ParkHelp

What ParkHelp does

ParkHelp Technologies is a privately held parking guidance technology company founded in 2004 (originally as part of E2S in Spain) and now headquartered in New Zealand with regional offices in West Hollywood, Campinas (Brazil), and Barcelona. The company designs, manufactures, and deploys hardware and software for indoor and outdoor parking facilities, serving airports, shopping malls, hospitals, corporate campuses, municipalities, and other large venues. Its technology stack centers on a mix of ultrasonic sensors, camera-based sensors with license plate recognition, wireless outdoor (radar-based) sensors, car counters, digital signage, and smart lighting, all managed through the ParkManager software platform and the InfoPark mobile application.

ParkHelp's commercial offering combines one-time hardware sales, ParkManager/InfoPark software subscriptions (with cloud or on-site deployment), and professional services for installation and maintenance under multi-year contracts. Go-to-market is enterprise field sales via the four regional offices, complemented by channel partners and distributors (e.g., Park Forte in the Middle East, Softra for LPR), and demand generation through industry events such as Intertraffic and IPMI. The company has deployed across more than 50 countries with over 600,000 parking spaces managed, including 19 international airports and more than 200 shopping centers.

In March 2020 ParkHelp merged with Parking Sense, broadening its product portfolio and bringing in Ed Robinson as CEO alongside founder Alexis Puig. In November 2025 it acquired Cleverciti Systems GmbH, a German provider of AI-powered curb management and on-street parking guidance, extending the platform into outdoor/curb use cases and adding a sixth operational country. ParkHelp holds ISO 9001:2015 certification for its Spanish operating entity covering design, manufacturing, installation, and maintenance.

Name

ParkHelp

Legal name

ParkHelp Technologies

Website

https://parkhelp.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

ParkHelp Technologies designs, manufactures, and deploys parking guidance hardware and software (sensors, signage, ParkManager platform) for airports, malls, hospitals, corporate campuses, and cities across 50+ countries, following its 2020 merger with Parking Sense and 2025 acquisition of Cleverciti.

Ownership category

akta.pro rank

Product category

Parking Guidance Systems

NAICS

Parking Lots and Garages (812930), Parking Lots and Garages (81293)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Parking Guidance, Wayfinding & Occupancy Management (Sensors, Signage) (BPABAKAH)

akta.pro secondary industries

Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Parking Access & Revenue Control (PARCS) & Payment Systems (BPABAKAD), Parking Facilities Property Management (BPAJAGAN)

Keywords

• Parking guidance systems
• Parking sensor technology
• License plate recognition
• Parking management software
• Curb management solutions

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Sale of parking guidance hardware including sensors (ultrasonic, camera-based, outdoor wireless), LPR cameras, car counters, digital signage, and smart lighting systems. One-time hardware purchase with installation services.
2. Software/Subscription: ParkManager platform providing parking management capabilities, real-time monitoring, analytics, and mobile app (InfoPark). Software subscriptions for cloud-based data storage and platform access.
3. Professional Services: Installation, maintenance, and support services for parking guidance systems. Range of maintenance plans from pay-as-you-go repairs to full-service all-encompassing upkeep.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

ParkHelp designs, manufactures, and sells parking guidance technology systems consisting of indoor and outdoor sensors (ultrasonic, camera-based, radar-based wireless), license plate recognition cameras, digital signage, smart lighting, and vehicle counters, all unified by the ParkManager software platform for real-time space detection, monitoring, and analytics. The offering is delivered as integrated turnkey projects including installation, integration with PARCS systems via open API, and ongoing maintenance services for enterprise parking facilities.

