Onyx Coffee Lab
Onyx Coffee Lab is a founder-owned specialty coffee roaster and cafe operator in Rogers, Arkansas, sourcing from 22 countries, roasting over 1 million pounds annually, and selling through DTC e-commerce, nine Northwest Arkansas cafes, and a wholesale network serving hundreds of accounts.
- Company typePrivate
- Founded2014
- HeadquartersRogers, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Onyx Coffee Lab does
Onyx Coffee Lab (legal entity Anonymous Coffee Roasters LLC) is a specialty coffee roaster, wholesaler, and multi-cafe operator headquartered in Rogers, Arkansas, founded by Andrea and Jon Allen in 2014. The company sources green coffee from 22 producing countries through direct trade relationships, roasts over one million pounds annually on Diedrich IR-12 and IR40 roasters in a solar-powered facility, and sells through three primary channels: direct-to-consumer e-commerce (subscriptions including Roaster's Choice at $27/week and the high-end Echelon 2026 membership, plus 70-100 single-origin releases per year), nine company-owned cafes across Northwest Arkansas, and a wholesale program serving hundreds of cafes and restaurants domestically and in Canada via Specialty Coffee Canada.
The business has built proprietary technology and IP around three pillars: a radical transparency platform publishing exact farm-gate pricing for every coffee; a documented roast and sensory evaluation dataset exceeding 100,000 roasts; and a patented ready-to-drink extraction process enabling the Cafe Expressions canned beverage line launched in 2026. Product extensions include a Circadian caffeine optimization system, the Terroir chocolate line, the Doyenne Japanese-inspired restaurant concept, Bionics by Onyx, and sub-brands such as Onyx at The Preserve and M'onyx at The Momentary. The company is privately held, founder-owned, and explicitly not backed by institutional investors.
Onyx generates revenue from a mix of subscription coffee sales, one-time coffee and equipment e-commerce, in-cafe beverage and food sales, wholesale distribution, barista training classes hosted at the 2nd Street Studio, and emerging RTD wholesale. It is B Corp certified, Living Wage certified (first in Arkansas), and in 2026 became the first American venue to be named World's #1 Coffee Shop by CoffeeFest's World's 100 Best Coffee Shops, with 9 cafes in the ranking. The team includes World Barista Champion Andrea Allen and a deep bench of US and World Coffee Championship winners across barista, brewers cup, and roaster disciplines.
Onyx Coffee Lab firmographics
Firmographics- Name
- Onyx Coffee Lab
- Legal name
- Anonymous Coffee Roasters LLC
- Website
- https://onyxcoffeelab.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Onyx Coffee Lab is a founder-owned specialty coffee roaster and cafe operator in Rogers, Arkansas, sourcing from 22 countries, roasting over 1 million pounds annually, and selling through DTC e-commerce, nine Northwest Arkansas cafes, and a wholesale network serving hundreds of accounts.
- Ownership category
- akta.pro rank
Onyx Coffee Lab industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasting & Grinding (AFAFADAB)
- akta.pro secondary industries
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Onyx Coffee Lab is headquartered
LocationHeadquarters
- HQ city
- Rogers
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Onyx Coffee Lab business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer Coffee Sales: E-commerce sales of whole bean coffee, subscriptions, instant coffee, and merchandise through onyxcoffeelab.com. Primary revenue driver with weekly new releases and subscriptions (Roaster's Choice, Echelon membership). Ships to customers across US and internationally.
- Cafe Operations: Nine physical cafe locations across Northwest Arkansas (Bentonville, Rogers HQ, Springdale, Fayetteville - Gregg St, Fayetteville Square, Doyenne, The Momentary, The Preserve, Hail Fellow Well Met) generating in-cafe beverage and food sales.
- Wholesale/B2B: Wholesale program supplying cafes, restaurants, and retailers with Onyx coffee. Includes equipment sales and support. Canadian distribution through Specialty Coffee Canada.
