Royal Brothers Bike Rentals

What Royal Brothers Bike Rentals does

Royal Brothers Bike Rentals is a Bangalore-headquartered two-wheeler rental platform founded in July 2015. The company operates across 40+ Indian cities and offers a fleet spanning 90+ vehicle models, from scooters and commuter motorcycles to premium marques including Royal Enfield, Yamaha, Triumph, and Harley-Davidson. Following a 2022 strategic investment from Yamaha Motor / MBSI, Royal Brothers effectively operates as a Yamaha subsidiary in India, with MBSI having deployed 1,000+ Yamaha vehicles onto the platform since November 2023.

The platform is delivered via iOS and Android mobile apps and a web interface supporting self-service booking with real-time fleet availability. Royal Brothers monetizes through multiple revenue streams: short-term rentals on hourly, daily, and weekly terms; electric vehicle rentals starting at Rs 17/hour; the RoyalBrothersX long-term subscription offering up to 30% savings versus pay-per-use; an OEM try-before-you-buy channel via a Suzuki Motorcycle India partnership (announced March 2026) across 7 cities; branded riding events and experiences (Royal Roots Retreat with Vital Roots); and accessories/merchandise via the RB Store. Primary customer segments include individual travelers and tourists and delivery/gig-economy workers; secondary segments include EV intenders and women riders. Fleet supply is increasingly OEM-backed through Yamaha and Suzuki relationships, while distribution remains largely owned with a franchise program referenced in the brand ecosystem.

Name

Royal Brothers Bike Rentals

Legal name

Royal Brothers

Website

https://royalbrothers.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Royal Brothers is a Bangalore-headquartered two-wheeler rental platform operating across 40+ Indian cities. It serves travelers, gig workers, and EV intenders via a digital self-service booking platform, with a fleet spanning scooters to premium motorcycles supplied largely through OEM partnerships with Yamaha and Suzuki.

Ownership category

akta.pro rank

Product category

Two-Wheeler Rental Services

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Street & Standard Motorcycle Rentals (THADAHAA)

akta.pro secondary industries

Adventure & Dual-Sport Motorcycle Rentals (THADAHAC), Two-/Three-Wheeler Delivery Vehicles Rental/Leasing (Scooters, Mopeds, Trikes) (TLABAGAC), Shared Mopeds/Motorbike Share (TLAFAMAH)

Keywords

• Bike rental services
• Two-wheeler rentals
• Motorcycle subscription
• Electric scooter rentals
• Mobility services

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Short-term Bike Rentals: Hourly, daily, and weekly rental fees for motorcycles and scooters across 40+ cities in India. Customers pay based on duration of rental with transparent pricing displayed on website.
2. Electric Vehicle Rentals: Rental of electric bikes and scooters with pricing starting at Rs. 17 per hour, targeting eco-conscious consumers and commuters in Bangalore.
3. RoyalBrothersX Long-term Subscriptions: Monthly and long-term subscription plans for two-wheelers offering savings up to 30%, targeting individuals seeking regular vehicle access without ownership.
4. Try Before You Buy Program: Partnership with Suzuki Motorcycle India allowing customers to rent e-ACCESS scooters for 24 hours to 12 months to experience the vehicle before purchase commitment.
5. Events and Experiences: Royal Roots Retreat - India First Biking and Wellness Retreat combining motorcycle tours with yoga, live music, and farm experiences at Rs. 9,440 per ticket.
6. Accessories and Merchandise: RB Store selling riding gears, accessories, biker t-shirts, and jackets designed by Royal Brothers.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Royal Brothers operates a self-service two-wheeler rental platform offering motorcycles, scooters, and superbikes for short-term and long-term rental across 40+ cities in India. Customers book vehicles through a website and mobile app with transparent usage-based pricing, real-time availability, and digital payments. The fleet spans 90+ models from scooters to Royal Enfield, Yamaha, Triumph, and Harley-Davidson superbikes, supplemented by EV options and RoyalBrothersX long-term subscriptions.

