What Avinox does

Avinox (legal entity SZ Avinox Innovation Co., Ltd.) is a Shenzhen-headquartered OEM e-bike powertrain supplier that designs, manufactures, and licenses mid-drive motors, batteries, control electronics, and companion software to bicycle brands. Its core offering is the Avinox Drive System—a modular platform spanning three drive-unit generations (M1, M2, M2S with up to 1,500W peak power and 150Nm torque in a 2.59kg package), six Li-ion battery SKUs (integrated FP700/FS800/FS600 and removable RS800/RS600/RS480), three OLED touchscreen displays (DP100, DP100-F, DPC100) with GPS and Apple Find My support, the BC100 wireless controller, and a suite of accessories including GaN-based 508W and 168W chargers and a 1,200 lm front light. Software is delivered through the Avinox Ride mobile app (iOS/Android) and includes Auto mode powered by multi-sensor fusion (IMU, wheel speed, torque, cadence, gear position) and the award-winning Smart Heart Rate Control system, which modulates assist to keep riders in target 50–85% of max heart-rate zones.

The business model is B2B OEM hardware sales: Avinox sells drive systems to 60+ bike brand partners—including Amflow (a DJI sister brand), Canyon, Mondraker, Pivot, Commencal, Atherton, BH, Whyte, ROTWILD, Unno, Forbidden, Megamo, Crestline, and VELO DE VILLE—who integrate them into complete e-bikes sold through their own retail channels. Avinox also co-develops next-generation platforms with selected OEM partners, as demonstrated by the MG Concept Motor unveiled at Eurobike 2026 with Canyon, Commencal, Forbidden, Mondraker, and Megamo. Pricing is not publicly disclosed.

Avinox was founded in 2024 as a subsidiary of drone manufacturer DJI, which provides manufacturing, R&D, and capital backing; the entity became operationally independent in 2025 and now operates from Shenzhen HQ with a European office in Rotterdam. The company's primary customer segment is electric mountain bike (eMTB) manufacturers, with adjacent expansion into eTrekking, eSUV/all-terrain touring, and eGravel categories. End-markets served span China, Europe (Germany, Spain, France, UK, Netherlands), North America, and Australia, supported by Eurobike and Sea Otter trade-show presence, a global dealer locator, and direct consumer engagement through the Avinox Ride app.

Name

Avinox

Legal name

SZ Avinox Innovation Co., Ltd.

Website

https://avinox-ebike.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

Avinox is a Shenzhen-headquartered OEM e-bike drive systems supplier, spun out of DJI in 2024, providing mid-drive motors, batteries, displays, software, and accessories to 60+ global bicycle brand partners for integration into eMTB, eTrekking, eGravel, and eSUV models.

Ownership category

akta.pro rank

Product category

E-Bike Drive Systems

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

Keywords

• E-bike drive systems
• Mid-drive motors
• OEM powertrains
• E-bike components
• Electric bicycle batteries

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. E-Bike Drive Systems (OEM): Avinox generates revenue by selling its drive systems (motors, batteries, displays, controllers) as OEM components to bicycle manufacturers who integrate them into their e-bike models. This B2B model constitutes the primary revenue stream, with over 60 bike brands including Amflow, Canyon, Mondraker, Pivot, and Commencal adopting the systems.
2. Aftermarket Accessories: Sale of accessories including front lights (1200 lm), chargers (508W and 168W variants), and charging hubs through the same dealer network as the drive systems.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Avinox designs and manufactures OEM e-bike powertrains consisting of mid-drive motors (M1, M2, M2S), high energy-density Li-ion batteries (FP700, FS800, FS600, RS800, RS600, RS480), OLED touchscreen control displays (DP100, DP100-F, DPC100), a wireless controller (BC100), the Avinox Ride companion app, and ecosystem accessories (front light, chargers, charging hub). Over 60 bicycle brand partners globally integrate Avinox drive systems into their e-bike models, with the company supplying complete integrated platforms to eMTB, trekking, gravel, and touring e-bike OEMs.