- Barista Training & Education: Classes hosted in 2nd Street Studio in Rogers covering coffee and beverage skills. Curriculum for high-end cafes and home users. Part of hospitality and education mission.
- Ready-to-Drink (RTD) Beverages: Cafe Expressions line of bottled lattes (Onyx Delight, Chai Latte, Salted Mocha, Ube Vanilla, Matcha Latte) with patented extraction technology. Sold wholesale and retail.
- Equipment Sales: Curated selection of espresso machines (Breville, Fellow, LELIT), grinders (Baratza, Comandante), brew gear (Origami, Kalita, Stagg), and accessories sold through e-commerce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Coffee subscription with weekly to bi-weekly deliveries, 10oz to 5lbs sizes |
| Subscription | Multi-year contract | Premium annual membership featuring 12 months of nano-lot coffees with equipment |
| Unit Pricing | Pay-as-you-go | Single origin and blended whole bean coffees, priced by weight and quality tier |
| Subscription | Multi-year contract | Gift subscriptions for popular blends and seasonal offerings |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Onyx Coffee Lab product offering
Product offeringCore offering
Onyx Coffee Lab is a specialty coffee roaster that sources green coffee from 22+ growing countries, roasts over 1 million pounds annually on Diedrich IR-12 and IR-40 roasters in a solar-powered facility, and sells whole-bean coffee, single-origin and blended offerings, instant coffee, tea, and chocolate through direct-to-consumer e-commerce, subscriptions, company-owned cafes across Northwest Arkansas, and a wholesale program serving cafes, restaurants, and retailers in the US and Canada. The company also produces the Cafe Expressions line of patented ready-to-drink bottled lattes, offers barista training classes, and sells curated third-party brewing equipment.
Differentiator
Problem solved
Functional benefit
Brands
- Terroir by Onyx: Chocolate and cacao product line
- Doyenne
- Bionics by Onyx
Products and services
- Specialty Whole Bean Coffee (single origins and blends) Roasted specialty whole-bean coffee from 22+ countries, offered as single-origin lots and signature blends across light, moderate, and expressive dark roast levels, sold in 2oz, 10oz, 2lbs, and 5lbs sizes.
- Roaster's Choice Coffee Subscription Subscription program delivering 70-100 new single-origin offerings per year, available in 10oz to 5lbs sizes, with weekly, every-2-week, and longer delivery options and a 5% Subscribe & Save discount.
- Echelon 2026 Premium Annual Membership Multi-year annual membership program delivering 12 monthly 10oz boxes of nano-lot coffees from top global producers, with a full tier bundling a custom Baratza Vario+ grinder, Fellow Stagg EKG Pro kettle, Origami dripper, Ember smart mug, Timemore scale and server, and Third Wave Water packets.
- Cafe Expressions Ready-to-Drink Beverages Ready-to-drink bottled lattes produced with a patented extraction process retaining specialty-grade flavor, available in Onyx Delight, Salted Mocha, Ube Vanilla, Matcha Latte, and Chai Latte SKUs, sold wholesale in full case packs and retail.
- Specialty Tea and Matcha Loose-leaf specialty teas, tea subscriptions, tea box sets, and matcha, sold direct-to-consumer through the e-commerce site.
- Terroir by Onyx Chocolate Craft chocolate and cacao products under the Terroir by Onyx sub-brand, including traditional bars, chocolate-covered items, and sipping chocolate powder.
- Wholesale Coffee Program B2B wholesale supply of Onyx coffee, equipment, and training support to cafes, restaurants, and retailers, with a dedicated wholesale team and channel partnership with Specialty Coffee Canada.
- Barista Classes and Training In-person classes at the 2nd Street Studio in Rogers covering coffee and beverage skills, with curriculum designed for both high-end cafes and home users.
- Curated Coffee Equipment and Accessories Curated selection of espresso machines, grinders, brew gear, and accessories from third-party brands, sold through e-commerce.
- Gift Subscriptions Pre-paid multi-shipment gift subscriptions for popular Onyx blends and seasonal offerings, available in 12, 26, and 52 shipment durations.
