Streetline
Streetline is a smart parking technology company that uses its Open Inference machine-learning platform to deliver real-time parking availability and demand data to municipal governments, state DOTs, mobility partners, and consumers across the U.S. and Europe.
- Company typePrivate
- Founded2005
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Streetline does
Streetline is a smart parking technology company founded in 2005 and headquartered in Foster City, California, that builds machine-learning-driven solutions to manage vehicle parking across on-street, off-street, and truck parking contexts. The company's core platform is the Open Inference Platform, an unsupervised machine-learning system trained on more than 720 million parking events that produces real-time parking availability data with and without dedicated sensing infrastructure. The technology stack combines a proprietary IoT sensor portfolio (95%+ validated accuracy), camera-based ParQ Vision computer vision (97%+ accuracy), and a smartphone-based Parking SDK for infrastructure-less sensing, making the platform technology-agnostic across vision, radar, lidar, and ground sensors.
Streetline monetizes primarily through long-term enterprise SaaS contracts with municipal governments and state departments of transportation, supplemented by API/SDK licensing to mobility and OEM partners and IoT hardware sales. Anchor customers include the Los Angeles Department of Transportation (LADOT, since 2009), Oakland, CA (since 2016), Redwood City, CA (since 2013), Arizona DOT, and Washington State DOT, with truck parking deployments now live in six states. The product portfolio spans the Parker consumer app, ParkerTruck for freight, ParkerMap for merchants, ParkSight analytics, ParkEdge self-publishing portal, Guided Enforcement (patented, 99.5% accuracy), FAST survey tool, and developer-facing Guidance API and Parking SDK.
Go-to-market is multi-motion: enterprise field sales targeting transportation departments, an API-first developer channel, and a product-led consumer app strategy. Streetline has raised approximately $53.7M across five funding rounds from 2006 to 2014, backed by Sutter Hill Ventures, True Ventures, Qualcomm Ventures, Fontinalis Partners, RockPort Capital, and Citi, and remains a privately held independent company with 51-100 employees.
Streetline firmographics
Firmographics- Name
- Streetline
- Legal name
- Streetline, Inc.
- Website
- https://streetline.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Streetline is a smart parking technology company that uses its Open Inference machine-learning platform to deliver real-time parking availability and demand data to municipal governments, state DOTs, mobility partners, and consumers across the U.S. and Europe.
- Ownership category
- akta.pro rank
Streetline industry classification
Industry- Product category
- Smart Parking Technology
- NAICS
- Parking Lots and Garages (812930), Parking Lots and Garages (81293)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance) (TLAJAIAG), Parking & Curbside Management Authorities (Municipal Parking, Permits, Loading Zones) (BPAIALAL), Smart Parking, Curb & Mobility Management (Facilities) (HSAPAPAK), Parking Guidance, Wayfinding & Occupancy Management (Sensors, Signage) (BPABAKAH)
Keywords
Where Streetline is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Streetline business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Enterprise/SaaS Contracts with Municipalities: Streetline provides smart parking solutions to cities and government transportation departments through long-term contracts. These include real-time parking availability systems, enforcement tools, and policy management solutions. Revenue is generated through technology deployment, licensing, and ongoing service agreements.
- API and SDK Licensing: Streetline generates revenue through licensing its Guidance API, Parking SDK, and ParkEdge API to mobility partners, app developers, and enterprises. These developer tools provide real-time parking data integration for third-party applications and platforms.
- IoT Hardware and Sensors: Streetline offers customizable IoT sensing solutions including embedded and surface-mount sensors as part of its product portfolio. Hardware sales complement the software platform for deployments requiring dedicated sensing infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Parker App - Free consumer mobile app |
| Subscription | Multi-year contract | Enterprise/City Solutions - Custom pricing |
| Subscription | Monthly | Developer API Access - Custom pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Streetline product offering
Product offeringCore offering
Streetline provides machine-learning powered smart parking solutions that deliver real-time parking availability and demand data on- and off-street. The portfolio combines the Open Inference Platform ML engine with IoT sensors, camera-based vision analytics, and a smartphone Parking SDK to enable accurate parking availability, enforcement, and curb management tools for cities, state DOTs, enterprises, and mobility partners. Consumer-facing Parker and ParkerTruck mobile apps surface real-time parking guidance to drivers, while APIs and SDKs allow third parties to integrate parking data.
