KlickEx
KlickEx is a New Zealand-based cross-border payments operator, part of Nomu Pay Group, that provides digital money transfers and mobile top-ups from Australia and New Zealand to recipients across 13 Pacific Island and Asian countries via telecom and mobile wallet partners.
- Company typePrivate
- Founded2006
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What KlickEx does
KlickEx Pacific Limited is a New Zealand-based cross-border payments operator that runs a digital remittance platform connecting senders in Australia and New Zealand with recipients across 13 Pacific Island and Asian countries. Founded in 2006 and headquartered in Auckland, the company operates as a subsidiary of Nomu Pay Group, with an Australian trading entity (Nomu Pay Australia Pty Limited, T/A KlickEx) regulated by AUSTRAC alongside the parent's NZ Financial Service Providers registration (FSP585928). Leadership is held by Robert Bell (Chairman & CEO), Henry Bell (COO), and Vijesh Prasad (CFO). Cumulative disclosed funding totals approximately $20.3M across rounds between 2011 and 2018, including a $14.5M raise from Pacific Settlements Limited in January 2018.
The core product is the KlickEx Money Transfer Platform, a web and mobile app that routes transfers to recipient-side partners including Digicel Pacific, Vodafone Pacific, SPBD, and a growing set of regional mobile wallets (GCASH, MoMo, ShopeePay, Touch'n Go, True Money, UPI/bank in India, and telco wallets such as M-PAiSA, M-Vatu, M-SELEN, and Cellmoni). Complementary offerings include Send Global Top Up for airtime, KlickEx Direct for wallet-bypass transfers, and the KlickEx Money Card for fund access. Funding sources on the send side span debit card, bank transfer, POLi Payment, PayID, and the Dolla App. The business model is transaction-fee and FX-spread-based, with pay-as-you-go pricing displayed at point of transaction.
Distribution combines a direct-to-consumer digital self-serve channel with a New Zealand agent network and deep partner integrations. The customer base is the Pacific Islands and Asian diaspora, served primarily through a horizontal segmentation approach. Recent technology investment includes AI-augmented UX improvements (delivered via Phenomenon Studio) that produced a +35% conversion lift on the 'Add Money' funding flow, signalling an ongoing product-modernisation effort.
KlickEx firmographics
Firmographics- Name
- KlickEx
- Legal name
- KlickEx Pacific Limited
- Website
- https://klickexpacific.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KlickEx is a New Zealand-based cross-border payments operator, part of Nomu Pay Group, that provides digital money transfers and mobile top-ups from Australia and New Zealand to recipients across 13 Pacific Island and Asian countries via telecom and mobile wallet partners.
- Ownership category
- akta.pro rank
KlickEx industry classification
Industry- Product category
- Cross-Border Remittance
- akta.pro primary industry
- Consumer P2P International Remittances (FSAGAKAA)
- akta.pro secondary industries
- Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG), Cross-Border Payouts & Mass Disbursements (Pay-outs) (FSAMAIAJ)
Keywords
Where KlickEx is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
KlickEx business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Money Transfer Fees: KlickEx charges fees for money transfer services, displayed as transfer fees on the platform. The exchange rate spread between mid-market rates and the rate offered to customers likely represents a portion of revenue.
- Mobile Top-Up Services: Revenue generated from airtime/data top-up services to mobile wallets and telecom partners across Pacific Islands and Asia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard money transfer service with transparent fees |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
KlickEx product offering
Product offeringCore offering
KlickEx operates a cross-border money transfer and mobile top-up platform connecting senders in Australia and New Zealand to recipients across 13+ Pacific Island and Asia Pacific countries. Customers fund transfers via debit card, bank transfer, POLi Payment, PayID, or the Dolla App, and recipients receive funds through trusted telecom partners (Digicel, Vodafone) and mobile wallets (GCASH, MoMo, ShopeePay, Touch'n Go, True Money, M-PAiSA, M-Vatu, M-SELEN, Cellmoni, UPI). The service is regulated in New Zealand (FSP585928) and Australia (AUSTRAC).
