What Twistshake does

Twistshake is a privately held Swedish baby and childcare product company founded in 2011 and headquartered in Västerås, Sweden. The company designs, manufactures, and sells a broad portfolio of infant and toddler products spanning anti-colic baby bottles, spill-free 360-degree drinking cups, sippy cups with integrated mixer nets, infant plates and bowls, divided plates, vacuum-sealing Click-Mat placemats, baby and children's cutlery, bibs, feeding spoons, highchairs, baby monitors (LITE and PRO), baby food processors, pacifiers and teethers, foldable bathtubs with bath stands, bathtubs cushions, bath toys, washcloths, changing mats, hooded towels, potties, kneepads, and bathroom stools. The product range targets parents and caregivers of children from 0 to 24+ months and emphasizes BPA-free materials, dishwasher and microwave compatibility, and ergonomic design.

Name

Twistshake

Legal name

Twistshake

Website

https://twistshake.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Twistshake is a Swedish baby products company designing and selling bottles, cups, tableware, bath items, and childcare accessories through direct-to-consumer e-commerce and retail partners across Europe and globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Västerås

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for baby products including bottles, cups, tableware, bath products, highchairs, and accessories through e-commerce. Products sold at various price points from budget to premium bundles. No subscription model indicated.
2. Retail/Distribution: Wholesale distribution through retailers carrying Twistshake products. Fast shipping and safe payment options indicate B2C focus with retail partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Twistshake designs, manufactures, and sells a comprehensive range of Swedish-designed baby products including anti-colic baby bottles, spill-free 360 drinking cups, sippy cups with mixer nets, infant plates and bowls with TwistClick technology, baby cutlery, foldable bathtubs with bath stands, bath accessories, highchairs, pacifiers, teethers, baby monitors, and baby food makers. The company sells directly to consumers through its own e-commerce site (twistshake.com) with global shipping, and distributes through retail partners across Europe.

Product overview

Twistshake is a Swedish baby product company offering a comprehensive portfolio of innovative, safe, and stylish products designed to simplify everyday life for parents of young children. The product range centers around core categories including: Baby Bottles & Cups (Anti-Colic Baby Bottles, Spill-free 360 Cups, Sippy Cups with Mixer Net, Mini Cups, Straw Cups); Mealtime Solutions (Infant Plates with TwistClick technology, Infant Bowls, Divided Plates, Click-Mat vacuum-sealing placemats, Baby Cutlery, Children's Stainless Steel Cutlery, Feeding Spoons, Bibs, Children Mugs); Bath & Baby Care (Luxury Bath Kits with foldable bathtubs and stands, Premium Bath Kits, Bathtub Cushions, Rinsers, Bath Toys in shark and cloud designs, Washcloths, Kneepads, Changing Mats, Hooded Towels, Bathroom Stools); Pacifiers & Teething; Baby Monitors (LITE and PRO versions); Baby Food Makers; and Highchairs. Key technology innovations include the TwistClick system (allowing plates and bowls to securely attach to Click-Mat placemats) and the FruitSplash mixer net (built into sippy cups for creating fruit-infused drinks). All products emphasize BPA-free materials, dishwasher safety, and age-appropriate design for children from 0 months through 24+ months.

