Rosewood Hotels & Resorts

What Rosewood Hotels & Resorts does

Rosewood Hotels & Resorts operates a global portfolio of 59 luxury hotels and resorts across 26 countries, serving high-net-worth and ultra-high-net-worth travelers through distinctive, residential-style properties designed around an 'A Sense of Place' philosophy. The brand is privately owned by Hong Kong-based conglomerate Chow Tai Fook Enterprises, with corporate headquarters in Dallas, Texas. The portfolio spans urban city hotels (Rosewood London, Hôtel de Crillon, Rosewood Hong Kong), coastal resorts, countryside estates (Castiglion del Bosco in Tuscany), and newer entries such as Rosewood Courchevel Le Jardin Alpin — the group's first ski resort. CEO Sonia Cheng leads the company with a stated focus on quality-driven growth and brand diversification.

The company's product platform layers several integrated offerings on top of core lodging: the Asaya wellness and spa concept (present across properties), 80+ restaurants and bars (including Michelin-starred venues), Rosewood Residences (both hotel-embedded and standalone branded residential communities), Guided by Rosewood multi-destination itineraries, and a growing retail/e-commerce extension (Bois Cachemire fragrance collection with L'OBJET, The Sleep Edit with Frette/Erdem). Technology infrastructure is standard enterprise martech — Shopify for the shop.rosewoodhotels.com storefront, Adobe Campaign for email, OneTrust for consent, SevenRooms for restaurant bookings, and a redesigned website launched as part of the 2025 'Discovery' brand refresh.

The business model combines hotel operations (rooms, F&B, spa, events), branded residences licensing and management fees (delivered via developer partnerships with Related Group, BH Group, the Coppel Family, Grupo Puntacana, Yntegra, and Qatari Diar), retail merchandise, and corporate/MICE group bookings via the 'Gather More, Gain More' program. Branded residences command 30-50% pricing premiums over unbranded comparables, with the standalone Rosewood Naples project achieving ~$17M average per unit within six months of launch. Distribution runs through direct booking on rosewoodhotels.com, global phone reservations, luxury travel consortia including Virtuoso, and developer-led direct sales for residential projects.

Name

Rosewood Hotels & Resorts

Legal name

Rosewood Hotel Group

Website

https://rosewoodhotels.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rosewood Hotels & Resorts operates 59 ultra-luxury hotels and resorts across 26 countries, serving high-net-worth travelers with branded residences, signature wellness (Asaya), and heritage properties owned by Chow Tai Fook Enterprises.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Luxury Villas & Residences Resorts (THAGACAM), Beachfront & Island Luxury Resorts (THAGACAA), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury hotel management
• Branded residences
• Luxury hospitality services
• Wellness spa experiences
• Luxury real estate licensing

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Luxury Hotel Operations: Rosewood generates primary revenue through operating 59 luxury hotels and resorts across 26 countries. Revenue includes room reservations, food and beverage operations, spa services, and event/wedding hosting at each property.
2. Branded Residences: Rosewood licenses its brand to real estate developers for branded residential projects. Examples include Rosewood Residences Beverly Hills (17 units priced $10M-$45M), Rosewood Residences Old Lighthouse in Los Cabos (144 residences), and Rosewood Residences Lido Key in Sarasota. These generate upfront licensing fees and ongoing management revenue.
3. Retail and Merchandise: Rosewood operates an e-commerce shop selling branded merchandise including the Bois Cachemire fragrance collection created with L'OBJET, sleepwear, bedding, home accessories, and gift cards through shop.rosewoodhotels.com.
4. Corporate Services and Group Bookings: Revenue from corporate retreats, meetings, and events through the 'Gather More, Gain More' program offering group booking benefits across the global portfolio, with the corporate retreats market projected to reach $73.7B by 2034.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Rosewood Hotels & Resorts operates a global portfolio of 59 luxury hotels and resorts across 26 countries, offering rooms, suites, signature houses, and villas alongside integrated dining (80+ restaurants/bars), Asaya spa and wellness, event venues, and the Rosewood Residences branded real estate program. Revenue is generated from guest stays, food and beverage, spa, corporate and wedding events, brand licensing and management of residential projects (e.g., Beverly Hills from $10M-$45M, Old Lighthouse Los Cabos 144 residences), and retail merchandise via shop.rosewoodhotels.com.

