What Phantm does

Phantm is an Australian software and advisory company that helps brands collect, validate, and structure packaging data across suppliers, SKUs, components, and materials. The platform addresses the operational pain point that packaging information is typically fragmented across PDFs, specifications, images, and supplier inputs, leaving brands unable to comply with evolving regulations (APCO, EPR) or make informed sustainability and cost decisions. Phantm's product suite is modular: Phantm Pro serves major retailers and FMCG brands with enterprise-wide data asset building, Phantm Pulse serves SMEs and manufacturers with simpler onboarding, and Phantm AI provides AI-driven ingestion and enrichment of packaging data, with human packaging specialists cross-checking outputs.

Underlying the software is a combination of AI-enabled data workflows and a packaging advisory practice. The platform captures data once, then repurposes it across compliance reporting, fee modeling, supplier comparison, and SKU-level optimization, including environmental impact modeling for CO2, fossil fuel use, and water consumption. Pricing is not publicly disclosed but operates on a monthly retainer basis, bundling Packaging Advisory access with the Packaging Intelligence subscription. GTM is sales-led and consultative, targeting enterprise accounts directly with "Book a Demo" and "Book a Call" CTAs, supplemented by content marketing (blog, webinars, case studies) and participation in regulatory and climate forums.

Phantm generates revenue primarily through recurring subscription retainers with enterprise customers such as Amazon, Unilever, Starbucks, David Jones, MECCA, Mutti, Thankyou, Danone, and Asahi, plus SME subscriptions via Phantm Pulse and Individual Services on a per-request basis. The company is privately held, founded in Melbourne, raised approximately AUD 1.28M in 2023, and is actively expanding into the UK while deepening its position as a regulatory advisor in Australian packaging EPR reform.

Name

Phantm

Legal name

Phantm Pty Ltd

Website

https://phantm.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Phantm is an Australian software and advisory company that helps brands collect, validate, and structure packaging data across suppliers and SKUs for compliance, reporting, and sustainability decisions. It serves major retailers and FMCG brands primarily, with growing exposure to SMEs and the UK market.

Ownership category

akta.pro rank

Product category

Sustainable Packaging Data Software

NAICS

Software Publishers (51321)

akta.pro primary industry

Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

Keywords

• Packaging data management
• Sustainable packaging software
• Packaging compliance reporting
• APCO reporting platform
• EPR regulatory advisory

Headquarters

HQ city

Cremorne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Packaging Advisory + Packaging Intelligence Subscription: Monthly retainer model that includes access to Packaging Advisory and Packaging Intelligence services. Clients receive packaging expert support and data-driven insights powered by proprietary packaging software. The service model provides ongoing engagement rather than one-time projects.
2. Individual Services: Services provided to users which are specifically requested by the user and for which a Fee may be payable. Fees vary in accordance with account type, nature of services, number of users, and Individual Services requested. Includes GST and is payable in Australian dollars.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Phantm provides a packaging data management platform and advisory service that captures, validates, structures, and maintains packaging data across suppliers, SKUs, components, and materials. Its modular product set (Phantm Pro for enterprise retailers/FMCG, Phantm Pulse for SMEs, and Phantm AI for data enrichment) combines AI-enabled ingestion of PDFs, specs, and images with packaging specialist validation to produce APCO, EPR, and other regulatory-ready outputs and environmental impact reports.

Product overview

Phantm offers a modular packaging data management platform consisting of Phantm Pro (enterprise tier for major retailers and FMCG brands), Phantm Pulse (SME-focused entry tier), and Phantm AI (AI-powered data enrichment module). All tiers are powered by the central Packaging Intelligence Platform which orchestrates supplier engagement, data capture, validation, and reporting. The platform is complemented by Packaging Advisory Services that combine human packaging expertise with AI-enabled workflows. The system captures packaging data from PDFs, specifications, and images; validates at SKU, component, and material levels; and generates APCO and compliance-ready outputs for regulatory reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Phantm Pro: Enterprise packaging data platform for major retailers and FMCG brands to build enterprise-wide packaging data assets for reporting and compliance.
• Phantm Pulse
• Phantm AI

