What TrustRadius does

TrustRadius operates a B2B buyer intelligence platform that aggregates verified software reviews, product comparisons, and category-based research tools to help business technology buyers make purchasing decisions. The platform spans 30+ technology categories including CRM, marketing automation, HR management, security, and document management, and surfaces a proprietary trScore metric (out of 10) synthesized from vetted customer feedback. Core platform components include a verified review system that vets every reviewer, Research Boards for organizing and sharing software evaluations, a Buyer Intent Data integration that identifies in-market buyers, and award programs (Top Rated Awards, Buyer's Choice Awards, Trusted Seller Verification) that have served as a B2B industry standard since 2016. The company was founded in 2013, is headquartered in Austin, TX, and operates with 11-50 employees.

The business model is two-sided and freemium: buyers access verified reviews and research tools at no cost, while technology vendors pay subscription-based fees for enhanced profile visibility, review solicitation campaigns, Trusted Seller verification, and buyer intent data access. Vendor-side pricing is not publicly disclosed. TrustRadius was acquired by HG Insights, a Riverwood Capital-backed technology private equity firm, in June 2025, and now operates as a wholly-owned subsidiary within HG's portfolio. The acquisition combines TrustRadius's verified review-based buyer insights with HG's AI-driven revenue growth intelligence and technographic data, repositioning the combined entity as an integrated intelligence layer for B2B go-to-market teams. Strategic partnerships include LinkedIn (launch partner for Verified on LinkedIn identity integration) and MadKudu (via HG Insights' Revenue Growth Agentic Ecosystem).

Name

TrustRadius

Legal name

TrustRadius Inc.

Website

https://trustradius.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

TrustRadius is a B2B buyer intelligence platform providing verified software reviews, product comparisons, and buyer intent signals. It serves technology buyers making purchase decisions and vendors seeking credible third-party validation. Operates as an HG Insights subsidiary after June 2025 acquisition.

Ownership category

akta.pro rank

Product category

B2B Buyer Intelligence & Software Reviews Platform

akta.pro primary industry

UGC Moderation, Trust & Safety Platforms (MPACABAL)

Keywords

• B2B software reviews
• Buyer intelligence platform
• Verified peer reviews
• Software comparison platform
• Vendor review management

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Vendor Solutions: TrustRadius generates revenue by offering paid services to technology vendors including enhanced profile visibility, review solicitation campaigns, Trusted Seller verification, and access to buyer intent data. Vendors can activate customer voice at scale and engage prospects on the platform and beyond.
2. Buyer Intelligence Platform: Free platform for buyers providing verified reviews, product comparisons, and research tools. The platform connects spending forecasts with real-world buyer behavior through integration with HG Insights technographic data.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TrustRadius operates a B2B buyer intelligence platform providing verified software reviews, product comparisons, and category-based research tools used by business technology buyers to evaluate and select software. The company monetizes through paid Vendor Solutions for technology companies, including enhanced profile visibility, review solicitation campaigns, Trusted Seller verification, and access to buyer intent data integrated with HG Insights technographic and IT-spend intelligence.

Product overview

TrustRadius is a B2B buyer intelligence platform that provides verified software reviews, product comparisons, and category-based research tools. The platform aggregates reviews from verified customers and offers award programs including Top Rated Awards, Buyer's Choice Awards, and Tech Cares recognition. TrustRadius organizes product research across multiple categories including marketing, information technology, human resources, finance, professional services, enterprise solutions, customer support, sales, security, and development. The platform is integrated with HG Insights following its acquisition in June 2025 and incorporates buyer intelligence, intent signals, and spending forecasts to help technology buyers make confident purchasing decisions. Notable reviewed products include Tungsten Power PDF, F5 BIG-IP LTM, AlphaSense, Celonis, Keepit, Cisco Duo, Slido, Bonterra Network for Good, UZIO, IBM Cloud Object Storage, and Control-M, among thousands of others across various software categories.

