Brodofication

What Brodofication does

Brodofication LLC, operating as Brodo Broth Co™, is a New York-based premium bone broth company founded in 2014 by James Beard Award–winning chef Marco Canora. The company produces slow-simmered bone broth from 100% grass-fed beef, certified organic poultry, and organic vegetables using traditional open-kettle cooking with hand-skimming and a 1-to-1 water ratio for high nutrient density. Its product line spans roughly a dozen broth SKUs (Organic Chicken, Signature Hearth, Grassfed Beef, Mushroom, Deeply Rooted, Spicy Nonna, Tom Yum, Tuscan Sun, Fire Cider, Sunday Roast, Makhani Magic) plus themed subscription bundles, available in shelf-stable FDA-approved BPA-free pouches.

Brodo operates primarily as a direct-to-consumer e-commerce business via brodo.com, with a subscription model offering 10–20% discounts, configurable delivery cadence (every 1–6 weeks), free shipping over $99, and a Build Your Own Box option. The company also retains two physical touchpoints in NYC — a West Village brick-and-mortar shop and an East Village takeout window originally serving broth from Chef Canora's restaurant Hearth. Nationwide shipping is handled via FedEx. Pricing is premium, anchored by a 24-pack Starter Box at $140 one-time or $112 on subscription (~$4.67/cup). The company is privately held with no disclosed venture capital or private equity backing, and has raised $1.85M in a single disclosed funding round in October 2017. Management includes founder/chef Marco Canora, co-founder/chairman Jake Weinstock, and CEO Andrew Garner.

Name

Brodofication

Legal name

Brodofication LLC

Website

https://brodo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Brodofication LLC (Brodo Broth Co) is a New York-based premium bone broth company founded in 2014 by chef Marco Canora, selling slow-simmered organic bone broths direct-to-consumer nationwide via subscription bundles and à la carte pouches, alongside two NYC retail locations.

Ownership category

akta.pro rank

Product category

Premium Bone Broth

NAICS

Poultry Processing (311615)

SIC

Poultry Slaughtering And Processing (2015), Meat Packing Plants (2011)

akta.pro primary industry

Poultry Processing & Packing (AFAKALAC)

akta.pro secondary industries

Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings) (AFANACAC), Bone & Cartilage Processing (Bone Broth Inputs, Bone Char Feedstock) (AFANAGAJ)

Keywords

• Bone broth
• Organic chicken broth
• Grass-fed beef broth
• Subscription food boxes
• Mushroom broth

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time and subscription-based bone broth products sold directly through brodo.com. Subscription model offers 10-20% discount with free shipping over $99.
2. Subscription Orders: Recurring subscription orders with configurable delivery frequency (every 1-6 weeks), offering 10-20% discount on future orders, free mugs on second order, and ability to swap, skip, or cancel anytime.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Brodofication produces and sells slow-simmered bone broth made from organic poultry, 100% grass-fed beef, and fresh organic vegetables, using open-kettle cooking with hand-skimming and a 1-to-1 water ratio. Products are packaged in shelf-stable single-serve pouches and sold direct-to-consumer through brodo.com via one-time purchases and subscription bundles, with nationwide FedEx shipping and two NYC retail locations.

Product overview

Brodo Broth Co is a premium bone broth company founded by Chef Marco Canora in 2014, offering traditionally crafted bone broths and specialty broths. The core product line includes individual bone broth varieties: Organic Chicken Bone Broth, Signature Hearth Bone Broth (combining chicken, turkey, and beef), Grassfed Beef Bone Broth, Deeply Rooted (turmeric and ginger), Spicy Nonna (garlic and chili), Tom Yum (Thai-inspired with coconut and lemongrass), Tuscan Sun (rosemary and lemon), Mushroom Broth (vegan), Fire Cider, Sunday Roast, and Makhani Magic. These are available as single-serving pouches (1-cup and 3-cup sizes) or through subscription boxes including the Starter Box (24-pack), Sampler Box (12-pack), Variety Box (30-pack), Bold & Bright Box (spice-focused 24-pack), and themed boxes such as Mushroom Lover's Box and Chicken Lovers Box. The company also offers digital gift cards. All products feature organic, pasture-raised ingredients with traditional slow-simmering methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Chicken Bone Broth

Quantifiable outcome

• 8-10g protein per cup delivered in easily absorbable form
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dr. Kellyann: Bone broth brand founded by Dr. Kellyann Petrucci, focused on the bone broth diet and weight-loss protocols. Comparable on bone broth as the hero product and functional-wellness/diet positioning.
• The New Primal: Clean-label meat snack and bone broth company with shelf-stable broths and jerky products. Comparable on shelf-stable broth format, natural-channel positioning, and DTC-plus-retail go-to-market motion.
• Bonafide Provisions: Organic, grass-fed bone broth company selling frozen and shelf-stable broths via DTC and natural food retailers. Directly comparable on ingredient sourcing, product format, and functional-wellness positioning.
• Kettle & Fire: Premium bone broth brand offering shelf-stable, organic chicken and beef bone broths through DTC and grocery channels. Closest direct competitor to Brodo with similar product positioning, ingredients, and target customer (wellness-focused consumers).
• Bare Bones Broth: Premium bone broth brand focused on pasture-raised, slow-simmered broths with strong DTC and powder-format offerings. Comparable on ingredient quality, slow-simmer technique, and wellness consumer targeting.
• Osso Good Co: Bone broth brand producing organic, pasture-raised chicken and beef broths in shelf-stable pouches. Directly comparable product format and ingredient philosophy, with overlapping wellness consumer base.
• LonoLife: Shelf-stable bone broth concentrate brand sold in single-serve stick packs. Comparable product category (bone broth) and convenience-focused format, though positioned more toward fitness and travel use cases.

Broad incumbents

• Swanson: Mass-market broth and stock brand owned by Campbell's. Competes at the low end of the broth category where consumers may trade down from Brodo, particularly during price-sensitive periods.
• College Inn: Mainstream broth and stock brand sold through grocery. Represents the value-tier alternative to Brodo and competes for the same usage occasions (soup bases, cooking) at significantly lower price points.
• Pacific Foods: Established natural and organic broth, soup, and plant-based beverage brand owned by Campbell Soup. Overlaps with Brodo in shelf-stable broth category and natural-channel retail distribution, but operates as a broad CPG portfolio rather than a bone broth specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brodonyc
• Instagraminstagram.com/brodo
• TikToktiktok.com/@brodobroth
• Xx.com/brodonyc
• LinkedInlinkedin.com/company/brodobrothco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brodofication