Product overview
KlickEx Pacific Limited operates a cross-border payments platform focused on Pacific Islands and Asia-Pacific remittances. The core offering is the KlickEx Money Transfer Platform, which connects to partner networks (Digicel, Vodafone, mobile wallets) to enable fast, low-cost money transfers. Supplementary services include Send Global Top Up for mobile airtime, the KlickEx Money Card for fund management, and KlickEx Direct for direct transfers. The company is part of the Nomu Pay Group and is regulated in New Zealand (FSP585928) and Australia (AUSTRAC).
Differentiator
Problem solved
Functional benefit
Products and services
- KlickEx Money Transfer Platform Cross-border payments platform enabling money transfers from Australia and New Zealand to Pacific Islands (Tonga, Samoa, Fiji, Vanuatu, Papua New Guinea, Cook Islands, Solomon Islands) and Asia (Philippines, Vietnam, Indonesia, Malaysia, Thailand, India) through partner telecom operators and mobile wallets. Users select a partner, add funds, and initiate transfers with recipient notification within minutes.
- Send Global Top Up
Quantifiable outcome
- +35% 'Add Money' conversion rates following AI-augmented UX improvements
Companies that use KlickEx
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
KlickEx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature2 records
KlickEx partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- Digicel PacificcoreDigicel Pacific is a primary recipient partner for mobile transfers and top-ups in Tonga, Samoa, Fiji, Vanuatu, and Papua New Guinea. Recipients can receive money transfers and airtime directly to their Digicel mobile accounts.
- Vodafone (Pacific)coreVodafone Pacific provides mobile money services (M-PAiSA in Fiji, M-Vatu in Vanuatu, Vodafone Cook Islands) through which recipients can receive KlickEx transfers. Also available for mobile top-ups.
- Nomu Pay GroupflagshipNomu Pay Group is the parent company of KlickEx Pacific Limited. KlickEx operates as part of the Nomu Pay Group, which also operates in Australia under Nomu Pay Australia Pty Limited.
- South Pacific Business Development (SPBD)coreSPBD is a partner in Tonga for receiving money transfers, providing microfinance and financial inclusion services to the local population.
- GCASH (Philippines)coreGCASH is the mobile wallet partner for the Philippines, enabling recipients to receive KlickEx transfers directly to their GCASH accounts.
- MoMo Mobile Wallet (Vietnam)coreMoMo is Vietnam's leading mobile wallet partner for KlickEx, allowing recipients to receive international transfers to their MoMo e-wallet.
- ShopeePay (Indonesia)coreShopeePay is the mobile wallet partner in Indonesia for receiving KlickEx money transfers.
- Touch'n Go (Malaysia)coreTouch'n Go eWallet is the partner for Malaysia, enabling recipients to receive KlickEx transfers to their digital wallet.
- True Money (Thailand)coreTrue Money Wallet is the partner in Thailand for receiving international money transfers via KlickEx.
- Our Telekom (Solomon Islands)coreOur Telekom M-SELEN mobile wallet in Solomon Islands enables recipients to receive KlickEx transfers.
- Phenomenon StudiominorUI/UX design agency that conducted AI-augmented UX improvements for KlickEx, resulting in +35% conversion rate improvements on 'Add Money' flow.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
KlickEx competitors and assessment
Company assessmentDirect peers
- WorldRemit: Digital remittance platform with deep mobile wallet and telco payout coverage across Africa, Asia and the Pacific. Closely comparable on digital cross-border transfers to mobile wallets (MoMo, GCASH-like rails) and recipient-side partner model.
- Taptap Send: App-based remittance provider focused on corridors serving diaspora communities, with strong presence in Africa and South/Southeast Asia. Comparable as a digital-first, low-fee consumer remittance app competing for the same sender wallets.