Differentiator

Problem solved

Functional benefit

Products and services

• TrustRadius Platform B2B buyer intelligence platform providing verified software reviews, product comparisons, category-based research tools, Research Boards, and trScore ratings across 30+ technology categories. Free for B2B technology decision-makers and serves as the core product and traffic-generating asset.
• Vendor Solutions Subscription-based paid offering for technology vendors that includes enhanced profile visibility, review solicitation campaigns, Trusted Seller verification, and access to downstream buyer intent data. Enables vendors to activate customer voice at scale and engage in-market buyers on the TrustRadius platform and beyond.

Quantifiable outcome

• 89% of B2B buyers use GenAI tools for vendor discovery
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• LinkedIncoreTechnology or IntegrationTrustRadius is a launch partner for LinkedIn's 'Verified on LinkedIn' service, which allows LinkedIn's 80 million verified members to use profile verifications as proof of identity on partner platforms. TrustRadius integrates this verification into its platform to enhance trust and authenticity in reviews.
• MadKuduminorStrategic or Co-development PartnerHG Insights acquired MadKudu, a provider of agentic GTM solutions, as part of launching its Revenue Growth Agentic Ecosystem. TrustRadius content and buyer signals may be integrated into this AI-powered platform for B2B sales and RevOps.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• G2: G2 is the largest B2B software and services review platform, serving a network of 200M+ annual software buyers across nearly 6 million verified reviews. It is TrustRadius's most direct competitor, with the same core model (verified peer reviews, vendor profiles, intent data) and a substantially larger scale following its acquisition of Software Advice, Capterra, and GetApp from Gartner.
• Gartner Peer Insights: Gartner Peer Insights is a B2B software review platform operated by Gartner, targeting enterprise technology buyers with verified reviews and analyst-adjacent context. It is a direct competitor in the B2B software review category, especially in the enterprise tier where Gartner's broader research assets provide cross-sell leverage that TrustRadius lacks.
• Capterra: Capterra is a B2B software discovery and review platform covering hundreds of software categories with verified user reviews and lead generation for vendors. It is a direct competitor — now part of G2's consolidated network but historically operated independently with overlapping buyer-intent and vendor-profile functionality.
• GetApp: GetApp is a B2B software discovery and review site focused on SMB and mid-market software buyers, owned by Gartner (now part of the G2 network). It is a direct competitor to TrustRadius in the SMB and mid-market software review category, with similar buyer-side free access and vendor-side lead-gen monetization.
• Software Advice: Software Advice is a B2B software advisory and review platform that helps buyers identify and compare software through advisor calls and verified reviews, now part of the G2 network. It is a direct competitor to TrustRadius, with overlapping buyer intent and vendor lead-generation capabilities.
• PeerSpot (formerly IT Central Station): PeerSpot is a B2B technology review platform focused on enterprise infrastructure, cybersecurity, and DevOps products, with verified peer reviews and buyer intent data. It is a direct competitor to TrustRadius, particularly in the enterprise IT and security software categories where TrustRadius also has significant review depth.
• Crozdesk: Crozdesk is a B2B software discovery and review platform covering thousands of software categories, with a focus on verified reviews and buyer-lead generation for vendors. It is a direct competitor in the B2B software review category, with comparable feature set (reviews, comparisons, vendor profiles) and a smaller but globally distributed user base.

Emerging players

• FeaturedCustomers: FeaturedCustomers is a B2B software customer reference and review platform that curates vendor case studies, testimonials, and verified reviews. It overlaps with TrustRadius in the B2B software review category but places greater emphasis on customer reference content and sales-asset curation for vendors.

Broad incumbents

• Glassdoor: Glassdoor is a broad online review platform that covers both employer reviews and, through integrations, software/company evaluations. While its primary category is employment reviews rather than B2B software, it represents a broader incumbent in user-generated reviews with established trust mechanics relevant to TrustRadius's review authenticity moat.

Others

• HG Insights: HG Insights is a B2B technographic and IT-spend intelligence platform — and TrustRadius's parent company following the June 2025 acquisition. It is a strategic/parent peer rather than a direct competitor, but is highly relevant as the integration partner providing technographic and spending data that differentiates TrustRadius's buyer intelligence offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/trustradius
• YouTubeyoutube.com/channel/UCNH6ZvATJ901dJ95kOQzVTw
• Facebookfacebook.com/TrustRadius
• LinkedInlinkedin.com/company/trustradius

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrustRadius