IKeepSafe
- Company typePrivate
- Founded2005
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
IKeepSafe firmographics
Firmographics- Name
- IKeepSafe
- Legal name
- The Internet Keep Safe Coalition
- Website
- https://ikeepsafe.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
IKeepSafe industry classification
Industry- Product category
- Education Technology Privacy Certification
- NAICS
- Educational Services (611)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Student Data Privacy Management & Consent (FERPA/GDPR/COPPA) (EDAFALAH)
- akta.pro secondary industries
- Privacy Management (Consent, DSAR, RoPA) (HDADAFAH), Data Privacy & Data Protection (e.g., GDPR/CCPA) (EDABADAC)
Keywords
Where IKeepSafe is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IKeepSafe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Privacy Certification Services: iKeepSafe generates revenue through charging education technology vendors for comprehensive privacy assessments and certification services. Vendors pay for product evaluations to obtain FERPA, COPPA Safe Harbor, California Student Privacy Certified, and ATLIS badges.
- Annual Re-evaluation Services: Products participating in iKeepSafe assessments must undergo annual re-evaluation to continue displaying certification badges, providing recurring revenue through compliance monitoring.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
IKeepSafe product offering
Product offeringCore offering
iKeepSafe (The Internet Keep Safe Coalition) is a 501(c)3 nonprofit organization that provides independent privacy certification assessments for education technology products. The organization evaluates EdTech vendor products against federal student data privacy laws (FERPA, COPPA) and state laws (California SOPIPA and related codes, Colorado HB 1423), issuing certification badges that vendors display to schools. It also produces free digital citizenship curricula and educator training resources for parents, teachers, and administrators.
Product overview
iKeepSafe is a nonprofit certification organization that provides privacy and data safety assessments for education technology products. The core offering consists of four certification programs: FERPA Privacy Certification, COPPA Safe Harbor Certification, California Student Privacy Certified, and ATLIS Privacy Certification. These certifications are accompanied by Product Profile badges that communicate vetted privacy practices to educational agencies. Beyond certifications, iKeepSafe provides educational resources including the Data Privacy in Education free online training course for K-12 educators, the BEaPRO digital citizenship curriculum for students K-12, Faux Paw the Techno Cat character-based resources for younger children, and the Youth/Parent Fireside Chat community presentation materials. The organization also partners with Google on the Be Internet Awesome program. All offerings are focused on helping EdTech vendors achieve compliance with federal and state student data privacy laws while supporting schools, parents, and educators in protecting student information.
Differentiator
Problem solved
Functional benefit
Brands
- BEaPRO: Digital literacy initiative aimed at helping parents and educators prepare students to create, collaborate, and share responsibly in the 21st century. Includes privacy curriculum matrix for K-12.
- Faux Paw the Techno Cat
- Faux Paw's Cybersecurity Superstars Curriculum
Products and services
- FERPA Privacy Certification Independent assessment program certifying that technology products comply with the Family Educational Rights and Privacy Act (FERPA), giving educators and parents confidence that student data is protected. Products undergo annual re-evaluation by independent privacy experts.
- COPPA Safe Harbor Certification FTC-approved Safe Harbor program that assesses and certifies products for compliance with the Children's Online Privacy Protection Act (COPPA), protecting certified companies against FTC fines and legal action.
- California Student Privacy Certified (CSPC) Comprehensive certification of compliance with California state privacy laws including SOPIPA, California Education Codes (Contracts with Technology Providers, Student Information from Social Media), and Colorado HB 1423.
- ATLIS Student Data Privacy Certification Privacy certification developed in partnership with the Association of Technology Leaders in Independent Schools (ATLIS), building on FERPA, COPPA Safe Harbor, and CSPC certifications to meet high standards required by ATLIS member independent schools.
- Data Privacy in Education Educator Training Course Free online professional development course curriculum for K-12 educators and administrators, including lessons, videos, quizzes, and supplemental resources on student data privacy.
- BEaPRO Digital Citizenship Curriculum Digital literacy initiative helping parents and educators prepare students to create, collaborate, and share responsibly. Includes a comprehensive matrix with learning activities, discussion guides, and vocabulary by age group for K-12.
- Faux Paw the Techno Cat Character-based digital citizenship curriculum and educational resources teaching children (Pre-K through grade 3) about safe and responsible technology use, featuring the Faux Paw cat mascot.
Quantifiable outcome
- iKeepSafe badges help vendors complete sales to schools
- +2 more outcomes
Companies that use IKeepSafe
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
IKeepSafe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
IKeepSafe partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- California Educational Technology Professionals Association (CETPA)coreCETPA recommends education technology decision makers refrain from signing contracts with edtech vendors who are not communicating their compliance through third-party certification such as iKeepSafe, providing significant market validation.
- Data Quality CampaignminorNational nonprofit organization focused on education data policy that supports student data privacy awareness.
- Digital Citizenship InstituteminorPartnership supporting digital citizenship education and resources for families and educators.
- National Initiative for Cybersecurity Education (NICE)coreiKeepSafe co-hosts the annual NICE K-12 Cybersecurity Education Conference, a two-day event focused on cybersecurity career awareness and workforce development.
- Student Data Privacy ConsortiumminorConsortium focused on student data privacy that partners with iKeepSafe for privacy initiatives.