- Specialty Instant Coffee Specialty instant coffee products (including the Cometeer line) sold direct-to-consumer through the e-commerce site.
- Circadian Caffeine Coffee System Coffee system offering five caffeine levels from 200mg Full Caf to <10mg Decaf, designed to optimize caffeine intake while preserving sleep, accompanied by a scientific calculator for personalized timing.
- Onyx Cafe Locations Nine cafes across Northwest Arkansas (Rogers HQ at the 1907, Bentonville, Springdale, Fayetteville Gregg St, Fayetteville Square, Doyenne, The Momentary, The Preserve, Hail Fellow Well Met) serving coffee beverages and food, including a private events program.
Quantifiable outcome
- World's #1 Coffee Shop (2026)
- +4 more outcomes
Companies that use Onyx Coffee Lab
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Onyx Coffee Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Onyx Coffee Lab partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Specialty Coffee CanadacoreMontreal-based online specialty coffee retailer expanding Onyx selection alongside Hatch, Monogram for customers across Canada and United States. Platform's first US roaster addition in recent expansion.
- (RED)coreSeasonal (ONYX)RED coffee partnership to raise awareness and funds in the fight against AIDS and health injustices. Includes limited-edition merchandise alongside seasonal East Africa whole bean offering.
- USA CyclingcoreCrafted in partnership with USA Cycling, this blend carries quiet confidence of early-morning training rides and electric pulse of race day. Partnership built to wake senses without demanding anything in return.
- BaratzacoreBaratza x Echelon Vario+ collaboration - custom-built Vario+ grinder in all black with single-dose hopper, 54mm steel burrs, 220 levels of adjustments. Exclusive to Echelon 2026 members.
- FellowcoreFellow x Echelon Stagg EKG Pro Studio Electric Kettle collaboration. Enhanced matte black colorway with Echelon mark. Exclusive to Echelon 2026 members.
- Origami JapancoreOrigami x Echelon Dripper - special edition ceramic dripper developed with Origami Japan. Exclusive to Echelon 2026 program.
- Project III (Onyx, La Cabra, Phil & Sebastian)coreNovember 2025 collaboration where Onyx Coffee Lab (US), La Cabra (Denmark), and Phil & Sebastian (Canada) jointly sourced and roasted coffees from Finca La Negrita in Colombia. Showcased different processing and roasting approaches.
- Weber WorkshopsminorWeber Workshops collaboration coffee ($120) featuring Jasmine, Tangerine, Peach, Black Tea notes. Ultra Light roast.
- OneRepublicminorMusical artist collaboration - OneRepublic blend featuring Black Tea, Ripe Apricot, Honey, Floral notes.
- Animal CollectiveminorMusical artist collaboration coffee offering.
- August Burns RedminorMusical artist collaboration - August Burns Red blend.
- Judah & The LionminorMusical artist collaboration - Judah & The Lion blend.
- New BelgiumminorNew Belgium Coffee Box collaboration with brewery.
- CxffeeblackminorCollaboration coffee with Cxffeeblack brand.
- SilversteinminorMusical artist collaboration.
- DoyennecoreJapanese-inspired cafe concept in Bentonville serving onigiri and taiyaki alongside Onyx coffee. Growing brand with distinct positioning.
- The PreserveminorOnyx at The Preserve - newest cafe expression in Bentonville, full-day gathering place combining world-class coffee, thoughtful design, vibrant food, and intentional hospitality.
- BionicsminorBionics - specialized equipment service partner for espresso repair.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
Onyx Coffee Lab competitors and assessment
Company assessmentDirect peers
- Toby's Estate Coffee Roasters: Australian/NY specialty roaster and café operator that previously held World's #1 ranking and was unseated by Onyx. Closest international benchmark on café-led specialty brand reputation.
- Stumptown Coffee Roasters: Portland-born specialty coffee roaster with cafes, wholesale, and DTC. Closest comparable on multi-channel specialty coffee model and direct-trade ethos, now owned by Keurig Dr Pepper/Peet's.