Product overview

Rosewood Hotels & Resorts operates a diversified luxury hospitality platform comprising 59 hotel and resort properties across 26 countries, grouped into four regional portfolios (The Americas, Europe, Middle East, Asia & Pacific). The core offering is luxury hotel accommodation, supplemented by several integrated add-on modules: the Asaya Spa wellness brand, Rosewood Dining (80+ restaurants and bars globally), Rosewood Events & Weddings (venue hire and group programs), Rosewood Residences (branded residential products including standalone communities), Guided by Rosewood (multi-property itinerary packages), Rosewood Gift Cards & Shop (ecommerce retail), and the Rosewood Foundation (Rise to the Table and broader ESG initiatives). Supporting brand extensions include the Bois Cachemire fragrance collection (created with L'OBJET) and The Sleep Edit (curated sleep and lifestyle products with Frette, Erdem, Printworks). The group also offers a Global Parental Leave Policy as a people initiative. Each hotel operates as a distinct property with tailored services, while shared platforms provide booking, retail, loyalty messaging, and wellness programming across the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Asaya: Rosewood's signature wellness and spa concept featuring Asaya Spa, Asaya Kitchen, and Asaya Social Wellness Club across properties.

Products and services

• Luxury Hotel and Resort Stays Core accommodation offering across Rosewood's 59 luxury hotels and resorts in 26 countries. Includes rooms, suites, signature houses, and villas across city, coastal, mountain, and countryside properties (e.g., Rosewood Hong Kong, Hôtel de Crillon, Rosewood London, Castiglion del Bosco, Rosewood Schloss Fuschl). Sold to individual luxury travelers via rosewoodhotels.com, global reservation phone lines, and luxury travel advisors.
• Asaya Spa and Wellness Signature wellness brand offering personalized spa treatments, fitness programming, holistic therapies, Asaya Kitchen, and the Asaya Social Wellness Club (with Padel and barber services). Available at Rosewood properties globally to in-house guests and external wellness clientele. Each Asaya location is destination-tailored and combines science-led skincare with holistic approaches.
• Rosewood Residences (Branded Real Estate) Branded residential product offering luxury homes with hotel-style services including concierge, housekeeping, and access to resort amenities. Includes hotel-embedded residences, serviced apartments, rentals, and standalone residential communities. Examples include Beverly Hills (17 units, $10M-$45M), Old Lighthouse Los Cabos (144 residences, 550 acres), Lido Key Sarasota, West Palm Beach (90 units), Doha, and Naples Florida. Sold to ultra-high-net-worth individuals and developers.
• Rosewood Dining and Restaurants Dining portfolio of more than 80 restaurants and bars across Rosewood properties worldwide, ranging from Michelin-starred fine dining (e.g., The Legacy House at Rosewood Hong Kong, Ristorante Campo del Drago at Castiglion del Bosco) to casual eateries, cocktail bars, afternoon tea venues, and specialty experiences (e.g., Tsuboya Pottery Workshop at Rosewood Miyakojima, falconry at Rosewood Doha). Reservations accessible via SevenRooms at multiple properties.
• Rosewood Events and Weddings Event planning and venue hire services including ballroom venues (Grand Ballroom at Rosewood London, Rosewood Ballroom at Rosewood Doha), outdoor venues, meeting spaces, and wedding celebrations. Includes the 'Gather More, Gain More' group booking program with enhanced rewards for multi-event planners. Targeted at both consumer weddings and corporate retreats (a market projected at $73.7B by 2034).
• Rosewood Online Shop and Gift Cards Direct-to-consumer e-commerce platform (shop.rosewoodhotels.com) offering Rosewood-branded merchandise, the Rosewood Collection, gift cards, wellness products, dining experiences, and corporate gifts. Global shipping available across multiple destinations.
• Bois Cachemire Fragrance Collection by L'OBJET Exclusive signature fragrance collection created in partnership with luxury design firm L'OBJET. Sold via shop.rosewoodhotels.com in formats including large candles (900g), signature candles (350g), room spray (200ml), and pillow mist (10ml). Inspired by 14th-century Silk Road voyages and produced without palm oils or paraffins.

