Atherton Bikes
Atherton Bikes is a Welsh mountain bike manufacturer selling premium, made-to-order bikes (A Range with 3D-printed titanium/carbon and S Range with CNC aluminium) direct-to-consumer worldwide, with extensive custom sizing and racing-proven suspension designs.
- Company typePrivate
- Founded2019
- HeadquartersLlanrhaiadr-ym-mochnant, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Atherton Bikes does
Atherton Bikes is a Welsh mountain bike manufacturer that designs, produces, and sells premium made-to-order mountain bikes direct-to-consumer from its factory in Machynlleth, Wales. Founded in 2018-2019 by siblings Dan, Gee, and Rachel Atherton alongside co-founders Piers Linney and Dan Brown, the company serves aggressive mountain bikers, enduro racers, and high-performance trail riders worldwide. With 1-10 employees and a fully bespoke production model, it maintains a tightly focused operation that ships globally via DHL.
The product line is split across the A Range (additive-manufactured frames with 3D-printed titanium lugs joined to custom carbon tubes, using the proprietary DW6 suspension platform developed exclusively with Dave Weagle) and the S Range (subtractive-manufactured frames with CNC-machined 7075-series aluminium lugs using the DW4 suspension platform). Bikes are offered in Trail, Enduro, and Downhill configurations; both ranges ship in 12-22 standard sizes plus full custom sizing — a range substantially wider than typical competitors. An e-MTB line has been added through a partnership with Avinox drive systems, integrating their M2S and M2 motors. The company has filed a UK patent application (GB2400886.4) and offers a lifetime warranty on frames backed by an infinite-life design approach.
Atherton Bikes sells complete builds and frame-only configurations at prices ranging from £4,799 to £9,199, with 50% deposits required on the A Range and 20% on the S Range. Auxiliary revenue includes finance facilitation through V12 Retail Finance and UK Cycle to Work participation via Cyclescheme and Green Commute Initiative. The customer base is internationally distributed, with over 66% of customers outside the UK and 33% of 2024 sales coming from Europe. The company has remained founder-owned and bootstrapped, raising approximately $1.55M total across three small crowdfunding and angel rounds between 2020 and 2023.
Atherton Bikes firmographics
Firmographics- Name
- Atherton Bikes
- Legal name
- Atherton Bikes Limited
- Website
- https://athertonbikes.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Atherton Bikes is a Welsh mountain bike manufacturer selling premium, made-to-order bikes (A Range with 3D-printed titanium/carbon and S Range with CNC aluminium) direct-to-consumer worldwide, with extensive custom sizing and racing-proven suspension designs.
- Ownership category
- akta.pro rank
Atherton Bikes industry classification
Industry- Product category
- Mountain Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- E-Bikes & Electric Bicycles (CRACASAA), Bike Parts & Components Retail (CRAMAHAB), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
Keywords
Where Atherton Bikes is headquartered
LocationHeadquarters
- HQ city
- Llanrhaiadr-ym-mochnant
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Atherton Bikes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Bicycle Sales: Atherton Bikes generates revenue primarily from the sale of complete mountain bicycles and frames. They offer two main product lines: A Range (carbon/titanium, additive manufactured) and S Range (aluminium 7075, CNC manufactured). Bikes are sold as complete builds or frame-only, with customization options through their website. They also sell accessories and merchandise.
- Finance Services: Through V12 Retail Finance, Atherton Bikes offers interest-free and interest-bearing finance options up to 48 months, enabling customers to spread purchase costs. They earn financing facilitation fees through this partnership.
- Cycle to Work Schemes: Partnership with Cyclescheme and Green Commute Initiative allowing employees to purchase bikes via salary sacrifice, saving 26-47% on bikes. Atherton Bikes participates as an approved retailer.
