Incremental Group

What Incremental Group does

Incremental Group, operating commercially as Telefónica Tech UK, is a Glasgow-headquartered digital transformation and software consultancy founded in 2015 that now sits within the Telefónica Tech group, the digital services arm of Spanish telecommunications operator Telefónica. The firm delivers enterprise transformation across five service pillars: Cloud Solutions, Data & AI, Cyber Security, Business Applications (anchored on Microsoft Dynamics 365 and Power Platform implementations), and Digital Workplace. Its proprietary platforms include the Thames Valley and Surrey (TVS) Secure Data Environment, built with Starlight Consulting for Oxford University Hospitals and managing 30+ billion NHS health records, and a centralised data platform deployed at Heathrow Airport that consolidates cargo, retail, and security operations onto a single analytics surface.

The company serves enterprise and public sector clients across six verticals — Public Sector, Healthcare, Policing, Financial Services & Insurance, Manufacturing, and Retail — with named customers including Oxford University Hospitals NHS Foundation Trust, Children's Health Ireland, NHS Blood Transplant, Heathrow Airport, Which?, Markel, Proserv, Simply Health, UK Sport, and FRP Advisory. Go-to-market is direct enterprise field sales operating under a consultative, partnership-led model, with revenue generated through professional services (consulting, implementation, migration projects such as Dynamics AX to Dynamics 365) and managed services (ongoing cloud, cybersecurity, and data platform operations). Technology partnerships with Microsoft, IBM Apptio, Fortinet, and Netskope underpin delivery, with the firm holding Fortinet UK Managed Services Partner of the Year 2025 and IBM Apptio EMEA Cloud MSP Partner of the Year 2025 recognitions.

Historically, the firm pursued an inorganic growth path, acquiring First eBusiness Solutions in December 2016 and Gap Consulting Ltd. in June 2018, and raised approximately $5.4 million in late-2018 funding rounds from Dunedin LLP and Scottish Enterprise. Day-to-day leadership is led by CEO Martyn Bullerwell under the Telefónica Tech UK identity alongside founder-era executives including Chief Commercial Officer Craig Donnelly and Chief Financial Officer Stuart Kerr, with offices in Glasgow and Daresbury. Recent strategic emphasis has been on sovereign AI capability development through a 2025 partnership with Cosine and the launch of a Netskope-based Security Service Edge managed service.

Name

Incremental Group

Legal name

Telefónica Tech UK

Website

https://incrementalgroup.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Incremental Group, operating as Telefónica Tech UK, is a Glasgow-headquartered digital transformation consultancy serving UK enterprises and public sector clients across healthcare, financial services, manufacturing, retail, and policing with cloud, data & AI, cybersecurity, and Microsoft Dynamics solutions.

Ownership category

akta.pro rank

Product category

IT Consulting and Digital Transformation Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Digital Strategy & Transformation (BPAHAEAA), Enterprise Application Modernization & Upgrades (incl. S/4HANA, cloud migrations) (BPAEAGAG), Integration, API & Middleware Consulting (BPAHAEAJ)

Keywords

• Digital transformation services
• Cloud consulting services
• Data and AI solutions
• Cyber security services
• Managed IT services

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed Services: Ongoing managed services delivery model providing continuous support, monitoring, and optimization of technology solutions including cloud, cybersecurity, and data platforms.
2. Professional Services: Consulting and implementation services for digital transformation projects including cloud migration, data platform development, cybersecurity implementation, and business application deployment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Incremental Group provides software consultancy and analytics services as an end-to-end digital transformation partner. It sells professional services and managed services across Cloud Solutions, Data & AI, Cyber Security, Business Applications, and Digital Workplace pillars, leveraging Microsoft, IBM Apptio, Fortinet, and Netskope technologies to deliver cloud migration, data platforms, ERP modernization, and managed security engagements for enterprise and public-sector clients.

