What Safe School Analytics does

Safe School Analytics (סייף סקול אנליטיקס) is an Israeli education-technology company founded in 2020 and headquartered in Givatayim. The company operates the SafeSchool Climate System (מערכת SafeSchool), a digital content platform delivering social-emotional learning (SEL), online safety, bullying prevention, body image, life-skills, and sexuality-education content for K-12 (grades 1-12). The platform comprises over 600 content units — video lessons, lesson plans, presentations, and interactive activities — paired with teacher dashboards, content-sharing tools for students and parents, and a survey and questionnaire library for school climate management. Content is produced by teams that include educational psychologists, counselors, and former television professionals, and is updated in near real time in response to current events affecting youth.

The business model is anchored in annual subscription licenses sold to Israeli schools and municipal education departments through the Gefen (גפ״ן) official Ministry of Education procurement framework, supplemented by recurring revenue from accredited teacher professional-development courses and a brokering layer for in-person lectures delivered to schools and workplaces via the Front Lectures (הרצאות פרונטליות) speaker agency. Complementary add-on products include OBIE/EyeClick interactive projection technology, VOKA TooKI English-learning app (recommendation partnership), live broadcast services for parents and staff, and annual school planning services.

The company holds the #1 ranking on Gefen and serves over 15,000 classrooms across Israel, with municipal customers including Tel Aviv-Yafo, Haifa, Rishon LeZion, Petah Tikva, Ramat Gan, and Rehovot. Leadership combines media production background (founder/CEO Doron Herman, formerly a Channel 13 crime reporter) with deep education-sector advisors including former Ministry of Education Director General Amit Adiri and WIX co-founder Nir Zohar. The company has 11-50 employees (~20 named) and raised a $2M seed round in May 2022; no institutional investor identities, parent company, or international operations are disclosed.

Name

Safe School Analytics

Legal name

סייף סקול אנליטיקס בע"מ (Safe School Analytics Ltd.)

Website

https://safeschool.co.il

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Safe School Analytics is an Israeli EdTech company that delivers a digital social-emotional learning (SEL) and online-safety content platform to K-12 schools, with over 600 content units serving 15,000+ classrooms via the Israeli Ministry of Education's Gefen procurement framework.

Ownership category

akta.pro rank

Product category

K-12 Social-Emotional Learning & Online Safety SaaS

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Safeguarding, Child Protection & Reporting Services (EDAJAIAD)

akta.pro secondary industries

Content Moderation, Safe Messaging & Classroom Communication Safety (EDAFALAE), School IT Infrastructure & Cybersecurity for K–12 (Network, Identity, SSO) (EDAJAMAM)

Keywords

• Social-emotional learning
• Online safety education
• K-12 SEL platform
• School climate management
• Digital citizenship content

Headquarters

HQ city

Giv'atayim

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Subscription-based SaaS Platform License: Schools and municipal education departments purchase annual subscriptions to access the Safe School content platform and climate management system. Pricing is typically negotiated per school or per municipality through Gefen (גפ"ן) procurement framework.
2. In-person Lectures (הרצאות פרונטליות): The company brokers and coordinates in-person lectures from a curated roster of speakers for schools and workplaces, acting as a speaker agency.
3. Professional Development / Training (השתלמויות מורים): Institutional professional development courses recognized for teacher salary increments, led by experienced educators, covering SEL, classroom management, risk behaviors, sexuality education, and online safety.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Safe School Analytics operates a subscription-based digital platform (the SafeSchool Climate System) that delivers over 600 SEL, online safety, bullying prevention, sexuality education, and life-skills content units to Israeli K-12 schools. Schools and municipal education departments purchase annual access through the Ministry of Education's Gefen (גפ"ן) procurement framework. The company also brokers in-person expert lectures and runs institutional professional development training recognized for teacher salary-credit increments.

