Beaba
- Company typePrivate
- Founded1989
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Beaba firmographics
Firmographics- Name
- Beaba
- Legal name
- BEABA
- Website
- https://beaba.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Beaba industry classification
Industry- Product category
- Baby Care Equipment
- NAICS
- Small Electrical Appliance Manufacturing (335210), Textile Bag and Canvas Mills (314910)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Nursery & Baby Gear Organization (HSAFAIAE)
- akta.pro secondary industries
- Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets) (CRAAAHAM), Baby Bath & Cleansing (CRABAJAA)
Keywords
Where Beaba is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Beaba business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Beaba generates revenue primarily through direct sales of baby equipment and puericulture products via its e-commerce website. Products include Babycook cookers, changing bags, high chairs, feeding accessories, baby monitors, stroller accessories, and hygiene products.
- E-commerce Retail: Revenue from online sales through the Beaba.com website, including direct product purchases, with delivery to France and Belgium. Prices displayed in euros including VAT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Babycook Neo cooker-blender |
| One time/ perpetual license | Pay-as-you-go | High chairs |
| One time/ perpetual license | Pay-as-you-go | Changing bags |
| Unit Pricing | Pay-as-you-go | Silicone feeding sets |
| Unit Pricing | Pay-as-you-go | Baby accessories |
| Other | Pay-as-you-go | Delivery fees |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Beaba product offering
Product offeringCore offering
Beaba designs, manufactures, and retails a comprehensive range of puericulture (baby care) equipment under its own brands (Béaba, Redcastle, Suavinex, Childhome). Its flagship offering is the Babycook® line of multi-function steam cookers and blenders for preparing fresh baby food, complemented by changing bags, high chairs, transats, baby monitors, bottle warmers, travel cots, and related nursery and feeding accessories sold primarily through its direct e-commerce site and authorized retailers.
Product overview
Beaba is a French baby equipment retailer offering a comprehensive portfolio of puériculture (baby care) products across multiple brands. The core product lines include the Babycook® family of steam cooking and blending appliances (Néo, Solo, Smart, Duo, Express, Original) for preparing fresh baby food, complemented by feeding accessories (bottles, sterilizers, silicone meal sets), nursery products (transats, high chairs, cribs), and mobility items (changing bags, stroller accessories). The product ecosystem also includes the company's owned brands (Béaba, Redcastle, Suavinex, Childhome) distributed through its e-commerce platform and mobile application 'BEABA & Moi', which provides recipe guidance and customer support. Recent product launches include the Luggage Eazy travel suitcase (2026) and the Zen Travel baby monitor with extended battery life.
Differentiator
Problem solved
Functional benefit
Brands
- Béaba Family: Parent company brand encompassing all product lines including Béaba, Redcastle, Suavinex, and Childhome
- Babycook
- BEABA & Moi
Products and services
- Babycook® Multi-Function Cooker-Mixer Multi-function steam cooking and blending appliance that prepares fresh baby meals in a single device; available in multiple variants (Neo, Solo, Smart, Duo, Express, Original) targeting parents of infants and toddlers.
Quantifiable outcome
- Over 30 years of market leadership in France
- +1 more outcomes
Companies that use Beaba
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Beaba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Beaba partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AubertcoreAubert is an authorized retailer of Beaba products, guaranteeing authentic products with warranty support.
- ChildhomecoreChildhome is one of the four brands managed under the Beaba Family umbrella. Beaba distributes Childhome products alongside its own brand.
- SuavinexcoreSuavinex is one of the four brands managed under the Beaba Family umbrella. Beaba distributes Suavinex products alongside its own brand.
- RedcastlecoreRedcastle is one of the four brands managed under the Beaba Family umbrella.
- OrchestracoreOrchestra is an authorized retailer of Beaba products.
- Micro MobilityminorCollaboration BEABA® x MICRO MOBILITY® for the Luggage Eazy product - a cabin suitcase with integrated seating for children aged 4+.