Product overview
Streetline is a smart parking technology company offering a machine-learning powered platform that delivers real-time parking availability and parking demand data for on- and off-street parking. The portfolio includes consumer-facing apps (Parker mobile app for drivers, ParkerTruck for truckers, ParkerMap for merchant websites), enterprise management tools (ParkSight analytics, Guided Enforcement, ParkEdge publisher, FAST survey tool), developer APIs (Guidance API, Parking SDK, ParkEdge API), and specialized solutions (Truck Parking Availability System TPAS, ParQ Vision camera detection, IoT sensor portfolio). The Open Inference Platform serves as the core machine-learning engine processing data from 720+ million parking events to calculate accurate real-time availability with or without dedicated sensing infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Parker Free mobile guidance app for consumers providing real-time parking availability, rates, policies, restrictions, smart alerts, and Find My Car functionality on iOS and Android.
- ParkerTruck Mobile app for truck drivers providing real-time and predictive parking availability at rest areas, weigh stations, and key truck stops on iOS and Android with automatic notifications.
- ParkSight Web-based parking analytics tool for parking managers enabling ad hoc analysis of occupancy, duration of stay, turnover frequency, and historical information as heat maps, graphs, tables, or data exports.
- ParkEdge Self-publishing web portal that enables public and private off-street parking operators to publish parking garage and lot locations, space inventory, rates, hours, and real-time availability, combined with on-street data via the Guidance API.
- Guided Enforcement Patented mobile enforcement application that guides officers to time-limit violations in real-time with 99.5% accuracy, achieving up to 200% increase in officer productivity and 126% increase in parking turnover.
- FAST (Field-Adaptable Survey Tool) Mobile app for parking policy and curb restriction capture that produces more accurate results than lidar, 360 imagery, OCR/image transcription, and satellite imaging, identifying and processing three times more locations.
- Guidance API Developer API providing real-time parking availability and policy data on- and off-street including block-level availability, rates, hours, policies, and restrictions for integration into mobile apps, mobility platforms, and dynamic messaging signs.
- Parking SDK Software library embedded in iOS and Android mobile apps that uses smartphone location and motion sensors to automatically and anonymously capture parking arrival and departure events in real time, providing greater than 90% availability accuracy with low battery consumption.
- ParQ Vision Camera-based video analytics solution using AI and machine learning with off-the-shelf camera technology to detect vehicles in real time, delivering high 90% accuracy reporting for parking management.
- Truck Parking Availability System (TPAS) Open technology-agnostic platform that integrates AI-driven vision cameras, radar, lidar, or ground sensors to provide real-time truck parking availability at public rest areas, highway pullouts, private truck stops, and seaports.
- ParkerMap Embeddable real-time parking availability map that enables city merchants to display parking information on their websites for visitors and customers.
- IoT Sensor Portfolio Customizable IoT sensing hardware including embedded and surface-mount sensors with detection accuracy exceeding 95% and camera-based sensing exceeding 97%, validated against audited ground-truth observations.
Quantifiable outcome
- 126% increase in parking turnover with Guided Enforcement
- +8 more outcomes
Companies that use Streetline
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Streetline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature8 records
Streetline partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Los Angeles Department of Transportation (LADOT)coreStreetline has been a proud partner of LADOT since 2009, working with the city to build a solution combining guidance, demand-based pricing and enforcement. The program began with a pilot in LA ExpressPark and expanded to a full deployment in Hollywood for guided enforcement.
- Oakland, CAcorePartnership started in 2016 to provide city-wide coverage of accurate, real-time parking availability and parking demand data. The city is using Streetline's trusted parking data to provide access to real-time availability, capture demand data for responsive pricing, and provide tools integrating on- and off-street views.
- Redwood City, CAcorePartnership since 2013 for integrated on- and off-street parking management. Started with sensor-per-space technology for 100 high-demand spaces and transitioned to infrastructure-lite solution covering over 1,000 spaces.
- Arizona Department of TransportationcorePartnership to provide real-time parking availability along the I-10 corridor as part of smart parking solutions deployment addressing the U.S. truck parking crisis. Part of $200 million federal funding for truck parking expansion.
