Tadano
- Company typePrivate
- Founded1948
- HeadquartersTakamatsu, Japan
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Tadano firmographics
Firmographics- Name
- Tadano
- Legal name
- Tadano Ltd.
- Website
- https://tadano.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Tadano industry classification
Industry- Product category
- Cranes and Lifting Equipment
- NAICS
- Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331), Material Handling Equipment Manufacturing (33392)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Mobile & Crawler Cranes (IMAHAJAA)
- akta.pro secondary industries
- Truck-Mounted & Loader Cranes (IMAHAJAF), Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches) (TLAKAHAE)
Keywords
Where Tadano is headquartered
LocationHeadquarters
- HQ city
- Takamatsu
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Tadano business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Crane Equipment Sales: Direct sales of lifting equipment including all terrain cranes, rough terrain cranes, lattice boom crawler cranes, and other specialized cranes
- Parts and Service: Sales of spare parts, maintenance services, technical support, and repair shop services through distributor network
- Training Services: Operator and service team training programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing through distributor network |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels3 records
Tadano product offering
Product offeringCore offering
Tadano designs, manufactures, and sells a comprehensive portfolio of lifting equipment including all-terrain cranes, rough terrain cranes, lattice boom crawler cranes, telescopic boom crawler cranes, pick & carry cranes, knuckle boom cranes, city cranes, and aerial work platforms. The company also provides parts, service, training, and digital support tools (telematics, IC-1 Remote, heyTADANO assistant) through its global distributor network, serving construction, infrastructure, energy, and industrial customers.
Product overview
Tadano is a comprehensive lifting solutions provider offering a unified portfolio of quality lifting equipment across multiple crane categories. The core product line includes All Terrain Cranes (AC series) with all-wheel steering for versatile performance, City Cranes for urban applications, Lattice Boom Crawler Cranes (CC series) for heavy-duty infrastructure projects, Rough Terrain Cranes (GR series) for challenging environments, Telescopic Boom Crawler Cranes, Pick & Carry Cranes (fully electric EVOLT models), and Knuckle Boom Cranes. The company has expanded into Aerial Work Platforms and Infrastructure Solutions through acquisitions including Manitex International and IHI Transport Machinery. Technology offerings include telematics, IC-1 Remote monitoring, heyTADANO digital assistant, Surround View 360° camera system, Split Tray, and Flex Base systems. Tadano's Green Solutions roadmap includes electric crane options (EVOLT series) targeting 25% CO2 emissions reduction by 2030.
Differentiator
Problem solved
Functional benefit
Brands
- Manitex Series: Boom trucks and aerial work platforms sold under the Manitex brand following the acquisition of Manitex International.
- PM Series
- Valla Series
- EVOLT
Products and services
- All Terrain Cranes Cranes with all-wheel steering and various boom lengths designed for safe, robust performance in virtually any terrain or application scenario, used by contractors and rental companies for diverse lifting jobs.
- City Cranes Compact cranes with short boom bases that allow work with steep angles and low clearances, designed for urban operations and confined spaces.
- Lattice Boom Crawler Cranes Heavy-duty crawler cranes offering exceptional lifting capacities with excellent maneuverability, featuring robust crawler tracks for stability on uneven terrain. Used for large-scale infrastructure, energy installations, and industrial construction sites.
- Rough Terrain Cranes Compact cranes with all-wheel steering and all-wheel drive for traversing uneven terrain and confined job sites, featuring single cab for both driving and lifting operations. Includes the fully electric EVOLT eGR-1000XLL-1 model.
- Telescopic Boom Crawler Cranes Versatile cranes with 360-degree pick-and-carry capabilities and productivity-improving attachments for diverse lifting applications.
- Pick & Carry Cranes Fully electric cranes that lift and transport loads without outriggers in confined, low-emission environments, part of Tadano's EVOLT green solutions line.
- Knuckle Boom Cranes Powerful, precise lifting in a compact, versatile design for efficient operation in tight or complex spaces. Sold under the PM brand via the Manitex acquisition.
- Aerial Work Platforms Self-propelled and truck-mounted elevating work platforms with advanced technology and flexible, safe access solutions for a wide range of tasks and environments.
- heyTADANO Digital assistant delivering fast, reliable answers from official Tadano documentation, helping operators and service teams quickly find information, solve issues, and work more efficiently.
- Tadano Infrastructure Solutions Business segment launched following the acquisition of IHI Transport Machinery's transportation system business, providing jib climbing cranes, port and offshore cranes, wind power cranes, and bulk handling systems.
Quantifiable outcome
- 25% reduction in CO2 emissions from products by 2030
- +1 more outcomes
Companies that use Tadano
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Tadano technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
Tadano partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered regional, core and strategic.
- Marubeni Distribution and ServiceregionalTadano announced partnership with Marubeni Distribution and Service for Turkish market to expand distribution and service capabilities.
- IHI Transport MachinerycoreTadano acquired the transportation system business of IHI Transport Machinery through its newly established wholly owned subsidiary IUK Crane Ltd (renamed Tadano Infrastructure Solutions). The acquisition brings capabilities in jib climbing cranes, port and offshore cranes, wind power cranes, and bulk handling systems.
