The Manitowoc Company
Manitowoc Company (NYSE:MTW) is a global manufacturer of engineered lifting solutions operating four crane brands — Grove, Potain, National Crane, and Shuttlelift — serving construction, energy, industrial, and government customers through a worldwide dealer network and aftermarket services.
- Company typePublic
- Founded1902
- HeadquartersManitowoc, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Manitowoc Company does
The Manitowoc Company (NYSE:MTW), founded in 1902 and headquartered in Milwaukee, Wisconsin, is a global manufacturer of engineered lifting solutions. It operates through four established brands — Grove (all-terrain and mobile hydraulic cranes), Potain (tower cranes, including topless and self-erecting models), National Crane (truck-mounted cranes), and Shuttlelift (carry-deck industrial cranes) — supported by a Used Cranes program. The product portfolio is augmented by a software and services layer, including the Grove CONNECT and Potain CONNECT telematics platforms, the ASSIST 4G mobile diagnostic app, the CraneSTAR fleet management system, and the CRANIMAX and 3D Lift Plan lift planning tools.
The company serves four primary verticals — construction, energy and renewable energy, industrial, and government/municipal — and distributes through a global independent dealer network supplemented by direct enterprise sales and the Manitowoc Direct online portal. Revenue is generated from two streams: new crane equipment sales (one-time capital purchases) and aftermarket parts, remanufacturing, structural repairs, training, and Manitowoc Finance (recurring/service). For full-year 2025, the company reported net sales of $2.24 billion (+2.9% YoY), with record non-new machine sales of $690M and a record $940M backlog entering Q1 2026.
The business is exposed to global infrastructure and construction cycles, with manufacturing operations in the United States, France, Germany, China, and India. Manitowoc pursues a CRANES+50 growth strategy emphasizing aftermarket expansion, geographic diversification (recent expansion into Chile, Mexico, France, Portugal, and Canada), and product innovation, while managing structural headwinds including $39M in projected 2026 tariff impacts addressed partly by a $10M annualized cost-restructuring program.
The Manitowoc Company firmographics
Firmographics- Name
- The Manitowoc Company
- Legal name
- The Manitowoc Company, Inc.
- Website
- https://manitowoc.com
- Company type
- Public
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Manitowoc Company (NYSE:MTW) is a global manufacturer of engineered lifting solutions operating four crane brands — Grove, Potain, National Crane, and Shuttlelift — serving construction, energy, industrial, and government customers through a worldwide dealer network and aftermarket services.
- Ownership category
- akta.pro rank
The Manitowoc Company industry classification
Industry- Product category
- Engineered lifting solutions / Cranes
- NAICS
- Material Handling Equipment Manufacturing (33392), Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Agriculture, Construction, and Mining Machinery Manufacturing (3331)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Mobile & Crawler Cranes (IMAHAJAA)
- akta.pro secondary industries
- Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Truck-Mounted & Loader Cranes (IMAHAJAF), Specialized Lifting Systems (Hydraulic Gantries, Strand Jacks, Jacking Systems) (IMAHAJAO), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)
Keywords
Where The Manitowoc Company is headquartered
LocationHeadquarters
- HQ city
- Manitowoc
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Manitowoc Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Crane Equipment Sales: Sale of new crane equipment across Grove (all-terrain), Potain (tower), National Crane (truck-mounted), and Shuttlelift (industrial) brands. Q4 2025 orders reached $803.4 million, up 55.8% year-over-year.
- Aftermarket Parts and Services: Parts sales, remanufacturing, structural repairs, training, and finance services. Record non-new machine sales of $690 million in 2025, up 10% year-over-year driven by CRANES+50 strategy.
- Manitowoc Finance: Financing services for crane purchases, providing flexible and affordable financing options for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise crane equipment sales |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
The Manitowoc Company product offering
Product offeringCore offering
The Manitowoc Company designs, manufactures, and services a portfolio of engineered lifting equipment under four brands: Grove (all-terrain and mobile hydraulic cranes), Potain (tower cranes, including topless, self-erecting, and MCT models), National Crane (truck-mounted cranes and boom trucks), and Shuttlelift (carry-deck industrial cranes). Revenue is generated from new crane sales and a growing aftermarket business that includes parts, remanufacturing, structural repairs, training, and Manitowoc Finance financing services.