Differentiator

Problem solved

Functional benefit

Products and services

• Anti-Colic Baby Bottle Anti-colic baby bottles designed to reduce colic symptoms in infants, available in 180ml and 260ml sizes with multiple color options (Pink, Blue, Grey, White). Sold to parents of newborns and young infants.
• Spill-free 360 Cup Spill-free drinking cups with a 360-degree drinking edge that lets babies drink from any angle while preventing spills. Designed for babies 6+ months learning independent drinking.
• Sippy Cup Spill-free with Mixer Net Sippy cups with handles and a built-in FruitSplash mixer net for creating fruit-infused drinks. Spill-proof design with dual handles for ergonomic grip. Available in 230ml and 300ml sizes.
• Mini Cup (Sippy Cup with Handle) Mini sippy cups with handles designed for babies 4+ months. Features a spill-proof silicone seal that can be removed for free-flowing straw use.
• Infant Plate with Lid Infant plates with TwistClick technology that securely attaches to Click-Mat and Click-Mat Mini placemats. Includes lid for storage, dishwasher and microwave safe, available in multiple colors.
• Infant Bowl with Lid Infant bowls with TwistClick function attaching to Click-Mat placemats. Includes lid for stacking/storage, non-slip bottom, BPA-free, dishwasher and microwave safe, 520ml volume.
• Divided Infant Plate with Lid Divided plates with 3 compartments for separating different foods. Features TwistClick technology for secure attachment to Click-Mat, includes lid, dishwasher and microwave safe.
• Click-Mat Vacuum-sealing placemats that stick to flat surfaces to keep plates firmly in place. Works with all Twistshake plates and bowls, available in standard and mini sizes.
• Baby Cutlery Knife Fork & Spoon Learn cutlery set for babies 6+ months including fork, knife, and spoon with short handles and rubberized surface for secure grip. BPA-free and dishwasher safe.
• Children's Stainless Steel Cutlery Stainless steel cutlery set for children 12+ months. Includes fork, knife, and spoon with grip-friendly handles and a raised edge to prevent slipping onto plate.
• Newborn Feeding Spoon Feeding spoons with long angled handles for parent feeding. Soft rounded edges gentle on gums, ergonomic rubber design. Available in 2-pack and 3-pack options.
• Infant Feeding Spoon 2-pack Feeding spoons in a 2-pack with straight handles. Includes a long spoon for parent feeding and a shorter spoon for self-feeding. Features rubberized grip surface.
• Infant Bibs 2-pack Infant bibs with large spill pockets and adjustable neck size. Made from PP plastic and TPE rubber, dishwasher safe. Suitable for babies 4+ months.
• Children Mug 2-pack Children's mugs designed for learning independent drinking. Features rubberized surface for secure handling, rounded edges, and anti-slip bottom. 170ml capacity.
• Luxury Bath Kit (Foldable Baby Bathtub with Bath Stand) Foldable baby bathtubs with bath stand for comfortable bathing. Features soft cushion for baby comfort and elevated height to spare parent's back. Multiple kit options available.
• Premium Bath Kit Premium bath kits including bathtub, cushion, and accessories. Designed for comfortable and safe baby bathing experience.
• Bathtub Cushion Soft bathtub cushions with adjustable straps for newborn comfort. Designed specifically for Twistshake bathtubs, with quick-dry hanging system included.
• Bath Rinser Bath rinsers for gentle hair and body washing. Features smooth water flow control, BPA-free PP plastic. Can also function as a bath toy.
• Bath Toys Sharks 3-pack Silicone shark-shaped bath toys in 3-pack. BPA and phthalates-free, floats in water, suitable from 0+ months.
• Bath Toys Clouds 3-pack Cloud-shaped squeezable rubber bath toys in 3-pack. Made from PVC rubber, BPA and phthalate free, floats in water, suitable from 0+ months.
• Baby Washcloths 3-pack Super-soft terry cotton washcloths for bath time and cleaning. 25x25cm size, highly absorbent, machine washable at 40 degrees. Pack of 3.
• Kneepad Waterproof knee pads for parent comfort during bath time and floor play. EVA material, BPA and phthalates free, 30x18x4cm size.
• Non-slip Potty Ergonomically designed potties with non-slip bottom, detachable inner potty, and splash guard. Made from PP-plastic and TPE-rubber, BPA-free.
• Highchair Highchairs for baby seating during meals. Designed with accessories for comfortable and safe dining.
• Baby Monitor LITE / PRO Baby monitors with camera for home safety monitoring. Available in LITE (basic) and PRO (Full HD) versions with optional dual camera setup.
• Pacifiers & Teething Baby pacifiers and teething toys for soothing infants. Various styles and colors available.
• Baby Food Maker Multifunction Multi-functional food processors for preparing baby food. Includes various functions for cooking and blending.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Scale indicators3 records

Direct peers

• Nuby: US/UK baby brand offering feeding, teething, bath, and soothing products. Directly comparable to Twistshake's broad baby products portfolio and DTC-plus-retail GTM motion.
• NUK: German baby brand specializing in bottles, pacifiers, and soothers. Closely comparable to Twistshake's feeding and soothing categories, with overlapping European design heritage and retail distribution.
• Pigeon: Japanese baby and maternal care manufacturer with strong APAC distribution. Comparable to Twistshake on bottles, nipples, and feeding accessories, and provides a benchmark for geographic expansion into Asia.
• Suavinex: Spanish baby products brand covering bottles, pacifiers, and personal care. Comparable to Twistshake on European design heritage, premium positioning, and overlapping product range in feeding and care.
• Philips Avent: Globally dominant baby feeding and care brand within Philips. Directly overlaps Twistshake on anti-colic bottles, sippy cups, and mealtime products, and competes for the same parent demographic worldwide.
• Tommee Tippee: UK-based baby brand owned by Mayborn Group, with a portfolio spanning bottles, sippy cups, mealtime, and monitors. Directly comparable to Twistshake across the same product categories and customer segment.
• MAM Baby: Austrian baby products manufacturer offering bottles, pacifiers, and feeding accessories globally. Closely comparable to Twistshake on product range (bottles, cups, teethers), European design heritage, and DTC-plus-retail GTM.
• Dr. Brown's: US-based baby bottle specialist best known for anti-colic internal vent systems. Directly comparable to Twistshake's anti-colic bottle line and shares the focus on infant feeding innovation.
• Chicco: Italian baby products brand (Artsana) covering feeding, bath, highchairs, and baby gear. Comparable to Twistshake on breadth of infant product portfolio and European brand positioning.
• Beaba: French premium baby brand best known for baby food makers and mealtime products. Directly overlaps Twistshake on baby food preparation, plates, bowls, and design-led premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_e-krkQEtPvO5FgSsRDoiQ
• Facebookfacebook.com/twistshake
• Instagraminstagram.com/twistshakebaby
• TikToktiktok.com/@twistshakebaby
• Xx.com/twistshakebaby

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twistshake