Because Coffee
Because Coffee is a privately held specialty coffee roaster and cafe operator founded in 2019 in Dawsonville, Georgia, selling freshly roasted beans, signature blends, subscriptions, and wholesale coffee to individual consumers, cafes, restaurants, churches, and event hosts across the Southeastern US through six retail locations and an online store.
- Company typePrivate
- Founded2019
- HeadquartersDawsonville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Because Coffee does
Because Coffee is a specialty coffee roaster and cafe operator founded in 2019 in Dawsonville, Georgia, built around a vertically integrated model that combines in-house roasting with multiple go-to-market channels. The company roasts specialty coffee beans sourced from origins including Ethiopia, Honduras, Brazil, Indonesia, Uganda, and Kenya, and offers signature blends (Happy Place, Big Reward, Hot Shot Espresso, Good Times, Old Friend), single-origin offerings, and sugarcane-processed decafs. Its flagship Dawsonville facility at 240 Dawson Village Way N combines a coffee shop with a visible roastery and drive-thru service, and the company has expanded into five additional cafe locations under the Myth & Legend brand across Cumming, Johns Creek, Clarkesville (Georgia), and St. Augustine (Florida).
The business operates four distinct revenue streams: on-premises retail (cafe + drive-thru + order-ahead via Toast/Joe App), e-commerce and subscriptions (Shopify storefront with Recharge-powered recurring delivery on 2/4/6-week cadences), B2B wholesale coffee programs (custom blends, cafe training, and consulting for cafes, restaurants, churches, and businesses without contracts or minimums), and event services (private meeting room and after-hours venue rental at $75-$250/hr plus mobile coffee cart). Pricing is unit-based for retail beans ($6.50 for most blends, $16 for select single-origins), with subscription customers receiving a 5% discount and free shipping over $50. Technology infrastructure is conventional SaaS commerce: Shopify for the online store, Toast for POS and mobile ordering, Recharge for subscriptions, and hCaptcha and Instagram feed integrations for the web properties.
The company was founded by six friends — Doug Cole (Roastmaster), Eddie Wilson (Founder), Tim Brennan, and others — and remains privately held. In May 2024, Because Coffee Ten, LLC filed a Form D with the SEC for a $5 million exempt equity offering, with $3.86M sold, to fund business operations. Headcount is in the 11-50 range, and the operating footprint is concentrated in North Georgia with nascent Florida expansion. Customer engagement is driven by community programming (Cars and Coffee meetups, live music, Birthaversary fundraisers for Dawson County Schools) and content marketing through brew guides and a blog.
Because Coffee firmographics
Firmographics- Name
- Because Coffee
- Legal name
- Because Coffee Store
- Website
- https://because.coffee
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Because Coffee is a privately held specialty coffee roaster and cafe operator founded in 2019 in Dawsonville, Georgia, selling freshly roasted beans, signature blends, subscriptions, and wholesale coffee to individual consumers, cafes, restaurants, churches, and event hosts across the Southeastern US through six retail locations and an online store.
- Ownership category
- akta.pro rank
Because Coffee industry classification
Industry- Product category
- Specialty Coffee Roastery
- NAICS
- Coffee and Tea Manufacturing (31192), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
Keywords
Where Because Coffee is headquartered
LocationHeadquarters
- HQ city
- Dawsonville
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Because Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Coffee Shop Sales: On-premises sales of coffee drinks, espresso beverages, and food items at the Dawsonville location with drive-thru service.
- E-commerce Coffee and Merchandise Sales: Online sales of whole bean coffee, subscriptions, and branded merchandise with shipping to customers. Free shipping over $50.
- Coffee Subscriptions: Recurring subscription service delivering fresh-roasted coffee on customer-specified schedules (every 2, 4, or 6 weeks). 5% subscription discount available.
- Wholesale Coffee Programs: B2B sales of bulk coffee to cafes, restaurants, churches, and businesses. Custom blends and roast profiles tailored to partner brand identity.
- Event Space Rental: Rental of event space for private parties, corporate gatherings, bridal showers, music shows. Includes optional espresso bar service.
