What Life is Tech does

Life is Tech (ライフイズテック株式会社), founded in July 2010 and headquartered in Minato-ku, Tokyo, is a Japanese EdTech company that develops and operates a vertically integrated programming and digital talent education platform spanning K-12 schools, cram schools, universities, enterprises, and local governments. The company's product portfolio is anchored by Life is Tech! Lesson, a cloud-based, browser-accessible programming curriculum aligned with Japan's new curriculum guidelines (新学習指導要領) and adopted by 4,400+ schools and 600+ municipalities serving roughly 135,000 students per year. Complementary offerings include seasonal Life is Tech! Camps at university venues, a year-round Life is Tech! School, and MOZER — the proprietary learning platform that also powers Technologia School of Magic, a Disney-licensed consumer programming product.

The underlying technology stack centers on the MOZER platform, which features AI-driven learning navigation, real-time code execution feedback, and step-by-step curriculum delivery. The Life is Tech! Lesson Python course integrates AWS Amazon Rekognition to teach production-grade computer vision concepts, and the Spring 2026 camp curriculum was reorganized around generative AI co-creation workflows. The proprietary LX (Learning Experience) methodology — refined through 14+ years of offline camp operations — functions as a teaching framework analogous to UX applied to learning. The company also operates a B2B DX Readiness and BI Readiness training line sold to enterprise clients including NEC and Marui Group, and multi-year local government DX talent ecosystem programs (e.g., Yamanashi Prefecture).

Revenue is generated through a mix of subscription SaaS licensing to schools and municipalities (the largest stream at over 50% of sales), B2B DX training contracts, seasonal camp tuition, year-round school tuition, one-time consumer sales of Technologia School of Magic (¥128,000 list price), and public-sector managed services contracts. The go-to-market combines product-led SaaS distribution to schools, enterprise field sales for DX training, and event-driven community-led acquisition through camps and alumni networks.

Name

Life is Tech

Legal name

ライフイズテック株式会社

Website

https://life-is-tech.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Life is Tech is a Japanese EdTech company (founded 2010, Tokyo) operating a vertically integrated programming and digital talent platform across K-12 schools, universities, enterprises, and local governments, anchored by the Life is Tech! Lesson cloud curriculum adopted by 4,400+ schools.

Ownership category

akta.pro rank

Product category

K-12 Education Technology (EdTech)

NAICS

Software Publishers (5132), Computer Training (61142), Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)

akta.pro secondary industries

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), Productivity & Office Software Skills (EDAAAIAC), Makerspace, Innovation Lab & Fab Lab Operations (Tools, Safety, Programming) (EDAEAGAI), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• K-12 programming education
• Cloud-based learning platform
• EdTech SaaS licensing
• Corporate DX training
• Digital talent development

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Life is Tech ! Lesson (School/Cram School SaaS Licensing): Subscription/license fees from schools (public middle/high schools) and cram schools adopting the Life is Tech ! Lesson cloud platform. This is the largest revenue driver, representing over 50% of total sales. Sold via direct sales to school boards and local government education bureaus, with per-student or per-school licensing.
2. IT Camps (Spring/Summer/Winter): Seasonal short-term intensive programming camps held at university campuses across Japan. Revenue from participant tuition fees. Primary acquisition channel for ongoing school program enrollment. Camp revenues fluctuate seasonally (Q1=Q2 summer peak).
3. IT/Programming School (Year-round): Year-round after-school programming school (Life is Tech ! School) providing ongoing programming education to middle and high school students. Tuition-based recurring revenue model.
4. DX Readiness / Corporate Training: DX talent training programs for enterprise clients (NEC, Marui Group, etc.). B2B contract revenue, typically annual or multi-session engagements. Includes BI Readiness, reverse mentoring, and DX literacy programs.
5. Technologia School of Magic (Consumer Product): Disney-licensed programming education product sold directly to consumers. One-time purchase price of ¥128,000 (with installment options). Includes online curriculum + physical 'magic book' starter kit and progressive postcard deliveries.
6. Local Government / Public Sector Programs: DX human resource development ecosystem programs for local governments (e.g., Yamanashi Prefecture, Fukushima Prefecture, Iizuka City, etc.). Public-sector contract revenue for training programs targeting university students and local business DX.
7. Career Development / College Student Programs: Digital career support programs for university students (Life is Tech ! Leaders, Life is Tech ! Career). May include job matching and DX talent platform services.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels10 records

