Crozdesk

What Crozdesk does

Crozdesk is a London-headquartered B2B software discovery and comparison platform founded in 2014, operating as a two-sided marketplace that connects SaaS vendors with business software buyers. As of the available data, the platform indexes 49,331 software products across 384 categories and provides 822 expert reviews, 224 free buyer guides, and a Software Awards program that auto-nominates all listed products. The core platform is web-based and built around the proprietary CrozScore algorithm (a 1–100 quality rating aggregated from reviews, web mentions, and popularity signals) and the Crozdesk Market Radar, a 2x2 visualization that segments vendors into Champions, Product Leaders, Market Leaders, and Challengers based on Solution Strength and Vendor Size.

Crozdesk monetizes through four primary streams: vendor listing subscriptions (free basic listings with paid premium upgrades), lead generation and data monetization (whitepaper downloads and advisory service inquiries shared with vendor clients), advertising and sponsorship via Google AdSense and B2B Media Group retargeting, and a Review Rewards program that pays users Amazon gift cards ($5 USD or £5 GBP per review, capped at five reviews per user) to seed user-generated content. The business serves both software buyers (horizontal — SMEs, enterprises, and individual professionals across HR, CRM, project management, and other verticals) and software vendors (SaaS publishers seeking lead flow and category visibility). Distribution is primarily digital and global: organic SEO, content marketing through 224 free buyer guides, social media presence (Twitter/X, Facebook, LinkedIn), email newsletters via MailChimp, and an annual Software Awards program.

Founded in 2014 as Crozdesk Ltd., the company appears to be privately held and founder-operated. Only one external funding round is disclosed (approximately $629.6K in December 2016, investors undisclosed), with no subsequent venture financings, M&A activity, or leadership changes recorded in the available data. The legal entity is UK-registered at 20-22 Wenlock Road, London N1 7GU; the platform is GDPR- and UK PECR-compliant. Headcount sits in the 11–50 band, consistent with a lean marketplace operator, and the platform has no disclosed mobile app, API, or SDK surface, with authentication handled via LinkedIn OAuth.

Name

Crozdesk

Legal name

Crozdesk Ltd.

Website

https://crozdesk.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Crozdesk is a London-based B2B SaaS discovery and comparison marketplace, founded in 2014, that indexes 49,331 software products across 384 categories and connects SaaS vendors with business software buyers via expert reviews, buyer guides, and a proprietary CrozScore rating system.

Ownership category

akta.pro rank

Product category

Software Discovery Marketplace

akta.pro industry

PRIMARYBPAFAFAA

CRM Strategy & Consulting

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

Keywords

• Software discovery platform
• SaaS marketplace
• Business software comparison
• Software buyer guides
• Vendor lead generation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Vendor Listing Services: Software vendors pay for premium listing services on the platform, including featured placement, detailed vendor profiles, and inclusion in Software Awards nominations. Free basic listings available with paid upgrades for enhanced visibility.
2. Lead Generation & Marketing Services: Crozdesk generates revenue by supplying user information gathered on download of white papers, reports, or buyer guides to software vendor clients, assuming legitimate interest. Also provides account-level data analytics to clients for marketing or advertising purposes.
3. Advertising & Sponsorship: Sponsored listings and advertisements served through Crozdesk advertising partners. Revenue generated from vendors promoting their products prominently on the platform.
4. Review Rewards Program: Users are incentivized to write software reviews in exchange for Amazon gift cards ($5.00 US or £5.00 UK per review, up to 5 reviews), generating user-generated content that drives platform value.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Crozdesk operates a B2B software discovery and comparison marketplace where buyers can search, compare, and review third-party SaaS products across 384 categories. Vendors pay for premium listings, advertising, and lead-generation services; buyers access free expert reviews, buyer guides, software advisory consultations, and a proprietary CrozScore (1–100) rating for each product.

Product overview

Crozdesk is a business software search platform operating as a single unified platform rather than a modular architecture. The core platform combines software discovery, ratings, and reviews with content resources. Crozdesk features the CrozScore rating system that calculates product quality scores on a 1-100 scale, the Crozdesk Market Radar™ for visualizing vendor market positions, and the Software Awards annual recognition program. The Report Library and Software Buyer Guides provide 224 free research resources, while Expert Software Reviews and Community Software Reviews offer aggregated and user-submitted evaluations. Software Advisory Services and Vendor Listing Services serve both buyers seeking software recommendations and vendors wanting product visibility.

