Brodofication
Brodofication LLC (Brodo Broth Co) is a New York-based premium bone broth company founded in 2014 by chef Marco Canora, selling slow-simmered organic bone broths direct-to-consumer nationwide via subscription bundles and à la carte pouches, alongside two NYC retail locations.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Brodofication does
Brodofication LLC, operating as Brodo Broth Co™, is a New York-based premium bone broth company founded in 2014 by James Beard Award–winning chef Marco Canora. The company produces slow-simmered bone broth from 100% grass-fed beef, certified organic poultry, and organic vegetables using traditional open-kettle cooking with hand-skimming and a 1-to-1 water ratio for high nutrient density. Its product line spans roughly a dozen broth SKUs (Organic Chicken, Signature Hearth, Grassfed Beef, Mushroom, Deeply Rooted, Spicy Nonna, Tom Yum, Tuscan Sun, Fire Cider, Sunday Roast, Makhani Magic) plus themed subscription bundles, available in shelf-stable FDA-approved BPA-free pouches.
Brodo operates primarily as a direct-to-consumer e-commerce business via brodo.com, with a subscription model offering 10–20% discounts, configurable delivery cadence (every 1–6 weeks), free shipping over $99, and a Build Your Own Box option. The company also retains two physical touchpoints in NYC — a West Village brick-and-mortar shop and an East Village takeout window originally serving broth from Chef Canora's restaurant Hearth. Nationwide shipping is handled via FedEx. Pricing is premium, anchored by a 24-pack Starter Box at $140 one-time or $112 on subscription (~$4.67/cup). The company is privately held with no disclosed venture capital or private equity backing, and has raised $1.85M in a single disclosed funding round in October 2017. Management includes founder/chef Marco Canora, co-founder/chairman Jake Weinstock, and CEO Andrew Garner.
Brodofication firmographics
Firmographics- Name
- Brodofication
- Legal name
- Brodofication LLC
- Website
- https://brodo.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brodofication LLC (Brodo Broth Co) is a New York-based premium bone broth company founded in 2014 by chef Marco Canora, selling slow-simmered organic bone broths direct-to-consumer nationwide via subscription bundles and à la carte pouches, alongside two NYC retail locations.
- Ownership category
- akta.pro rank
Brodofication industry classification
Industry- Product category
- Premium Bone Broth
- NAICS
- Poultry Processing (311615)
- SIC
- Poultry Slaughtering And Processing (2015), Meat Packing Plants (2011)
- akta.pro primary industry
- Poultry Processing & Packing (AFAKALAC)
- akta.pro secondary industries
- Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings) (AFANACAC), Bone & Cartilage Processing (Bone Broth Inputs, Bone Char Feedstock) (AFANAGAJ)
Keywords
Where Brodofication is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Brodofication business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: One-time and subscription-based bone broth products sold directly through brodo.com. Subscription model offers 10-20% discount with free shipping over $99.
- Subscription Orders: Recurring subscription orders with configurable delivery frequency (every 1-6 weeks), offering 10-20% discount on future orders, free mugs on second order, and ability to swap, skip, or cancel anytime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Brodo Starter Box - 24-pack of most popular flavors |
| Subscription | Pay-as-you-go | Mixed Base Broths 6-Pack |
| Subscription | Pay-as-you-go | Mushroom Lover's Box - 24-pack |
| Subscription | Pay-as-you-go | MotherBees Mushroom Box - 12-pack |
| Subscription | Pay-as-you-go | Variety Box - 30-pack |
| Subscription | Pay-as-you-go | Bold & Bright Box - 24-pack |
| Subscription | Annual | Sampler Box |
| Unit Pricing | Pay-as-you-go | Build Your Own Box |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Brodofication product offering
Product offeringCore offering
Brodofication produces and sells slow-simmered bone broth made from organic poultry, 100% grass-fed beef, and fresh organic vegetables, using open-kettle cooking with hand-skimming and a 1-to-1 water ratio. Products are packaged in shelf-stable single-serve pouches and sold direct-to-consumer through brodo.com via one-time purchases and subscription bundles, with nationwide FedEx shipping and two NYC retail locations.
