United Way of Winnipeg

Name

United Way of Winnipeg

Legal name

United Way Winnipeg

Website

https://unitedwaywinnipeg.ca

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Charitable Community Services

NAICS

Grantmaking and Giving Services (81321), Civic and Social Organizations (8134), Other Grantmaking and Giving Services (813219), Emergency and Other Relief Services (624230)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

Community Foundations (BPAGAKAB), Community Centers & Neighborhood Support Services (BPAGAEAL), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Community fundraising
• Nonprofit charitable services
• Youth development programs
• Workplace giving campaigns
• Social service funding

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Annual Fundraising Campaign: Primary revenue source through workplace giving campaigns, individual donations, and major donor contributions. The 2025 campaign raised a record-breaking $23.3 million.
2. Event Fundraising: Revenue generated through signature events including Plane Pull, Golf Tournament, Labour Community Awards, and Manitoba Marathon partnerships.
3. Government Grant: Government of Manitoba provides a grant for fundraising and administration costs, enabling 100% of annual campaign donations to go directly into the community.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

United Way of Winnipeg raises charitable funds through workplace giving campaigns, individual donations, major gifts, and events, then distributes those funds to a network of 125+ agency partners delivering frontline services across three focus areas: All That Kids Can Be (youth development), From Poverty to Possibility (poverty elimination), and Healthy People Strong Communities (community health). The organization also operates direct service programs including 7 Huddle Youth Hubs across Manitoba and the 211 Manitoba helpline. 100% of annual campaign donations go directly into the community thanks to a Government of Manitoba grant covering fundraising and administration costs.

Product overview

United Way Winnipeg operates as a single unified charitable organization rather than a platform-plus-modules architecture. Its core offerings center on annual fundraising campaigns that raise millions to fund a network of 125+ agency partner organizations. The organization delivers social impact through three strategic focus areas (All That Kids Can Be, From Poverty to Possibility, Healthy People Strong Communities), direct service programs (Huddle Youth Hubs for ages 12-29, 211 Manitoba helpline), and community events (Plane Pull, Golf Tournament, Labour Community Awards, Women's Day of Caring). Capacity Building Services including a Learning Centre and Organizational Development Grants support agency partners, while Peg Community Indicators provides data tools. 100% of annual campaign donations go directly into the community thanks to Government of Manitoba funding for administrative costs.

Differentiator

Problem solved

Functional benefit

Brands

• 211 Manitoba: A community resource helpline and information service that connects Manitobans to health, social, and community services.

Products and services

• Annual Fundraising Campaign Primary annual fundraising campaign mobilizing donors through workplace giving, individual donations, and major gifts to support community programs.
• Huddle Youth Hubs Safe, free spaces for youth aged 12-29 offering trauma-informed, culturally safe services including health, wellness, and social supports. Seven hubs operate across Manitoba.
• 211 Manitoba Province-wide helpline and resource navigation service connecting Manitobans to health, social, and community services; distributes resource guides in seven formats across Manitoba regions.
• Koats for Kids Seasonal program collecting and distributing winter clothing to children and families in need across Winnipeg.
• Peg Community Indicators Community indicator data platform providing metrics on social conditions in Winnipeg to support evidence-based decision-making by community stakeholders.
• Capacity Building Services Capacity building services including a Learning Centre and Organizational Development Grants to strengthen the operational and program capabilities of funded agency partners.
• Plane Pull Event Annual flagship fundraising event where teams of 20 pull an airplane to kick off the annual campaign. Team registration is $500 per team, with sponsorship tiers available.
• Annual Charity Golf Tournament Annual charity golf tournament at Quarry Oaks Golf Course that has raised over $1.9 million across 32+ years; includes title, reception, and tee gift sponsorship levels.
• Labour Community Awards Annual awards recognizing labour advocates and community champions who support Winnipeg workers and community initiatives, sponsored by Manitoba Nurses Union.
• Women's Day of Caring Annual free event hosted with NorWest Co-op Community Health serving women and gender-diverse people with clothing, haircuts, hygiene supplies, and community connection.
• Period Power Collection Drive Annual month-long collection drive gathering menstrual products to address period poverty in Winnipeg, run with the Winnipeg Labour Council.
• Manitoba Marathon Partnership Fundraising partnership with Manitoba Marathon enabling participants to raise funds for inclusion programs supporting people with disabilities.

Quantifiable outcome

• 2025 campaign raised $23.3 million for Winnipeg community
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered minor, core and major.

• Red River College Polytechnic (RRC Polytech)minorGTM or Marketing Partner · 18 September 2026Venue partner for Plane Pull 2026 campaign kickoff event at RRC Polytech Stevenson Campus.
• Government of ManitobacoreStrategic or Co-development PartnerProvides essential grant for fundraising and administration costs, enabling 100% of annual campaign donations to go directly into the community. Also provides funding for Huddle Youth Hubs and 211 Manitoba Seniors Resource Guide distribution.
• Winnipeg Labour CouncilcoreStrategic or Co-development PartnerHistoric partnership of over 60 years in solidarity. Labour movement is a founding partner of United Way, providing significant fundraising support through workplace campaigns and volunteer engagement.
• NorWest Co-op Community HealthcoreStrategic or Co-development PartnerPartnership hosting Women's Day of Caring, an annual free event serving women and gender-diverse people with clothing, haircuts, hygiene supplies, and community connection.
• Manitoba GovernmentcoreStrategic or Co-development PartnerJoint initiative leader for Huddle Youth Hubs expansion, providing funding and support for youth services across Manitoba.
• Health CanadamajorStrategic or Co-development PartnerProvides support for Huddle Youth Hubs, an integrated approach to delivering health, wellness, and social services to young people aged 12-29.
• Portage la Prairie Revitalization Corporation (PCRC)majorStrategic or Co-development PartnerLocal partner operating Huddle Portage la Prairie, providing inclusive, trauma-informed, culturally safe services for youth aged 12-29 in the Portage la Prairie community.
• Canadian Labour Congress (CLC)coreStrategic or Co-development PartnerLong-standing national partnership based on shared vision of healthier communities. CLC and United Way Centraide Canada work together to support critical services.
• Manitoba Nurses Union (MNU)minorGTM or Marketing PartnerGenerous sponsor of Labour Community Awards event, supporting recognition of labour advocates in Winnipeg.
• Canada LifemajorGTM or Marketing PartnerTitle Sponsor of Plane Pull 2026 campaign kickoff event, supporting community fundraising initiatives.
• Rogers CommunicationsmajorGTM or Marketing PartnerTitle Sponsor and major supporter of United Way Winnipeg's 33rd Annual Golf Tournament, with multiple representatives on the Golf Committee.
• BirchwoodminorGTM or Marketing PartnerTee Gift Sponsor for the 33rd Annual Golf Tournament.
• CIBCminorGTM or Marketing PartnerReception Sponsor for the 33rd Annual Golf Tournament and sponsor of Financial Services segment in Campaign Cabinet.
• United Way Winnipeg Agency PartnerscoreStrategic or Co-development Partner125+ local agencies and programs receiving funding and capacity building support, including Rossbrook House and Community Unemployed Help Centre mentioned in Labour Community Awards coverage.
• Manitoba Inuit AssociationmajorStrategic or Co-development PartnerPartnered with United Way Winnipeg for Legacy of Hope exhibition on Inuit Experience of Residential Schools.
• Manitoba Metis FederationmajorStrategic or Co-development PartnerPartnered for Legacy of Hope exhibition on Metis Residential School Experience.
• National Centre for Truth and ReconciliationmajorStrategic or Co-development PartnerPartnered for Legacy of Hope exhibition on Dr. Peter Henderson Bryce.
• Circle on PhilanthropyminorStrategic or Co-development PartnerCo-published Aboriginal Philanthropy in Canada: A Foundation for Understanding.
• Native Americans in PhilanthropyminorStrategic or Co-development PartnerCustomized Art of Reciprocity Workshop for Manitoba in partnership.
• 211 ManitobacoreStrategic or Co-development PartnerOperated service connecting Manitobans to health, social, and community services. Distributed Seniors Resource Guides across the province with Province of Manitoba funding.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• United Way Greater Toronto: Another Canadian United Way affiliate performing the same federated giving, agency funding, and community impact model in a larger urban market. Directly comparable in structure, mission, and operational approach.
• United Way British Columbia: Provincial United Way operating social impact, donor engagement, and community programs with a similar focus on poverty, youth, and vulnerable populations. Direct peer in mission and federated giving model.
• The Winnipeg Foundation: Manitoba's largest community foundation, focused on grantmaking and endowment management for the Winnipeg region. Directly comparable as a local grantmaking and donor stewardship organization serving overlapping community priorities.
• United Way Ottawa: Another Canadian United Way affiliate with similar workplace campaign, agency funding, and community impact programs. Direct peer in operating model and donor engagement approach.
• Calgary United Way: United Way affiliate serving the Calgary region with comparable workplace giving campaigns, agency partner networks, and social impact programs. Direct peer in structure and mission.
• Vancouver Foundation: Canada's largest community foundation, providing grants and donor services to charitable causes in British Columbia. Comparable as a major Canadian grantmaking and community impact organization.
• Centraide of Greater Montreal: Quebec's largest United Way affiliate, raising funds through workplace campaigns and supporting a network of community agencies. Direct peer in federated giving model and bilingual Canadian context.

Broad incumbents

• United Way Centraide Canada: National umbrella body for Canadian United Ways, providing coordination, advocacy, and standards. Operates in the same federated giving space and shares donor and agency ecosystems with United Way Winnipeg.
• Community Foundations of Canada: National network representing Canada's 191 community foundations. Overlaps with United Way Winnipeg's grantmaking, donor stewardship, and community impact mandate across Canada.

Regional players

• Edmonton Community Foundation: Alberta-based community foundation providing grants and donor services to the Edmonton region. Comparable as a regional grantmaking and community impact organization serving Western Canada.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/unitedwaywinnipeg
• LinkedInca.linkedin.com/company/unitedwaywpg
• Instagraminstagram.com/unitedwaywpg
• Xx.com/unitedwaywpg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Winnipeg