Differentiator

Problem solved

Functional benefit

Brands

• CrozScore: A proprietary scoring system that rates software products on a scale of 1-100 based on reviews, mentions, and popularity data
• Crozdesk Market Radar

Products and services

• Vendor Listing Services Free and premium listing services for software vendors on Crozdesk.com. Listed products are automatically nominated for the annual Software Awards and may be included in Buyer Guide reports; premium tiers add featured placement and enhanced vendor profiles.
• Software Advisory Services Webform-based advisory service where prospective software buyers describe their requirements and receive personalized software shortlists from Crozdesk. The collected requirements also generate qualified leads shared with vendor clients.
• Lead Generation & Marketing Services Service for software vendors in which Crozdesk shares user contact information collected from white paper downloads, buyer guide requests, and advisory form submissions as qualified leads for vendor sales and marketing campaigns, plus account-level data analytics.
• Software Awards Annual recognition program that ranks and awards top software products across categories; all listed software is automatically nominated, and inclusion in Buyer Guide reports and Crozdesk Market Radars is part of the recognition.
• Sponsored Listings & Advertising Advertising placements and sponsored vendor listings served through partners such as Google AdSense, giving vendors prominent visibility on the Crozdesk platform in exchange for advertising spend.

Quantifiable outcome

• Platform covers 384 software categories with 49,331 products
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• B2B Media Group Berlin GmbH (B2B MG)minorGTM or Marketing PartnerCrozdesk works with B2B Media Group Berlin GmbH, a target group marketer based in Berlin, Germany. B2B MG uses cookies and pseudonymous usage data (cookie IDs and advertising IDs) to collect browsing behavior data and target specific B2B users with usage-based online advertising on behalf of Crozdesk. The partnership helps Crozdesk deliver personalized advertising and marketing campaigns.
• LinkedIncoreTechnology or IntegrationLinkedIn is used for account authentication and sign-in verification. Through LinkedIn OAuth, Crozdesk collects user profile information including name, email, profile URL, job title, company name, company size, and company industry to verify and create user accounts on the platform.
• Google AdSenseminorGTM or Marketing PartnerGoogle AdSense service is used to serve advertising on the platform, using DoubleClick cookies to display relevant ads and limit the number of times a given ad is shown to users.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• CompareCamp: CompareCamp is a smaller SaaS comparison and review site that produces side-by-side comparisons and editorial reviews. It overlaps with Crozdesk's content-led discovery model at a smaller scale and similar SMB/mid-market buyer audience.

Direct peers

• TrustRadius: TrustRadius is a B2B software review and comparison platform that emphasizes verified, in-depth buyer reviews and buyer-intent data. It competes with Crozdesk in the same software-discovery category with a differentiated positioning on review quality and transparency.
• SaaSworthy: SaaSworthy is a SaaS marketplace and comparison platform that helps buyers discover and compare business software across categories. It is a closer peer in scale and positioning to Crozdesk, both operating as independent, content-led discovery platforms for SaaS buyers.
• SoftwareSuggest: SoftwareSuggest is a B2B software marketplace offering product listings, reviews, and buyer guides. It competes directly with Crozdesk on the SMB and mid-market SaaS discovery use case and operates a similar freemium vendor listing model.
• SourceForge: SourceForge is a long-standing software discovery and comparison platform with extensive reviews and category coverage. It overlaps with Crozdesk in serving buyers researching business software and in monetizing vendor listings and reviews.
• FinancesOnline: FinancesOnline is a B2B software review platform that publishes expert reviews, comparisons, and category rankings across SaaS categories. It is comparable to Crozdesk in producing expert-written reviews and buyer-facing comparison content for software selection.
• Software Advice: Software Advice is a Gartner-owned software advisory and comparison platform that connects buyers with vendors via phone consultations and online comparison tools. It competes with Crozdesk for both buyer-side research traffic and vendor lead-generation budgets.
• Capterra: Capterra is a Gartner-owned software marketplace and review platform covering hundreds of software categories. It directly competes with Crozdesk for both software buyer traffic and vendor lead-generation and listing spend, with significantly stronger brand and Gartner-backed distribution.
• G2: G2 is the leading B2B software and SaaS marketplace, offering verified reviews, comparisons, and buyer intent data. It is the most direct competitor to Crozdesk, serving the same software buyers and vendors with a much larger scale, deeper category coverage, and a buyer-intent data business that Crozdesk does not yet operate.
• GetApp: GetApp is a Gartner-owned B2B software marketplace focused on SMB and cloud/SaaS software discovery. It overlaps directly with Crozdesk's buyer use case (comparing and selecting SaaS) and vendor services (listings and lead generation), and benefits from Gartner's broader enterprise research distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/crozdesk
• Facebookfacebook.com/crozdesk
• LinkedInlinkedin.com/company/crozdesk-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crozdesk