Product overview

Avinox is an e-bike drive systems company headquartered in Shenzhen, China, and a subsidiary of DJI, that designs and manufactures integrated technology solutions for electric bicycles. Its portfolio spans three generations of mid-drive motors (M1, M2, M2S), a range of integrated and removable Li-ion batteries (FP700, FS800, FS600, RS800, RS600, RS480), touchscreen control displays (DP100, DP100-F, DPC100), a wireless controller (BC100), the Avinox Ride companion app, and ecosystem accessories (front light, chargers, charging hub). The core offering is the Avinox Drive System — a modular platform combining drive unit, battery, display, and app — which mid-drive e-bike manufacturers integrate as OEM. The company also develops AI-powered features such as Smart Heart Rate Control and an Auto assist mode using multi-sensor fusion. At Eurobike 2026, Avinox unveiled the MG Concept Motor (MG1) as a new concept platform. Over 60 OEM bike brand partners globally have adopted Avinox systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Avinox M2S Drive Unit High-power mid-drive motor delivering up to 1,500W peak power and 150Nm peak torque (Boost mode), 130Nm continuous torque, weighing approximately 2.59kg. Features dual-meshing gear design for quiet operation, integrated temperature management, IP66 rating, and five assist modes (Auto, Eco, Trail, Turbo, Boost). Requires Avinox FP700 or RS800 battery to achieve 1,500W peak. Designed for OEM integration into high-performance e-bikes.
• Avinox M2 Drive Unit Mid-drive motor delivering up to 1,100W peak power and 125Nm peak torque (Boost mode), 110Nm continuous torque, weighing approximately 2.65kg. Part of the second-generation Avinox drive system family with integrated thermal management, IP66 rating, and five assist modes. Designed for OEM integration into mid-power e-bikes.
• Avinox M1 Drive Unit First-generation mid-drive motor delivering up to 1,000W peak power and 120Nm peak torque (Boost mode), 105Nm continuous torque, weighing approximately 2.52kg. Award-winning flagship that established Avinox in the e-bike OEM market. Designed for OEM integration into e-bikes.
• Avinox MG Concept Motor (MG1) Next-generation concept motor featuring sub-0.1-second internal gear shifting, maintenance-free internal shifting (no rear derailleur required), AI+ mode for high-speed riding, and smart anti-theft with real-time motor locking. Lighter, category-adaptable platform suitable for eMTB, eTrekking, eSUV, and eGravel e-bikes. Developed in collaboration with five OEM partners.
• Avinox FP700 Battery Integrated Li-ion battery delivering 700Wh energy, 36.1V nominal voltage, 19.4Ah capacity, weighing approximately 3.18kg with energy density up to 220 Wh/kg. Seamlessly integrates into bike frame for a cleaner look and stable center of gravity. IP56 rated. Required to achieve 1,500W peak power from M2S drive unit.
• Avinox FS800 Battery Integrated Li-ion battery delivering 800Wh energy, 35.9V nominal voltage, 22.3Ah capacity, weighing approximately 3.74kg with energy density of 214 Wh/kg. Fixed/integrated installation type, IP56 rated. Supports 1,300W peak power on the M2S drive unit.
• Avinox FS600 Battery Integrated Li-ion battery delivering 600Wh energy, 35.9V nominal voltage, 16.7Ah capacity, weighing approximately 2.87kg with energy density of 209 Wh/kg. Fixed/integrated installation type, IP56 rated.