Quantifiable outcome

• Rosewood Hong Kong ranked #1 in World's 50 Best Hotels awards
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Dragon TrailminorStrategic or Co-development Partner · 24 April 2026At the 9th DONG Connection Event in Sanya, China, Rosewood participated in the unveiling of a China Luxury Travel Trends Report in partnership with Dragon Trail. The report highlighted that China's high-net-worth travelers are shifting from conspicuous consumption toward experiential luxury focused on inner value and personal growth.
• Related GroupcoreStrategic or Co-development Partner · 10 April 2026Rosewood Hotels & Resorts is branding a planned 27-story, 90-unit luxury condo tower at 2001 North Flagler Drive in West Palm Beach, Florida, developed by Miami-based Related Group and Aventura-based BH Group in a joint venture. The development team acquired the 0.8-acre site for $34 million in 2024. Arquitectonica serves as the architecture firm.
• BH GroupcoreStrategic or Co-development Partner · 10 April 2026Rosewood is branding a planned 27-story, 90-unit luxury condo tower in West Palm Beach in partnership with Related Group and BH Group in a joint venture. The tower will feature over 13,000 square feet of indoor amenities and a fifth-floor swimming pool.
• YntegracoreStrategic or Co-development Partner · 25 March 2026Yntegra has begun development on Sampson Cay, a $200 million ultra-luxury private island project in the Exumas, The Bahamas, anchored by Rosewood Hotels & Resorts. The development is pursuing dual LEED and Fitwel certifications as part of a sustainability framework designed to minimize environmental impact near the Exuma Cays Land and Sea Park.
• L'OBJETminorStrategic or Co-development Partner · 2 March 2026Luxury design firm L'OBJET, founded by Elad Yifrach, partnered with Rosewood Hotels to create the Bois Cachemire fragrance collection. L'Objet projects sales growth exceeding 20% in 2026 and continues expanding globally through partnerships with Rosewood and other luxury hospitality brands.
• Qatari DiarcoreStrategic or Co-development Partner · 14 October 2025Qatari Diar inaugurated The Chancery Rosewood Hotel in Mayfair, London, housed in a historic building featuring 144 luxury suites, multiple restaurants, and a grand ballroom. The hotel has received BREEAM certification for sustainability.
• Grupo PuntacanacoreStrategic or Co-development Partner · 23 January 2025Rosewood Hotels & Resorts announced its first property in the Dominican Republic, Rosewood Punta Cana, in partnership with Grupo Puntacana. The resort will occupy 50 acres with 400 meters of beachfront and feature 78 suites, eight dining venues, and an Asaya wellness center. Set to open in 2029, the development positions the Dominican Republic as a premier luxury destination and expands Rosewood's Caribbean portfolio.
• Coppel FamilycoreStrategic or Co-development Partner · 17 July 2024Rosewood Hotels & Resorts announced Rosewood Residences Old Lighthouse, a 550-acre luxury residential development in Los Cabos, Mexico, developed in partnership with the Coppel family. This marks Rosewood's first fully branded stand-alone residential community, featuring 144 residences ranging from 4,000 to over 10,000 square feet, with first phase sales commencing in late 2024. Includes Jack Nicklaus Signature golf course, The Cliff House, The Beach Club, and Wellbeing Center.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Four Seasons Hotels & Resorts: Operates an ultra-luxury global hotel portfolio with a strong branded residences program (e.g., Four Seasons Private Residences). Direct competitor for the same UHNWI guests, developer partnerships, and trophy city/resort real estate across the same geographies as Rosewood.
• Aman Resorts: Ultra-luxury, residential-style hotel brand with a strong 'sense of place' philosophy and branded residences (Aman Residences). Overlaps directly with Rosewood on intimate luxury, integrated wellness, and trophy destination assets.
• The Ritz-Carlton Hotel Company: Luxury hotel and branded residences brand within Marriott, recognized alongside Rosewood as a leader in luxury and residences. Competes head-to-head for developer partnerships and premium ADR.
• Mandarin Oriental Hotel Group: Hong Kong-rooted luxury hotel group with branded residences (e.g., Mandarin Oriental Residences). Direct competitor in Asia gateway cities and global branded residences, with overlap in UHNWI Chinese guest base.
• Belmond (LVMH): Luxury hotel and experiential travel brand owned by LVMH, with iconic heritage properties (e.g., Cipriani, Orient Express). Direct comparability on sense-of-place philosophy, heritage asset portfolio, and ultra-luxury experiential positioning.
• Six Senses Hotels Resorts Spas: IHG-operated luxury hotel and branded residences brand built around wellness and discovery, paralleling Rosewood's Asaya wellness pillar. Competes for the same experiential luxury traveler and wellness-driven residence buyer.
• Bulgari Hotels & Resorts: Ultra-luxury hotel brand under Marriott with branded residences (Bulgari Residences). Comparable on luxury positioning, residential extensions, and trophy urban real estate (e.g., Rome, Milan, London).
• Capella Hotels and Resorts: Small, ultra-luxury hotel group emphasizing cultural immersion and heritage (e.g., Capella Bangkok, Capella Singapore). Most similar in scale and 'residential' luxury philosophy to Rosewood.

Broad incumbents

• Park Hyatt: Luxury tier of Hyatt's portfolio with iconic properties in gateway cities. Broader luxury incumbent with deeper distribution, overlapping primarily at the urban luxury end of Rosewood's portfolio.
• Waldorf Astoria Hotels & Resorts: Hilton's luxury hotel brand with an expanding branded residences program (Waldorf Astoria Residences). Broader luxury incumbent competing for the same developer partnerships and UHNWI residence buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RosewoodHotels
• Instagraminstagram.com/rosewoodhotels
• Xx.com/RosewoodHotels

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosewood Hotels & Resorts