Product overview

Safe School Analytics operates as a platform-plus-modules architecture centered on its core SafeSchool Climate System — a digital SEL (Social-Emotional Learning) content platform offering hundreds of video lessons, lesson plans, presentations, and interactive activities. This core platform is supplemented by Front Lectures (a curated network of in-person speaker sessions), OBIE interactive learning hardware, VOKA TooKI English learning app, live broadcasting, teacher survey tools, and annual school planning services. All products are accessed via the same web-based system, share a unified content library, and are primarily sold to Israeli school districts through the Ministry of Education's Gefen procurement system.

Differentiator

Problem solved

Functional benefit

Brands

• SafeSchool System / מערכת SafeSchool: The core digital platform offering hundreds of SEL video lessons and lesson plans for schools across all grade levels (K-12).
• Supplementary Products / מוצרים משלימים
• Safe School Analytics

Products and services

• SafeSchool Climate System (מערכת האקלים) Digital SEL and online safety platform providing 600+ video lessons, lesson plans, presentations, and interactive activities for Israeli grades 1–12, with a personal teacher dashboard, survey tools, and content sharing with students and parents. Sold to schools and municipal education departments through the Gefen (גפ"ן) procurement framework.
• Front Lectures (הרצאות פרונטליות) In-person lecture series coordinated through Safe School's curated roster of experts and speakers, covering online safety, bullying, body image, positive psychology, sexuality education, and digital wellness. Delivered at schools and workplaces.
• Professional Development / Teacher Training (השתלמויות מורים) Institutional professional development courses led by experienced educators, covering SEL, classroom management, risk behaviors, sexuality education, and online safety. Training is recognized by the Israeli Ministry of Education for continuing education credit applied to teacher salary increments.
• Live Broadcasting (שידור לייב) Live broadcast service delivered via HD technology covering topics aligned with school agendas, with custom content built by the Safe School team and distributed to parents, school staff, and students.
• Annual School Planning Personalized annual planning service built by Safe School's educational experts (Gili Stansko and Sivan Lotan) that integrates Safe School content into the school's annual SEL program.

Quantifiable outcome

• Over 15,000 classrooms actively using the platform across Israel
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Ministry of Education IsraelcoreStrategic or Co-development PartnerSafe School is an approved supplier registered in the Gefen (גפ"ן) procurement framework of the Israeli Ministry of Education. The company operates under Ministry guidelines for data security and provides content aligned with Ministry curriculum requirements.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nearpod: A larger K-12 EdTech platform offering interactive lessons and content to schools; competes for the same Israeli K-12 content/subscription budgets that Safe School addresses.
• EverFi: Larger K-12 platform covering SEL, health, and safety education delivered to schools and students — broadly comparable to Safe School's content-led, school-purchased model.

Direct peers

• Common Sense Education: Provides K-12 digital citizenship, online safety, and SEL curricula — closely overlapping with Safe School's online-safety and child-protection content portfolio.
• Panorama Education: A US K-12 student-success platform with strong SEL, climate-survey, and student-wellbeing offerings — comparable to Safe School's climate management and SEL capabilities.
• Committee for Children (Second Step): A leading US-based provider of SEL curricula for K-12 schools, directly comparable to Safe School's SEL and safety content offerings for primary and secondary classrooms.
• Rethink Ed: Provides K-12 SEL, behavior, and mental-health content and tools, overlapping with Safe School's wellbeing, SEL, and safeguarding focus for schools.
• iKeepSafe: A nonprofit focused on K-12 online safety, digital citizenship, and student data privacy — directly aligned with Safe School's online-safety and child-protection mission.

Regional players

• Netica (Israeli Internet Association): Israeli nonprofit program (referenced by Orna Hellinger in Safe School's testimonials) promoting safe internet use in Israeli schools — operates in the same domestic online-safety-and-education category.

Emerging players

• Mindspark (Educational Initiatives): Adaptive K-12 learning and SEL content provider; represents the broader emerging international group of content-rich SEL platforms competing for regulated school procurement budgets.
• Sownata: An Israel-based K-12 SEL and wellbeing technology provider; competes for the same Israeli municipal SEL and student-wellbeing procurement budgets that Safe School currently dominates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtfHQmnlaOy8RUuelpD_eOg
• Facebookfacebook.com/SafeSchoolAnalytics
• Instagraminstagram.com/safe_school_analytics

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe School Analytics