- Accessories and Merchandise: Sale of clothing, hardware accessories, cranks, and custom Invisiframe kits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | A Range - Additive Manufacturing (Carbon/Titanium) |
| One time/ perpetual license | Multi-year contract | S Range - Subractive Manufacturing (Aluminium 7075) |
| Transaction based/ take rate | Monthly | V12 Finance - Interest-Free Options |
| Other | Monthly | Cyclescheme - Tax Savings Program |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels11 records
Atherton Bikes product offering
Product offeringCore offering
Atherton Bikes designs, manufactures and sells premium custom mountain bikes directly to consumers worldwide from its factory in Machynlleth, Wales. The company offers two product lines: the A Range (additive-manufactured titanium lugs bonded to custom carbon tubes with DW6 suspension) and the S Range (CNC-machined aluminium 7075 lugs with DW4 suspension). Bikes are configured and ordered online, with extensive size options (12-22 standard sizes plus custom) and complete build or frame-only purchasing.
Product overview
Atherton Bikes is a mountain bike manufacturer based in Machynlleth, Wales offering two distinct product ranges. The A Range features premium bikes built with additive manufacturing (3D-printed titanium lugs bonded to custom carbon tubes) and Dave Weagle's DW6 suspension platform, available in Trail (A.130), Enduro (A.150, A.170), and Downhill (A.200) models. The S Range provides more affordable aluminium alternatives using subtractive manufacturing (CNC-machined 7075 aluminium lugs) with the DW4 suspension platform, offered in S.150, S.170, and S.200 configurations. Both ranges utilize a lug-and-tube construction method enabling extensive size customization. Additionally, Atherton offers e-bike versions integrating Avinox drive systems (M2S and M2 motors) alongside accessories including titanium cranks and custom frame protection.
Differentiator
Problem solved
Functional benefit
Products and services
- A.130 Trail Bike Trail mountain bike with 130mm rear travel, built using A Range additive manufacturing with laser-printed titanium lugs bonded to custom carbon tubes and featuring Dave Weagle's DW6 suspension platform. Part of the World Championship-winning A Range.
- A.150 Enduro Bike All-mountain/Enduro bike with 150mm rear travel, featuring titanium and carbon construction with DW6 suspension linkage, designed for aggressive trail riding with climbing ability despite downhill-focused geometry.
- A.170 Big Mountain Enduro Bike Big mountain enduro bike with 170mm rear travel, mixed-wheel (mullet) configuration, DW6 suspension platform, and straight-through seat tube. Available in multiple builds with coil or air shock options and choice of 170mm or 180mm forks.
- A.200 Downhill Bike Flagship downhill bike with 200mm rear travel, built with titanium lugs and carbon tubes using additive manufacturing. Features DW6 suspension platform and is designed for World Cup downhill racing.
- S.150 Trail Bike Trail bike with aluminium 7075 construction and CNC-manufactured lugs, using the DW4 suspension platform. More affordable alternative to the A Range with similar geometry but slightly heavier with greater impact durability.
- S.170 Enduro Bike Big mountain enduro bike in aluminium 7075 with CNC-machined lugs and DW4 suspension platform (170mm rear travel). Available in multiple builds with RockShox or Fox suspension components and SRAM drivetrains.
- S.200 Downhill Bike Aluminium downhill bike with 200mm rear travel and DW4 suspension platform. Full aluminium alternative to the carbon/titanium A.200.
- Atherton S.170E Electric Mountain Bike Electric mountain bike based on the S.170 platform with integrated Avinox e-bike drive system (up to 1,500W peak power and 150Nm torque). Awarded Best in Test in the E-Mountainbike 2026 group test.
- A.200.G Gearbox Race Bike Race bike using additive manufacturing combined with Pinion gearbox and Gates belt drive, developed by Atherton Racing for Downhill World Cup testing as a gearbox drivetrain exploration.
- Atherton Titanium Cranks
Quantifiable outcome
- 33% of 2024 sales from European customers, indicating strong international market penetration
- +4 more outcomes
Companies that use Atherton Bikes
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Atherton Bikes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
Atherton Bikes partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supportive.
- AvinoxcoreAvinox is a Shenzhen-based e-bike motor system innovator that launched its M2S and M2 drive systems. Atherton Bikes is one of over 60 OEM bike brand partners integrating Avinox e-bike drive systems into their electric bicycles. The partnership provides Avinox-powered e-bike options for Atherton's EMTB lineup, featuring motors with up to 1,500W peak power and 150Nm torque.
- Dave WeaglecoreDave Weagle is the suspension designer who developed the exclusive DW6 and DW4 linkage platforms for Atherton Bikes. The DW6 platform is used in A Range bikes while DW4 is used in S Range. Both platforms are designed exclusively for Atherton Bikes, representing a deep technical collaboration.
- CycleschemesupportiveCyclescheme is a UK employee benefit scheme allowing workers to save 26-40% on bicycles via salary sacrifice. Atherton Bikes is an approved Cyclescheme retailer, enabling employee customers to purchase bikes through this tax-efficient scheme with no upfront payment and deductions from gross salary.
- Green Commute InitiativesupportiveGreen Commute Initiative is an industry-leading, award-winning Cycle to Work Scheme provider with no spend limits and no ownership fees. Savings range from 28-47% depending on tax rate. Atherton Bikes offers this scheme as an alternative to Cyclescheme for UK customers.
- Fox FactorycoreFox Factory provides suspension components across Atherton bike builds including Fox Float X2, Fox DHX2, and Fox 38 forks. Build 1 features Fox Factory components as premium specification options throughout the lineup.
- RockShoxcoreRockShox provides suspension components including Vivid Ultimate Coil, Zeb Ultimate, Domain R forks, and Super Deluxe shocks used across S Range and A Range builds as value-oriented or performance options.
- SRAMcoreSRAM provides drivetrain components including Eagle 90, Eagle T-Type, GX, and NX groupsets plus UDH (Universal Derailleur Hanger) across all builds. Also supplies Code RSC brakes.
- Stan's NoTubescoreStan's provides wheelsets including Flow EX3 and Flow S1/S2 rims with their e-Sync hubs, used as standard spec across all bike builds for reliable tubeless performance.
- ContinentalcoreContinental provides Kryptotal tyres (Enduro and DH casing options) as standard fitment across all builds, in various configurations for mixed wheel setups.
- FSA (Full Speed Ahead)supportiveFSA provides cockpit components including Gradient stems and bars, Comet stems, and headset components used across builds.
- HayescoreHayes Dominion A4 brakes are specced across the entire gravity range of bikes, providing power, sensitivity, and reliability for confidence-inspiring performance. Chosen after race team testing showed exceptional performance.
- DHLsupportiveDHL is the shipping partner used for worldwide deliveries. Atherton Bikes states they don't mark up DHL charges and constantly negotiate to provide customers with the best possible delivery rates.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Atherton Bikes competitors and assessment
Company assessmentDirect peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Atherton Bikes social profiles
Digital presenceAtherton Bikes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atherton Bikes leadership team
Management profileNumber of profiles
Profiles6 records
Atherton Bikes funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atherton Bikes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atherton Bikes
What does Atherton Bikes do?
Atherton Bikes designs, manufactures and sells premium custom mountain bikes directly to consumers worldwide from its factory in Machynlleth, Wales. The company offers two product lines: the A Range (additive-manufactured titanium lugs bonded to custom carbon tubes with DW6 suspension) and the S Range (CNC-machined aluminium 7075 lugs with DW4 suspension). Bikes are configured and ordered online, with extensive size options (12-22 standard sizes plus custom) and complete build or frame-only purchasing.
Is Atherton Bikes a public or private company?
Atherton Bikes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atherton Bikes founded?
Atherton Bikes was founded in 2019. It employs 1 to 10 people.
Where is Atherton Bikes based?
Atherton Bikes is headquartered in Llanrhaiadr-ym-mochnant, United Kingdom, in the Europe region.
How does Atherton Bikes make money?
Four revenue lines are on record. Bicycle Sales are the primary driver. The others are finance Services, cycle to Work Schemes and accessories and Merchandise.
Who are Atherton Bikes's main competitors?
Yeti Cycles is listed as a direct peer.
Does Atherton Bikes have an API?
No public API is recorded for Atherton Bikes.
What industry is Atherton Bikes in?
Atherton Bikes's product category is Mountain Bicycles. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRACASAA, E-Bikes & Electric Bicycles. Its NAICS code is 336991 and its SIC code is 3751.