Product overview
The Manitowoc Company is a global manufacturer of engineered lifting solutions operating under a multi-brand portfolio architecture. The core offering consists of five major brand families: Grove (all-terrain mobile cranes with MegaWingLift technology), Potain (tower cranes including topless and self-erecting models), National Crane (truck-mounted cranes), and Shuttlelift (carry-deck cranes), complemented by a Used Cranes program. These product lines are supported by a suite of technology and service modules including Grove CONNECT/Potain CONNECT (telematics platforms for remote monitoring and real-time diagnostics), CraneSTAR (fleet management), CRANIMAX and 3D Lift Plan (lift planning tools), Manitowoc Finance (financing), and comprehensive aftermarket support including parts, structural repairs, remanufacturing, training, and warranty services.
Differentiator
Problem solved
Functional benefit
Brands
- Grove CONNECT: Telematics and fleet management system for Grove cranes
- Potain CONNECT
- CraneSTAR
- CRANIMAX (CRANEbee)
- ASSIST
Products and services
- Grove all-terrain and mobile hydraulic cranes Grove branded all-terrain and mobile hydraulic cranes for heavy-duty lifting in construction, energy, industrial, and infrastructure applications, including the GMK series with MegaWingLift technology.
- Potain tower cranes Potain branded tower cranes including topless, self-erecting, and MCT models for urban high-rise, residential, commercial, and infrastructure construction projects.
- National Crane truck-mounted cranes and boom trucks National Crane branded truck-mounted cranes and boom trucks providing mobile lifting solutions for various industries and applications.
- Shuttlelift carry-deck industrial cranes
- Used Cranes program
- Manitowoc Finance Captive financing services providing flexible and affordable financing options for Manitowoc crane purchases and equipment acquisition.
- Aftermarket parts, remanufacturing, structural repairs, and training Aftermarket support offering for installed Manitowoc cranes, including parts supply, remanufacturing, structural repairs, training, and warranty services; supports the CRANES+50 strategy and generated $690 million in record non-new machine sales in 2025.
Quantifiable outcome
- Record backlog of $940 million in Q1 2026, up 17.8% year-over-year
- +2 more outcomes
Companies that use The Manitowoc Company
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
The Manitowoc Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
The Manitowoc Company partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and regional.
- Nors MachinerycoreStrategic distribution agreement covering major Canadian provinces including British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, and Quebec for expanded Canadian market coverage.
- KARUNregionalRegional Manitowoc dealer in Azerbaijan handling crane sales and support. Handed over two Grove GMK5150XL cranes to HAREKET for offshore platform construction in Azerbaijan.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
The Manitowoc Company competitors and assessment
Company assessmentDirect peers
- Tadano: Tadano is a Japanese crane manufacturer specializing in all-terrain, rough-terrain, and truck-mounted cranes that directly compete with Manitowoc's Grove and National Crane product lines. Tadano also co-filed the EU anti-dumping complaint and is one of the largest global crane OEMs by volume, comparable in scale to Manitowoc's crane segment.
- Sennebogen: Sennebogen is a German manufacturer specializing in industrial and material-handling cranes (crawler, port, and telescopic), with a strong European industrial-crane presence. It co-filed the EU anti-dumping complaint alongside Manitowoc and directly competes with Manitowoc in industrial and specialty cranes.
- Konecranes: Konecranes is a Finnish manufacturer of industrial cranes, port cranes, and lifting equipment with a strong service and digital business. It directly overlaps with Manitowoc's industrial/Shuttlelift offerings and its port-solutions and service-after-sales strategy mirrors Manitowoc's CRANES+50 aftermarket push.
- Liebherr: Liebherr is a privately held German manufacturer of mobile, crawler, and tower cranes — directly competing with Manitowoc's Grove, Potain, and crawler crane lines across global markets. Its Ehingen facility is the European counterpart to Manitowoc's Wilhelmshaven plant, and Liebherr co-filed the EU anti-dumping complaint alongside Manitowoc.
