Greatist
Greatist is a digital health and wellness media brand serving health-minded adult consumers with editorial content on fitness, nutrition, mental health, sleep, beauty, and sexual health. Operating as a brand under Healthline Media/RVO Health, it monetizes through advertising and sponsored content across greatist.com and major social platforms.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Greatist does
Greatist is a digital health and wellness media brand that publishes editorial content covering fitness, nutrition, mental health, sexual health, beauty, sleep, lifestyle, and a long tail of specific health conditions (ADHD, diabetes, IBD, migraines, HIV, and others). Founded in 2011 and headquartered in New York, the platform serves health-minded adult consumers — historically framed as millennials — seeking accessible, science-backed health information written in an approachable, non-clinical voice. The product is a website (greatist.com) built on a digital content management system, organized into topic-specific hubs and structured programs (Mental Health, Snoozefest sleep program, Sex Guide, Good for You product reviews, Recipes hub, First Gear beginner's series, The Lift fitness series), with no proprietary software products or AI features.
Greatist firmographics
Firmographics- Name
- Greatist
- Legal name
- Greatist (operating as brand of Healthline Media)
- Website
- https://greatist.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greatist is a digital health and wellness media brand serving health-minded adult consumers with editorial content on fitness, nutrition, mental health, sleep, beauty, and sexual health. Operating as a brand under Healthline Media/RVO Health, it monetizes through advertising and sponsored content across greatist.com and major social platforms.
- Ownership category
- akta.pro rank
Greatist industry classification
Industry- Product category
- Health & Wellness Digital Media
- NAICS
- Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Health, Fitness & Wellness Magazines (MPAJAEAD)
- akta.pro secondary industry
- Health, Wellness & Patient Communities (MPACAJAL)
Keywords
Where Greatist is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Greatist business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising: The platform generates revenue through display advertising and sponsored content placements. The website shows ad delivery tags and sponsored spotlight sections featuring partner brands.
- Affiliate/Marketing Partnerships: The platform features sponsored spotlight content and branded partnerships, such as the Olumiant alopecia campaign featured on the homepage.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Greatist product offering
Product offeringCore offering
Greatist is a digital health and wellness editorial platform that produces free, consumer-facing content covering fitness, nutrition, mental health, sexual health, beauty, sleep, women's health, men's health, and lifestyle topics. The platform organizes its content into topic-specific hubs, programs, recipes, and product reviews, monetizing primarily through display advertising, sponsored content placements, and branded partnerships with health-related advertisers.
Product overview
Greatist is a digital health and wellness editorial platform operated by RVO Health (a Healthline Media Company) that provides consumer-focused health content across multiple content categories including Health & Wellness, Food & Nutrition, Fitness, Beauty, Sleep, Mental Health, Sexual Health, Women's Health, and Men's Health. The platform offers free editorial content organized into topic-specific hubs and programs, supplemented by product reviews through its 'Good for You' program and branded content series such as The Lift, Crash Course, and First Gear for beginners. Greatist's product portfolio consists entirely of content-based offerings rather than software products or tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Health & Wellness Content Hub
Companies that use Greatist
Customer profileSegments4 records
Ideal customer profiles2 records
Greatist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greatist partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Greatist competitors and assessment
Company assessmentBroad incumbents
- WebMD: Established leader in consumer health information with extensive condition-level content, tools, and a large advertising business. Overlaps directly with Greatist's core health content offering but at much greater scale and breadth.
- SELF: Women's health, fitness, and wellness magazine brand with strong digital presence and content categories (workouts, nutrition, mental health, beauty) closely mirroring Greatist's vertical mix.
- Shape: Established fitness and wellness media brand covering workouts, nutrition, and health. Overlaps Greatist's Move, Nutrition, and Sleep verticals and shares an ad-and-sponsored-content business model.
Direct peers
- Healthline: Flagship consumer health content property under the same Healthline Media / RVO Health portfolio. Directly comparable as a free, medically reviewed, multi-vertical health publisher monetized through advertising and sponsored content.
- Verywell Health: Major consumer-facing health information site covering conditions, wellness, and mental health. Closely comparable in audience, tone, medically reviewed content model, and ad-supported monetization.
- Well+Good: Wellness-focused media brand targeting a similar millennial/Gen X health-minded reader with content on fitness, nutrition, mental health, and beauty, plus a strong social and newsletter presence.
- Mindbodygreen: Lifestyle wellness publisher covering movement, nutrition, mindfulness, and relationships with an editorial-plus-commerce model. Comparable in tone, audience, and vertical breadth to Greatist.
- Medical News Today: Sister brand within Healthline Media / RVO Health covering medical news and condition content. Comparable as a peer-reviewed, ad-supported consumer health publisher within the same portfolio.
- Psych Central: Another Healthline Media / RVO Health brand focused specifically on mental health. Directly comparable in editorial process and monetization, with overlapping coverage of Greatist's mental health content.
- Byrdie: Beauty and wellness publisher with adjacent fitness and lifestyle coverage and an active social/editorial presence. Comparable in audience and content commerce affiliate model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Greatist social profiles
Digital presenceGreatist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greatist leadership team
Management profileNumber of profiles
Greatist funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greatist M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greatist
What does Greatist do?
Greatist is a digital health and wellness editorial platform that produces free, consumer-facing content covering fitness, nutrition, mental health, sexual health, beauty, sleep, women's health, men's health, and lifestyle topics. The platform organizes its content into topic-specific hubs, programs, recipes, and product reviews, monetizing primarily through display advertising, sponsored content placements, and branded partnerships with health-related advertisers.
Is Greatist a public or private company?
Greatist is a private company. It is classified as corporate owned and is currently operating.
When was Greatist founded?
Greatist was founded in 2011. It employs 11 to 50 people.
Where is Greatist based?
Greatist is headquartered in New York, United States, in the North America region.
How does Greatist make money?
Two revenue lines are on record. Advertising is the primary driver. The others are affiliate/Marketing Partnerships.
Who are Greatist's main competitors?
Broad incumbents on record are WebMD, SELF and Shape. Direct peers are Healthline, Verywell Health, Well+Good, Mindbodygreen, Medical News Today, Psych Central and Byrdie.
Does Greatist have an API?
No public API is recorded for Greatist.
What industry is Greatist in?
Greatist's product category is Health & Wellness Digital Media. Its primary akta.pro industry code is MPAJAEAD, Health, Fitness & Wellness Magazines, with a secondary code of MPACAJAL, Health, Wellness & Patient Communities. Its NAICS code is 51929.