- Counter Culture Coffee: Durham-based specialty roaster with strong sustainability, transparency, and training programs. Comparable on direct-trade sourcing, education focus, and wholesale/DTC hybrid model.
- Blue Bottle Coffee: Cafés and DTC specialty coffee brand with national footprint and a significant RTD line. Direct competitor in craft coffee, premium positioning, and ready-to-drink canned coffee — though now backed by Nestlé.
- Verve Coffee Roasters: Santa Cruz specialty roaster and café operator with strong DTC and wholesale presence. Comparable third-wave positioning, multi-location café footprint, and direct relationships with producers.
- Intelligentsia Coffee: Chicago pioneer of third-wave specialty coffee with cafes, wholesale, and direct-trade sourcing. Highly comparable ethos and operating model, now owned by Peet's Coffee.
- La Colombe Coffee Roasters: Specialty roaster and café operator with a strong RTD bottled latte line. Comparable on café + DTC + canned RTD model and national wholesale distribution, and a likely direct competitor to Cafe Expressions.
- La Cabra Coffee: Danish specialty roaster known for design-forward brand, light-roast specialty focus, and DTC. Direct peer via the Project III collaboration and similar minimal-intervention roasting philosophy.
- Phil & Sebastian Coffee Roasters: Calgary-based specialty roaster with cafés, wholesale, and competition pedigree. Direct peer via Project III and similar light-roast, quality-first, competition-driven positioning.
Broad incumbents
- Peet's Coffee: Large specialty coffee incumbent that owns Stumptown and Intelligentsia. Broadly comparable in wholesale and DTC, but at much larger scale and with a wider mainstream product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Onyx Coffee Lab social profiles
Digital presenceOnyx Coffee Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onyx Coffee Lab leadership team
Management profileNumber of profiles
Profiles9 records
Onyx Coffee Lab subsidiaries and ownership
Company hierarchySubsidiaries2 records
Onyx Coffee Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onyx Coffee Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onyx Coffee Lab
What does Onyx Coffee Lab do?
Onyx Coffee Lab is a specialty coffee roaster that sources green coffee from 22+ growing countries, roasts over 1 million pounds annually on Diedrich IR-12 and IR-40 roasters in a solar-powered facility, and sells whole-bean coffee, single-origin and blended offerings, instant coffee, tea, and chocolate through direct-to-consumer e-commerce, subscriptions, company-owned cafes across Northwest Arkansas, and a wholesale program serving cafes, restaurants, and retailers in the US and Canada. The company also produces the Cafe Expressions line of patented ready-to-drink bottled lattes, offers barista training classes, and sells curated third-party brewing equipment.
Is Onyx Coffee Lab a public or private company?
Onyx Coffee Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Onyx Coffee Lab founded?
Onyx Coffee Lab was founded in 2014. It employs 51 to 100 people.
Where is Onyx Coffee Lab based?
Onyx Coffee Lab is headquartered in Rogers, United States, in the North America region.
How does Onyx Coffee Lab make money?
Six revenue lines are on record. Direct-to-Consumer Coffee Sales are the primary driver. The others are cafe Operations, wholesale/B2B, barista Training & Education, ready-to-Drink (RTD) Beverages and equipment Sales.
Who are Onyx Coffee Lab's main competitors?
Direct peers on record are Toby's Estate Coffee Roasters, Stumptown Coffee Roasters, Counter Culture Coffee, Blue Bottle Coffee, Verve Coffee Roasters, Intelligentsia Coffee, La Colombe Coffee Roasters, La Cabra Coffee and Phil & Sebastian Coffee Roasters. Peet's Coffee is listed as a broad incumbent.
Does Onyx Coffee Lab have an API?
No public API is recorded for Onyx Coffee Lab.
What industry is Onyx Coffee Lab in?
Onyx Coffee Lab's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAB, Coffee Roasting & Grinding, with a secondary code of THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 311920 and its SIC code is 2080.