- Terex Corporation: Terex is a US-based peer manufacturer of mobile cranes (through Terex Mobile Cranes, formerly Demag) and aerial work platforms, with a substantial Genie service business. Terex competes directly with Manitowoc in rough-terrain and all-terrain cranes and pursues a comparable parts-and-service aftermarket strategy.
Emerging players
- XCMG: XCMG is one of China's largest construction-equipment manufacturers, with a fast-growing global crane business and an active European export push that prompted the EU anti-dumping investigation co-filed by Manitowoc. It is the most aggressive emerging low-cost challenger in mobile and crawler cranes globally.
- Sany Heavy Industry: Sany is a major Chinese construction-equipment OEM with a growing crane portfolio (all-terrain, crawler, and tower) competing with Manitowoc globally. Sany has invested heavily in international distribution and R&D, positioning it as a long-term emerging competitor to the established Western crane brands including Manitowoc.
- Zoomlion Heavy Industry Science & Technology: Zoomlion is a Chinese crane and construction-equipment OEM rapidly expanding outside China, with a broad mobile, crawler, and tower crane portfolio that directly overlaps with Manitowoc's brands. It is a key emerging competitor in emerging markets and an indirect threat in developed markets through price competition.
Broad incumbents
- Cargotec: Cargotec (parent of Hiab, Kalmar, and MacGregor) is a broader Finnish lifting-and-handling incumbent offering truck-mounted cranes, port equipment, and marine load handling. Its Hiab division competes with Manitowoc's National Crane truck-mounted line, while its broader portfolio makes it a larger, more diversified incumbent.
Regional players
- Kobelco Construction Machinery: Kobelco is a Japanese crane and excavator OEM with strong regional presence in Asia-Pacific and growing North American presence. Its crawler and lattice-boom crawler cranes overlap with Manitowoc's heavy-lift crane offerings and it is one of the established Japanese crane brands competing in international markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Manitowoc Company social profiles
Digital presenceThe Manitowoc Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Manitowoc Company leadership team
Management profileNumber of profiles
Profiles13 records
The Manitowoc Company subsidiaries and ownership
Company hierarchySubsidiaries4 records
The Manitowoc Company funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Manitowoc Company M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Manitowoc Company
What does The Manitowoc Company do?
The Manitowoc Company designs, manufactures, and services a portfolio of engineered lifting equipment under four brands: Grove (all-terrain and mobile hydraulic cranes), Potain (tower cranes, including topless, self-erecting, and MCT models), National Crane (truck-mounted cranes and boom trucks), and Shuttlelift (carry-deck industrial cranes). Revenue is generated from new crane sales and a growing aftermarket business that includes parts, remanufacturing, structural repairs, training, and Manitowoc Finance financing services.
Is The Manitowoc Company a public or private company?
The Manitowoc Company is a public company. It is classified as public and is currently operating.
When was The Manitowoc Company founded?
The Manitowoc Company was founded in 1902. It employs 1,001 to 5,000 people.
Where is The Manitowoc Company based?
The Manitowoc Company is headquartered in Manitowoc, United States, in the North America region.
How does The Manitowoc Company make money?
Three revenue lines are on record. New Crane Equipment Sales are the primary driver. The others are aftermarket Parts and Services and manitowoc Finance.
Who are The Manitowoc Company's main competitors?
Direct peers on record are Tadano, Sennebogen, Konecranes, Liebherr and Terex Corporation. Emerging players are XCMG, Sany Heavy Industry and Zoomlion Heavy Industry Science & Technology. Cargotec is listed as a broad incumbent. Kobelco Construction Machinery is listed as a regional player.
Does The Manitowoc Company have an API?
No public API is recorded for The Manitowoc Company.
What industry is The Manitowoc Company in?
The Manitowoc Company's product category is Engineered lifting solutions / Cranes. Its primary akta.pro industry code is IMAHAJAA, Mobile & Crawler Cranes, with a secondary code of IMAHABAE, Cranes, Hoists & Overhead Material Handling (Industrial). Its NAICS code is 33392 and its SIC code is 3530.