RxEOB
RxEOB is a Richmond, Virginia-based health information technology company that licenses member engagement, pharmacy benefit transparency, and analytics software to health plans, PBMs, Medicaid and Medicare MCOs, and TPAs, with its programs touching over 45 million patients' healthcare data daily.
- Company typePrivate
- Founded2000
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RxEOB does
RxEOB.Com, LLC is a U.S. health information technology company founded in 2000 and headquartered in Richmond, Virginia, that builds software for health plans, pharmacy benefit managers (PBMs), Medicaid and Medicare managed care organizations (MCOs), and third party administrators (TPAs) to engage their members and optimize the clinical and financial effectiveness of pharmacy benefit programs. Its platform-plus-modules architecture comprises four core products: RxWallet®, a consumer smartphone app that compares prescription prices across pharmacies, surfaces real-time discounts, and routes prescriptions to preferred pharmacies; MyDrugBenefit™, a self-service member pharmacy portal with cost comparison, pharmacy search, and secure messaging; Mercury, a patient-centric digital engagement platform with analytics targeting, cohort selection, multi-channel message delivery, and outcomes measurement; and Analytics & Data Services, a big data platform with 3,000+ stored procedures for data hygiene, member activation, and pricing analytics delivered via APIs. Underlying components include NCPDP SCRIPT Standard and Real-Time Prescription Benefit Standard integration, integration with the FDB Vela cloud-native electronic prescribing network, and HITRUST r2 certified infrastructure.
RxEOB licenses its systems to enterprise payor clients on a fixed-rate, multi-year subscription basis with pricing dependent on program size, complexity, and duration, supplemented by customized implementations and analytics services. Go-to-market is direct enterprise sales ([email protected], +1 804-643-1540) targeting healthcare payors, paired with consumer-side distribution of RxWallet through public app stores and partner channels (BuzzRx, Mark Cuban Cost Plus Drug Company, RxLess, Scripius/Intermountain). The company states its programs touch more than 45 million patients' health care data daily. RxEOB is a privately held, founder-controlled LLC; the only external capital disclosed is an $83,000 NCPDP Foundation grant in December 2023. Leadership comprises founder/CEO Robert Oscar (Registered Pharmacist), COO Bryan York (CPA), and CISO Jacob Ferrell-White.
RxEOB firmographics
Firmographics- Name
- RxEOB
- Legal name
- RxEOB.Com, LLC
- Website
- https://rxeob.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RxEOB is a Richmond, Virginia-based health information technology company that licenses member engagement, pharmacy benefit transparency, and analytics software to health plans, PBMs, Medicaid and Medicare MCOs, and TPAs, with its programs touching over 45 million patients' healthcare data daily.
- Ownership category
- akta.pro rank
RxEOB industry classification
Industry- Product category
- Pharmacy Benefit Management Software
- NAICS
- Custom Computer Programming Services (541511), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools) (HLAEAKAL)
- akta.pro secondary industry
- Healthcare Outcomes & Real-World Evidence (RWE) Analytics (BPAHALAN)
Keywords
Where RxEOB is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RxEOB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Software Licensing: RxEOB licenses its systems on a fixed rate basis. Pricing is dependent on the size, complexity, and duration of the program and systems involved. The company provides customized implementations and supports clinical, economic, and behavioral programming.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise licensing based on program scope |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
RxEOB product offering
Product offeringCore offering
RxEOB is a health information technology company that licenses a suite of software solutions to health plans, PBMs, Medicaid and Medicare MCOs, and TPAs to help them engage members and optimize the clinical and financial effectiveness of their pharmacy benefit programs. Offerings include a consumer prescription price-comparison app (RxWallet), a member self-service pharmacy portal (MyDrugBenefit), a patient engagement communication platform (Mercury), and big-data analytics and data hygiene services.
Product overview
RxEOB is a health information technology company offering a platform-plus-modules architecture for health plans and PBMs. The core offerings include RxWallet (consumer-facing prescription price comparison app), MyDrugBenefit (member pharmacy portal), Mercury (patient engagement platform), and Analytics & Data Services (data hygiene and analytics platform). These products work together to help payors engage members, optimize clinical and financial outcomes, and provide transparency over medication costs and options.
Differentiator
Problem solved
Functional benefit
Brands
- RxWallet: A private-labeled e-health shopping app that enables consumers to compare prescription prices and access savings, improving medication adherence and patient safety.
- MyDrugBenefit
- Mercury
- Analytics & Data Services
Products and services
- RxWallet Consumer smartphone app that enables patients to compare prescription prices across pharmacies, access real-time discounts, and route prescriptions to preferred pharmacies based on cost and convenience. Integrates with the FDB Vela electronic prescribing network and pharmacy savings partners such as RxLess, BuzzRx, Scripius, and Mark Cuban Cost Plus Drug Company.
- MyDrugBenefit Personalized self-service pharmacy information portal for health plan members featuring client-configurable responsive design for web and mobile, drug look-up with cost comparison tools, secure messaging, and pharmacy search functionality.
- Mercury Patient-centric digital engagement platform for health plans providing analytics targeting, cohort selection, multi-channel message delivery (text, email, voice), and outcomes measurement, with enterprise communication capabilities and adoption management tools.
- Analytics & Data Services Big data analytics platform providing data hygiene services with over 3,000 stored procedures, data lake support, member activation services, outcomes measurement, and pricing analytics delivered via APIs for medication pricing analytics to health plans, PBMs, Medicaid/Medicare MCOs, and TPAs.