- Partner PharmaciesminorSelect pharmacies partner with Beaba to distribute baby care products including Beaba, Suavinex, and Childhome brands.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Beaba competitors and assessment
Company assessmentBroad incumbents
- Ergobaby: Premium baby carrier and parent-facing gear brand. Comparable to Beaba's Redcastle sub-brand in baby carriers and wraps, with similar premium positioning and direct-to-consumer focus.
- Stokke: Norwegian premium baby brand known for the Tripp Trapp high chair and broader nursery furniture line. Directly competes with Beaba's Up and Down high chair and Childhome furniture range, with similar premium pricing and Scandinavian/French-European design heritage.
- Chicco: Artsana-owned global baby brand offering strollers, car seats, high chairs, feeding products, and baby care items. Directly competes with Beaba in high chairs, baby food preparation, and feeding accessories, with broader category coverage and stronger retail distribution worldwide.
- Bugaboo: Dutch premium stroller and mobility brand with strong design-led positioning. Comparable to Beaba in premium baby gear positioning and European heritage, though focused primarily on strollers versus Beaba's broader category mix.
- Philips Avent: Baby feeding and care brand owned by Philips, offering bottles, breast pumps, baby monitors, and baby food makers. Directly competes with Beaba across multiple categories including the Babycook-equivalent food preparation segment, with substantially greater global scale and marketing budget.
- Tommee Tippee: Mayborn Group-owned baby brand with strong feeding (bottles, sterilizers, food makers) and baby care portfolio. Directly competes with Beaba's Babycook and feeding accessories lines, particularly in UK and European markets.
Direct peers
- MAM Baby: Austrian baby products brand specializing in bottles, pacifiers, and oral care products. Comparable to Beaba's Suavinex sub-brand in feeding accessories, with similar premium positioning and European heritage.
- NUK: MAPA-owned German baby brand specializing in bottles, pacifiers, soothers, and feeding accessories. Comparable to Beaba's Suavinex sub-brand offering, with strong European pharmacy distribution that mirrors Beaba's own pharmacy channel strategy.
- Suavinex: Spanish baby care specialist brand focused on bottles, pacifiers, and feeding accessories, now part of the Beaba Family portfolio. Direct comparable in feeding accessories category, particularly relevant for assessing the strategic value Beaba captures from this sub-brand.
- Baby Brezza: US-based specialist in baby food preparation appliances including the Baby Brezza Food Maker (steam cook + blend), formula dispensers, and bottle warmers. Direct competitor to the Babycook line with strong US market presence and similar premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Beaba social profiles
Digital presenceBeaba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beaba leadership team
Management profileNumber of profiles
Profiles2 records
Beaba subsidiaries and ownership
Company hierarchySubsidiaries3 records
Beaba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beaba M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beaba
What does Beaba do?
Beaba designs, manufactures, and retails a comprehensive range of puericulture (baby care) equipment under its own brands (Béaba, Redcastle, Suavinex, Childhome). Its flagship offering is the Babycook® line of multi-function steam cookers and blenders for preparing fresh baby food, complemented by changing bags, high chairs, transats, baby monitors, bottle warmers, travel cots, and related nursery and feeding accessories sold primarily through its direct e-commerce site and authorized retailers.
Is Beaba a public or private company?
Beaba is a private company. It is classified as unknown and is currently operating.
When was Beaba founded?
Beaba was founded in 1989. It employs 101 to 250 people.
Where is Beaba based?
Beaba is headquartered in New York, United States, in the North America region.
How does Beaba make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are E-commerce Retail.
Who are Beaba's main competitors?
Broad incumbents on record are Ergobaby, Stokke, Chicco, Bugaboo, Philips Avent and Tommee Tippee. Direct peers are MAM Baby, NUK, Suavinex and Baby Brezza.
Does Beaba have an API?
No public API is recorded for Beaba.
What industry is Beaba in?
Beaba's product category is Baby Care Equipment. Its primary akta.pro industry code is HSAFAIAE, Nursery & Baby Gear Organization, with a secondary code of CRAAAHAM, Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets). Its NAICS code is 335210 and its SIC code is 3634.