- Coffee Cart Services: Mobile coffee cart rental and catering for events and celebrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Coffee Pricing |
| Subscription | Monthly | Subscription with 5% Discount |
| Unit Pricing | Pay-as-you-go | Private Meeting Room |
| Unit Pricing | Pay-as-you-go | After Hours Space Rental |
| Other | Pay-as-you-go | Shipping |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Because Coffee product offering
Product offeringCore offering
Because Coffee is a specialty coffee roaster and café chain that roasts and sells its own single-origin and signature-blend coffee beans from a roastery co-located with its Dawsonville, GA café. It retails coffee drinks and food at the café with drive-thru, ships coffee and merchandise via an online store, runs a recurring coffee subscription service, and supplies wholesale coffee programs to other cafés, restaurants, churches, and businesses. Ancillary revenue comes from event space rentals, a mobile coffee cart, and branded merchandise.
Product overview
Because Coffee is a specialty coffee roaster and cafe chain based in Dawsonville, Georgia, founded in 2019. The company operates a vertically integrated coffee business centered on its core product: freshly roasted specialty coffee beans sourced from origins worldwide (including Ethiopia, Honduras, Brazil, Indonesia, Uganda, and Kenya). The product portfolio includes Signature Coffee Blends (Happy Place Blend, Big Reward Blend, Hot Shot Espresso Blend, Good Times Blend, Old Friend, Roasters Choice) and single-origin offerings, supplemented by Sugarcane Decaf coffees. Related offerings include a Coffee Subscription Service for automated home deliveries, a Wholesale Coffee Program for B2B partners, Event Space Rental at the Dawsonville facility, a Coffee Cart Service for mobile events, and Merchandise (apparel, accessories, drinkware). The company also operates physical cafe locations under the Myth & Legend brand (Cumming, Johns Creek, Clarkesville, St. Augustine) and an in-store cafe experience with drive-thru at its Dawsonville roastery.
Differentiator
Problem solved
Functional benefit
Products and services
- Specialty Coffee Beans Freshly roasted specialty coffee beans sourced globally from Ethiopia, Honduras, Brazil, Indonesia, and Uganda, sold as single-origin offerings in whole bean or ground formats across multiple bag sizes (4oz, 12oz, 5lb).
- Signature Coffee Blends House-blended coffee creations including Happy Place Blend, Big Reward Blend, Hot Shot Espresso Blend, Good Times Blend, Old Friend, and Roasters Choice (rotating single-origin).
- Decaf Coffee Sugarcane-processed decaffeinated coffees including Peace Out Sugarcane Decaf (medium roast) and Black Out Sugarcane Decaf (dark roast), using a chemical-free decaffeination process.
- Coffee Subscription Service Recurring home delivery subscription of freshly roasted coffee on customer-selected cadence (every 2, 4, or 6 weeks), with 5% subscription pricing and ability to modify or cancel anytime.
- Wholesale Coffee Program B2B coffee partnership offering custom blends and roast profiles, café training, equipment consulting, and vendor introductions to cafés, restaurants, churches, and businesses.
- Event Space Rental Rental of the Dawsonville roasting facility for private events such as bridal showers, music shows, corporate gatherings, and parties, with private meeting rooms ($75/hr or $500/day) and after-hours space ($200-250/hr with optional espresso bar).
- Coffee Cart Service Mobile coffee cart rental and catering service for off-site events, celebrations, and corporate functions, with barista-served specialty coffee.
- Merchandise Branded apparel and accessories including t-shirts, hoodies, beanies, trucker hats, crewneck sweatshirts, mugs, Airscape Coffee Canister, Basecamp Travel French Press, and tote bags.
- Gift Cards Digital and physical gift cards available in $20, $35, $50, $75, and $100 denominations, redeemable in the online store and at physical café locations.
- In-Store Café Experience Full-service coffee shop at the Dawsonville headquarters offering espresso drinks, specialty lattes, matcha beverages, and seasonal menu items, with drive-thru service and an on-site roastery.
Quantifiable outcome
- Birthaversary event raised $2,900 for Dawson County Schools program
- +1 more outcomes
Companies that use Because Coffee
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Because Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Because Coffee partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Toast, Inc.coreToast provides the point-of-sale technology and mobile ordering infrastructure for Because Coffee's operations, including the Because Coffee Mobile App. Toast's privacy practices govern data collected through the app.