Quantifiable outcome
- 45 million patients' health care data touched daily
Companies that use RxEOB
Customer profileSegments4 records
Ideal customer profiles4 records
RxEOB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature5 records
RxEOB partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- FDB (First Databank, Inc.)coreFDB and RxEOB launched RxWallet consumer smartphone app on the FDB Vela cloud-native electronic prescribing network. Integration enables consumers to view personalized prescription pricing, compare pharmacy options, see out-of-pocket costs and real-time discounts, and route prescriptions to preferred pharmacies based on cost and convenience.
- RxLesscoreRxEOB works with RxLess to reduce prescription drug costs for consumers through the RxWallet platform, enabling patients to access lower-cost medication options.
- Scripius (Intermountain Healthcare)coreRxEOB and Intermountain's Scripius brought RxWallet to Scripius members, enabling prescription price comparisons and cost savings for patients.
- NCPDP FoundationflagshipNCPDP Foundation awarded $83,000 grant to RxEOB to demonstrate use of NCPDP standards for consumer transparency over medication options, costs, and payment strategies. Project uses NCPDP's SCRIPT Standard and Real-Time Prescription Benefit Standard within RxWallet app to improve medication adherence and patient safety.
- BuzzRxcoreRxEOB works with BuzzRx to reduce prescription drug costs through the RxWallet app, helping consumers access discount pricing on medications.
- Mark Cuban Cost Plus Drug CompanycoreRxEOB works with Mark Cuban Cost Plus Drug Company to increase prescription choices and reduce costs for consumers through the RxWallet platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
RxEOB competitors and assessment
Company assessmentDirect peers
- GoodRx: GoodRx operates a consumer-facing prescription price comparison and savings platform — directly comparable to RxEOB's RxWallet app — and additionally sells enterprise solutions to PBMs and manufacturers, mirroring RxEOB's dual B2B/B2C model.
- CoverMyMeds: Owned by Surescripts, CoverMyMeds provides pharmacy benefit transparency, electronic prior authorization, and medication adherence tools to health plans and PBMs — a closely overlapping product set with RxEOB's MyDrugBenefit and Mercury platforms.
- OptimizeRx: OptimizeRx delivers patient engagement, medication adherence, and affordability messaging within the prescriber workflow, selling to pharma manufacturers and payers — a directly comparable digital health engagement and member-communication model to RxEOB's Mercury suite.
- RxSense: RxSense is a transparent PBM technology platform serving health plans and TPAs with prescription benefit infrastructure, analytics, and member engagement tools — closely comparable to RxEOB's PBM-facing enterprise technology stack.
- SingleCare: SingleCare operates a consumer prescription savings and price-comparison platform analogous to RxWallet, with similar pharmacy network partnerships and a B2B component for health plans and employers — directly competing for the same consumer drug affordability demand.
- DrFirst: DrFirst provides medication management, e-prescribing, and clinical messaging solutions to providers, payers, and pharmacies — comparable to RxEOB in integrating NCPDP-standard prescription benefit data into clinical workflows.
Broad incumbents
- Surescripts: Surescripts operates the dominant U.S. e-prescribing network and owns CoverMyMeds, placing RxEOB's FDB Vela integration and RxWallet tooling within a broader incumbent ecosystem that defines pharmacy interoperability standards.
- CVS Caremark: CVS Health's PBM arm, Caremark, manages pharmacy benefits at massive scale for health plans and employers — a critical potential enterprise customer for RxEOB and a competitor in member-facing benefit transparency tools.
- OptumRx: OptumRx, the PBM of UnitedHealth Group, combines pharmacy benefit management with broad health-IT analytics — comparable as both a potential large RxEOB client and a vertically integrated competitor in member benefit engagement.
Emerging players
- DoseSpot: DoseSpot provides e-prescribing and medication adherence tools to telehealth and provider organizations — an emerging player in a closely adjacent workflow, with similar NCPDP-standard integration capabilities as RxEOB.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RxEOB social profiles
Digital presenceRxEOB compliance and trust
Trust signalCompliance2 records
RxEOB financial estimates
Financial estimateRevenue estimate
Valuation estimate
RxEOB leadership team
Management profileNumber of profiles
Profiles3 records
RxEOB funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RxEOB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RxEOB
What does RxEOB do?
RxEOB is a health information technology company that licenses a suite of software solutions to health plans, PBMs, Medicaid and Medicare MCOs, and TPAs to help them engage members and optimize the clinical and financial effectiveness of their pharmacy benefit programs. Offerings include a consumer prescription price-comparison app (RxWallet), a member self-service pharmacy portal (MyDrugBenefit), a patient engagement communication platform (Mercury), and big-data analytics and data hygiene services.
Is RxEOB a public or private company?
RxEOB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RxEOB founded?
RxEOB was founded in 2000. It employs 11 to 50 people.
Where is RxEOB based?
RxEOB is headquartered in Richmond, United States, in the North America region.
How does RxEOB make money?
One revenue line is on record: software Licensing.
Who are RxEOB's main competitors?
Direct peers on record are GoodRx, CoverMyMeds, OptimizeRx, RxSense, SingleCare and DrFirst. Broad incumbents are Surescripts, CVS Caremark and OptumRx. DoseSpot is listed as an emerging player.
Does RxEOB have an API?
No public API is recorded for RxEOB.
What industry is RxEOB in?
RxEOB's product category is Pharmacy Benefit Management Software. Its primary akta.pro industry code is HLAEAKAL, PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools), with a secondary code of BPAHALAN, Healthcare Outcomes & Real-World Evidence (RWE) Analytics. Its NAICS code is 541511 and its SIC code is 7370.