Core offering

Life is Tech develops and operates a multi-segment EdTech platform centered on programming and digital education for Japanese youth and the workforce. The largest business is Life is Tech! Lesson, a cloud-based SaaS curriculum for middle and high schools adopted by 4,400+ schools and 600+ municipalities. The company also runs seasonal IT camps and year-round schools for students, operates the Disney-licensed Technologia School of Magic consumer product, delivers DX Readiness training to enterprises (NEC, Marui Group), and partners with local governments on regional digital talent development programs.

Product overview

Life is Tech is an EdTech company operating a multi-product platform centered on digital and AI education for Japanese youth and professionals. The core portfolio consists of: (1) Life is Tech! Lesson, a cloud-based SaaS programming curriculum for middle and high schools (4,400+ schools, 600+ municipalities) serving as the primary revenue driver; (2) Life is Tech! Camp and School, the flagship offline/online IT and programming education programs for middle and high school students; (3) the MOZER proprietary learning platform powering Technologia School of Magic, a Disney-licensed online programming course for general consumers; (4) DX Readiness and BI Readiness, enterprise DX training programs; and (5) government-facing local digital talent development programs including the Yamanashi DX Ecosystem. The MOZER platform serves as the underlying technology layer across multiple offerings. Together these products span B2C consumer, B2B enterprise, and B2G government segments.

Differentiator

Problem solved

Functional benefit

Brands

• Life is Tech ! Lesson: 中学校・高校向けクラウド型プログラミング学習教材
• Life is Tech ! Camp
• Life is Tech ! School
• テクノロジア魔法学校
• DXレディネス研修
• MOZER
• Code Girls
• Tech for Local
• Life is Tech ! Leaders

Products and services

• Life is Tech! Lesson Cloud-based programming learning materials for Japanese middle and high schools, aligned with the new curriculum guidelines. Browser-based with no installation required; includes AI teacher navigation, progress management dashboards for teachers, quiz and evaluation tools, and step-by-step learning design. Covers middle school technology and high school Information I courses. Represents over 50% of total company revenue as of fiscal 2024.
• Life is Tech! Camp Short-term intensive IT and programming camps held during spring, summer, and winter breaks at university venues nationwide across Japan (University of Tokyo, Keio, Waseda, etc.). Includes courses in app development, game creation, web design, media art, IoT, and AI. Participants can choose online or in-person formats. Pricing ranges from ¥39,900 (3-day commuter) to higher tiers for overnight multi-day programs.
• Life is Tech! School Year-round after-school programming school for middle and high school students. Designed to take beginners to app/game release capability within one year. Features mentor support from current university students and a collaborative community environment.
• Technologia School of Magic (テクノロジア魔法学校) Disney-licensed online programming learning platform sold as a consumer product. RPG-style adventure through a magical academy teaching JavaScript, HTML/CSS, Processing, and Shader. Three integrated courses: media art, game creation, and web design. Hybrid format combines 100 hours of online learning with physical items including a story-driven 'Magic Book' starter kit and collectible Disney postcards. Priced at ¥128,000 with installment payment options.
• DX Readiness (DXレディネス研修) Enterprise DX training program series that transforms all employees into DX-capable talent. All programs use interactive, practice-based formats. Covers digital literacy, data utilization, and BI skills for organizations undergoing digital transformation. Includes DX reverse mentoring for executives and corporate workforce upskilling.
• BI Readiness Training (BIレディネス研修) Business intelligence training that teaches BI design methodology for connecting objectives, data, and processes. Helps organizations move beyond data fragmentation to data-driven decision-making.
• Local Digital Talent Development (地域デジタル人材育成) Local government-focused digital talent development program building sustainable DX human resource ecosystems at the regional level. Includes university student DX leader cultivation and support for small and medium enterprise DX. Notable partnerships include Yamanashi Prefecture DX Human Resource Development Ecosystem Creation Project.
• Career Development Program (大学生向けキャリア支援) Career support program for university students focused on digital and AI skills for employment and career advancement, including digital talent platform services and job matching.
• Life is Tech! Leaders University student program offering digital skills development and career support. Includes DX leadership training and regional DX ecosystem initiatives, with student mentors supporting school programs.
• Life is Tech! Lesson — Python Course High school-level AI programming course aligned with the Information I curriculum. Uses Amazon Rekognition for computer vision education. Covers all Information I units plus AI-driven problem-solving, enabling students to build real-world applications using AWS AI services such as yearbook face search and product inspection.
• Life is Tech! Lesson — Information I AI Drill (情報AIドリル) Drill and test preparation tool for the university entrance common exam 'Information I' subject. Leverages learning data from Life is Tech Lesson to provide efficient exam strategy and practice for cram school students.
• Tech Koshien (テック甲子園) National programming competition for junior high and high school students. Renamed in 2026 from 'App Koshien' (アプリ甲子園) which had been running since 2011. Aims to produce innovators through idea and implementation across middle and high school student participants.