Product overview

Telefonica Tech UK is a digital transformation partner offering a portfolio of five interconnected service pillars: Cloud Solutions, Data & AI, Cyber Security, Business Applications, and Digital Workplace. These are delivered as end-to-end managed services backed by a global legacy, with deep technical expertise across Data & AI, Cyber Security, Cloud, Business Applications, and Digital Workplace. The offerings span industry verticals including Public Sector, Healthcare, Police, Financial Services & Insurance, Manufacturing, and Retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud Solutions End-to-end cloud modernisation services including migration, modernisation, and cloud-native infrastructure delivery, providing secure and scalable cloud platforms for enterprise and public sector clients.
• Data & AI Solutions Data platform development, analytics, and AI-powered services that turn client data into a strategic asset driving smarter decisions, including proprietary data centralization platforms and secure data environments for healthcare.
• Cyber Security Services Managed security services and Security Service Edge (SSE) implementations that protect organisations from evolving threats while ensuring compliance, resilience, and trust, delivered through partnerships with Fortinet and Netskope.
• Business Applications Design and delivery of connected business applications, including Microsoft Dynamics 365 implementations for ERP modernization and customer-service transformation, that streamline operations and enable digital transformation.
• Digital Workplace Modern collaboration and productivity solutions that create seamless digital workplaces, enabling flexible work, collaboration, and improved employee performance through workplace technology.

Quantifiable outcome

• 30+ billion health records managed on secure platform
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• NetskopecoreTechnology or Integration · 1 January 2025Telefonica Tech UK launched a managed service based on Netskope's Security Service Edge (SSE) technology, providing customers with comprehensive security service edge capabilities through a managed service model.
• CosineflagshipStrategic or Co-development Partner · 1 January 2025Strategic collaboration supporting Britain's Sovereign AI future. The partnership focuses on developing trusted AI capabilities in the UK, positioning Telefonica Tech at the forefront of sovereign AI development.
• IBM ApptiocoreTechnology or Integration · 1 January 2025IBM Apptio EMEA Cloud MSP Partner of the Year 2025. Partnership provides cloud management and optimization technology capabilities across the EMEA region.
• FortinetcoreTechnology or Integration · 1 January 2025Fortinet UK Managed Services Partner of the Year 2025. Partnership delivers cybersecurity solutions through managed security services.
• Starlight ConsultingcoreImplementation/ SI/ Consulting PartnerImplementation partner for Thames Valley and Surrey (TVS) Secure Data Environment project, creating a secure platform unlocking 30+ billion health records for NHS research.
• MicrosoftcoreTechnology or IntegrationTechnology partner providing platforms including Dynamics 365 and Power Platform used in customer transformations for business applications and digital workplace solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Capgemini: Global IT services and consulting leader with a significant UK public sector, financial services, and healthcare practice. Competes for the same large-scale digital transformation RFPs as Telefónica Tech UK but at materially greater scale and breadth.
• Accenture: Global professional services firm with deep Microsoft alliance (parent of Avanade) and a major UK public sector, healthcare, and financial services practice. Broad incumbent competing for the largest transformation contracts alongside Telefónica Tech UK.
• Fujitsu: Japan-headquartered IT services provider with a substantial UK public sector and central government footprint, including NHS work. Competes head-to-head with Telefónica Tech UK for UK government and healthcare transformation deals at larger scale.
• Computacenter: UK-listed IT infrastructure and services provider with a strong enterprise and public sector practice across cloud, cyber, and digital workplace. Comparable on managed services delivery model and overlapping customer base, though more infrastructure-led.

Direct peers

• Avanade: Joint venture between Accenture and Microsoft focused on Microsoft technology services and solutions. Closest direct peer given Telefónica Tech UK's heavy Microsoft Dynamics 365 and Power Platform focus, similar enterprise and public sector customer base, and comparable managed services delivery model.
• Kainos: UK- and Ireland-based digital technology consultancy with strong Microsoft partnership and a public sector, healthcare, and financial services customer mix. Direct competitor on Microsoft-led transformations for UK enterprise and government clients, with similar size profile.
• Sopra Steria: European IT services and consulting firm with a major UK public sector and financial services practice, including NHS work. Directly comparable on end-to-end digital transformation, managed services, and public sector contracts across the same verticals Telefónica Tech UK targets.
• Version 1: Ireland-headquartered IT services firm with strong Microsoft partnership, serving UK and Ireland enterprise and public sector clients. Direct peer on Microsoft-centric digital transformation, data platform, and managed services engagements of similar scale.
• Netcompany: Nordic-origin IT services and digital transformation consultancy with growing UK presence, particularly strong in public sector and financial services. Direct competitor on UK government and enterprise digital transformation mandates.
• BJSS: UK-based technology and engineering consultancy delivering digital transformation, data, and cloud services to enterprise and public sector clients. Similar size, similar Microsoft-aligned delivery model, and overlapping customer base in financial services and government.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/inc_group_uk
• LinkedInlinkedin.com/company/incremental-group
• Instagraminstagram.com/telefonicatech_en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incremental Group