VITAL ROOTS LTD

What VITAL ROOTS LTD does

Vital Roots Ltd is a UK-based, family-owned direct-to-consumer e-commerce retailer of organic wellness supplements, operating exclusively through its own online storefront at vital-roots.co.uk. The company sells a catalog of approximately 15 standardized capsule supplements — including herbal extracts (Tongkat Ali, Ashwagandha, Dong Quai, Soursop, Horny Goat Weed, Apricot Kernels), mushroom supplements (Lion's Mane, Reishi, Turkey Tail), and superfood blends (Seamoss, Combined Seamoss & Bladderwrack, Turmeric and Black Pepper) — alongside three curated bundle packs (Men's Bundle, Lady's Bundle, Cancer Fighting Pack) and a single branded accessory (insulated water bottle). Products are typically sold in 30-capsule packets at £19.99, with bundles priced at £38.88–£48.88 and the Shilajit Resin at £39.88. All orders include free UK delivery, and the company holds no disclosed B2B, wholesale, or international distribution channels.

The business operates a pure DTC model with revenue generated entirely through one-time online purchases — no subscription billing, loyalty program, or recurring contract structure is disclosed. Marketing is conducted through organic social media presence on Facebook, Instagram, and TikTok, with no paid acquisition infrastructure, marketplace listings, or retail partnerships evident. The company emphasizes ethically sourced ingredients, sustainability, and family-held herbal knowledge as its core brand differentiators, but has no disclosed patents, certifications, regulatory approvals, awards, or institutional investment. The management team, headcount, founding date, and financial performance are not publicly disclosed, indicating a small, privately held operation with a single-country (UK) geographic footprint.

Name

VITAL ROOTS LTD

Legal name

Vital Roots Ltd

Website

https://vital-roots.co.uk

Company type

Private

Operating status

Operating

Short description

Vital Roots Ltd is a UK-based, family-owned e-commerce retailer selling organic herbal and mushroom supplement capsules and curated wellness bundles directly to individual consumers via its own website, with free UK delivery and organic social marketing.

Ownership category

akta.pro rank

Product category

Herbal and Mushroom Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Dried Herbs & Herb Blends (AFAJANAC)

Keywords

• Organic wellness supplements
• Herbal supplements
• Mushroom supplements
• Dietary supplements
• Natural health products

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: Vital Roots generates revenue through direct one-time purchases of organic wellness supplements sold via their e-commerce website. Products include individual capsules, bundled packages, and specialty items like Shilajit Resin. All products are sold with free UK delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vital Roots Ltd sells a branded line of organic herbal and mushroom supplement capsules (including Soursop, Tongkat Ali, Seamoss, Lion's Mane, Reishi, Ashwagandha, Dong Quai, Horny Goat Weed, Apricot Kernels, Turkey Tail, and Turmeric & Black Pepper), curated wellness bundles (Men's Bundle, Lady's Bundle, Cancer Fighting Pack), Shilajit Resin, and a Vital Roots Insulated water bottle. All products are sold directly to consumers through the company's own UK e-commerce website with free UK delivery.