- GooglecorePartnership with Google's Be Internet Awesome program, where iKeepSafe partnered with Google, Family Online Safety Institute, and ConnectSafely to launch a program teaching kids to be safe online.
- Association of Technology Leaders in Independent Schools (ATLIS)corePartnership to offer iKeepSafe/ATLIS Student Data Privacy Certification for independent schools, providing independent third-party review of privacy policies and practices.
- Identity Theft Resource Center (ITRC)minorPartnership providing resources and expertise on identity theft and privacy protection for families.
- Michigan Department of EducationminorState education department partner supporting student data privacy initiatives.
- US Cyber GamesminorPartnership supporting cybersecurity education and workforce development initiatives.
- Stop Think ConnectminorNational cybersecurity awareness campaign partnership.
- EdupathsminorEducational technology partner supporting privacy initiatives.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
IKeepSafe competitors and assessment
Company assessmentOthers
- Student Data Privacy Consortium (SDPC): SDPC is a national collaborative of schools, districts, and EdTech vendors that develops privacy frameworks and resource exchanges. It is a complementary ecosystem player rather than a direct certification competitor to iKeepSafe.
Broad incumbents
- Google for Education: Google is both an iKeepSafe partner (Be Internet Awesome) and a broad incumbent whose Workspace for Education privacy posture competes for K-12 district mindshare and serves as a de facto alternative to third-party certification.
- Microsoft Education: Microsoft Education is a broad incumbent providing its own privacy commitments and compliance documentation to schools, serving as a scale alternative to third-party certifications for districts evaluating Microsoft 365 Education tools.
- TrustArc: TrustArc (formerly TRUSTe) is a broad incumbent privacy compliance and certification provider across industries, including assessments for children's data and education verticals. It competes with iKeepSafe in the privacy assessment layer while serving a much wider customer base.
Direct peers
- kidSAFE Seal Program: kidSAFE is an FTC-approved COPPA Safe Harbor and Children's Privacy certification program for child-directed sites, apps, and EdTech products. It offers a parallel tier of certification badges to iKeepSafe's.
- ESRB Privacy Certified: ESRB Privacy Certified (formerly ESRB COPPA Safe Harbor) is an FTC-approved Safe Harbor for online services directed to children, including games and educational apps. It is a closely analogous Safe Harbor model to iKeepSafe's.
- BBB National Programs (CARU): The Children's Advertising Review Unit (CARU) operates as a self-regulatory body and Safe Harbor under COPPA, providing compliance assessments to children's product companies that overlap with iKeepSafe's vendor certification services.
- Common Sense Media (Common Sense Privacy): Common Sense Privacy evaluates EdTech products for privacy compliance and provides ratings used by schools and parents, competing directly with iKeepSafe's vendor certification and educator/parent advisory use cases.
- PRIVO: PRIVO is another FTC-approved COPPA Safe Harbor that provides privacy certifications and parental consent management for children's online services. It is the most directly comparable alternative to iKeepSafe's COPPA and student data privacy offerings.
Emerging players
- VeraSafe: VeraSafe is a privacy certification and compliance advisory firm, including children's privacy and GDPR services, that overlaps with iKeepSafe's regulatory certification offering but is not specialized in K-12 EdTech.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IKeepSafe social profiles
Digital presenceIKeepSafe compliance and trust
Trust signalCompliance4 records
IKeepSafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
IKeepSafe leadership team
Management profileNumber of profiles
Profiles3 records
IKeepSafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IKeepSafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IKeepSafe
What does IKeepSafe do?
iKeepSafe (The Internet Keep Safe Coalition) is a 501(c)3 nonprofit organization that provides independent privacy certification assessments for education technology products. The organization evaluates EdTech vendor products against federal student data privacy laws (FERPA, COPPA) and state laws (California SOPIPA and related codes, Colorado HB 1423), issuing certification badges that vendors display to schools. It also produces free digital citizenship curricula and educator training resources for parents, teachers, and administrators.
Is IKeepSafe a public or private company?
IKeepSafe is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was IKeepSafe founded?
IKeepSafe was founded in 2005. It employs 11 to 50 people.
Where is IKeepSafe based?
IKeepSafe is headquartered in Washington, United States, in the North America region.
How does IKeepSafe make money?
Two revenue lines are on record. Privacy Certification Services are the primary driver. The others are annual Re-evaluation Services.
Who are IKeepSafe's main competitors?
Student Data Privacy Consortium (SDPC) is listed as an others. Broad incumbents are Google for Education, Microsoft Education and TrustArc. Direct peers are kidSAFE Seal Program, ESRB Privacy Certified, BBB National Programs (CARU), Common Sense Media (Common Sense Privacy) and PRIVO. VeraSafe is listed as an emerging player.
Does IKeepSafe have an API?
No public API is recorded for IKeepSafe.
What industry is IKeepSafe in?
IKeepSafe's product category is Education Technology Privacy Certification. Its primary akta.pro industry code is EDAFALAH, Student Data Privacy Management & Consent (FERPA/GDPR/COPPA), with a secondary code of HDADAFAH, Privacy Management (Consent, DSAR, RoPA). Its NAICS code is 611 and its SIC code is 8600.