• Avinox RS800 Battery Removable Li-ion battery delivering 800Wh energy, 35.9V nominal voltage, 22Ah capacity, weighing approximately 4kg with energy density of 200 Wh/kg. Quick-release structure for convenient charging without moving the bike. IP56 rated. Required to achieve 1,500W peak power from M2S drive unit.
• Avinox RS600 Battery Removable Li-ion battery delivering 600Wh energy, 35.9V nominal voltage, 16.7Ah capacity, weighing approximately 2.96kg with energy density of 202 Wh/kg. Can also be mounted externally as a secondary battery to expand range. IP56 rated.
• Avinox RS480 Battery Removable Li-ion battery delivering 480Wh energy, 28.7V nominal voltage, 16.7Ah capacity, weighing approximately 2.49kg with energy density of 192 Wh/kg. Removable design with quick-release for flexible charging.
• Avinox DP100 Control Display 2-inch OLED full-color touchscreen control display with 800 nits brightness, 326 ppi resolution, BLE 5.1, GPS/Galileo/BeiDou/QZSS navigation, IMU/compass/barometer/ambient light sensor, 8GB storage, IP56 rating, USB-C PD3.0 65W fast charging, 4G LTE supported. Connects drive unit to app and enables customization.
• Avinox DP100-F Control Display 2-inch OLED full-color touchscreen control display with 800 nits brightness, 326 ppi resolution, BLE 5.1, GPS/Galileo/BeiDou/QZSS navigation, IMU/compass/barometer/ambient light sensor, 8GB storage, IP56 rating, USB-C PD3.0 65W fast charging, 4G LTE supported, and automatic brightness adjustment.
• Avinox DPC100 Control Display 2-inch OLED full-color touchscreen control display with 326 ppi resolution, BLE 5.3, GPS/Galileo/BeiDou/QZSS navigation, IMU/compass/barometer/ambient light sensor, 8GB storage, IP56 rating, USB-C 10W charging, and Apple Find My supported. 4G LTE not supported.
• Avinox BC100 Wireless Controller Compact wireless controller connected via Bluetooth 5.1 for adjusting assist levels, switching screens, controlling front light, and other operations without stopping the ride. Uses CR1620 battery with approximately one-year lifespan. IP56 rated.
• Avinox Ride App Mobile companion app (iOS 15+ and Android 10+) for customizing assist parameters, customizing display layouts, recording and syncing ride data to Strava, bike protection features (Bluetooth unlock, abnormal movement alerts, password authentication), Apple Find My support via DPC100, health management system, and remote control via 4G.
• Avinox Front Light Smart front light delivering up to 1,200 lm high beam and 500 lm low beam, featuring automatic brightness adjustment based on ambient conditions. Wireless controller operation, IP56 rated, powered by main battery. Compatible only with Avinox Drive System-equipped bikes.
• Avinox 508W Charger (Round Port) GaN fast charger with 12A charging current, AC 90–260V input, weighing 985g. Charges Avinox FP700 from 0–80% in approximately 1 hour 16 minutes, FS600 in approximately 1 hour 42 minutes, FS800 in approximately 1 hour 45 minutes.
• Avinox 168W Charger (Round Port) Standard charger with 4A charging current, AC 90–260V input, weighing 545g. Slower charging option for Avinox integrated batteries with round connectors.
• Avinox 508W Charger (Rectangle Port) GaN fast charger for removable batteries with rectangle port connectors. 12A charging current, 985g. Charges RS800 from 0–80% in approximately 1 hour 36 minutes, RS600 in approximately 1 hour 38 minutes.
• Avinox 168W Charger (Rectangle Port) Standard charger for removable batteries with rectangle port connectors. 4A charging current, 545g.
• Avinox Charging Hub