Product overview
Brodo Broth Co is a premium bone broth company founded by Chef Marco Canora in 2014, offering traditionally crafted bone broths and specialty broths. The core product line includes individual bone broth varieties: Organic Chicken Bone Broth, Signature Hearth Bone Broth (combining chicken, turkey, and beef), Grassfed Beef Bone Broth, Deeply Rooted (turmeric and ginger), Spicy Nonna (garlic and chili), Tom Yum (Thai-inspired with coconut and lemongrass), Tuscan Sun (rosemary and lemon), Mushroom Broth (vegan), Fire Cider, Sunday Roast, and Makhani Magic. These are available as single-serving pouches (1-cup and 3-cup sizes) or through subscription boxes including the Starter Box (24-pack), Sampler Box (12-pack), Variety Box (30-pack), Bold & Bright Box (spice-focused 24-pack), and themed boxes such as Mushroom Lover's Box and Chicken Lovers Box. The company also offers digital gift cards. All products feature organic, pasture-raised ingredients with traditional slow-simmering methods.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Chicken Bone Broth
Quantifiable outcome
- 8-10g protein per cup delivered in easily absorbable form
- +4 more outcomes
Companies that use Brodofication
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles6 records
Brodofication technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Brodofication partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Brodofication competitors and assessment
Company assessmentDirect peers
- Dr. Kellyann: Bone broth brand founded by Dr. Kellyann Petrucci, focused on the bone broth diet and weight-loss protocols. Comparable on bone broth as the hero product and functional-wellness/diet positioning.
- The New Primal: Clean-label meat snack and bone broth company with shelf-stable broths and jerky products. Comparable on shelf-stable broth format, natural-channel positioning, and DTC-plus-retail go-to-market motion.
- Bonafide Provisions: Organic, grass-fed bone broth company selling frozen and shelf-stable broths via DTC and natural food retailers. Directly comparable on ingredient sourcing, product format, and functional-wellness positioning.
- Kettle & Fire: Premium bone broth brand offering shelf-stable, organic chicken and beef bone broths through DTC and grocery channels. Closest direct competitor to Brodo with similar product positioning, ingredients, and target customer (wellness-focused consumers).
- Bare Bones Broth: Premium bone broth brand focused on pasture-raised, slow-simmered broths with strong DTC and powder-format offerings. Comparable on ingredient quality, slow-simmer technique, and wellness consumer targeting.
- Osso Good Co: Bone broth brand producing organic, pasture-raised chicken and beef broths in shelf-stable pouches. Directly comparable product format and ingredient philosophy, with overlapping wellness consumer base.
- LonoLife: Shelf-stable bone broth concentrate brand sold in single-serve stick packs. Comparable product category (bone broth) and convenience-focused format, though positioned more toward fitness and travel use cases.
Broad incumbents
- Swanson: Mass-market broth and stock brand owned by Campbell's. Competes at the low end of the broth category where consumers may trade down from Brodo, particularly during price-sensitive periods.
- College Inn: Mainstream broth and stock brand sold through grocery. Represents the value-tier alternative to Brodo and competes for the same usage occasions (soup bases, cooking) at significantly lower price points.
- Pacific Foods: Established natural and organic broth, soup, and plant-based beverage brand owned by Campbell Soup. Overlaps with Brodo in shelf-stable broth category and natural-channel retail distribution, but operates as a broad CPG portfolio rather than a bone broth specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Brodofication social profiles
Digital presenceBrodofication compliance and trust
Trust signalCompliance1 record
Brodofication financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brodofication leadership team
Management profileNumber of profiles
Profiles3 records
Brodofication funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brodofication M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brodofication
What does Brodofication do?
Brodofication produces and sells slow-simmered bone broth made from organic poultry, 100% grass-fed beef, and fresh organic vegetables, using open-kettle cooking with hand-skimming and a 1-to-1 water ratio. Products are packaged in shelf-stable single-serve pouches and sold direct-to-consumer through brodo.com via one-time purchases and subscription bundles, with nationwide FedEx shipping and two NYC retail locations.
Is Brodofication a public or private company?
Brodofication is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brodofication founded?
Brodofication was founded in 2014. It employs 11 to 50 people.
Where is Brodofication based?
Brodofication is headquartered in New York, United States, in the North America region.
How does Brodofication make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Orders.
Who are Brodofication's main competitors?
Direct peers on record are Dr. Kellyann, The New Primal, Bonafide Provisions, Kettle & Fire, Bare Bones Broth, Osso Good Co and LonoLife. Broad incumbents are Swanson, College Inn and Pacific Foods.
Does Brodofication have an API?
No public API is recorded for Brodofication.
What industry is Brodofication in?
Brodofication's product category is Premium Bone Broth. Its primary akta.pro industry code is AFAKALAC, Poultry Processing & Packing, with a secondary code of AFANACAC, Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings). Its NAICS code is 311615 and its SIC code is 2015.