Products and services

• Phantm Pro Enterprise packaging data management platform for major retailers and FMCG brands that captures, consolidates, validates, and maintains packaging data across supply chains, suppliers, SKUs, components, and materials, and generates reporting and compliance outputs including APCO and EPR-aligned records.
• Phantm Pulse Packaging data solution for SMEs and manufacturers that enables collection, structuring, and reuse of packaging data into a simple, reliable system, with APCO and compliance-ready outputs generated quickly.
• Phantm AI AI-powered data capture and enrichment module that ingests PDFs, specifications, and images from suppliers and internal teams, fills missing fields, standardises inconsistent data, and is cross-checked by packaging experts to improve accuracy.
• Packaging Advisory Services Expert consulting services combining packaging specialists with AI-enabled data workflows to help brands build trusted packaging data assets, strengthen reporting and compliance, and act on insights for cost reduction and packaging optimisation.

Quantifiable outcome

• Market Lane Coffee reduced the CO2 impact of their coffee bags by 83%
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• MeccaflagshipStrategic or Co-development Partner · 12 November 2025Mecca, a major beauty retailer, partnered with Phantm to improve packaging data collection, analysis, and reporting. The collaboration leverages AI technology to enhance operational efficiency for Mecca's packaging sustainability initiatives. Phantm is also working with kit: (MECCA's skincare brand) on refill packaging analysis.
• Monash UniversitycoreStrategic or Co-development PartnerMonash University is part of Phantm's deep and extensive partnership network of materials visionaries, specialists and organisations. The partnership provides academic credibility and research collaboration opportunities for packaging materials expertise.
• Sustainability VictoriacoreStrategic or Co-development PartnerSustainability Victoria is part of Phantm's partnership network providing expertise in sustainable packaging and environmental policy. The partnership supports Phantm's regulatory and sustainability focus.
• APCO (Australian Packaging Covenant Organisation)coreStrategic or Co-development PartnerAPCO is central to Phantm's service offerings, with the company's technology designed to support APCO reporting requirements. Phantm helps brands generate APCO and compliance-ready outputs.
• CSIROcoreStrategic or Co-development PartnerCSIRO is part of Phantm's partnership network of materials visionaries, specialists and organisations. The partnership provides scientific research collaboration for packaging materials and sustainability.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• EcoVadis: EcoVadis provides sustainability ratings and intelligence for global supply chains, including environmental performance scoring that intersects with packaging sustainability. They serve large enterprises and overlap with Phantm's FMCG and retail customer base.
• Salesforce Net Zero Cloud: Salesforce Net Zero Cloud is an enterprise sustainability platform within the Salesforce ecosystem for carbon accounting and ESG reporting. It competes with Phantm at large enterprise customers who already use Salesforce as their system of record.
• Sphera: Sphera (backed by Blackstone) is an enterprise ESG and product stewardship platform offering packaging compliance and supply chain data management. They compete with Phantm at the enterprise level with a broader sustainability portfolio and deeper installed base.
• Workiva: Workiva is an enterprise platform for ESG, sustainability, and regulatory reporting that could absorb packaging data and EPR compliance workflows. They compete for enterprise compliance and reporting budgets across large public and private companies.

Direct peers

• Sinai Technologies: Sinai Technologies is a software platform for product-level environmental and compliance data, including packaging compliance for Extended Producer Responsibility (EPR). They serve enterprises with decarbonization and EPR reporting, directly competing with Phantm's packaging data platform in the regulatory compliance space.

Emerging players

• Watershed: Watershed is an enterprise climate platform for carbon accounting and sustainability reporting, including product-level footprinting relevant to packaging. They compete for enterprise sustainability budget with overlapping customer profiles among large corporates.
• Circularise: Circularise offers supply chain traceability and material data management for plastics and packaging using blockchain technology. They overlap with Phantm in helping enterprises collect and structure packaging material data for compliance and sustainability reporting.
• Persefoni: Persefoni offers a climate management and accounting platform for enterprises, including supply chain emissions relevant to packaging. They target similar enterprise sustainability buyers with a broader carbon-focused offering.
• Measurabl: Measurabl is an ESG data management platform that helps enterprises centralize sustainability data and reporting. They represent an adjacent emerging player in enterprise sustainability software with comparable target buyer profiles and SaaS delivery model.

Regional players

• Recykal: Recykal is an India-based digital platform for circular economy and packaging waste management. While operating in a different geography, Recykal serves similar packaging compliance and Extended Producer Responsibility use cases in the Indian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/phantm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phantm