
• Michigan Community Service CommissionminorStrategic or Co-development Partner · 11 September 2025Partnered with Habitat affiliates for 9/11 Day of Service statewide volunteer effort.
• Manistee County Habitat for HumanityminorStrategic or Co-development Partner · 11 March 2024Collaboration with Consumers Energy to equip affordable housing complex in Onekama with free energy efficiency upgrades including refrigerators, water heaters, mini-splits, air sealing, and attic insulation. Partnership model for future collaborations across Michigan.
• NeighborWorks AmericacoreStrategic or Co-development Partner · 1 January 2012HFHM has been a proud member of the NeighborWorks network since 2012. Benefits include unrestricted grants, technical assistance, professional training, board development, peer learning, organizational assessment, and access to subject matter experts. FY23 impact through partnership: 1,088 families received housing/counseling services, 93 homes repaired, 23 new homeowners.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Habitat for Humanity California: Sister state support organization for California Habitat affiliates; structurally identical to HFHM as a statewide intermediary coordinating local affiliates, training, and advocacy in a different geography.
• Michigan State Housing Development Authority (MSHDA): Michigan's state housing finance agency and a partner of HFHM; operates overlapping affordable housing finance, rental assistance, and counseling programs within the same state.
• Michigan Community Action: Michigan statewide association of Community Action Agencies providing housing counseling, energy assistance, and anti-poverty services — directly comparable in scope, geography, and funding mix to HFHM.

Broad incumbents

• Local Initiatives Support Corporation (LISC): National community development nonprofit providing financing and capacity-building for affordable housing and neighborhood revitalization — a broader incumbent operating in many of the same domains as HFHM.
• Habitat for Humanity International: The global parent organization of HFHM, coordinating 1,029+ U.S. affiliates and operating worldwide; comparable as the umbrella under which HFHM functions as a state support organization.
• Enterprise Community Partners: National nonprofit focused on affordable housing development, lending, and policy advocacy with state-level operating capacity — comparable to HFHM as a mission-aligned housing intermediary.

Others

• NeighborWorks America: National housing counseling and community development network of which HFHM has been a member since 2012; provides governance standards, grants, and technical assistance similar to those HFHM itself extends to affiliates.

Emerging players

• CHN Housing Partners: Cleveland-based nonprofit affordable housing developer and HUD-approved counseling agency; comparable as a regional housing nonprofit combining home building, repair, counseling, and lending programs.

Direct peers

• Habitat for Humanity Detroit: One of HFHM's largest Michigan affiliates and 2024 Homeowner of the Year producer; operates the same direct home building, repair, and counseling programs within HFHM's statewide network.
• Habitat for Humanity of Kent County: Michigan Habitat affiliate ranked #41 of 1,029 affiliates nationally in 2023; delivers the same new-home construction, repair, and counseling model HFHM coordinates statewide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/habitatmichigan
• Facebookfacebook.com/HabitatMichigan

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat for Humanity of Michigan