- Manitex InternationalcoreManitex International was acquired by Tadano Ltd. in an all-cash transaction valued at $223 million, completed on January 7, 2025. The deal turned Manitex into a wholly owned subsidiary of Tadano.
- CADDi Inc.strategicManufacturing companies CADDi Inc. and Tadano Ltd. are working together to enhance global technology utilization to support their M&A activities and group synergies.
- Volvo TrucksstrategicTadano-Volvo Trucks partnership to co-develop electrified crane configurations for European urban markets targeting Stage V and anticipated Stage VI compliance.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Tadano competitors and assessment
Company assessmentDirect peers
- Kato Works: Kato Works is a Japanese crane manufacturer specializing in truck-mounted and rough terrain cranes, directly competing with Tadano in mobile crane categories and in Japan-domestic and Asian markets.
- Liebherr: Liebherr's mobile and crawler crane division competes head-to-head with Tadano in all-terrain, rough terrain, and lattice boom crawler cranes globally. Both serve construction, infrastructure, and energy customers with comparable capacity offerings.
- XCMG: XCMG is China's leading heavy equipment OEM and one of the world's largest crane manufacturers. It competes with Tadano across all-terrain, rough terrain, and crawler cranes globally and is a key share-taker in emerging markets.
- Sany Heavy Industry: Sany is one of China's largest crane manufacturers with global expansion in mobile and crawler cranes, directly competing with Tadano in price-sensitive and emerging markets. Comparable in rough terrain, all-terrain, and crawler categories.
- Manitowoc Company: Manitowoc (Grove brand) is the other leading global manufacturer of mobile and rough terrain cranes, explicitly cited as Tadano's 14.5% rough terrain market-share counterpart. Overlapping product categories (all-terrain, rough terrain, crawler) and rental-company customer base make it the most direct comparable.
- Kobelco (Kobe Steel / Kobelco Construction Machinery): Kobelco manufactures crawler cranes and other heavy lifting equipment that compete with Tadano's lattice boom crawler and telescopic boom crawler offerings, particularly in Asia-Pacific infrastructure projects.
Broad incumbents
- JLG Industries (Oshkosh Corporation): JLG is the global leader in aerial work platforms — the exact category Tadano entered in 2025 with the MEWP launch. JLG competes with Tadano's newly established AWP business across mobile elevating work platforms globally.
- Terex Corporation: Terex sold its Demag mobile cranes business to Tadano in 2019 but continues to compete in rough terrain and crawler cranes (Terex brand). As a broader diversified industrial equipment OEM, Terex overlaps with Tadano in selected lifting categories while operating a wider portfolio.
- Konecranes: Konecranes is a global leader in industrial lifting — overhead cranes, hoists, and port equipment — with some overlap with Tadano's new port/offshore crane capabilities added through the IHI Transport acquisition. Adjacent in category and customer base.
Regional players
- Haulotte Group: Haulotte is a France-based aerial work platform manufacturer that competes with Tadano's new MEWP line, primarily in Europe. Relevant for assessing Tadano's expansion strategy in the AWP category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Tadano social profiles
Digital presenceTadano financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tadano leadership team
Management profileNumber of profiles
Profiles2 records
Tadano subsidiaries and ownership
Company hierarchySubsidiaries4 records
Tadano funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tadano M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tadano
What does Tadano do?
Tadano designs, manufactures, and sells a comprehensive portfolio of lifting equipment including all-terrain cranes, rough terrain cranes, lattice boom crawler cranes, telescopic boom crawler cranes, pick & carry cranes, knuckle boom cranes, city cranes, and aerial work platforms. The company also provides parts, service, training, and digital support tools (telematics, IC-1 Remote, heyTADANO assistant) through its global distributor network, serving construction, infrastructure, energy, and industrial customers.
Is Tadano a public or private company?
Tadano is a private company. It is classified as public and is currently operating.
When was Tadano founded?
Tadano was founded in 1948. It employs 1,001 to 5,000 people.
Where is Tadano based?
Tadano is headquartered in Takamatsu, Japan, in the Asia region.
How does Tadano make money?
Three revenue lines are on record. Crane Equipment Sales are the primary driver. The others are parts and Service and training Services.
Who are Tadano's main competitors?
Direct peers on record are Kato Works, Liebherr, XCMG, Sany Heavy Industry, Manitowoc Company and Kobelco (Kobe Steel / Kobelco Construction Machinery). Broad incumbents are JLG Industries (Oshkosh Corporation), Terex Corporation and Konecranes. Haulotte Group is listed as a regional player.
Does Tadano have an API?
No public API is recorded for Tadano.
What industry is Tadano in?
Tadano's product category is Cranes and Lifting Equipment. Its primary akta.pro industry code is IMAHAJAA, Mobile & Crawler Cranes, with a secondary code of IMAHAJAF, Truck-Mounted & Loader Cranes. Its NAICS code is 333120 and its SIC code is 3530.