Product overview

Vital Roots Ltd is a UK-based family-owned e-commerce company offering premium organic wellness supplements. The product portfolio consists of individual herbal and mushroom supplement capsules (including Soursop, Tongkat Ali, Shilajit, Seamoss, Lion's Mane, Reishi, Ashwagandha, Dong Quai, Horny Goat Weed, Apricot Kernels, Turkey Tail, and Turmeric & Black Pepper) and curated bundle packs (Men's Bundle, Lady's Bundle, Cancer Fighting Pack) designed for specific wellness needs. The company also sells a branded insulated water bottle as an accessory. All supplements are sold as capsule formulations with standardized dosages (typically 30 capsules per packet) and feature free UK delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Soursop Leaf (Graviola) Capsules High-antioxidant herbal supplement capsule for adult consumers seeking immune support, relaxation, sleep aid, and inflammation reduction. 400mg per capsule, 30 capsules per packet.
• Tongkat Ali Herbal supplement capsule for adult consumers seeking testosterone support, libido enhancement, energy, endurance, muscle strength, and stress reduction. 300mg per capsule, 30 capsules per packet.
• Shilajit Resin 25g per packet Mineral-rich Shilajit resin supplement for adult consumers seeking stamina, mental clarity, anti-aging support, and enhanced nutrient absorption. 25g resin per packet.
• Seamoss Mineral-rich superfood supplement capsule containing 92 essential minerals, for adult consumers seeking energy, immunity, gut health, and skin and hair support. 500mg per capsule, 30 capsules per packet.
• Lion's Mane Mushroom supplement capsule for adult consumers seeking cognitive enhancement, nerve regeneration support, immunity boost, and inflammation reduction. 400mg per capsule, 30 capsules per packet.
• Reishi Mushrooms Mushroom supplement capsule for adult consumers seeking immune health support, stress reduction, fatigue relief, and restful sleep. 400mg per capsule, 30 capsules per packet.
• Horny Goat Weed Herbal supplement capsule for adult consumers seeking libido support, energy, endurance, bone health, and circulation boost.
• Dong Quai Traditional Chinese herbal supplement capsule (female ginseng) for adult consumers seeking hormonal balance, women's reproductive health support, improved circulation, and inflammation reduction.
• Combined Seamoss & Bladderwrack Combined herbal supplement capsule for adult consumers seeking thyroid function support, energy boost, and skin and hair health enhancement. 500mg per capsule, 30 capsules per packet.
• Ashwagandha Adaptogen herbal supplement capsule for adult consumers seeking stress and anxiety reduction, energy and stamina boost, cognitive enhancement, and hormonal balance support. 500mg per capsule, 30 capsules per packet.
• Apricot Kernels Antioxidant-rich supplement capsule containing healthy fats, for adult consumers seeking skin health and immunity support. 500mg per capsule, 30 capsules per packet.
• Turkey Tail Mushroom supplement capsule for adult consumers seeking immune system strengthening, antioxidant support, gut health, and cancer recovery support. 400mg per capsule, 30 capsules per packet.
• Turmeric and Black Pepper Anti-inflammatory supplement capsule combining turmeric and black pepper for enhanced nutrient absorption, for adult consumers seeking joint and skin health support and immunity boost. 500mg per capsule, 30 capsules per packet.
• Men's Bundle Pre-curated multi-supplement bundle for adult male consumers seeking strength, mental clarity, and overall wellness. Combines Tongkat Ali, Lion's Mane, Shilajit Resin, and Seamoss capsules. Priced at £38.88.
• Lady's Bundle Pre-curated multi-supplement bundle for adult female consumers seeking energy, hormonal balance, and overall wellness. Combines Seamoss, Shilajit Resin, Dong Quai, and Ashwagandha capsules. Priced at £38.88.
• Cancer Fighting Pack Pre-curated comprehensive wellness bundle for adult consumers seeking natural body defense support. Combines Bitter Apricot Kernel, Seamoss & Bladderwrack, Turmeric & Pepper, Soursop, and Lion's Mane capsules. Priced at £48.88.
• Vital Roots Insulated water bottle 500 ml Branded premium insulated water bottle made with 304 food-grade stainless steel, featuring double-wall vacuum insulation (cold up to 24 hours, hot up to 12 hours), BPA and phthalate free. Priced at £8.00.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Myprotein: UK-origin DTC supplements and sports nutrition brand selling capsule-form herbal and mushroom supplements (Lion's Mane, Ashwagandha, Turmeric) direct to consumers. Comparable channel mix and SKU architecture.
• Aduna: UK DTC superfood and adaptogen brand selling capsules and powders (Moringa, Baobab, Turmeric) direct to consumer. Comparable ingredient philosophy and DTC channel.
• Pukka Herbs: UK-based herbal wellness brand selling organic botanical supplements (Ashwagandha, Turmeric, herbal formulas) via DTC and retail. Closest brand-positioning peer to Vital Roots on organic herbal sourcing.
• Ancient + Brave: UK DTC wellness brand specialising in adaptogens, mushroom extracts and collagen, sold via own e-commerce site. Closely comparable DTC model, ingredient list and premium positioning.
• Viridian Nutrition: UK ethical vitamins and herbal supplements brand sold DTC and through independent health stores. Comparable ethical-sourcing positioning and capsule-format botanical range.
• Higher Nature: UK supplements brand selling herbal capsules, mushroom extracts and adaptogens through DTC and health-food retail. Comparable catalog (Ashwagandha, Turmeric, Reishi) and target customer.
• The Organic Pharmacy: UK wellness brand combining organic herbal supplements with skincare, sold DTC. Comparable organic-sourcing brand narrative and capsule-format wellness line.

Broad incumbents

• Holland & Barrett: UK's largest health food and supplement retailer offering a comparable range of herbal, mushroom and adaptogen capsules both in-store and online. Most directly comparable UK incumbent for Vital Roots' product mix and customer base.
• Boots Health: UK pharmacy and health retailer with a deep own-brand supplement range including herbal and mushroom capsules. Comparable target customer and product mix; broader portfolio reach.

Emerging players

• Heights: UK DTC braincare supplement brand built around Lion's Mane, Ashwagandha and marine extracts with a subscription model. Comparable ingredient set with a more developed recurring-revenue layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100002476926005&mibextid=wwXIfr
• Instagraminstagram.com/Vital roots_1
• TikToktiktok.com/@vitalroots_1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VITAL ROOTS LTD