Gamlytics

What Gamlytics does

Gamlytics Pte. Ltd. is a Singapore-incorporated, privately held company founded in 2023 that operates a cloud-based esports analytics and management platform at gamlytics.gg. The platform serves three target personas — esports federations, team organizations, and individual players — through three integrated modules: a Federation Management dashboard that provides visual oversight and resource distribution across member organizations; a League Management System for running leagues, cups, and tournaments; and a Player Performance Tracking module built around the proprietary Gamer Performance Index (GPI). GPI is computed from real-time match, season, and historical performance data pulled directly from game publisher APIs (notably Riot Games), with a published disclaimer that Gamlytics is not endorsed by Riot Games. The platform supports social login and identity integration with Facebook, Google, Twitch, Steam, Discord, Twitter, and Riot, enabling cross-platform data linkage and friend-graph functionality.

The underlying technology stack combines API-based data ingestion from publishers, structured-data analytics for GPI calculation, and a recommendation engine that personalizes quests, challenges, and goals based on historical player performance. No proprietary SDK, public API, or mobile app is offered; the product is delivered as a web application.

Gamlytics monetizes through a subscription model with monthly, quarterly, and annual billing options across standard, premium, and collector's edition tiers, alongside a free tier. The company runs a hybrid go-to-market combining self-service registration for individual players and small organizations with an enterprise sales motion (demo request form and Calendly scheduling) for federations and large organizations. It has 1-10 employees, no disclosed VC funding beyond a $210,000 seed round from Satori Giants in August 2023, and reports no revenue. Customer logos visible on the website include a mix of U.S. collegiate esports programs (College of Esports, UNC Wilmington, Western Iowa Tech), national federations (NASEF, USEF, North Carolina Esports), and Belfast Esports.

Name

Gamlytics

Legal name

Gamlytics Pte. Ltd.

Website

https://gamlytics.gg

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Gamlytics Pte. Ltd. is a Singapore-based esports analytics and management platform serving federations, team organizations, and individual players. Its unified cloud platform combines federation oversight, league/tournament operations, and a proprietary Gamer Performance Index (GPI) computed from game publisher APIs.

Ownership category

akta.pro rank

Product category

Esports Management Software

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Esports Platforms & Competitive Gaming Networks (BPAMAKAH)

akta.pro secondary industries

Esports Data, Analytics & Integrity Services (Stats, Anti-Cheat, Anti-Fraud) (MPAFADAI), Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders) (MPAFADAF), Online/Remote Esports Tournaments (MPAGANAH)

Keywords

• Esports management platform
• Esports analytics software
• Player performance tracking
• League management system
• Federation management tools

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Premium Subscriptions: Subscription-based revenue model with monthly, quarterly, and annual billing options. Provides access to premium features and collector's edition versions of the platform. Users can cancel subscriptions with the right to use services persisting until the end of the current subscription period.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gamlytics operates a single unified cloud-based esports management platform that enables federations to oversee member organizations, teams, and players; lets organizations run leagues, cups, and tournaments; and lets individual players track performance through the proprietary Gamer Performance Index (GPI) computed from real-time game data pulled via publisher APIs. The product is delivered as a SaaS subscription with free, premium, and collector's edition tiers and is accessed via web browser.

Product overview

Gamlytics is a single unified esports management platform designed for esports organizations at every stage. The core platform provides three integrated modules targeting different user segments: Federation Management (for overseeing teams, players, and organizing esports organizations with visual overviews and resource distribution capabilities), League Management System (for streamlining league operations, cups, and tournaments), and Player Performance Tracking (featuring the Gamer Performance Index for calculating and displaying player statistics from game publishers' APIs). The platform supports social login via Facebook, Google, Twitch, Steam, Discord, Twitter, and Riot credentials, and offers subscription-based access with standard, premium, and collector's edition tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Gamlytics Esports Management Platform A unified cloud-based SaaS platform that enables esports federations to oversee member organizations, teams, and players; lets esports organizations and teams run leagues, cups, and tournaments; and lets individual players track performance through the proprietary Gamer Performance Index (GPI). Delivered via web browser on a freemium subscription model with Premium and Collector's Edition tiers.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Riot GamescoreTechnology or IntegrationRiot Games is a key integration partner whose APIs provide game performance data for Gamlytics' analytics platform. The platform connects to Riot's game data to calculate player statistics and GPI scores. Gamlytics explicitly states it is not endorsed by Riot Games and doesn't reflect the views or opinions of Riot Games.
• Belfast EsportsminorOthersCustomer organization featured in the 'Trusted by worldwide organizations' section of the website, indicating usage of the Gamlytics platform.
• College of EsportsminorOthersEducational institution customer featured in the partner logos section, using Gamlytics for esports program management.
• UNC WilmingtonminorOthersUniversity customer using Gamlytics for collegiate esports program management, featured in the trusted organizations section.
• Western Iowa Tech Community CollegeminorOthersCommunity college customer using Gamlytics for esports program management and operations.
• NASEFminorOthersNational Association of Secondary Esports Federation customer using the platform for federation management.
• North Carolina EsportsminorOthersState-level esports organization customer featured in the partner logos section.
• USEFminorOthersUnited States Esports Federation customer using the platform for national esports program oversight.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Battlefy: Battlefy is a leading esports tournament and league management platform used by publishers, teams, and community organizers. It directly competes with Gamlytics' league, cup, and tournament management module for the same organizer personas.
• Toornament: Toornament provides tournament organization, matchmaking, and broadcasting tools for esports and competitive gaming events. Its league and tournament management capabilities overlap directly with Gamlytics' League Management System.
• Start.gg: Start.gg (operated by ESL FACEIT Group) is a major tournament platform widely used for Super Smash Bros. and other esports circuits. It competes with Gamlytics for organizer-side tournament workflows and community engagement features.
• Challonge: Challonge is a long-standing bracket and tournament management platform serving community and amateur esports organizers. It overlaps with Gamlytics' tournament management module at the lower end of the market.
• Mobalytics: Mobalytics delivers in-game performance analytics and personalized improvement insights for competitive gamers (notably League of Legends). Its analytics approach and Riot-data lineage make it a direct competitor to Gamlytics' GPI-driven player performance layer.
• ESEA (E-Sports Entertainment Association): ESEA operates competitive Counter-Strike leagues with ranking systems and anti-cheat, targeting organized teams and leagues. It overlaps with Gamlytics' league and player performance tracking for team-based competitive esports.
• Strafe Esports: Strafe is an esports content and statistics platform aggregating schedules, scores, and player stats across multiple game titles. Its focus on esports data and community-facing analytics is adjacent to Gamlytics' player and federation dashboards.

Broad incumbents

• FACEIT: FACEIT (part of ESL FACEIT Group) is a large competitive gaming platform with matchmaking, anti-cheat, and tournament infrastructure. It serves similar competitive-player needs as Gamlytics but at much greater scale and with broader portfolio capabilities.

Emerging players

• Eklipse: Eklipse uses AI to automatically clip and distribute esports highlights from streams. It targets the same esports creator/player ecosystem as Gamlytics but focuses on content generation rather than federation and league management.

Others

• Newzoo: Newzoo is a games and esports market intelligence provider offering data, reports, and audience insights. While not a direct competitor, it operates in the same esports analytics ecosystem and serves federation/enterprise buyers with adjacent data needs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/gamlytics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gamlytics