Product overview

ParkHelp offers a comprehensive parking guidance technology platform consisting of ParkManager as the central management software, supported by a wide range of sensor technologies including indoor ultrasonic sensors (Ultrasonic 1 and Ultrasonic 2), camera-based sensors with LPR capability, outdoor wireless sensors (G4 and G5), car counting solutions, and digital guidance signage. The platform also includes the InfoPark mobile app for driver engagement. Following the Cleverciti acquisition in November 2025, the portfolio expanded to include AI-powered curb management technology for on-street parking. All components are designed to work together through the ParkManager platform, enabling customers to mix-and-match solutions based on facility requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• ParkManager Software Platform Central software platform that manages all ParkHelp solutions including sensors, signage, car counters, and smart lighting. Provides real-time data management, analytics, and integrates with third-party systems via open API for enterprise parking operators.
• Indoor Ultrasonic Sensors Ultrasonic parking sensors for indoor environments that detect vehicle presence in individual parking spaces with 99.9% accuracy. Available in Ultrasonic 1 and Ultrasonic 2 generations.
• Camera-based Sensors Advanced camera-based parking detection units featuring LPR technology, remote pan and tilt functionality, Bluetooth connectivity, safety battery backup, and 99.7% accuracy. Developed with Innova Systems Group using Space Sensor technology.
• LPR Cameras License Plate Recognition cameras that identify vehicles for access control, payment processing, and find-your-car functionality. Supports ticketless parking management.
• Smart Lighting Intelligent lighting system for parking facilities that increases visibility and safety while reducing energy consumption through adaptive illumination based on occupancy.
• G4 Wireless Outdoor Sensors Outdoor wireless parking sensors using Acconeer A111 radar technology for reliable vehicle detection in outdoor and on-street environments. Features Bluetooth communication and LED indicators.
• G5 Wireless Outdoor Sensors Next-generation outdoor wireless parking sensors with improved detection accuracy, extended battery life, and enhanced Bluetooth connectivity for smart city applications.
• Ultrasonic Car Counters Ultrasonic-based vehicle counting systems that track vehicles entering and exiting parking facilities for occupancy management and analytics.
• Dual Loop Car Counters In-ground loop-based vehicle counting system using dual inductive loops for accurate vehicle detection and counting at facility entry and exit points.
• Camera Counter Video-based vehicle counting solution that uses camera analytics to track and count vehicles in parking facilities.
• Digital Guidance Signs LED and matrix signage solutions that display real-time parking availability information to guide drivers to available spaces. Available in various configurations including outdoor RGB indicators.
• InfoPark Mobile App Mobile application that provides drivers with parking guidance, find-your-car functionality, real-time space availability, and touchless parking session initiation via Bluetooth.
• Cleverciti Curb Management AI-powered curb management and on-street parking guidance technology from Cleverciti Systems GmbH, providing real-time on-street parking detection and guidance. Deployed in over 100 cities globally.

Quantifiable outcome

• Reduces parking search time by 33-50%
• +6 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and regional.

• SoftracoreTechnology or Integration · 1 October 2020Softra is the leading provider of LPR-based parking management systems across Europe and the United States. Partnered with ParkHelp for parking management and LPR projects including Z-Towers in Riga, Latvia where Softra provided LPR solution integrated with ParkHelp's ultrasonic guidance system for 620 spaces.
• Innova Systems GroupcoreTechnology or Integration · 1 June 2020Innova developed Space Sensor detection technology for ParkHelp's camera-based parking guidance system, achieving 99.7% accuracy. Innova is a provider of LPR access solutions for major clients including AENA (Spanish airport operator), Coca-Cola, FC Barcelona, and Amazon. The partnership combines Innova's LPR and Deep Learning technology with ParkHelp's parking guidance expertise.
• Park ForteregionalChannel Partner/ Reseller/ Distributor · 1 January 2016Park Forte served as the local partner for the Riyadh Airport (King Khalid International Airport) project, providing ParkHelp's ultrasonic guidance system for Terminal 5 indoor parking garage.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• TKH Security / Park Assist: Direct competitor offering camera-based parking guidance sensors and wayfinding signage for garages, hospitals, and airports. Operates in the same product category with similar LPR and camera-based detection technology as ParkHelp.
• INDECT: Direct peer providing ultrasonic and camera-based parking guidance systems with integrated directional signage and facility management software, serving airports, shopping centers, and corporate campuses globally.
• Quercus Technologies: Direct competitor specializing in parking guidance systems (ParkCtrl) using ultrasonic and camera-based sensors with software platforms, headquartered in Spain and operating across Europe, Latin America, and other regions parallel to ParkHelp.
• Hectronic: Direct peer offering parking guidance, access control, and counting systems for parking facilities across Europe; competing head-to-head on sensor + signage + software bundles for airports, retail, and municipal customers.
• Streetline (Kapsch TrafficCom): Direct competitor in smart parking sensors and guidance, now part of Kapsch, focused on indoor garage guidance, occupancy detection, and analytics for commercial real estate and municipal clients.
• IPS Group: Direct peer in the smart parking space with a strong focus on single-space parking sensors, wireless meters, and data analytics for municipal and on-street parking — closely adjacent to Cleverciti's curb management focus.

Broad incumbents

• SKIDATA: Broad incumbent in parking access and revenue control, also offering guidance and digital signage as part of a comprehensive suite for airports, stadiums, and commercial facilities. Competes with ParkHelp primarily at the access/PARCS layer.
• Flowbird (formerly Parkeon): Broad incumbent providing parking meters, access control, and increasingly guidance and smart-city solutions for municipalities and operators globally — competing on integrated outdoor/curb and access rather than pure guidance.
• Amano: Broad incumbent in parking and time-and-attendance solutions, with parking guidance and access products serving airports, retail, and municipal customers — particularly strong in North America and Asia.
• Nedap Identification Systems: Broader incumbent offering long-range RFID vehicle identification plus sensor-based parking guidance and occupancy platforms, competing in airport, retail, and corporate campus deployments with integrated access and guidance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ParkHelp
• YouTubeyoutube.com/user/ParkHelpBarcelona
• Facebookfacebook.com/ParkHelp-Technologies-106287387580196
• LinkedInlinkedin.com/company/parkhelp
• Instagraminstagram.com/parkhelp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ParkHelp