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• Amazon Web Services (AWS) JapancoreTechnology or IntegrationAWS provides cloud infrastructure and AI services (Amazon Rekognition) for Life is Tech's online learning platform and Python course curriculum. Life is Tech is featured in AWS user case studies. AWS infrastructure enables scale of 135,000+ annual users for Life is Tech ! Lesson.
• Walt Disney Japan (ウォルト・迪士尼・ジャパン)flagshipOEM/ Whitelabel/ Licensing PartnerExclusive licensing partnership for Disney's programming education product 'Techno logia School of Magic.' Life is Tech developed and operates the Techno logia School of Magic using 13 Disney properties (Zootopia, Tangled, Baymax, etc.) as learning themes. Disney provides brand IP; Life is Tech provides EdTech platform and curriculum.
• 株式会社セネジー (Senez)minorChannel Partner/ Reseller/ DistributorOperates 8 after-school care (民間学童) locations across Tokyo. Adopted Techno logia School of Magic as the programming education curriculum for its facilities.
• NHKエンタープライズ (NHK Enterprises)minorStrategic or Co-development PartnerNHK Enterprises co-developed and co-operated the 'Deep Learning School' (ディープラーニングの学校) AI junior program for middle/high school students. NHK provided venue, promotion, and content production; Life is Tech provided curriculum and programming education expertise.
• 株式会社QosmominorStrategic or Co-development PartnerAI technology company providing deep learning technical expertise and AI systems for the 'Deep Learning School' program. Specialized in computational creativity and algorithmic design.
• Sony Interactive Entertainment (Sony SIE)minorStrategic or Co-development PartnerCo-developed 'VR Camp with PlayStation VR' programming education events with Life is Tech. SIE provided PlayStation VR hardware, PlayStation Park venue, and co-branded promotion. Life is Tech provided curriculum and programming instruction.
• Waseda University (Kawai Lab)minorStrategic or Co-development PartnerCo-operated VR Camp with PlayStation VR event at Waseda University with Prof. Kawai's research lab. Waseda provided venue, academic credibility, and latest VR research insights alongside Life is Tech's programming curriculum.
• SoftBank Robotics (シャープロボティクス)minorStrategic or Co-development PartnerSoftBank Robotics provided Pepper robots for programming education programs at Shizuoka Prefecture Fujieda Middle School. Life is Tech developed the Pepper-based programming curriculum.
• Yamanashi PrefecturecoreStrategic or Co-development PartnerMulti-year partnership for 'Yamanashi Prefecture DX Human Resource Development Ecosystem Creation Project.' Life is Tech provides DX training curriculum, university student DX leader programs, and local SME DX support. Prefecture provides funding, policy support, and regional coordination.
• NEC CorporationcoreChannel Partner/ Reseller/ DistributorNEC adopted Life is Tech's DX reverse mentoring program for its employees. Life is Tech provides the DX training curriculum; NEC employees receive digital upskilling.
• Marui Group (EPSON)coreChannel Partner/ Reseller/ DistributorMarui Group adopted Life is Tech's DX Readiness training program for all employees across the group company.
• Recochoku (レコチョク)minorGTM or Marketing PartnerCo-hosted 'Code Girls × Recochoku' — a programming workshop for middle/high school girls combining music and technology. Recochoku provided venue, music industry expertise, and co-marketing. Life is Tech provided curriculum and instructors.
• H.I.S. (エイチ・アイ・エス)minorChannel Partner/ Reseller/ DistributorH.I.S. is the travel partner for Life is Tech's Global IT Camp overseas programs (Oxford, Singapore). H.I.S. handles travel arrangements, logistics, and international tour operations for participants. Life is Tech provides curriculum and programming instruction.
• Kodansha (講談社)minorStrategic or Co-development PartnerCo-developed 'Shingeki no Kyojin' (Attack on Titan) themed programming design event 'Sozo Heidan' and the 'Mingeki' fan site using MOZER platform. Kodansha provided Attack on Titan IP; Life is Tech provided programming education platform and curriculum.
• NTT Learning Systems (NTTラーニングシステムズ)minorImplementation/ SI/ Consulting PartnerPartnership in Ministry of Internal Affairs and Communications 'Youth Programming Education Promotion' project for Okinawa block. NTT LS provided local coordination, cloud education platform expertise, and project management for sustainable programming education ecosystem in remote islands.
• Recharge Inc. (株式会社リチャージ)minorImplementation/ SI/ Consulting PartnerLocal partner in Okinawa/Miyako Island for the sustainable programming education ecosystem project. Provided local connections, venue coordination, and ongoing operational support for island-area programming education.