Product overview

Royal Brothers is a bike rental platform offering two-wheelers for rent across 40+ cities in India. The core offering is short-term bike and scooter rentals, complemented by electric vehicle rentals (Ather, TVS iQube, River Indie, Yobykes Drift), long-term subscription plans through RoyalBrothersX (up to 30% savings), and riding gear rentals. The portfolio also includes branded merchandise through RB Store, curated travel experiences via Adventures by RB, and the Royal Roots Retreat wellness program. Recent partnerships include Suzuki e-ACCESS 'try before you buy' rentals and the RB For Women motorcycle training initiative.

Differentiator

Problem solved

Functional benefit

Brands

• RB For Women: Motorcycle training program for women, launched in partnership with MBSI, to empower women through mobility and skills development
• RoyalBrothersX
• Adventures by RB
• Store by RB

Quantifiable outcome

• Presence in 40+ cities
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Vital RootsminorStrategic or Co-development Partner · 11 March 2026Royal Brothers partnered with Vital Roots to organize Royal Roots Retreat, India's first biking and wellness retreat. The two-day event combines motorcycle riding experiences with yoga sessions, live music, and farm activities at Kilukka Farms near Bangalore.
• Suzuki Motorcycle IndiacoreStrategic or Co-development Partner · 2 March 2026Suzuki Motorcycle India partnered with Royal Brothers to offer flexible rental and subscription plans for the e-ACCESS electric scooter, ranging from 24 hours to one year. The service initially launched in seven cities including Bengaluru, Hyderabad, Ahmedabad, Visakhapatnam, Bhubaneswar, Jaipur, and Gurugram, providing a try-before-you-buy experience for potential EV buyers.
• MobiKwikminorGTM or Marketing PartnerPayment partner offering promotional discounts on bike rentals through wallet payments, including cashback offers for customers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bounce: Bounce is a Bangalore-based scooter and bike rental platform operating dockless rentals across Indian cities with its own electric scooter manufacturing. Most directly comparable to Royal Brothers in target market, vehicle type, and digital booking model.
• Vogo: Vogo operates scooter rental kiosks across Indian cities targeting daily commuters and travelers. Direct competitor to Royal Brothers in the short-term two-wheeler rental category with similar hourly/daily pricing model.
• Drivezy (now Vizury): Drivezy was an Indian peer-to-peer vehicle rental platform that offered bikes and cars for rent. Closely comparable to Royal Brothers in operating geography (India) and self-service rental model, though broader in vehicle type.
• Rentomojo: Rentomojo is an Indian subscription-based rental platform offering furniture, appliances, and two-wheelers on monthly subscriptions. Comparable to Royal Brothers in the long-term subscription/subscription rental model for two-wheelers.
• Wheelstreet: Wheelstreet is an Indian motorcycle rental platform targeting travelers and enthusiasts with premium bikes. Direct competitor to Royal Brothers' premium segment including Royal Enfield, Triumph, and superbike offerings.

Broad incumbents

• Zoomcar: Zoomcar is India's largest self-drive car rental platform with a subscription model. Comparable to Royal Brothers in the self-drive vehicle rental business model and target Indian market, though focused on four-wheelers.

Regional players

• SelfDrive.in: SelfDrive.in is an Indian self-drive car rental service operating across multiple cities. Comparable to Royal Brothers in self-service vehicle rental in India, though focused exclusively on four-wheelers.

Emerging players

• Ola Electric: Ola Electric is India's leading electric two-wheeler manufacturer with its own rental and subscription initiatives. Partially comparable as a potential EV rental competitor and OEM partner analogous to Royal Brothers' Suzuki relationship.
• Uber Moto / Rapido: Rapido (backed by Uber interests) is a leading bike taxi and two-wheeler ride-hailing platform in India. Adjacent competitor in the Indian two-wheeler mobility market, particularly overlapping with Royal Brothers' commuter/gig-worker segment.

Others

• Ather Energy: Ather Energy is a leading Indian electric two-wheeler manufacturer whose scooters (450X, Rizta) are part of Royal Brothers' EV rental fleet. Comparable as an OEM partner and adjacent player in India's electric two-wheeler ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/royal-brothers/jobs
• Xx.com/RoyalBrothersIN

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Brothers Bike Rentals