What Wireless Social does

Wireless Social is a UK-based provider of guest Wi-Fi connectivity, data capture, and guest engagement solutions targeting the hospitality sector. Founded in 2013 and headquartered in Leyland, the company's flagship platform, Wireless ONE, delivers seamless Wi-Fi access across more than 7,500 venues using a single login mechanism that supports Face ID, Google, Facebook, X, and standard form authentication. The platform captures guest data at the point of access, feeds it into over 100 CRM and marketing automation integrations, and supports downstream use cases including loyalty programme enrolment, email database segmentation, footfall analytics, and competitive benchmarking through its Insights Plus module. The company was acquired by Access Hospitality, part of The Access Group, in January 2024 and now operates as an integrated brand within that hospitality software portfolio.

The business operates a B2B SaaS model, selling annual subscriptions on a quote-based pricing structure with a premium Full Service Wrap tier that includes a dedicated account manager, customer success support, and monthly strategy calls. Its go-to-market is enterprise field sales targeting multi-site hospitality operators including restaurant groups, pub companies, hotels, cafes, and competitive socialising venues; referenceable customers include BrewDog, Fuller's, Wildwood, Tortilla, Dirty Martini, and Azzurri. Additional product modules include Connectors (CRM/marketing integrations), Activate (loyalty programme sign-ups via the Wi-Fi journey), Customised Splash Pages (branded login experiences), Micro Survey (in-flow data collection), and Wi-Fi-based gamification features for game days.

Revenue mechanics depend on recurring subscription fees for Wi-Fi platform access, data analytics, and premium support services. The company reports serving over 20,000 hospitality sites, suggesting a long-tail customer base that supplements enterprise anchor accounts. Following the Access Hospitality acquisition, Wireless Social's distribution is now amplified through The Access Group's broader hospitality software ecosystem spanning EPoS, HR, CRM, reservations, and property maintenance, positioning the platform for cross-sell into a significantly larger combined customer base.

Name

Wireless Social

Legal name

Wireless Social

Website

https://wireless-social.com

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

11–50 employees

Short description

Wireless Social provides guest Wi-Fi, data capture, and guest engagement SaaS for hospitality operators, serving over 20,000 sites across restaurants, pubs, hotels, and cafes. It operates as a brand within Access Hospitality, part of The Access Group, following a January 2024 acquisition.

Ownership category

akta.pro rank

Product category

Hospitality Guest Wi-Fi Software

NAICS

All Other Telecommunications (5178)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH) (HDAFACAI)

akta.pro secondary industry

Enterprise Wi‑Fi Access Points (Indoor) (HDAFACAA)

Keywords

• Guest wifi solutions
• Hospitality analytics
• Guest engagement platform
• Wifi marketing software
• Hospitality CRM integrations

Headquarters

HQ city

Leyland

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Guest Wi-Fi SaaS Subscription: Provides guest Wi-Fi solutions to hospitality operators on a subscription basis with Full Service Wrap support options. Revenue derived from recurring subscription fees for Wi-Fi platform access, data analytics, and premium support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wireless Social provides a guest Wi-Fi platform for the hospitality sector, enabling venues to offer branded Wi-Fi connectivity while capturing guest data and integrating with over 100 CRM and marketing platforms. The Wireless ONE platform serves 7,500+ venues with single-login access, and is complemented by analytics (Insights Plus), loyalty sign-up tools (Activate), connector integrations, and the Full Service Wrap support package.

Product overview

Wireless Social is a unified guest Wi-Fi platform for the hospitality sector, acquired by Access Hospitality in January 2024. The core offering is the Wireless ONE platform, which provides seamless Wi-Fi access across 7,500+ venues with single login functionality. The product portfolio includes Insights Plus for benchmarking and analytics, Connectors for CRM/marketing integrations, and Activate for loyalty programs. Additional features include Customised Splash Pages for branded experiences, Micro Survey for data collection, and Full Service Wrap for premium support. The system integrates with over 100 CRM and marketing platforms to enable targeted, data-driven marketing campaigns and personalized guest experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Wireless Social Guest Wi-Fi Platform A comprehensive guest Wi-Fi solution for hospitality operators that enhances connectivity while delivering customer insights, data capture, marketing integration, and customer analytics.
• Wireless ONE Central platform enabling seamless Wi-Fi experience across 7,500+ venues with a single login, providing guest access through Face ID, Google, Facebook, X, or standard forms.
• Insights Plus Benchmarking and analytics module providing standard and customised reports tracking footfall trends, dwell time, and guest demographics, enabling comparison against competitors.
• Connectors Integration product providing direct integrations and data feeds with leading CRM and marketing technology providers to the hospitality sector for seamless data flow.
• Activate Loyalty growth module that encourages guests to sign up for loyalty programmes directly through the Wi-Fi journey to drive footfall and boost customer satisfaction.
• Full Service Wrap Premium support package providing ongoing service from a dedicated Account Manager and Customer Success team, with monthly strategy calls and technical assistance to maximise Wi-Fi strategy.

Quantifiable outcome

• +4.7% increase in opt-ins and +25.1% more new marketable users in trial across half of restaurants
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Access HospitalityflagshipStrategic or Co-development Partner · 1 January 2024Wireless Social was acquired by Access Hospitality, part of The Access Group, in January 2024. This strategic acquisition integrates Wireless Social's guest Wi-Fi solution into Access Hospitality's broader hospitality software portfolio spanning EPoS, CRM, HR, reservations, and other operational systems.
• ActeolcoreTechnology or IntegrationActeol provides CRM and marketing automation integration for Wireless Social. The partnership enables automated customer journey communications and seamless data synchronisation between Wireless Social's guest Wi-Fi platform and hospitality marketing systems.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Purple WiFi: UK-based guest Wi-Fi and location analytics provider focused on retail and hospitality venues; the closest direct competitor to Wireless Social in the same geography and customer segment.
• Cloud4Wi: Cloud-based guest Wi-Fi, customer data platform and location analytics platform for multi-site retail and hospitality operators — directly overlapping Wireless Social's Wi-Fi + CRM/marketing integration thesis.
• Linkyfi: Guest Wi-Fi marketing and analytics platform for venues, providing splash pages, data capture and CRM integrations comparable to Wireless Social's Wireless ONE stack.
• Hotspot System: Cloud-managed guest Wi-Fi platform for hospitality, retail and venues offering branded splash pages and marketing integrations similar to Wireless Social's offering.
• Beonic: Venue analytics and customer engagement platform combining Wi-Fi, computer vision and footfall data for airports, malls and hospitality — overlapping with Wireless Social's Insights Plus benchmarking proposition.

Regional players

• Yelp WiFi (by Boingo/Captive Networks): Guest Wi-Fi with captive portal and analytics historically marketed to US hospitality/retail venues; competes with Wireless Social on the same use case but primarily in North America.

Broad incumbents

• Cisco Meraki: Enterprise networking incumbent with cloud-managed Wi-Fi access points, location analytics and marketing APIs; competes broadly with Wireless Social by bundling guest Wi-Fi features into the access-point sale.
• Aruba Networks (HPE): Major enterprise Wi-Fi vendor with ArubaOS guest access, location services and ClearPass; a broad incumbent that overlaps with Wireless Social at the analytics and guest-access layer.
• Ruckus Networks (CommScope): Enterprise and venue Wi-Fi infrastructure provider with guest access and analytics features used in hospitality, comparable as an incumbent alternative to Wireless Social's managed service layer.

Others

• Acteol: Hospitality CRM and marketing automation partner that integrates with Wireless Social to enable automated customer journeys; adjacent ecosystem participant rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wireless Social