Quantifiable outcome

• 45% increase in power density over previous M1 model (M2S delivers 1,500W in 2.59kg)
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature12 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• CanyoncoreStrategic or Co-development Partner · 24 June 2026Leading German e-bicycle manufacturer collaborated with Avinox on development of the MG Concept Motor unveiled at Eurobike 2026. Canyon displays latest e-bike models powered by Avinox at trade shows and has integrated Avinox systems into their product lineup.
• CommencalcoreStrategic or Co-development Partner · 24 June 2026French e-MTB brand collaborated with Avinox on MG Concept Motor development. Commencal has integrated Avinox M2S and M2 drive systems into their e-bike models.
• ForbiddencoreStrategic or Co-development Partner · 24 June 2026Canadian e-MTB brand participated in collaborative development of the MG Concept Motor at Eurobike 2026. Also showcased bikes with Avinox systems at Eurobike 2025.
• MondrakercoreStrategic or Co-development Partner · 24 June 2026Spanish e-MTB brand collaborated on MG Concept Motor development and has integrated Avinox M2S and M2 systems into their e-bike lineup as one of the 60+ OEM partners.
• MegamocoreStrategic or Co-development Partner · 24 June 2026Spanish e-bicycle manufacturer participated in MG Concept Motor collaboration. Also exhibited at Avinox booth during Eurobike 2025.
• AmflowflagshipOEM/ Whitelabel/ Licensing Partner · 9 April 2026Amflow is a DJI-owned e-bike brand (founded 2023) that serves as Avinox's primary showcase brand for the drive systems. Amflow has integrated Avinox M2S and M2 motors into multiple eMTB series (PX, PR) and the TL Carbon all-terrain touring e-bike, demonstrating the capabilities of Avinox technology across product categories.
• Pivot CyclescoreOEM/ Whitelabel/ Licensing Partner · 9 April 2026Premium U.S. bicycle manufacturer integrated Avinox M2S and M2 drive systems into their electric bicycle offerings as part of the 60+ OEM partner network.
• AthertonminorOEM/ Whitelabel/ Licensing Partner · 9 April 2026British e-bicycle manufacturer integrated Avinox drive systems into their e-bike models as part of the expanding OEM partner ecosystem.
• BHminorOEM/ Whitelabel/ Licensing Partner · 9 April 2026Spanish bicycle manufacturer integrated Avinox systems into their e-bike product lineup.
• WhyteminorOEM/ Whitelabel/ Licensing Partner · 9 April 2026British e-bicycle manufacturer integrated Avinox drive systems into their e-bike offerings.
• ROTWILDminorOEM/ Whitelabel/ Licensing Partner · 25 June 2025German e-MTB brand exhibited latest e-bikes equipped with Avinox systems at Eurobike 2025.
• UnnominorOEM/ Whitelabel/ Licensing Partner · 25 June 2025Spanish e-bicycle manufacturer showcased models with Avinox drive systems at Eurobike 2025.
• VELO DE VILLEminorOEM/ Whitelabel/ Licensing Partner · 25 June 2025German e-bicycle brand exhibited at Avinox booth during Eurobike 2025.
• CrestlineminorOEM/ Whitelabel/ Licensing Partner · 25 June 2025E-bike brand showcased products with Avinox integration at Eurobike 2025.
• FOXcoreStrategic or Co-development PartnerFOX suspension partnered with Amflow for development of the TL Carbon e-bike's dual suspension system, co-developed specifically for integration with Avinox M2 motor.
• SRAMcoreTechnology or IntegrationSRAM integration enables Avinox's SmoothShift feature, which works with SRAM Eagle Transmission groupsets to rotate the cassette for seamless gear shifts when gear changes are detected.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MAHLE SmartBike Systems: MAHLE SmartBike Systems supplies the X35 hub-based lightweight e-bike drive system plus the eX1 rear-hub drive to road, gravel and e-MTB OEMs. Comparable as a German-engineered OEM drive supplier with strong focus on lightweight/road applications adjacent to Avinox's e-trekking/e-gravel positioning.
• Panasonic eBike Systems: Panasonic is a long-standing e-bike drive-system supplier to OEMs including Yamaha and others, with deep battery-cell expertise comparable to Avinox's vertical battery integration. Both companies compete for OEM supply slots in mid- to high-power eMTB and e-trekking categories.
• Brose Drive Systems: Brose (brose e-bike, formerly of automotive heritage) supplies mid-drive e-bike motors to premium OEMs including Specialized. Highly comparable as a tier-1 OEM motor supplier competing head-to-head with Avinox for integration design wins on high-power eMTB platforms.
• Bosch eBike Systems: Bosch eBike Systems is the dominant e-bike drive-system supplier globally, offering mid-drive motors, batteries and connected displays via the eBike Flow app. Directly comparable as the incumbent Avinox is displacing in OEM integrations; both target bicycle OEMs with integrated drive-unit-plus-software ecosystems.
• Shimano STEPS: Shimano STEPS is the long-established Japanese e-bike drive system with deep integration across the cycling ecosystem (gears, components, motors). Comparable to Avinox because both serve premium eMTB and e-trekking OEMs with motor + drivetrain combinations, and because Avinox's SmoothShift feature is explicitly designed to interoperate with Shimano's drivetrains.
• Yamaha PWseries CE: Yamaha is a major e-bike drive-system supplier (PWseries CE, PWseries XO, etc.) with decades of motor engineering. Both Yamaha and Avinox compete for OEM supply slots and target the high-torque eMTB segment; both offer integrated motor-controller-display ecosystems supplied to bike brands.

Direct peers

• Fazua (Porsche eBike Performance): Fazua (acquired by Porsche) makes the Ride 60 and earlier Ride 50 lightweight mid-drive motors with removable drive packs; comparable as a premium OEM drive supplier targeting eMTB and e-gravel lightweight applications, the same niches Avinox targets.
• Bafang M-Series: Bafang is one of China's largest e-bike drive-system manufacturers, offering M200/M510 mid-drive motors plus batteries to global OEMs. Direct peer in mid-drive motor manufacturing for e-bikes, with similar China-based manufacturing footprint but broader product line serving mass-market tiers rather than Avinox's premium positioning.
• TQ eBikes: TQ eBikes is a German premium e-bike drive system maker (HPR50, HPR120) known for light, quiet mid-drive motors favored by lightweight eMTB OEMs such as Trek, Scott and BMC. Direct peer to Avinox in the high-power, lightweight premium eMTB drive segment and competing for the same brand-OEM wallet.

Emerging players

• Polini E-P3: Polini E-P3 (and the E-P3+ MX) is an Italian aftermarket/OEM mid-drive motor focused on performance eMTB conversions. Emerging player targeting the same premium OEM and aftermarket channels as Avinox, with comparable power/torque class and Italian OEM partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AvinoxeBike
• Facebookfacebook.com/avinoxebike
• Instagraminstagram.com/avinoxebike
• LinkedInlinkedin.com/company/avinox-ebike

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avinox