- Farm2Brand ConsultingminorConsulting agency specializing in hospitality, restaurant, and retail grocery sectors. Doug Cole appeared on their podcast discussing coffee business. Provides low-cost payroll services, POS guidance, and fee-based consulting.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
Because Coffee competitors and assessment
Company assessmentDirect peers
- Counter Culture Coffee: Specialty coffee roaster with strong sustainability and education focus, offering direct-to-consumer subscriptions, wholesale programs, and training centers. Highly comparable vertically integrated roastery-to-cafe model with similar B2B and B2C motions.
- Intelligentsia Coffee: Pioneering third-wave specialty coffee roaster with cafes, wholesale distribution, and subscription service. Direct competitor in specialty single-origin sourcing, signature blends, and direct-to-consumer roasted bean retail.
- Verve Coffee Roasters: Specialty roaster with multiple retail cafes, e-commerce subscriptions, and wholesale programs. Comparable vertically integrated model combining roastery, cafes, and direct-to-consumer coffee delivery with strong brand identity.
- Heart Coffee Roasters: Portland-based specialty coffee roaster with cafes, e-commerce, and subscriptions. Comparable single-origin specialty focus, vertically integrated roastery-cafe operations, and similar scale and brand positioning.
- Onyx Coffee Lab: Specialty roaster known for competition-grade coffee with cafes, online retail, and subscriptions. Directly comparable in specialty single-origin positioning, signature blend development, and direct-to-consumer roasted bean sales.
- Quills Coffee: Louisville-based specialty coffee roaster with multiple cafes, wholesale programs, and online retail. Directly comparable in regional specialty roaster positioning with cafe operations and wholesale B2B motion.
Broad incumbents
- Stumptown Coffee Roasters: Established specialty coffee roaster (owned by Peet's Coffee, part of Lavazza Group) with cafes, wholesale, and subscriptions. Larger-scale competitor with similar product mix and direct-to-consumer model but materially greater resources and distribution.
- Blue Bottle Coffee: Specialty coffee roaster and cafe chain (owned by Nestlé) with significant national footprint. Comparable specialty positioning and vertically integrated operations but with vastly greater scale, capital backing, and brand recognition.
- Dutch Bros Coffee: Large regional coffee chain with drive-thru focus across the South and West. Comparable drive-thru operations and Southern US presence but at significantly larger scale with public-company resources.
- Starbucks Reserve: Premium specialty coffee concept from Starbucks targeting third-wave coffee enthusiasts. Competes for the same specialty coffee consumer wallet with vastly greater scale, sourcing relationships, and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Because Coffee social profiles
Digital presenceBecause Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Because Coffee leadership team
Management profileNumber of profiles
Profiles4 records
Because Coffee funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Because Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Because Coffee
What does Because Coffee do?
Because Coffee is a specialty coffee roaster and café chain that roasts and sells its own single-origin and signature-blend coffee beans from a roastery co-located with its Dawsonville, GA café. It retails coffee drinks and food at the café with drive-thru, ships coffee and merchandise via an online store, runs a recurring coffee subscription service, and supplies wholesale coffee programs to other cafés, restaurants, churches, and businesses. Ancillary revenue comes from event space rentals, a mobile coffee cart, and branded merchandise.
Is Because Coffee a public or private company?
Because Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Because Coffee founded?
Because Coffee was founded in 2019. It employs 11 to 50 people.
Where is Because Coffee based?
Because Coffee is headquartered in Dawsonville, United States, in the North America region.
How does Because Coffee make money?
Six revenue lines are on record. Retail Coffee Shop Sales are the primary driver. The others are E-commerce Coffee and Merchandise Sales, coffee Subscriptions, wholesale Coffee Programs, event Space Rental and coffee Cart Services.
Who are Because Coffee's main competitors?
Direct peers on record are Counter Culture Coffee, Intelligentsia Coffee, Verve Coffee Roasters, Heart Coffee Roasters, Onyx Coffee Lab and Quills Coffee. Broad incumbents are Stumptown Coffee Roasters, Blue Bottle Coffee, Dutch Bros Coffee and Starbucks Reserve.
Does Because Coffee have an API?
No public API is recorded for Because Coffee.
What industry is Because Coffee in?
Because Coffee's product category is Specialty Coffee Roastery. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 31192 and its SIC code is 5810.