- Washington State Department of Transportation (WSDOT)corePartnership for the Truck Parking Information Management System (TPIMS) providing real-time truck parking information along Washington's I-5 corridor. Detection equipment active at select public facilities including safety rest areas and weigh stations.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Streetline competitors and assessment
Company assessmentDirect peers
- ParkMobile: Largest US smart-parking platform providing mobile payments, enforcement, and real-time availability for municipalities. Directly competes with Streetline across enterprise SaaS contracts, consumer apps, and municipal enforcement workflows.
- Passport: Mobile payment and parking management platform serving cities and universities with payment, enforcement, and permit solutions. Overlaps directly with Streetline's Parker app, ParkEdge, and Guided Enforcement offerings.
- Flowbird: Global smart parking and mobility provider offering parking meters, pay stations, mobile apps, and back-office platforms. Competes with Streetline in municipal contracts and integrated curbside management.
- SpotHero: US parking marketplace that allows drivers to find and reserve off-street parking. Overlaps with Streetline's off-street availability and ParkEdge publisher functionality, with stronger consumer brand.
- PayByPhone: Mobile parking payment app owned by Volkswagen Financial Services, deployed across North American and European cities. Directly competes with Parker in consumer mobile payments and with Streetline's municipal platform offerings.
Broad incumbents
- INRIX: Large mobility data and analytics provider with parking availability data products, traffic intelligence, and connected vehicle services. Competes with Streetline's data and APIs in the mobility partner segment and at the city level.
- TIBA Parking Systems: Global provider of PARCS hardware and parking management software for off-street operators. Competes with Streetline in off-street facility management and complements ParkEdge on the operator side.
- T2 Systems: Parking management software vendor focused on universities, hospitals, municipalities, and operators. Comparable customer base and adjacent product portfolio to Streetline's enterprise management tools.
Regional players
- EasyPark Group: European smart parking provider offering mobile payments, sensors, and city platforms across Scandinavia, the UK, and broader Europe. Comparable technology stack and municipal business model, with strong geographic focus outside Streetline's core US footprint.
Emerging players
- Curbiq: Emerging curbside management and occupancy analytics provider for cities using camera-based sensing and curb policy tools. Overlaps with Streetline's ParQ Vision, FAST, and curb policy management offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Streetline social profiles
Digital presenceStreetline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Streetline leadership team
Management profileNumber of profiles
Profiles5 records
Streetline funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Streetline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Streetline
What does Streetline do?
Streetline provides machine-learning powered smart parking solutions that deliver real-time parking availability and demand data on- and off-street. The portfolio combines the Open Inference Platform ML engine with IoT sensors, camera-based vision analytics, and a smartphone Parking SDK to enable accurate parking availability, enforcement, and curb management tools for cities, state DOTs, enterprises, and mobility partners. Consumer-facing Parker and ParkerTruck mobile apps surface real-time parking guidance to drivers, while APIs and SDKs allow third parties to integrate parking data.
Is Streetline a public or private company?
Streetline is a private company. It is classified as venture growth investor backed and is currently operating.
When was Streetline founded?
Streetline was founded in 2005. It employs 51 to 100 people.
Where is Streetline based?
Streetline is headquartered in San Francisco, United States, in the North America region.
How does Streetline make money?
Three revenue lines are on record. Enterprise/SaaS Contracts with Municipalities are the primary driver. The others are API and SDK Licensing and ioT Hardware and Sensors.
Who are Streetline's main competitors?
Direct peers on record are ParkMobile, Passport, Flowbird, SpotHero and PayByPhone. Broad incumbents are INRIX, TIBA Parking Systems and T2 Systems. EasyPark Group is listed as a regional player. Curbiq is listed as an emerging player.
Does Streetline have an API?
Yes. Streetline provides multiple API options for developers: Guidance API provides real-time parking availability and policy data on- and off-street including block-level availability, rates, hours, policies and restrictions; Parking SDK is a software library that embeds in iOS and Android mobile apps to capture parking arrival/departure events using smartphone sensors; ParkEdge API enables off-street parking operators to push real-time availability, pricing and policy into the Guidance API; ParkerMap enables merchants to embed real-time parking availability maps on websites. Data available includes latitude/longitude, address, date/time, origin/destination data, and anonymized user data. Developer documentation is at guidance.streetline.com/api-docs/index.html?urls.primaryName=Guidance%20API%20V3%20Docs.
What industry is Streetline in?
Streetline's product category is Smart Parking Technology. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of TLAJAIAE, Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt). Its NAICS code is 812930 and its SIC code is 4700.