- Wise (TransferWise): Global cross-border money transfer and multi-currency account provider serving consumers and SMBs with transparent mid-market rates. Directly comparable on cross-border payments product, mid-market FX positioning, and corridor breadth.
- Remitly: US-listed digital remittance platform serving consumer senders across many of the same Pacific, Southeast Asian and South Asian corridors as KlickEx. Directly comparable on product (mobile/web cross-border transfers), customer base (diaspora remitters) and revenue model (transaction fees + FX spread).
- Sendwave: Mobile-first remittance app focused on corridors in Africa and Asia, now part of WorldRemit. Directly comparable on app-led, low-fee transfers to mobile wallets serving diaspora senders.
Regional players
- OFX (OzForex): Australia-originated cross-border payments and FX provider serving consumers and SMBs with international transfers. Comparable as a regionally headquartered, Australia-facing cross-border payments operator competing for similar sender segments.
- Digicel Pacific: Leading mobile operator across the Pacific Islands with Digicel Cellmoni and other mobile money services. Comparable as both a core payout partner and a potential competitor if it expands its own international remittance offerings in Pacific corridors.
Broad incumbents
- MoneyGram: Global money transfer operator with digital and agent network serving Pacific, Asian and global corridors. Comparable as a broad incumbent in consumer cross-border transfers, with overlapping destination markets but a more generalist positioning.
- Western Union: Global incumbent in cross-border money transfers with extensive agent and digital network across Pacific and Asian corridors. Comparable as a broad competitor in the same consumer remittance category, but with a much wider portfolio (agent cash payout, business payments, etc.) and a non-specialized go-to-market.
Emerging players
- M-Pesa (Vodafone/Safaricom): Global benchmark for telco-led mobile money, with M-PAiSA (Fiji) and M-Vatu (Vanuatu) being direct payout partners of KlickEx. Comparable as a mobile wallet ecosystem that both enables and could disintermediate aggregator-led remittances.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
KlickEx social profiles
Digital presenceKlickEx compliance and trust
Trust signalCompliance2 records
KlickEx financial estimates
Financial estimateRevenue estimate
Valuation estimate
KlickEx leadership team
Management profileNumber of profiles
Profiles3 records
KlickEx funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KlickEx M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KlickEx
What does KlickEx do?
KlickEx operates a cross-border money transfer and mobile top-up platform connecting senders in Australia and New Zealand to recipients across 13+ Pacific Island and Asia Pacific countries. Customers fund transfers via debit card, bank transfer, POLi Payment, PayID, or the Dolla App, and recipients receive funds through trusted telecom partners (Digicel, Vodafone) and mobile wallets (GCASH, MoMo, ShopeePay, Touch'n Go, True Money, M-PAiSA, M-Vatu, M-SELEN, Cellmoni, UPI). The service is regulated in New Zealand (FSP585928) and Australia (AUSTRAC).
Is KlickEx a public or private company?
KlickEx is a private company. It is classified as venture growth investor backed and is currently operating.
When was KlickEx founded?
KlickEx was founded in 2006. It employs 11 to 50 people.
Where is KlickEx based?
KlickEx is headquartered in Auckland, New Zealand, in the Oceania region.
How does KlickEx make money?
Two revenue lines are on record. Money Transfer Fees are the primary driver. The others are mobile Top-Up Services.
Who are KlickEx's main competitors?
Direct peers on record are WorldRemit, Taptap Send, Wise (TransferWise), Remitly and Sendwave. Regional players are OFX (OzForex) and Digicel Pacific. Broad incumbents are MoneyGram and Western Union. M-Pesa (Vodafone/Safaricom) is listed as an emerging player.
Does KlickEx have an API?
No public API is recorded for KlickEx.
What industry is KlickEx in?
KlickEx's product category is Cross-Border Remittance. Its primary akta.pro industry code is FSAGAKAA, Consumer P2P International Remittances, with a secondary code of FSAMAIAG, Multi-Currency Accounts, Wallets & IBAN Services.