Scale indicators12 records

Expansion highlights6 records

Emerging players

• CodeCombat: Game-based K-12 coding platform with AI learning features. Comparable storytelling/AI-narrative approach to Life is Tech's MOZER-powered curriculum.

Broad incumbents

• Scratch (MIT): MIT's free block-based programming platform for K-12. Broader incumbent in K-12 programming education globally; competes indirectly as a free alternative to paid curricula.
• Udemy: Global online learning marketplace with substantial programming course catalog. Comparable as a broad incumbent offering self-paced technical training to adult/corporate learners — overlapping with DX Readiness segment.

Direct peers

• Code.org: US-based non-profit providing free K-12 computer science curriculum and teacher training. Most direct global peer given shared mission of bringing programming education to school systems at scale.
• Quipper: Japanese K-12 digital learning platform serving schools, teachers, and students across Japan and Southeast Asia. Direct competitor for the Lesson platform within Japanese school procurement.
• Tynker: K-12 coding education platform with self-paced curricula for schools and consumers. Direct global peer in delivering browser-based programming learning to school systems.
• Progate: Japanese programming education platform offering online courses for beginners and intermediates. Direct competitor in the broader Japanese programming-education market, particularly for adult/consumer segments.
• AtCoder: Japanese competitive programming platform with strong presence among student programmers. Overlaps with Life is Tech's competition programs (Tech Koshien) and programming talent development.
• manabo: Japanese K-12 EdTech platform providing digital learning tools to schools and cram schools. Direct competitor for the same school SaaS procurement budget.
• TECH::CAMP: Japanese programming bootcamp offering intensive courses for adults and students. Comparable to Life is Tech ! Camp segment in format and target audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LifeisTechInc
• YouTubeyoutube.com/@LifeisTechInc/videos
• Facebookfacebook.com/LifeisTech

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds7 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life is Tech