Polibeli

B2B Wholesale E-commerce Marketplacepolibeli.id

Polibeli is an Indonesia-based B2B wholesale e-commerce platform connecting MSME retailers with 300+ brands and suppliers across 16 cities on Java island. It uses AI-powered recommendations to enable direct procurement, operating as a Nasdaq-listed subsidiary of Singapore's Xingyun Group.

Company typePublic
Founded2022
HeadquartersJakarta, Indonesia
Headcount501–1,000
GTM typeB2B
OfferingDigital Commerce or Content

What Polibeli does

Polibeli is a B2B wholesale e-commerce platform founded in 2022 and headquartered in Jakarta, Indonesia, that connects MSME (UMKM) retailers with brands, manufacturers, and suppliers for direct procurement. The platform serves over 5,000 registered retail stores across 16 cities on Java island (from Banten to Surabaya) and offers curated products from more than 300 brands and suppliers, with an explicit value proposition of removing intermediaries, providing shipping guarantees for Indonesia's archipelago geography, and enabling offline retailers to compete on price with C2C online platforms.

The core product is a mobile-first B2B marketplace available on Android and iOS, built around three proprietary capabilities: an AI-powered product recommendation engine, a campaign recommendation tool, and a simplified user interface designed to onboard traditional retailers onto digital procurement. The underlying architecture is a self-serve platform that supports direct registration, product discovery, and transaction processing. Polibeli earns revenue through marketplace commissions on transactions processed through the platform (a transaction-based take-rate model), with a minimum first-purchase incentive of IDR 500,000 and flexible payment options for buyers. Marketing is digital-first through Poliblog content, Google Play and App Store listings, and WhatsApp support.

Polibeli operates as a subsidiary of Singapore-based Xingyun Group, a cross-border B2B e-commerce unicorn with $5B+ annual GMV spanning Asia, North America, and Europe. Following a SPAC merger listing on Nasdaq (ticker: PLBL) in August 2025, the company has begun signaling strategic diversification beyond wholesale commerce: in July 2026, Polibeli signed a non-binding MOU with Thailand-based Authaikam Company Limited to evaluate a 100MW AI data center project, and the company has formed an internal task force to assess computing infrastructure opportunities in Central Asia and Japan.

Polibeli firmographics

Firmographics

Name: Polibeli
Legal name: Polibeli Group
Website: https://polibeli.id
Company type: Public
Founded year: 2022
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Polibeli is an Indonesia-based B2B wholesale e-commerce platform connecting MSME retailers with 300+ brands and suppliers across 16 cities on Java island. It uses AI-powered recommendations to enable direct procurement, operating as a Nasdaq-listed subsidiary of Singapore's Xingyun Group.
Ownership category
akta.pro rank

Polibeli industry classification

Industry

Product category: B2B Wholesale E-commerce Marketplace
akta.pro primary industry: Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

B2B wholesale platform
MSME procurement marketplace
Retailer sourcing platform
Wholesale e-commerce
Supply chain marketplace

Where Polibeli is headquartered

Location

Headquarters

HQ city: Jakarta
HQ country: Indonesia
HQ region: Asia

Offices1 record

Markets served

Polibeli business model

Business model

GTM type: B2B
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

B2B Marketplace Commission: Platform facilitates sales and purchases between MSME retailers and brands/suppliers, earning commissions on transactions processed through the platform.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Standard B2B wholesale pricing

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Polibeli product offering

Product offering

Core offering

Polibeli operates a B2B wholesale e-commerce platform that connects MSME (UMKM) retailers in Indonesia with over 300 brands and suppliers, enabling direct sourcing of premium consumer products without intermediaries. The mobile-first platform serves more than 5,000 registered retail stores across 16 cities on Java island, offering AI-powered product recommendations, campaign suggestions, and shipping guarantees for Indonesia's archipelago logistics.

Product overview

Polibeli is a B2B wholesale e-commerce platform that connects MSME retailers in Indonesia with suppliers and brands. The platform operates as a unified offering consisting of a web-based platform and a mobile application. The core platform enables product discovery and purchasing, while the mobile app features AI-powered recommendation and campaign recommendation capabilities to personalize the shopping experience for wholesale buyers.

Differentiator

Problem solved

Functional benefit

Products and services

Polibeli B2B Wholesale Platform B2B wholesale e-commerce platform that facilitates online buying and selling between MSME retailers and suppliers/brands across Indonesia. Connects over 5,000 registered stores with 300+ brands across 16 cities in Java, providing direct manufacturer sourcing without intermediaries.
Polibeli Mobile Application Mobile app for Android and iOS providing AI-powered product recommendations and campaign recommendations for B2B wholesale buyers in Indonesia. Enables self-registration, product browsing, ordering, and procurement management for MSME retailers.

Quantifiable outcome

5,000+ registered stores and 300+ brands/suppliers on platform
+1 more outcomes

Companies that use Polibeli

Customer profile

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Polibeli technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Polibeli partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Authaikam Company LimitedminorStrategic or Co-development Partner · 2 July 2026Polibeli Group signed a non-binding Memorandum of Understanding with Thailand-based Authaikam Company Limited to evaluate a possible AI data center project in Thailand. The proposed data center would support up to 100 megawatts of power capacity. The project remains in early evaluation stages involving site visits, land review, and due diligence. The MOU serves as a framework for further talks without binding either party.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Polibeli competitors and assessment

Company assessment

Direct peers

Bukalapak: Major Indonesian e-commerce marketplace serving MSME sellers and B2B buyers; directly overlaps with Polibeli's UMKM focus and faces the same C2C competitive dynamics.
Ralali: Indonesia-focused B2B e-commerce marketplace connecting businesses with wholesale suppliers; the most direct domestic peer to Polibeli in B2B wholesale for SMBs.
Warung Pintar: Indonesian MSME-focused digital platform providing warung (small shop) owners with procurement, fintech, and digital tools; closest peer in target segment and value proposition.

Broad incumbents

Tokopedia: Indonesia's largest C2C/B2C marketplace (now part of GoTo/TikTok), with expanding B2B initiatives; the dominant incumbent Polibeli must compete with for MSME seller mindshare and logistics.
IndiaMART: India's largest B2B marketplace connecting buyers and suppliers; analogous to Polibeli in connecting SMB retailers with manufacturers/wholesalers, but at much greater scale.
1688.com: Alibaba's domestic China B2B wholesale marketplace, the global benchmark for B2B wholesale e-commerce; relevant as the platform model and AI features Polibeli is building toward.
Mitra Tokopedia / GoTo Mitra: GoTo's B2B arm serving Indonesian warung and MSME merchants with procurement and digital services; a scaled, well-funded direct competitor in the same SMB segment.
Alibaba.com: The global B2B e-commerce incumbent; relevant as the established cross-border B2B marketplace model and a reference point for the AI-driven product recommendations Polibeli is building.

Emerging players

Udaan: India's leading B2B e-commerce platform for SMB retailers and wholesalers; comparable business model (mobile-first, B2B wholesale marketplace) and serves a similar emerging-market SMB base.
Tridge: Global B2B food and agriculture sourcing platform; comparable marketplace model connecting buyers with suppliers, with overlap in cross-border B2B sourcing from Xingyun's playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Polibeli financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Polibeli leadership team

Management profile

Number of profiles

Polibeli funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Polibeli M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polibeli

What does Polibeli do?

Is Polibeli a public or private company?

Polibeli is a public company. It is classified as public and is currently operating.

When was Polibeli founded?

Polibeli was founded in 2022. It employs 501 to 1,000 people.

Where is Polibeli based?

Polibeli is headquartered in Jakarta, Indonesia, in the Asia region.

How does Polibeli make money?

One revenue line is on record: B2B Marketplace Commission.

Who are Polibeli's main competitors?

Direct peers on record are Bukalapak, Ralali and Warung Pintar. Broad incumbents are Tokopedia, IndiaMART, 1688.com, Mitra Tokopedia / GoTo Mitra and Alibaba.com. Emerging players are Udaan and Tridge.

Does Polibeli have an API?

No public API is recorded for Polibeli.

What industry is Polibeli in?

Polibeli's product category is B2B Wholesale E-commerce Marketplace. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces.